A character who is hated enough to bring a huge negative impact to a film, Murphy is clear? Hello?? At this point, I also know that from traditional media to Internet platforms, the questioning of Gal Gadot has never stopped, but no matter how much this kind of thing is justified, it is not as impressive as the final image effect. Pen "Fun" Pavilion www.biquge.info

In mid-April, Murphy released the first trailer feature film for Man of Steel, and Wonder Woman made her first official appearance.

"After watching the trailer, I immediately want to see Wonder Woman."

"Wonder Woman is the biggest highlight of the trailer."

"I give 9 points to the trailer and 7 points to the clip of Wonder Woman's appearance."

The wind on the Internet about Gal Gadot and Wonder Woman has begun to change, and although a trailer can't make Wonder Woman attract too many people, it has somewhat changed the perception of the actor.

"It's a good start."

In Murphy's office at Warner Studios, Bruce Rosenblum looked pretty good after watching the just-edited Man of Steel, "Our film is sure to bring a different commercial blockbuster style to Hollywood!" ”

"Definitely." Murphy is also confident.

The two sides chatted about the topic of the film, and Bruce Rosenblum suddenly said, "Murphy, can you add another stop to the overseas promotion of the film after its release?" ”

Murphy looked at him suspiciously, "Where?" ”

Bruce Rosenblum uttered a name that surprised him a little, "China." ”

Hearing the name, Murphy suddenly fell silent.

"I had people talk to Bill......" Bruce Rosenblum appeared sincere, "but he refused on the grounds that your schedule was too full, I don't think we can ignore the Chinese market, this country has a population of more than a billion people, and the current film market is also developing rapidly, "Man of Steel" may not get a good box office result, but it can lay the foundation for the subsequent "Justice League" series." ”

Strictly speaking, the only contract signed between Murphy and Warner Bros. is "Man of Steel", and the follow-up of "Justice League" is actually not particularly related to him, and the members of the Justice League, except for Superman and Batman, are probably quite unfamiliar to Chinese audiences......

"That's not right!"

Murphy suddenly found himself in a misunderstanding, and he was thinking about the current problem with the perspective of the past.

In addition to Superman and Batman, superheroes such as Aquaman, Cyborg, Flash and Green Lantern, including Wonder Woman, are indeed quite unfamiliar to Chinese audiences, but how good can the Marvel Comics next door, which is still called Marvel?

DC still has Superman and Batman, two world-renowned heroes, in charge, but the copyright of Spider-Man, the most well-known in terms of surprise, is in the hands of Sony Entertainment, several members of the Avengers, such as Iron Man, Thor, Captain America and Black Widow, are not as famous overseas as Superman and Batman, and the reason why the Avengers have a future situation is completely created by Marvel Studios and Walt Disney step by step.

Nowadays, DC and Marvel can be said to have started at the same time, and due to the relationship between Murphy's "Man of Steel" being the first to be released, the Justice League is even one step ahead of the Avengers, and it is undoubtedly quite ridiculous to consider the current and future situation of the two superhero movies from the point of view of the past.

The contract between the two sides stipulates the number of overseas propaganda sites, Murphy thought for a moment and said, "Well, I'll say hello to Bill, and you let people talk to him, and in my propaganda itinerary, remove one other country and add China." ”

It's good to go back to the other side of the Pacific.

Murphy only had to express his intentions, and the specifics would naturally be handled by Bill Rothes, and after Bruce Rosenblum left, he returned to the studio and continued to work on the rest of Man of Steel.

Man of Steel is in the final stages of post-production, with only a handful of the soundtrack, dubbing, and sound effects left unadded, as well as the opening and closing credits, of course.

Although it is necessary to use this film to kick off the "Justice League" series, Murphy did not adopt the way that Marvel used to be, there will be no separate easter eggs in the film, and the content of the series will be properly shown in the feature film.

Post-production continued until late April, when Man of Steel was completely complete after adding Warner Bros. and DC Comics titles.

The completion of the production stage of this film also announced that the pre-release publicity and marketing work has reached the final sprint stage.

A new North American summer season is about to kick off, and in the past three months, several films with an investment of more than 10 million US dollars have been released almost every weekend.

For example, on the first weekend of the North American summer season, "Spider-Man 3" will be the first to be released, and the following weekend will be DreamWorks Animation Studio's giant "Shrek 3", followed by Warner Bros. and DC Comics' huge investment in "Man of Steel".

In the future, there will be Walt Disney's fairy tale adventure "Pirates of the Caribbean 3......

Every weekend in May is packed with blockbusters, and June is no exception, such as "Fantastic Four 2", "Ratatouille", "Spy 3", and "Fake Gods 2".

In July, there are "Transformers", "The Simpsons", "Harry Potter and the Order of the Phoenix", "Rush Hour 3" and other big-budget and big-budget films released.

It can be said that if you want to enter the summer file, you must face many competitors, if you want to release it easily without any strong competitors, don't choose the summer schedule.

This is the first time that Murphy's film has entered the summer file, and it is not an exaggeration to describe it as having a wolf in front and a tiger in the back.

In order to ensure the competitiveness of the film, a high-intensity publicity campaign is indispensable.

At the beginning of May, just after the North American summer season kicked off, a number of entertainment media broke the news at the same time that the new version of Superman Chris Evans and Meghan Fox, who played Louise Lane, appeared on Fifth Avenue in Manhattan shopping with their fingers interlocked, officially announcing their "relationship".

The two also admitted to the public that it was "Man of Steel" that brought them together.

Such news undoubtedly made the film they starred in receive more attention, and Murphy and Michael Bay also sent their blessings to Chris Evans and Megan Fox in an interview with reporters, believing that they are a match made in heaven.

Of course, this relationship is just for publicity and public relations needs, and it is not true, under the mediation of the crew and their respective agencies, the two actors, who can also be called newcomers, also agreed to this approach.

This is a win-win-win-win thing, and in Hollywood, whether it is to promote a film or a person, public relations and romance are common publicity methods, and the effect is often very significant.

The new issue of "Entertainment Weekly" magazine also chose this handsome man and beautiful "couple" as the cover character.

The movie hasn't been released yet, and Chris Evans and Meghan Fox have become Hollywood's up-and-coming actors in the spotlight.

In addition to using social media such as the internet and emerging blogs to create momentum, Man of Steel has not abandoned traditional propaganda positions such as television.

Warner Bros. got the film's rating relatively smoothly, and "Man of Steel" unsurprisingly got PG-13, which is also the first non-R-rated film since Murphy entered Hollywood.

The PG-13 rating is enough to ensure that the promotional film of "Man of Steel" will appear in the prime time of public television.

After Warner Bros. paid a lot of money, Disney's "Roger Albert and Ropee to the Movies" program also highlighted the latest countdown trailer for "Man of Steel".

"With this trailer released so far, it is not difficult to see that the film continues the style and strengths of the main creators behind the scenes, fully embodies the charm of the details of the grand narrative, and the excellent visual effects and Murphy Stanton's personal style are well integrated."

On TV, Roger Albert made no secret of his appreciation for Murphy and the trailer of "Man of Steel", "In the trailer, Superman Clark's experience and transformation from childhood to adulthood are stepping towards his own destiny, and the peak showdown is about to start. I think this will be the most realistic and reliable version of Superman in history. ”

Just before the first weekend of the summer season, Murphy and Warner Bros. held a preview screening for Man of Steel, which was attended by a select group of professional media reporters, well-known film critics and DC Comics fans, as well as Murphy's fans.

The scale of the preview screening was not large, but after the test screening, the exposed film reviews gave praise without exception, saying that "it has both a typical Murphy-Stanton-style dark style and extremely outstanding visual effects", and the standard of the film can be called "the best film of the year".

The Internet is full of comments from many ordinary viewers who participated in the test screening.

"Judging by the preview screening, Man of Steel is a work that is above the average level of Murphy Stanton."

"The film has both Murphy Stanton's dark style and outstanding action sequences and visuals; There are a lot of action scenes in the film, and Wonder Woman will play the role of a surprise soldier. ”

"The CG of the movie is of a very high standard, it looks very enjoyable, and Gal Gadot's Wonder Woman performance is extremely dazzling, far exceeding expectations."

All of this has made fans look forward to it even more, and some passers-by and viewers have also cast their eyes on it, wanting to see what is different about this rebooted version of "Superman".

However, the competition in the summer file is fierce, and if "Man of Steel" wants to achieve good results, it must not only be excellent, but also be able to withstand the impact of other blockbusters released in the same period. (To be continued.) )