61. The first battle

'SHA''s first appearance in front of everyone was quite a success.

Compared to other cars that are a little clumsy to start, the 'SHA', which not only has an outstanding appearance, but also has a beautiful and smooth ride, is undoubtedly a desirable capital.

"That's a pretty good car, isn't it, honey?" The host of the wedding, Chen Jingyu, the daughter of the tobacco king, held her husband with a sweet smile on her face.

"It looks noble and elegant, worthy of who we are." As she spoke, the princess raised her chin high.

"Mr. Bai, I don't know what brand of car this is? Is it the United Kingdom, France, Germany, or Italy? ”

Chen Jingyu's husband Zhang Jingwei saw that his new wife liked the car so much, so he naturally wanted to express it. Taking advantage of the time to come over and greet the guests, he did not forget to ask Bai Yu about the car.

It's best to get one before his honeymoon, so that he can take Chen Jingyu for a ride. The couple both come from celebrity families, and money is not an issue for them at all. The more precious and rare things are, the more they can show their identity.

"It's not produced in any of the above countries, but its makers have the energy to make any of these countries crazy." Bai Yu talked with the groom decently, and there was a bit of mystery in his words.

"When you say that, I'm even more curious about it."

"This car is not officially on the market yet, so you can't buy it. Even I, thanks to my internal connections, finally got one. If you really want it, I'll keep an eye on when it's officially on sale. ”

"Definitely, definitely."

Although the bride and groom were already interested in the car, they did not have to do it. But after hearing Bai Yu say that there is no product on the market, and he is the only one who has it, their desire for this car has become deeper.

What you can't get is always the best.

When you crave something but can't get it, this craving will escalate.

Bai Yu looked at the surprised or eager looks of the people around him, and asked him about the manufacturer of 'SHA' and the time of launch, and knew that this time the hunger marketing strategy was a success.

He is not in a hurry to reveal more information to these potential buyers. Before the manufacturer was officially revealed, he also needed to gild the 'SHA'.

Gu's factory may be regarded as a bullish enterprise in the domestic industrial circle, but after all, it has never made a car and has not yet established a car brand belonging to Gu's factory. Cars, unlike weapons and industrial products, can speak only on the basis of excellent quality.

For car owners, what brand their car is made of and which country it comes from, it is also a status symbol. If you sell them the 'SHA' from the 'Gu Factory' like this, no one will want to buy it, even if the 'SHA' is really beautiful enough, the performance is good enough, and the price is cheap enough.

Buying a Buick or Chevrolet from abroad at a high price is something to boast about, but 'SHA'? What's that brand? No one has heard of it, which means that the brand has no value. Especially for them, the important thing is never money, but face.

However, if 'SHA' can be widely known in overseas markets before selling in China, things will be much easier.

Although it is not good to say this, it is the psychology of many people today to worship foreign flattery. The idea that foreign things are good, and that foreigners' products must be better than domestic ones, makes people feel helpless...... But in many cases, it cannot be said that the person who holds these ideas is wrong.

The important thing about 'SHA' is not whether it is domestically produced, but whether it can be recognized by foreigners. If even foreigners praise SHA, then the wealthy people in Japan will be more than happy to spend a lot of money on SHA, an "internationally renowned brand".

Bai Yu arrived at the wedding scene with countless secrets, and returned to the Bai family with countless secrets.

His sales pitch seems very simple, but there are many difficulties in actually implementing it.

Chinese people dislike their own products, don't foreigners dislike them? Especially if such a product is still from the hands of Huaguo, which is backward and primitive in their eyes?

However, when Bai Yu made up his mind to do something, nothing could stop him.

Bai Yu put the focus of the strategy on the United States, firstly, because the Bai family has people in the United States, who know more about the situation there, and it is relatively easier to deal with it; The second reason is that now Europe is in the midst of war, and it is not a good time to sell cars.

Although the Americans also participated in the European war, this European war meant nothing to them as the Europeans.

If this war represents a sharp drain on national strength for European countries and is a battle at their doorstep, for the United States, it is somewhat of a spectacle of watching the fire from across the strait.

In the early stages of the war, they made enough money selling weapons, and in the later stages of the war, although they declared war on Germany in the name of "avenging their compatriots who had been killed", this choice was not because they wanted to get involved and get a piece of the pie, and because they were optimistic about the Entente led by Britain, they chose to side with the Entente.

In other words, it's mostly an investment for the United States.

At a time when the British, from the aristocracy to the commoners, were rushing to the battlefield, I am afraid that only the Americans were still in the mood to enjoy life leisurely, and the war would not be able to fight them on their own soil anyway.

After a lot of hard work, 'SHA' was finally launched in the U.S., with a different background and a different packaging. With the efforts of Bai Yu and the American Bai family, orders have also begun to increase.

However, the background of this car, its unique appearance, and the characteristics of its limited edition have cast a veil of mystery over it.

I don't know when 'SHA' began to become popular in the United States. The more limited it is, the more Americans are willing to buy it.

When the Bai family, who was far away on the other side of the ocean, gave Bai Yu the sales number, Bai Yu finally breathed a sigh of relief and rubbed his eyebrows.

In order to fire this first shot, he did not dare to slack off at all, and for this reason, he had not had a good rest for a while.

From planning to implementation, although the planning is very clear, Bai Yu knows that as long as one of these links goes wrong, they will fail.

Bai Yu dipped in some cold water and slapped it on his face to keep himself awake. Although the first battle in the United States has been won, the battle of 'SHA' in Japan has only just begun.