Ask for commuter passes and recommended tickets!

Although the story of "Spider-Man 3" has not yet fallen to the level of "Batman and Robin", it is obvious that the increase in characters has led to the scattering of clues and the weakness of some plots. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

On the first weekend of the summer season, "Spider-Man 3" put a squib in terms of professional word-of-mouth, media word-of-mouth and audience word-of-mouth, and the IMDB score after three days of the first weekend was only 6.4 points.

But the summer file is different from the Thanksgiving Christmas schedule, it has its own rules, the reputation of a film cannot determine the final box office results at all, looking at the North American summer file in the last ten years, bad reputation and high box office often appear in the same film, and the impact of word-of-mouth on a film in the summer file is undoubtedly the smallest compared to other schedules.

And "Spider-Man 3" has the first two as a foreshadowing, accumulating enough fans, plus Sony Columbia announced before the release that this will be the end of the trilogy, which can naturally attract a considerable number of audiences into the theater.

In the midst of negative reviews, the film did not show any signs of box office closure, earning more than $151 million from North America in its first three days, setting a new North American weekend box office record.

"Spider-Man 3" has undoubtedly achieved a huge market success, which belongs to both Sony Columbia Pictures and Marvel Comics.

"The success of Spider-Man 3 proves one thing to us."

In an office of Marvel Pictures, which was founded a few years ago, Kevin Feige sat in a high-backed chair, looked at Avi Arad and Stan Lee across from him, and said, "Marvel Comics superheroes are more popular with moviegoers." ”

"That's right." Stan Lee is old, but his heart is not old at all, "My kids will occupy more of the big screen." ”

Avi Arad nodded slightly, "We can expect more from Iron Man, as long as this film is successful, the entire Avengers project will be able to unfold smoothly." ”

Stan Lee laughed, his eyes almost gone, "Superhero movies will be our world!" ”

This was endorsed by Kevin Feige and Avi Aradd, but Kevin Feige was still in his right mind, reminding, "Don't forget, the DC Comics plan is also underway, and it's one step ahead of us." ”

“DC？” Stan Lee shook his head and said disdainfully, "DC's superheroes are outdated, and the people at Warner Bros. have long forgotten how to make superhero movies." ”

Since 2000, Warner Bros. has not invested in superhero movies, and the final result is not much better than the super-disaster "Batman and Robin".

Unlike Stan Lee and Avi Arad, who have been in the comic book circle for many years, Kevin Feige knows more about the film industry.

"Don't underestimate Murphy Stanton." He said solemnly, "Murphy Stanton has been in Hollywood for so many years, and he has never failed. ”

Stan Lee didn't take it to heart at all, "Kevin, you think too highly of him, don't forget that this is the hardest Superman movie to make, this series has fallen off a cliff, just Murphy Stanton, a small director who has never proven himself in the field of commercial big productions, can save Superman movies?" ”

He shook his head, "The Superman movie is dead, and Murphy Stanton will pay for himself." ”

Now is the era of amazing superheroes, and the glory of DC superheroes on the screen was ended in the nineties of the last century.

It's no wonder that Stan Lee had such an idea, the huge success of the Spider-Man franchise is a testament to the popularity of the Marvel superhero on the silver screen.

Whether it is the decline in word-of-mouth or the bombardment of film critics, it can't stop "Spider-Man 3" from achieving huge box office success, this film broke through the $240 million mark at the North American box office in just ten days of release, and it is definitely a super money-making machine.

Similarly, there is also the new release of "Shrek 3" this weekend, this film has created the worst reputation in the entire series so far and a new low in various ratings, but the box office has not only not been dragged down, but has gone all the way up, and in the three days of the weekend, it even got an unprecedented more than 120 million US dollars for North American animated films, setting a new record for animated films in North American film history.

The separation between the word-of-mouth and box office of summer commercial masterpieces is vividly reflected in the two films "Spider-Man 3" and "Shrek 3".

As the new week begins, Man of Steel is counting down to release with one hand and fingers.

Copy shipping, premiere locations, hype, inviting guests, developing processes...... Murphy doesn't care about all of this, he and the crew just need to cooperate with Warner Bros. 's plan.

Although Warner Bros. has rarely had a super-hit film in recent years, except for the Harry Potter series, as one of the traditional six companies, it is still easy to manage these aspects.

In the last period before its release, Murphy's eyes were more focused on the box office pre-sales of "Man of Steel".

In the summer file, in the face of the strong competition of so many super blockbusters, if you want to get a good result, the box office of the first weekend is very important, and it is not an exaggeration to say that the box office of the first weekend of most successful summer films can often account for one-third or even more than half of the total box office in North America.

Without a successful first weekend, in the face of the new films that continue to be released, unless the quality of a film is so good that it is against the sky or other films are bad enough to a certain level, it is difficult to get a big hit box office figure.

Producers and distributors will also find ways to attract the majority of audiences to theaters on their first weekend.

Nowadays, with the increasing development of the Internet, e-commerce has begun to penetrate into every corner of North America, and the film industry and cinema companies are no exception.

Fans can book tickets for the first week of the film they are interested in in advance through the relevant section on the website, and the pre-order results can directly reflect the possible first-weekend box office results of a film.

"The scheduled results of "Man of Steel" are certainly not as good as sequel movies like "Spider-Man 3" and "Shrek 3"."

In a black Bentley sedan heading to the Lincoln Center in the pouring rain, Murphy said to Gal Gadot, who was sitting next to him, "But the $16 million first-week pre-sale can also be in the top five pre-orders in North America." ”

Gal Gadot grabbed his arm and said with a smile, "Honey, your appeal has always been strong. ”

"It's a call to appeal in a specific group of fans." Murphy knows that the style he chooses will also be rejected by a large number of fans, "We don't have to doubt Superman's appeal at any time, as long as the audience response of the film is not bad, it is not difficult to achieve the expected results." ”

Warner Bros. invested so much money and resources in "Man of Steel", of course, to get an excellent box office figure, their internal expectations are that the North American box office will be around $100 million in the first weekend, and the final box office in North America will not be less than $250 million, and the global box office will reach $600 million.

Judging from the final box office results of "Superman Returns", such a number seems to be difficult.

However, Murphy knew very well from the beginning that he intended to take on this project, Superman is indeed a very difficult superhero movie to make, but the number of Superman's fans is so large that it is absolutely easy to kill other superheroes, as long as the quality of the film is not bad, it is not too difficult to meet Warner Bros. expectations.

What's more, he still has some confidence in himself.

As the Bentley approached the Lincoln Center, the North American premiere of Man of Steel was held at the State Theatre in New York at the Arts Center by Warner Bros.

Lincoln Center, located on the Upper West Side, is the world's largest arts venue, and composer Bernstein's famous musical "West Side Story" is based on this place, which was a slum in New York before the completion of the construction of Lincoln Center, but now it has become an important stage for performing arts, and it is the most coveted residential area in New York.

Lincoln Center is not only the highest level of art event venue in the United States, but also has a high recognition in the world art hall for its high standard and artistic influence, and outstanding artists from all over the world are proud to perform here.

This afternoon, a large number of reporters and fans gathered here in anticipation of the release of Man of Steel.

However, it was a bad day, and it began to rain in the morning, and after noon, it became heavier, and finally turned into a torrential downpour of rain as Murphy's car approached the red carpet.

Despite the pouring rain, it did not affect the premiere as scheduled, and Warner Bros. had long been prepared, and the premiere red carpet event was arranged in a canopy, and the stars were in a hurry on the narrow and crowded red carpet.

Chris Evans, who is the "new superman", caused the crowd to scream as soon as he appeared, the classic gray suit showed a strong "steel body", a handsome face expressed awe-inspiring righteousness, and Meghan Fox, who was walking with him, was much more low-key, with brown hair and red lips, she appeared in a black dress, slightly conservative but difficult to hide her glamorous and sexy.

Murphy and Gal Gadot walked the red carpet relatively late, but they caused a sensation as soon as they appeared, and media reporters frantically gathered around, desperately pressing the shutter of the camera in their hands; The cheers of fans on both sides of the red carpet came and went, no less than the A-list superstars who greeted Hollywood.

Of course, there are also some reporters who are whispering, waiting for "Man of Steel" to meet Waterloo, watching Murphy and Gal Gadot's jokes, and even finishing the draft.

But in the eyes of ordinary movie fans, Murphy is a guarantee of the quality of the film, and they are looking forward to seeing a wonderful film. (To be continued.) )