Hanging up the phone with Gal Gadot, Murphy walked into the event and was immediately surrounded by countless reporters, and the continuous success has shrouded him in a halo, which will naturally attract the attention of the media. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It was a meet-and-greet for media and fans in the San Francisco area and one of the many promotional events for Gone Girl in North America.

Attending such an event inevitably leads to a siege by journalists.

"Directed by Stanton, 'Gone Girl' has a typical noir style."

As Murphy left, a reporter struggled to get to him and asked aloud, "Why, if you look at all the films you've made, they have a distinctly black style?" Is it true, as some media outlets say, that your unfortunate life before entering Hollywood has affected your creative style? ”

"All my films are never about the sweetness of society, but about reflecting some real problems."

Since he came out to do publicity, of course Murphy will give the media something that can promote the hype, he turned to look at the reporter and asked rhetorically, "Don't you think film noir is beautiful?" ”

He didn't need a reporter's answer, and continued, "Film noir is the most beautiful black pearl in the crown of film art, and the main idea of film noir is to explore the darkness and evil in the depths of our human nature, and to explore how the alienated society overwhelms and swallows the good side of human nature." Billy Wilder's "Sunset Boulevard," John Houston's "The Maltese Falcon," Roman Polanski's "Chinatown," the Coen Brothers' "The Absent-Minded Barber," and David Fincher's "The Seven Deadly Sins" are all classics, and I wanted to make one of these classic film noirs. ”

Murphy then threw out another sentence, "Film noir allows us to see the darkness of reality, the ingenuity of story arrangement and the beauty of visual impact, to discover and reveal the evil of human nature and the darkness of society, for me, this is a kind of good." ”

In fact, now, he also found that the self who used to be on the other side of the Pacific Ocean went in the wrong direction in studying filmmaking, and he only cared about his personal hobbies and interests, but ignored that there was almost no room for film noir to survive there.

Far from satisfying the needs of the journalists, these answers have made them even more insane.

Another female reporter asked, "As far as we know, many couples have problems after watching the movie, will the concept of love and marriage you promote be too negative?" ”

"Those who say that they don't believe in marriage and love after watching "Gone Girl", how fragile is your love?"

The film has been released, of course Murphy is not saying anything about 'breaking up 15 million couples in North America', such a gimmick is suitable for pre-release promotion, but not for now, so he changed his tone, "Isn't this a positive and enthusiastic movie that enhances the happiness of ordinary couples?" ”

With that, Murphy stopped answering the reporter's questions and turned to the car.

This is all part of the overall post-screening publicity plan for "Gone Girl".

As the film passed its hottest opening weekend, Twentieth Century Fox promoted a series of promotional and marketing programs, and used the Internet as the main carrier.

Any hot topic that can attract attention is the focus of the 20th century Fox and Internet trolls.

For example, on blogs, there is a topic that is difficult to distinguish between truth and falsehood.

"It is reported that Twentieth Century Fox and Murphy Stanton are promoting the sequel to "Gone Girl", and the theme of the sequel will be Nick Dunn - counterattack Amy, if the male protagonist is you, how to counterattack the female protagonist with belly black?"

Twentieth Century Fox is not untargeted, and such an interactive topic can arouse the greatest enthusiasm of movie fans.

On any page on the Internet that reposts this topic, you can see a large number of replies from fans, who racked their brains and actively participated.

"Increase the amount of your insurance, pretend to be in an accident or something, and wait for your wife to secretly appear in various places after getting the insurance money - deliberately find someone to secretly take pictures and expose them, and it is best to spread some gossip that his wife has a grudge about his affair and can't let go, so she forces him to compensate for it, so that the rumors will spread, but no one will find evidence of insurance fraud, and he will change his life incognito. can use public opinion to take revenge and avoid his wife, but the difficulty coefficient is so high, a lazy little head like Nick Dunn can't hold it. ”

"There are two best ways for the male protagonist to counterattack.,The first is to become a boy who disappears.,So that she can't find it anymore.,You continue.,I don't care if you're ruined or something.,Completely leave everything behind.。 The second writes about his experiences on a blog, and naturally there are Hollywood people who will shoot his autobiography. So it's not a matter of counterattack, it's that he didn't want to counterattack at all. ”

Whether it is Charlize Theron's performance or the setting of the character itself, Amy is more impressive, and Nick Dunn's mediocrity really doesn't arouse people's favor, and not many people are optimistic that he can counterattack.

"Actually, I want to say: counterattack is risky, and you need to be cautious when shooting. The male protagonist's lawyer finally stated that he would not mess with his wife if he had nothing to do in the future. Mortals want to counterattack the Ivy League students, really, usually they can only think about it. It's not a high-IQ genre in itself, and it's really ...... to want to be a smart fight."

"Where is the counterattack? The female protagonist is proficient in psychology and sociology.,Grasp the psychology of the male protagonist and the direction of social public opinion to the death.,How can such a scumbag male protagonist have the ability to counterattack.,I can only pay for the happiness of the second half of my life for a mistake.,And the female owner who has long been in love with the goddess to live a detached life.,Raise the calculated child.。 ”

"Why counterattack? Their marriage was meant to be a. The combination of a son and a dog, the husband having an affair, and the wife having a spare tire, is a match made in heaven, and no one should blame anyone. They are a perfect match, after such a toss, they restrain each other and control each other, why not? And why fight back? ”

"Gone Girl" is backed by strong media and audience word-of-mouth, but if you want to maintain a certain level of popularity, a participatory publicity method like this is essential.

Twentieth Century Fox has a mature operating system, and when this system is functioning properly, the energy that can be exerted is quite amazing.

The film's first-week box office also convinced them that Murphy could once again make a big deal with a small amount.

The Internet is full of various topics related to "Gone Girl", as well as various so-called analyses, which is simply the grand occasion after the release of "The Matrix".

"The doubts related to "Gone Girl" ask the master to help explain ......"

"Why does Amy hate Nick so much and want to come back to him?"

"On Murphy Stanton's Three Views Different from Normal People in "Gone Girl"!"

"Nick Dunn or the Amazing Amy, Who Is The Real Victim......"

"Is marriage really like what it says in "Gone Girl"?"

Such topics are circulating all over the Internet, and everyone makes an analysis according to their own opinions, and there will be a hundred Hamlets in the hearts of a hundred people, and most of them think that they are the most correct, and they all want to convince those who have different opinions, and in order to list and find evidence, some people will re-enter the theater.

Different from the pre-release publicity, this is the Internet has been widely used in North America, especially since the end of the nineties of the last century, after the success of films relying on the Internet to promote success, Hollywood is used to some publicity and marketing methods.

This may not be very clever, but it is quite practical.

Because the early propaganda created enough topics, in the later publicity, no special methods were used.

However, there are also criticisms on the Internet, many of which are directed at Murphy, which is inevitable for any film and director.

But some of the remarks point directly to Murphy's educational background.

"Looking at all the films he directed, Murphy's plot structure and shots feel great, but he reads too little, has an empty vision, and his skills are poor but enough, that is, 'reading too little and thinking too much', he is a typical American-style director from the bottom and lacks enough cultivation."

There are even those who drag Murphy out and compare him to another dark wind director, David Fincher.

"After watching the David Fincher movie, I will first lower my head and pretend to be forced, not showing my expression, I feel very cool, go back and secretly read the movie review to study the plot, and tell others how ** the movie is the next day."

"After watching Murphy Stanton's film, I didn't have to look down, I felt very excited, and immediately started discussing it with my friends, with an excited smile on my face."

Such a comparison has sparked dissatisfaction among quite a few David Fincher fans, thinking that how can a director like Murphy be compared to David Fincher?

A fan who watched "Gone Girl", when he left the theater, was asked this question by a reporter, and the answer was to the point, "Murphy's problem is that there are many people who like it, which makes literary and artistic young people feel that they are not high enough." ”

Whether it's the controversy over "Gone Girl" itself or the discussion of Murphy, these have kept the film hot, especially since the start of the weekday, when the box office trend is unusually solid.

On Monday's first weekday, it was down just 45 percent from Sunday, earning a solid $6.9 million, and Tuesday rose slightly to $7.15 million.

After the traditional North American theatrical discount, the box office continued to maintain a steady decline, closing $6.75 million on Wednesday and $6.6 million on Thursday.

"Gone Girl" easily earned $77.3 million in a week after its release in North America.

For a feature film with a production cost of only $45 million, it is not easy to get such box office figures in a week.

After all, this is not the kind of super masterpiece with special effects as the selling point, and there are no fans as the basic audience, and Murphy is also very satisfied with such results.

Subsequently, "Gone Girl" ushered in the second weekend after the opening of North America, and in this weekend, the decline of the film was so small that it simply shocked many people. (To be continued.) )