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"There's no need to rush. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo”

Compared to Bill Rothes, Murphy seemed calmer, "I'm still young, and I guess the old men of the academy don't look down on me." ”

Bill Rothes shook his head, "It's man-made. ”

A large number of professional film critics led by Roger Albert are eager to blow this film to the sky, and he naturally has some more ideas, if Murphy can get an Oscar nomination, even if it is a Golden Globe nomination, his status in the industry will undoubtedly rise a lot, and his agent can also move towards the goal of being a CAA partner as soon as possible.

In the past few months, he has made a lot of attempts, and he also said that some CAA personnel have invested some resources appropriately, but things are far from going as smoothly as expected.

Not the least of these is the lack of support from film production and distribution companies, and the brothers Miramax and Weinstein are too busy with their internal battles with Walt Disney to concentrate on Oscar PR.

"It's a pity," Bill Rothes seemed to be unable to let go, "that a good opportunity was missed." ”

He can see that Murphy's directing style is becoming more and more commercial, and with the style of "Deadpool", it will be more and more difficult for him to get nominated for heavyweight professional awards in recent years.

As for the Saturn Award or something, that kind of award won't help Murphy much now.

"I still have a long way to go." Murphy leaned back in his chair and didn't have any regrets, in the normal moment of Miramax, maybe "Sin City" could be nominated for several heavyweight award ceremonies, and it is not surprising that he can't get it now, "Someday we will attack the Oscars." ”

Some people may disdain the Oscar Best Director Xiaojinjin, thinking that it is full of strong copper smell, and that it is not as high as the highest awards of the three major film festivals, but Murphy never sees it that way, the mainstream film awards in this world, whether it is on both sides of the Pacific Ocean or on both sides of the Atlantic, there is no difference in nature, and public relations and publicity have long penetrated into the bone marrow of the awards, and they can't be cut off if they want to.

Now that the Oscar nominations have been announced, it doesn't matter if it's a regret or not, Bill Rothes sighed lightly again, and then changed the subject, "I just met with the heads of Fox's distribution department and publicity department in the morning, and they both said that after the Oscars, Fox Group's media resources will be tilted towards "Deadpool". ”

This is good news, Murphy nodded, "I looked at the feedback data that Carla Firth brought over, and the publicity effect was very good, and it was basically within our expectations. ”

For the promotion of a certain film, the film company will not just focus on swiping water army and advertising, but will also conduct targeted surveys so that the strategy can be adjusted in time according to the feedback.

"The Super Bowl commercial response was fantastic," Bill Rothes shook his head, "If it weren't for Justin Timberlake and Jennifer Jackson using such a large-scale approach, 'Deadpool' would have received more attention." ”

"It's good now." Murphy was content, and then asked curiously, "Is there any update on the affairs of Justin Timberlake and Jennifer Jackson?" ”

Even though more than half a month has passed now, there are still media who continue to pay attention.

The PR and communications manager of these two people is definitely a master, constantly releasing news about what not to participate in the Grammys, what was just an accident, and what Justin Timberlake deliberately took revenge on Jennifer Jackson and so on.

It is no exaggeration to say that these two men stole the limelight from the Oscar nominees luncheon that had just taken place.

"Their agent is ready," Bill Rothes seems to know quite a bit of the inside scoop, "Jennifer Jackson will soon hold a press conference to reveal the truth of the incident." ”

Seeing that Murphy was a little curious, he explained, "This thing was agreed upon by Justin Timberlake and Jennifer Jackson and their agents at the last rehearsal, and it was a premeditated and planned hype. ”

Murphy nodded, "Sure enough." ”

Something like this, if not planned in advance, a few people would believe it.

Sure enough, on the third day after Bill Rothes came, Jennifer Jackson called a press conference, and she and Justin Timberlake once again made the headlines of the entertainment media.

However, not many people in the industry think that this method is problematic, and it is really nothing for celebrities and their agents.

Murphy continued his own post-production, and although nominally did not have the final editing rights, Kara Firth trusted him enough to completely hand over the post-production of Deadpool to him.

As March approached and the special effects were being added, Murphy began to work with the sound engineer to add and edit various sound effects, as well as inspect the soundtrack created by the soundtrack, and specially selected some songs for the occasion with Seth Rogen and Paul Wilson to add to the film.

Unlike the previous Sin City, Murphy didn't plan to use an original soundtrack entirely.

At the same time, Twentieth Century Fox released the first official trailer of "Deadpool" edited by Murphy himself, the trailer still follows the style of teasing and cute, and appropriately adds some action scenes, especially the scene where Deadpool spits and plays cheaply while fighting, which is highly praised by fans.

Since the trailer is broadcast on public television, the scale will certainly not be very large.

But then on the official blog of "Deadpool", the second official trailer was released, and the scale on the Internet is much larger than that of the TV station.

"You look like Freddy, that monster and the topographic map of Utah came to the next time. Delivered. ”

Such large-scale vomiting may be difficult for fans outside of North America to understand, but for fans in North America, such a stalk is not difficult.

When the vast majority of American movie fans hear this spitting, they can immediately understand that Freddy is the villain in "Ghost Street", and Utah is famous for its potholes.

Under the trailer, some fans left a special message for this sentence, "This sentence is very level, haha......"

This trailer has sparked a strong response on the Internet, and it is not difficult to see from the data obtained by Murphy from the statistical survey of Twentieth Century Fox that the anticipation of "Deadpool" has been in a state of skyrocketing.

In mid-March, when Murphy finished the post-production of the entire film, this year's most talked-about superhero masterpiece "Spider-Man 2" officially released the main promotional poster of the film, next to Peter Parker and Mary Jane embracing, Spider-Man's belief became the slogan of the film and the poster - the greater the ability, the greater the responsibility!

This slogan has spread all over the world through the mouth of Spider-Man.

Immediately afterwards, Twentieth Century Fox also released the latest poster of "Deadpool", and the promotional words on the poster are equally eye-catching - the more powerful, the less responsible!

That's right, Murphy and Twentieth Century Fox are using "Spider-Man" for promotion, and it works surprisingly well.

It's 2004 now, no longer 2002, when 911 just ended, and the audience's need for superheroes who spend their days saving the world is no longer so urgent, even if "Deadpool" is facing a situation that is far from comparable to the film it once was, but it is not too bad.

There are some homogeneities between Deadpool and Spider-Man in the comics, such as the same mouth cannon, but in Sam Raimi's movie, Tobey Maguire's Spider-Man and Deadpool are completely different characters, and the opposite concepts of the two form a stark contrast, and they are also discussed by the media and fans.

The fear of movie promotion is not discussion, but no one is talking about it.

Deadpool and Spider-Man are both under the umbrella of Marvel Comics, and there are many intersections in the comics, but in fact, this promotion is not the individual behavior of Twentieth Century Fox and Sony Columbia, but under the coordination of Marvel Comics, a tacit understanding has been reached.

Speaking of Marvel Comics, the company's intention to produce superhero movies independently became more and more obvious, and Murphy was completely dead in the mind of picking out the rights to several famous superhero movies from there, and the contact between the two sides eventually broke up.

Similarly, Murphy didn't invite Stan Lee to make a cameo as he once did, and he wasn't interested in finding the Emperor of Marvel Comics.

Under a series of publicity campaigns, "Deadpool" has become one of the most anticipated films in April, along with Warner Bros. and DC Comics' "Catwoman".

However, "Catwoman" is obviously not as popular as "Deadpool", the black heroine seems to be very in line with the political correctness of the North American film market, and the new work of the Oscar-winning actress can also keep the media paying attention, but it can't change the complaints of comic book fans about turning Selena Kyle into a black man.

Due to the earlier completion of production, "Catwoman" was the first to hold a test screening, and the subsequent negative comments from the media and test screening audiences could not be suppressed even by Warner Bros. active public relations.

Warner Bros. also made adjustments based on the test screening, seizing the last time to re-edit, and appropriately lowered the box office expectations for "Catwoman", lowering the opening weekend box office from $50 million to $35 million, and the North American box office from $180 million to $130 million.

In contrast, the two test screenings of "Deadpool" were praised, and the major theater companies in the North American Commercial Theater Alliance are even willing to increase the number of premiere theaters of the film from 2,800 to 3,200, which are rarely obtained by R-rated films!

Twentieth Century Fox also gained confidence and adjusted its box office expectations for "Deadpool" from $30 million to $45 million in the opening weekend, and the goal in North America changed from $100 million to $150 million.

The praise rate of the test screening media reporters was 88 percent, the average score of 16 professional film critics was 8.2 points, and the 380 ordinary audience who participated in the test screening scored A+ on the spot, all of which made Murphy breathe a sigh of relief, after all, the film appeared so many years in advance, and it will definitely face a different situation.

He has always known very well that "Deadpool" will not get the explosive results of the class it once had, even if the number of viewers is not much different, it will not be able to get it. (To be continued.) )