Ask for commuter passes and recommended tickets!

After getting off the plane and walking out of Hongkou International Airport accompanied by Warner China staff, Murphy deliberately looked around, and it was completely different from what he expected, there were no flashing lights from media reporters outside the airport, and no crazy fans rushed up to ask for autographs and photos, except for a few Mercedes-Benz business cars, everything seemed extremely ordinary. Pen, fun, pavilion www. biquge。 info

Before coming, if Murphy didn't have any expectations, it must be fake.

Seeing this obscure scene, although his face did not show it, Murphy still felt a trace of loss in his heart.

"Looks like you're not very famous here." Gal Gadot, who was holding Murphy's arm, seemed to be able to see what he was thinking, "I'll have to work harder in the future." ”

Murphy shrugged his shoulders, and gradually relieved that he had been a second-tier Hollywood director after all, and the market and influence of film noir here were far less than ordinary commercial popcorn.

Thinking of this, he suddenly realized that the Chinese box office of this "Man of Steel" may not be much better.

Of course, it is only 2007, and the Chinese film market has just entered the track of development, and it is far from being as crazy as it was later.

"Let's go." Murphy pulled Gal Gadot and said, "Get in the car." ”

Gal Gadot nodded, but did not get into the car immediately, but asked the staff next to him to help buy a Chinese newspaper, and only then got into the business car after taking it.

Murphy tilted his head to look at the familiar square words on the newspaper, "Can you read it?" ”

"I don't understand." Gal Gadot shook his head and handed over the newspaper, "Aren't you boasting that you can read Chinese?" ”

"It's not bragging, I can really understand it."

Murphy took the newspaper and took a look, Gal Gadot just said to buy a newspaper at the time, but did not explain what kind of newspaper to buy, the staff probably thought that people in the entertainment industry must be interested in entertainment newspapers, and they bought an entertainment journal here.

He opened it and looked at it, and in the front of it, he saw news related to him.

"What's wrong?" Gal Gadot asked with concern.

Murphy pointed to the image of the Man of Steel poster under the headline and said, "News about us." ”

"I know, the picture is clear." Gal Gadot said deliberately, "Don't you know Chinese?" Is it okay to read the specific content? ”

"No problem."

Clearing his throat, the square words that fell into his eyes changed from Murphy's mouth to American English with a hint of a Los Angeles accent, "The creator of "Superman: Man of Steel" attended the Shanghai International Film Festival, and the famous Hollywood director Murphy Stanton greeted Chinese fans. ”

Since Chris Evans went to South Korea and Megan Fox was doing pre-promotion for "Transformers", the main creative staff of the crew who came here were only Murphy and Gal Gadot for the time being.

"Why did you add Superman to the title of Man of Steel?" Gal Gadot didn't quite understand, "Didn't you deliberately remove Superman's name from the title?" ”

Murphy shrugged, "It should be for business gain, right?" "Man of Steel" I'm afraid that few people here know what it is talking about, but Superman's words are still very influential. ”

Even if you haven't read the comics, many people here know that the United States has a superhero who wears underwear and likes to save the world.

In fact, many of the naming methods of China Film Group here are very complaining, the most famous is undoubtedly the animated films produced by Pixar Animation Studios are almost all named Mobilization, but from a commercial point of view, the Chinese translation of most of the films, just like "Superman: Man of Steel", is more suitable for the market situation here.

"Do you want to hear it?" Murphy gestured for the newspaper in his hand, and Gal Gadot nodded, "Go on." ”

Murphy had no choice but to become a newscaster again.

"This news: Warner Bros.'s annual superhero masterpiece "Superman: Man of Steel" is about to land in Chinese mainland on June 20, Hollywood emerging director Murphy Stanton recently greeted the Chinese audience through a video clip, and revealed that he will go to Shanghai to participate in the Shanghai International Film Festival this week, at the same time, the new Chinese version of the poster is also exposed.

The poster is the one under the title, which is completely based on Superman's selling point, and as early as London, Murphy specially recorded a promotional video, and specially showed a handful of Chinese in the video, I believe this can also win the favor of many Chinese fans.

"In the video, Murphy revealed: 'I'm very excited to be in China to promote our new film, Superman: Man of Steel, and we're looking forward to seeing the Chinese audience in Shanghai next week.' It is understood that the Shanghai publicity schedule of "Superman: Man of Steel" can be described as a strong combination, director Murphy Stanton and Gal Gadot, who plays Wonder Woman in the film, will appear at the Shanghai International Film Festival, aiming to form the strongest combination of the film and go all out to promote the film. ”

Reading this, Murphy stopped, the following is all for the sake of propaganda, there is nothing to say, and he has fully proved to Gal Gadot that he is proficient in Chinese.

The car soon arrived at the Hilton Hotel and arranged accommodation, but Murphy declined an invitation, having just experienced a long flight, and both he and Gal Gadot needed to rest and adjust the market.

However, what you have seen and heard along the way, as well as the plans made by Warner China, show that you attach importance to this market.

Just like those famous leapfrog companies and large groups, Hollywood's Big Six are not fools and how can they not see the potential of the Chinese market.

"There is a large population here, and the demographic dividend brought by economic development is not a difficult situation to analyze," Murphy said to Gal Gadot, who asked about this, "and of course it will attract Hollywood prying eyes." Think about it, there are 1.3 billion or more people here, and now that the economy is developing rapidly, as long as 1/10 of the population can become regular visitors to the cinema, what kind of explosion will there be in the future? ”

"Hmm." Gal Gadot nodded, "By the way, it is said that Walt Disney has been operating the city's Disneyland, is it also planning for the market here?" ”

"That's right." Murphy thought for a moment and then said, "Disneyland can be said to be a stepping stone for the Walt Disney Group, and if such a huge investment is implemented, they will definitely receive preferential treatment from this side in some aspects." ”

The treatment of Disney's movies and a series of products here in the past undoubtedly proves this.

Indeed, most of the world's Disney parks, if you just look at ticket revenue, are almost all losing money, and it will be difficult for Shanghai Disneyland to get out of this situation in the future, but Disneyland is more about selling tickets, just like Murphy said, its role is mainly reflected in other aspects.

From policy preferences to copyright income to peripheral products, if these are included, it is not difficult to find that Walt Disney is the real winner of film industrialization.

Although Murphy believes that the style of "Man of Steel" is not suitable for the current Chinese market and will not achieve much success, Warner Bros. still cooperated with China Film Group to promote the film, and also placed the premiere in China at the Shanghai International Film Festival to win the attention of more Chinese audiences.

In fact, Murphy knows very well that Warner Bros. is more about the future layout of the series, after all, any market and film cannot naturally become popular, and behind the results of the big hit, there is careful planning and operation.

With two days to go before the Chinese premiere of Man of Steel and coinciding with the Shanghai International Film Festival, Murphy and Gail traveled around several famous places in Shanghai after reversing the jet lag, with a natural focus on the films screened during the festival, especially Chinese films.

What impressed him the most was "Wu Qingyuan" directed by Tian Zhuangzhuang, not so much how good the content and storyline were, but the impressive cinematography style of the film, after all, it is difficult to say that it resonates too much in other aspects for a person who doesn't know Go at all to watch this film.

Another gain is that Murphy finds that his fame is really not very big here, maybe those fans who like movies very much know that Hollywood has such a unique director, but the general public basically doesn't know it.

Not to mention the general public, Murphy also met several reporters who ran the entertainment line during this period, and the reporters here also did not recognize him.

It is no exaggeration to say that his fame here is not even comparable to a corner of Nicolas Cage, who plays Lex Luthor.

Murphy knew what kind of terrifying fame and appeal Nicolas Cage had here, so he deliberately pulled Uncle Cage over, but he couldn't get to Shanghai until the day of the premiere.

Other Murphy is not too clear, only knows that any film starring Nicolas Cage, as long as it does not involve sensitive issues on this side, no matter how bad the film itself is or how bad the box office is in other parts of the world, it can basically appear in theaters in the Chinese market.

This is definitely a very peculiar place in the Chinese film market, anyway, Murphy didn't figure it out, and he still can't figure it out now.

Perhaps the rumors that some big man here is a die-hard fan of Nicolas Cage may be true.

On June 20, Nicolas Cage arrived in Shanghai, and according to the news obtained by Murphy, hundreds of fans made a special trip to the airport to pick up the airport, and even fanatical fans drove Nicolas Cage's special car all the way from the airport to the scene where the premiere of "Man of Steel" was held.

On this afternoon, Murphy finally stopped being unnoticed, and the film named "Superman: Man of Steel", which was named "Superman: Man of Steel" by the distributor China Film Group, officially held its premiere in China at Shanghai Film City, the main venue of the Shanghai International Film Festival. (To be continued.) )