North American theaters are still expanding, and the number of theaters and screens on which "Deadpool" is released today may be compared to a decade from now, even if the film may have a better response, attendance has skyrocketed, and the North American box office still can't match the North American box office if the number of audiences is close to or even surpasses that of the film. Pen, fun, and www.biquge.info

Indeed, the cost of a movie ticket to watch an ordinary movie in North America has not risen significantly compared to before, and the ticket price of a regular ticket has not increased much in the next decade.

But this doesn't include 3D!

Let's not forget that the number of 3D screens in ten years, and the ticket prices that are generally one-third to one-quarter higher than 2D, not to mention IMAX, which is even higher.

This part of the situation does not exist if Murphy chooses to turn a blind eye, and the impact that this objective condition will have on the film is not something that one person or even a film company can change.

How many 3D screens are there in North America now? Even if you add up the amount used for experiments or teaching purposes, you may not be able to make up 200 yuan.

Judging from the word-of-mouth of the test screening and the effect of actual publicity, Murphy is very confident in the film "Deadpool", but he also maintains enough sanity.

After the preview screening, "Deadpool" entered the sprint stage of pre-screening publicity, and Twentieth Century Fox also began to make a fuss about the test screening.

Many comments from the audience were widely spread on the Internet.

"They've made a super invincible and exhilarating Deadpool movie that makes it so different." - So said an ordinary viewer named Lucas Singer.

Another big boy named Eddie Biddle said, "'Deadpool' is just so good.

The thumbs up with the audience's signature on the back are endless, ""Deadpool is outrageous!" So absurd and hilarious, it could become one of my favorite movies. ”

The test screening of "Deadpool" has also been passed on to Revolutionary Company and Warner Bros., the distributors of "Hellboy" released the week before and "Catwoman" released the following week.

The former is just a small Hollywood company that can't compete with Twentieth Century Fox, and Warner Bros., one of the Big Six, is always keeping an eye on "Deadpool", and the second weekend of this film coincides with the opening weekend of "Catwoman", both of which are still superhero movies, and there will be competition both in the audience and in theaters.

However, the competition between the six major companies has long formed a tacit understanding, which will be maintained to a certain extent, and most of the means used are reasonable and legal, and there will be no bottom line.

For example, in the media and on the Internet, there are some negative news circulating about Murphy and Robert Downey Jr., saying that the two are not only friends, but also drug friends, especially Murphy has ties to the drug cartel in downtown Los Angeles, and is likely to be one of them.

Obviously, the private investigations against Murphy turned into tabloid gossip after no evidence was obtained.

"News like that won't do much," the two producers who were actually in charge of the production of Catwoman walked into a Warner Bros. conference room, where several Warner Bros. executives were already waiting, first seeing Bruce Rosenblum, the director of the television division, and then Bruce Berman, the CEO of Warner Bros.

It is not surprising to see Bruce Berman waiting here in person, "Catwoman" is a project promoted by Bruce Berman despite internal opposition, which is directly related to whether he can sit in this position.

"Sit casually." Bruce Berman nodded to the two men.

This is the beginning of this brief meeting.

"Now in our favor, it's still some time before it comes out," says a middle-aged man on Bruce Berman's left, "and we're perfectly ready to finish the re-editing of Catwoman." ”

He coughed, "The downside is that the test screening of "Deadpool", which was released a week earlier than us, has a very good reputation, and its second-week box office and film schedule may affect "Catwoman". ”

There was silence in the conference room, and the actual situation of the test screening word-of-mouth will definitely be different from the publicity, for example, Warner Bros. has made some efforts for the word-of-mouth of the test screening of "Catwoman", but the negative news is still circulating, and in this era, it is impossible for the film company or even any media to completely block the bad news of its own films, nor can it exaggerate the good news without limit.

From this point of view, the super high test screening reputation of "Deadpool" has at least 70% or more authenticity.

Everyone's faces are a little serious, it's hard to say what the effect of "Catwoman" after re-editing and adjustment, in case the box office of "Deadpool" is a super hit like its test screening, can "Catwoman" withstand its impact?

"Can that be?" This time it was the person on Bruce Berman's right who spoke, "We thought of a way to get Deadpool rated NC-17 in the end of the MPAA rating, so that there would be basically no threat to Catwoman." ”

"Absolutely not!" Bruce Rosenblum suddenly retorted, "We're members of the MPAA, and so are Twentieth Century Fox, and they're longer and more influential than we've been in the MPAA, which is hard to achieve." ”

"Well," Bruce Berman nodded vigorously, "it's the worst option, not to mention the scale of 'Deadpool', what if Twentieth Century Fox did the same with our films?" ”

The man closed his mouth slightly in embarrassment.

Everyone looked at Bruce Berman, waiting for him to come up with an idea.

"Do a good job of the second editing of "Catwoman"," Bruce Berman did not make them wait longer, "actively contact the theater side to strive for more theaters and scheduling rates for "Catwoman", so that its media can further hype Murphy Stanton......"

At the mention of the name, Bruce Berman frowned and said, "Hype up the negative press about Murphy Stanton and Robert Downey Jr." ”

These are conventional ways of competition, and Bruce Berman is well aware of some of the rules of the game in Hollywood, the six major companies are both competitive and cooperative, and in the big picture they are still a community of interests that jointly suppress emerging forces, and it is impossible for each other to compete with each other without limit, which will not only lead to competition between each other, but also may drag the group companies behind both sides into the quagmire.

The atmosphere in the conference room was a little cold, and everyone seemed to have little confidence in Catwoman.

Bruce Berman stood up and said loudly, "Guys! I think you should all know that word of mouth for the test screening is not everything, and the first audience for the test screening of "Deadpool" must be comic fans, which is a minority group, and their reaction may not be representative of the market. Film critics, heh, they just exist outside of the audience, and Murphy Stanton's niche style, which is favored by projection critics, is not the style that mainstream audiences have always liked. ”

His eyes swept over the faces of everyone in the conference room and said confidently, "I firmly believe that Catwoman will be a success, and it will be one of the best commercial films of the year to beat the box office of "Deadpool" the next weekend." ”

"That's right!"

"That's it!"

A chorus of voices rang out in the conference room.

Bruce Rosenblum was also laughing and echoing Bruce Berman's words, but he was sneering in his heart, from the word-of-mouth of the test screening of "Catwoman", he had seen the crisis that Warner Bros. and DC Comics might face, and these people in front of him, who obviously had a chance to revive DC's superhero movies, pushed the opportunity to Twentieth Century Fox in vain.

That's fine, only if Warner Bros. is in crisis, he will have a chance.

Warner Bros. invested hundreds of millions of dollars in "Catwoman", of course, he didn't want to see an accident in the film, and then increased his publicity efforts.

Twentieth Century Fox also increased the promotion of "Deadpool" before its release, even if the film rating was released.

"A few days ago, the superhero movie "Deadpool", which was released half a month ago, was officially confirmed to be R-rated! Since the start of filming, the rating of this film has always been a hot topic, and today MPAA has finally made a final decision, and Deadpool, a superhero known for his foul language and yellow jokes, can finally play cheap on the screen in a bright and bright way......"

And that's not all, because of the clear positioning of the target audience, Twentieth Century Fox also pulled out MPAA's rating review of "Deadpool" as promotional material.

"The Motion Picture Association of America considers "Deadpool" to have a lot of violence and language, sexual content, and direct nudity, and officially rated the film as R (audiences under the age of 17 must be accompanied by a parent or guardian to watch it). ）”

There is no doubt that "Deadpool" is mainly aimed at male audiences over the age of seventeen, but the female audience group cannot be ignored, Hollywood has done a targeted survey, men rarely watch women's movies, even if some people go to watch the proportion is very low, women can often watch men's movies......

Twentieth Century Fox also produced film commercials specifically aimed at female audiences.

The format of the ad is similar to the previous one, Deadpool greets the audience to the camera, but this time it takes roses and targets female audiences, "You might think it's a superhero movie, but Ben Guy tells you, you're lucky, it's actually a romance movie!"

Later, it is also specially accompanied by a shot of Robert Downey Jr. and Jessica Alba shooting Deadpool and Vanessa making out for a year, and the love scene is definitely exciting and hot enough.

After intensive publicity and careful preparation for the release of Twentieth Century Fox, April moved forward step by step, and finally slowly arrived at the second weekend.

Like most films that premiere in the Hollywood area, Deadpool's North American premiere took place at the Chinese Theatre in Hollywood. (To be continued.) )