This weekend, two films were released on a large scale, but neither Paramount Pictures' "Blood Pact Brothers" nor Warner Bros.'s "********" could have a real impact on "Gone Girl." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

As for "Superman Returns", which has been in theaters for several weeks, the box office has dropped to more than $5 million in the fourth weekend, and Warner Bros.'s ambitious blockbuster of $50 million started not particularly badly, but the subsequent cliff-like decline directly killed all the fantasies of the production and distributor.

Compared with these films, "Gone Girl" surprised everyone.

"Gone Girl" topped the North American box office charts as everyone expected, and also won the second box office championship after its release, but unexpectedly, the box office of the second weekend was only 29% lower than the box office of the first weekend, not only getting $35.4 million, but also setting a new record for the smallest decline in the second week of more than 3,000 large-scale films in the past five years.

The excellent second-weekend box office also helped "Gone Girl" successfully break through the $100 million mark at the North American box office, reaching $112.7 million!

Murphy is continuing his North American promotional journey with the crew, and Twentieth Century Fox is also continuing to create buzz.

"For the rest of August, apart from Dimen Pictures' 'Brothers Grimm', there are no other films of the same magnitude."

In a suite at the Waldorf Astoria Hotel in New York, Murphy hugged Gal Gadot, who was only wrapped in a blanket, sat in front of the floor-to-ceiling window, looking at the night view of Manhattan outside, and talking about the topic of movies, "This schedule is very favorable for "Gone Girl". ”

Gal Gadot returned to North America last week because Murphy was running around promoting and came straight to New York.

She curled up in Murphy's arms, her white teeth slicing mischievously across her majestic chest, only occasionally responding to Murphy's words in a nasal voice.

Hearing Murphy's words, Gal Gadot tilted his head slightly, pursed his mouth, and waited for Murphy to kiss it before saying, "How much can the North American box office be in the end?" What do you think? ”

Murphy hugged him a little tighter, eager to melt Gal Gadot into his body, "I hope it's five hundred million dollars!" ”

"Dreaming!" Gal Gadot bit a little his chest, leaving two rows of tiny tooth marks, and struggled for a moment, "Honey, do you want to strangle me?" ”

"How can I give up." Murphy relaxed his arms and looked down at Gal Gadot's delicate face, "Don't leave me for so long in the future, okay?" ”

"I ......" Gal Gadot just wanted to nod his head in agreement, but the previous matter in Israel came to his mind, and he hesitated for a moment before he said, "Well, I don't want to leave you for so long." ”

After speaking, she propped up her body, hooked Murphy's neck with both hands, and took the initiative to kiss him, the two kissed wildly again, and Murphy's hands also habitually grabbed the two charming long legs, and couldn't put it down from top to bottom.

The war between the two broke out again.

Under normal circumstances, the new films in the last two or three weeks of the North American summer season are not strong, and this year is no exception, and in the rest of August, among the new films released, there is no name that Murphy has left an impression on.

Twentieth Century Fox, with the release of "Gone Girl", is almost certain to be proud of the entire August schedule.

The focus of all film media and magazines is naturally on "Gone Girl".

CAA and Stanton Studios, too, have taken advantage of the current popularity to target the awards season at the end of the year.

In addition to the considerable income, "Gone Girl" is one of the favorites of this Oscar season. Rotten Tomatoes has a freshness rating of 88%, a Metascore score of 84 by mainstream media, and an IMDB user rating of 8.7, which shows that both critics and ordinary viewers are vomiting blood and recommending it, and the film has also been ridiculed by the audience as 'the most likely to cause a breakup of the year' because of its sharp discussion of gender issues. Despite this, "Gone Girl" continues to attract audiences to find out because of its good reputation and hot theme. ”

If you want to make a difference in the awards season, you must act in advance, strictly speaking, "Gone Girl" has not been large-scale before because it has to cooperate with the early publicity and marketing strategy, and it has lagged behind other films that have set their goals for the awards season.

Hollywood films often set their goals before they are prepared. Films that are positioned as commercial large-scale productions will invest heavily in large-scale productions and squeeze into the summer file as much as possible; The film that aims for the awards season will start to implement the entire Olympic plan in full swing after the last Oscars.

Films that hit the Oscars often start with the Cannes Film Festival and the Venice Film Festival, and then go through multiple film festivals or movie viewing and film pulling sessions to build momentum.

Strictly speaking, "Gone Girl" has been a little slow to hit the awards season.

After the New York campaign, Murphy did not go overseas with James Franco and Charlize Theron, but accompanied Gal Gadot back to Los Angeles, both to discuss with Bill Rothes about impacting the awards season and for the next phase of preparation for "A Song of Ice and Fire: Game of Thrones."

"We really don't have any advantage."

At Santa Monica Stanton Studios, in Murphy's office, Bill Rothes kept walking back and forth, "The subject matter, the age, the seniority, and the release time, we were all at a disadvantage. ”

He turned his head and looked at Murphy, "But we also have two big advantages!" CAA will fully support you, in the past 10 Oscars, CAA clients have taken 65% of the nominations and 40% of the golden people, we have more media resources, more experience and a wider network than other agencies. ”

Murphy nodded slightly, which he fully agreed that CAA's ability during awards season was unquestionable, and what he had seen was undoubtedly the best proof of Bill Rosith's words.

"Second, your style doesn't lack supporters within the academy!" Bill Rothes clearly did the job of an agent, "There has always been a strong group of supporters of noir-style films in Hollywood and within the Academy, and while these people can't guarantee you a statuette, as long as you do enough work, the nomination is still promising." ”

Finally, he added, "Twentieth Century Fox will also devote appropriate resources to the awards season." ”

Murphy didn't pay much attention to this, Twentieth Century Fox only accounted for one-third of the film's investment and rights, and without the lure of a hefty distribution share, it's hard to say how much resources they could devote to "Gone Girl" during awards season.

Even if Twentieth Century Fox had invested in it, it wouldn't be much.

"Twentieth Century Fox is a factor beyond our control." Murphy thought for a moment, "I'll get the studio to fully cooperate with you and Grace." ”

If you want to make a difference during awards season, there's only one basis for everything - money!

You need money for media publicity, you need money for a pull party, you need money to hire a PR company, you need money to prepare a canvassing party, and you need money to give a small gift to the judges......

If you don't invest the corresponding funds, it's better not to play this prize game.

"The time period in which our film was released was a disadvantage." "I've talked to Twentieth Century Fox that the film will be shown in theaters for as long as possible, especially in New York and Los Angeles. ”

Murphy nodded, "It's best to hold on until the end of the year, and we can give up the North American theater box office share in ten weeks." ”

Bill Rothes also understands that without actual benefits, it is difficult to impress the businessmen of Twentieth Century Fox and the theaters, "I will communicate with Twentieth Century Fox and the theaters involved." ”

"Pull-out parties and canvassing parties ...... awards season," Murphy reminded, "and try to prepare as early as possible." ”

"Don't worry." Bill Rothes is confident, "I have already contacted the relevant companies, and there will be professionals to organize it, and there will be a special Oscar PR person who will be responsible for canvassing for you." ”

Murphy knew that winning an award could be very small, and it was all for an Oscar nomination.

"I'm going back to work." Bill Rothes was about to leave, and before leaving, he turned around and joked, "I hope that the box office of "Gone Girl" is not too high, otherwise our PR work will be more difficult." ”

Murphy didn't say anything more, just waved his hand at him.

Of course, he knew that Bill Rothes's seemingly joking words still had some point.

He hasn't studied the Oscars carefully a long time ago, but in recent years, high box office has often become an obstacle for films to win awards and be nominated.

High box office is often naturally associated with business and the public, and these are not the Oscar labels that the old men of the academy like.

But contrary to Bill Rothes's jokes, "Gone Girl" has been stable in North America, which can only be described as terrible, with a slight increase in box office decline in the third weekend, but only 33 percent, with an amount of $23.7 million, achieving three consecutive North American box office titles.

The drop widened to 35 percent in the fourth weekend, but $15.4 million was enough to ensure that the film won its fourth place at the North American box office in this relatively cold season.

By September, "Gone Girl" had spent five weekends in North America, with each weekend falling within 35 percent, even earning $10.1 million in the fifth weekend.

With all the weekdays in place, five weeks after its release, "Gone Girl" has grossed $191.9 million at the North American box office.

It is inevitable that the North American market will exceed $200 million.

Overseas, "Gone Girl" has landed in many international markets such as the United Kingdom, Germany, France and Australia since mid-August, but the response is worse than that in North America due to the subject matter, but it has also received nearly $130 million at the overseas box office so far, and the global box office has successfully exceeded the $300 million mark.

Two consecutive films are super hits, which also makes Murphy attract attention. (To be continued.) )