Wang Lian didn't understand what An Xing meant, but he didn't ask much, modern men and women, the relationship is complicated, he felt that with the courage of the office and the confidence to talk to that woman, maybe he was raised by someone. It's better this way, there's backstage!

So the next day, I signed an agreement with Gu Xi Company and entrusted the matter to them.

An Xing still thinks he is quite simple. Pure people always think very little.

Gu Xi didn't have time to think that the people in their company would have to start a new job while training. Organize employee meetings right away.

"The biggest problem with the Longbridge brand is the product positioning. And the heart is too big, there must be a process from the region to the whole country, Mr. Dai's company started with 100 million yuan, and it has to be steady and steady by relying on relationships. But Longbridge Company did not have a plan at the beginning. Although the thing is really good, and everyone has tried it, the marketing has not brought out the advantages of the product at all. ”

Gu Xi said, "And his sauce has product restrictions, the taste is not national enough, I have told their person in charge, first improve and develop new products, and then charcoal grilled will have charcoal grilled special sauce, barbecue will have barbecue special sauce, stir-fry, stir-fried food, soup will be special for soup, and there is a special sauce for cold dishes." In this way, the product itself does not need to make a special adjustment, the taste is a little different, and then we focus on the packaging adjustment. ”

She picked up the rectangular vials in a row on the table, "In this way, the five sauces are placed together, which can be eye-catching, professional, and the grade is also pulled up." ”

The people of the company only listen to the arrangement, she is in the initial stage, and there is no big phoenix to land, she has the final say, "Consumers are mainly through the first perception to determine the quality of the product, our design is to fit this characteristic." Directly help consumers distinguish the fundamental use of use, which is in line with the consumer's choice logic......"

There was a sudden knock on the door of the conference room, interrupting Gu Xi's words, she looked over, the door had already opened, and Dai Shaodong was standing outside, his face was not very good, "I'm in a bit of a hurry to find you." ”

Gu Xi closed the computer and said to the people in the room, "The meeting will continue in an hour," she turned to Dai Shaodong and asked, "Is one hour enough?" ”

Dai Shaodong looked a little anxious, but only shook his head.

Gu Xi said to the people in the house, "Then let Vice President An preside over the meeting." She said to An Xing, "Just according to the previous deployment, we will talk to them about the product concept, advertising design, and packaging creativity." Then I'll talk about the sales strategy when I come back to the meeting. ”

An Xing nodded reads;.

Gu Xi went outside the conference room, and as soon as he entered the office, Dai Shaodong, who followed up behind him, said, "There is a problem with our product." ”

Gu Xi turned his head to look at him, and was uncomfortable by his calamity-threatening tone, "What's the problem?" ”

Dai Shaodong said, "Someone and the media broke the news that our drink had a quality problem, saying that unidentified suspended matter was found inside, and I received the news in the morning that someone had sent someone to take samples and came back, and found that there was indeed an unknown suspended matter inside." Now it's time to send it for testing. ”

Gu Xi said, "National standards, local standards, internal control standards, things are produced by your factory over there, such a large production and marketing base, there has never been a problem, what do you think of this matter?" ”

Dai Shaodong looked at her hesitantly, but the words on his lips were a little unspeakable.

Gu Xi was a little angry, "You also suspect that it is a relative at home who is making trouble, right?" ”

Dai Shaodong said, "Now there is only one complaint, wait, if there is, it will probably really be inseparable from that side." After all, there are still inextricable relationships, and if there is a problem in the factory, it is not impossible. ”

Gu Xi smiled, a little cold, "It still involves the factory, last time your grandfather had already made cruel words, if you make conspiracies and tricks again, then the inheritance will be discounted, who will be so stupid, release traces of things waiting for you to check." ”

Dai Shaodong looked at her and felt Gu Xi's anger, he said, "I know you are angry, vicious competition is indeed annoying, but I have already sent someone to start a thorough investigation in the factory." If it's not a problem in the factory, then where do you think the problem is? ”

Gu Xi said, "How do I know this, there are so many links in production and sales, but I want to destroy a small brand like yours that has just started." As long as you have money, your goods in the market buy back a batch, add something to you, they have ready-made sales channels, and scatter them around you, are you ready to compare the relationship with others, or are you ready to check along every channel? ”

Dai Shaodong was suppressed by this vicious statement, and he didn't know what to say.

Gu Xi said, "If it were another company, it might not do this." But you and your cousin have never competed in the market, and the result of this matter is to climb your grandfather's peak, so any means are to achieve the goal. ”

"How dare they?" Dai Shaodong said, "If you follow the channel, you may not be able to find it." ”

Gu Xi said, "The easiest way is to start with logistics, exchange a batch of goods for you, and buy a driver at a high price." You are now a national distributor, and when you find out, you have lost this game. ”

Dai Shaodong looked at her in surprise, for a long time, he was still speechless.

Gu Xi walked over and turned on the computer, and began to search on the Internet, "What is the quality of our things, you and I know best, it is originally a high-end route, and there will definitely be no problem with the quality." Now if the other party finds a few more media outlets to chase you down for some reason, what are you going to do? ”

Dai Shaodong walked across from her and sat down, his heart cloudy, "Then what do you say?" How can people be so bad. ”

Gu Xi raised his eyes from the computer and glanced at him, "Otherwise, why would the mall be like a battlefield, it's not interesting to think about it now, if you want to be prosperous, don't do business." ”

Dai Shaodong heard the opposite for the first time from "Scenery and Moon", he said, "If it goes on like this, it will be a lose-lose situation, and I will ......" He thought of Gu Xi's words that day and said, "I now kind of understand your mention that day, even if this matter is successful in crisis public relations, there will be endless troubles like this in the future." ”

Gu Xi smiled coldly at the computer screen, turned the computer, "Look, there have been people on the forum who have begun to defend their rights, and the attack is on our plastic bottles, did you sue your cousin last time, our glass bottles are for image promotion, and plastic bottles are for sales?" ”

Dai Shaodong quickly finished browsing the post and saw that there were solidarity everywhere below, all saying that he had encountered the same quality problem, and the breath of conspiracy came to reads;.

He said, "The sales of the high-end line are better, and we didn't expect it ourselves, so he naturally didn't know." So I probably chose the cheap one. ”

Gu Xi picked up the cup next to him, took a sip of water, and was angry with Dai Shaodong, and did not greet him.

Dai Shaodong didn't notice it, and said with a heavy heart, "Then what do you think about this matter?" He looked at Gu Xi.

Gu Xi said, "Then what are you going to do now?" Although we are in a cooperative relationship, the majority of the business is still yours after all. Knowing what you think, we can see what to do next. ”

Dai Shaodong said, "I've been thinking about your proposal these days, but even if I want to start my own business in the future, I have to finish this thing first, right?" ”

Gu Xi asked, "Have you thought about starting your own business?" ”

Dai Shaodong felt that she said to her leader, "My family is very supportive, I used to go to Gangcheng, and it was also because someone in the middle helped me say good things, that is, I mentioned it to you, that Qi Ye, he was very unhappy to know that I came back to Dijing City, I didn't directly promise you that day, and I was also afraid of his face." Later, his people called and said......" he sighed impatiently, "anyway, there was something in the middle of it, but it's all right now." So if you want us to start a business together in the future, then you have to solve the problem this time, right? ”

He said and looked at Gu Xi, but he was stunned, and found that Gu Xi was looking at him with an extremely complicated expression, as if he couldn't say a thousand words, and it was all revealed from that pair of eyes.

"Gu Xi, what's wrong with you?"

Gu Xi seemed to be called back to his senses, stuck for a while, and said, "It's nothing, I just want to think about what to do later." She took the cup from the table, and did not drink it, but took it for a while, and then put it down again.

Dai Shaodong was inexplicable.

After a while, Gu Xicai seemed to really come back, looked at him and said, "If you really want to start your own business, this time is a turning point, do you want to give it a chance." ”

Dai Shaodong probed the smell of "conspiracy" more deeply, looked at Gu Xi, and didn't dare to agree to her for a while, and felt a kind of vigilance in his heart, as if he was going to board the thief ship.

******

Port City

Dai Yuanheng sat in his seaview office, looking at the quality inspection report in his hand, "Is this thing useful, although there are suspended solids, there is nothing substantial." ”

His father sat across from him and said, "It's nothing substantial, but you know, it's the biggest use of the herd effect that's the key to this." ”

"That is, consumers will not have the patience to wait for the truth to find out, and will just stay away from this unsafe drink." ”

Dai Shenghong looked at his son and smiled with satisfaction, "The reason why everyone likes to watch programs exposed about food safety issues is that one is concerned about their own vital interests, and the other is that they will inevitably have a dark hatred of the rich." Their brand is up so fast and it's a pleasure to see them fall. ”

Dai Yuanheng said, "When will other consumers come out and expose it." ”

"Don't have to wait long to reads;." Dai Shenghong stood up, walked to the window, looked at the tall buildings on the side, and said, "Tomorrow is the beginning." ”

******

Early the next morning

Dai Shaodong's company has fallen into an even greater crisis, with several major media outlets reporting on the quality of their light drinks, and consumers frequently exposing the drinks they bought on Weibo. There are also countless photos of suspended solids.

Dai Shaodong's company did not respond.

Within a week, the incident quickly fermented, and some people even bought boxes of drinks, opened them and took out a bottle of suspended matter.

Dai Shaodong's company only issued a quality test report, but still did not reply positively.

Everyone speculated, probably knowing that it was useless to reply at this time, and the company with the problem most often used this method to delay time, hoping that the incident could be calmed down because of time.

On October 1, at the beginning of the National Day holiday, an authoritative media reporter published a report that after returning from an unannounced visit, it turned out that such a beautifully packaged and high-grade brand was only OEM production, and there was no even its own production base.

Consumers are in an uproar.

During the entire National Day holiday, Dai Shaodong's company did not respond, but this gentleman became a celebrity completely because of this incident. Everyone scolded him.

******

Cheng Qi knew about this matter for the first time.

Cheng Jin sued sù his.

Since the successive failures in the business war, this guy seems to be particularly sensitive to this kind of news, and when he saw that Dai Shaodong's company had a problem, he immediately thought of Gu Xi. I've been watching the changes, but I found that they were all eating dry rice over there.

He became more and more anxious day by day, and finally thought of several crisis public relations methods very abnormally and presented them to Cheng Qi.

"The first option is to apologize and investigate thoroughly, so as to give the public a sense of trust. Or Dai Shaodong can also fire a few high-level executives in the company, saying that they are not well supervised. It's really not good, you can still fire people in the factory. Promise to change production base to cost a little more, but it's okay. Brother, what do you think? ”

Cheng Qi was very surprised by the "business sensitivity" of his third child. ”

But for Cheng Jin's proposal, he just looked at him sympathetically, "These...... It won't be a way to do it. You, just watch. ”

Cheng Jin's heart was broken, he stayed up late last night thinking about it.

So he waited harder, he didn't believe that he was so smart, he was hundreds of millions of running water, and he lost to Gu Xi in the business war.

*****

October 20th

Dai Shaodong's company only issued a notice to prepare to hold a press conference five days later, and Dai Shaodong personally faced the media. The incident has been brewing to the peak, and it has attracted the attention of all sides.

The media has prepared a whole bunch of questions ready to be held accountable.

On October 25, exactly one month after the incident, at 3 p.m., the press conference was held in the banquet hall of the International Hotel.

The reporter took the collected samples and prepared to help consumers get a statement. The consumer who sued Dai Shaodong brought the drink he bought and prepared a live broadcast on Weibo.

But I didn't think that at the beginning of the press conference, Dai Shaofeng appeared gracefully, and the first sentence was, "The company has found out a large number of fakes in the market in this month, and all the products that have problems come from this batch of fakes." He even released a short video, which was a black workshop secretly visited by their company, accompanied by reporters. In the black workshop, the plastic packaging of their products can be found everywhere, which is recycled by the market, and then refilled and sold. ”

The reporter was dumbfounded. A bunch of questions that I don't know how to ask at all.

Dai Shaodong asked the staff to bring in boxes of drinks, "We have formally sued the company, but for our company, there is an unshirkable responsibility for this incident." The sales were too good, but they did not keep up with the anti-counterfeiting, so the black-hearted criminals had an opportunity to take advantage of it, so the company has now decided to recall all the goods on the market. ”

Some consumers were reluctant and shouted, "Then who is responsible for our losses." ”

Dai Shaodong said, "This loss of our company is fully responsible, although it is not our responsibility to have a fake, but to protect our own consumers, it is our company's obligation, so if you buy a fake, you can send it directly to our company, and we will replace it with a high-end route glass bottle of products to consumers." ”

Their company's glass bottles cost nearly seven times more than plastic bottles. The price is secondary, the attitude is very correct, and the courage to bear it is also very surprising to everyone.

No matter how dissatisfied consumers are, and the time cost is thus shared, how to calculate this?

But how can it be calculated, although unwilling, there is no reason to entangle the "innocent" company, the incident for a while, with a lightning momentum on the crisis public relations success.

Dai Yuanheng watched the live webcast, he didn't expect it to be like this, he was so angry that he could vomit blood, "Where did the black workshop come from?" For the sake of crisis public relations, I can make a black workshop by myself, which is simply not as good as a beast. ”

Dai Shenghong didn't expect it, he frowned and shook his head, "This thing is not right, it is too wrong, what we have ignored is very critical." ”

Dai Yuanheng pointed to the computer and said, "Of course it's not right, all the products are recalled?" How big of a company do they think they are? Stopping the decline in sales is the key, and if they do, they are completely suicidal. ”

Occupying the market is a matter of racing against time, Dai Shenghong understood this truth, and still shook his head, "...... There's something else, I'll think again. ”

After waiting for a month, he still didn't figure it out.

But people who often eat out and go in and out of high-end places have found that the kind of light drink they have been drinking before has changed the bottle cap, and the bottle cap has become golden, which is better looking and more expensive, but few people have carefully looked at the trademark and the manufacturer.

Only Cheng Jin was reminded for the first time and discovered this trick of stealing the day.

He asked Cheng Qi in disbelief, "This is a new brand from Dai Shaodong's private company, they didn't change the packaging, only changed the brand and manufacturer?" Isn't that illegal? This is a business channel that is secretly smashed out with other people's money, and God unknowingly changes things, which is equivalent to not spending a penny of advertising money. How does this work? ”

Cheng Qi smiled and said, "Why not, both companies are his, the existing channels are also his, the patent of the bottle is cherished, she left her hand behind when she signed the contract, this matter, you have to know the details, when we go back soon, you can ask Miss Gu yourself." ”

Cheng Jin: "......"

He didn't want to ask her, he ...... Just want to knock her down.