Javier Ulliel is now fully on track, just one year after returning to New York from Rio de Janeiro, he has already established himself in the entertainment section of the New York Times, although he is still trying to explore, although he is still expanding his network, although he is still far behind those veteran reporters, but thanks to the rapid development of blogs, his position within the "New York Times" is very special.

Blogging, which is a medium that has only been emerging for three years, has developed rapidly in the past two years, and personal blogs have sprung up like mushrooms after a rain, and even some "Power-Bloggers" have appeared one after another, in fact, just like the opinion leaders in mass media studies, power bloggers also have a certain degree of authority, and can informally influence other people's attitudes or change other people's value orientation and ideological concepts in a certain way.

Ten years later, the concept of power bloggers has become a new research project in media studies, and it has really penetrated everyone's life, and almost everyone has the potential to become a "power blogger" - for example, bloggers with more than 10 million followers on Weibo, for example, Internet celebrities with more than 1 million subscribers on video sites, and so on.

However, in 2004, power bloggers are a new term, and most of them are people who have a certain influence in their lives, such as university professors, professional lawyers, authoritative doctors, and so on. For traditional media, online new media is undoubtedly a huge challenge, all of which are fresh and even subversive, and everyone is carefully exploring.

When Javier was filming "City of God" in Rio de Janeiro, he discussed with Lance the many possibilities of blogging and the Internet, which not only made him one of the first power bloggers in history, but also made him the New York Times one of the most special members of the editorial board.

Javier's blog is still run in his own name, but his identity is marked as the official reporter of the "New York Times", which allows Javier to maintain his subjective opinion while also having official authority, especially in the immediacy of the news, maintaining the advantage of the first time limit. At present, the number of regular subscribers to the blog has reached 1.2 million, which is almost equivalent to 50 million fans in 2016 for the social network before it was born, and it is undoubtedly the number one blogger on the Internet at present.

Today, Havel published a personal blog post -- a departure from the official New York Times editorial or report, titled "Twenty Years of Reincarnation, When Memories Are a Thing of the Past."

The blog post begins with an interesting one, "For America's baby boomers (specifically the generation born in the 50s and 60s after World War II), who experienced the most golden age of American cinema, Star Wars occupies an irreplaceable place in that wonderful memory, this set of movies has almost subverted our perception of the universe and the feeling of science fiction culture, not only showing a whole new world, but also opening up our thinking." ”

It can be seen that Javier's blog post has a strong personal overtone, and at the same time awakens the memories of two whole generations. Undoubtedly, the influence of "Star Wars" on American culture has surpassed Disney's Mickey Mouse, and it is arguably the most important memory of the baby boomer generation - just as the influence of "Harry Potter" on the two generations born after 1980 is several times more rapid.

After the opening reminiscences, Javier changed his mind and mentioned the most personally influential actor of the past two decades. In the seventies and eighties, Harrison Ford relied on the "Star Wars" series and the "Raiders of the Lost Ark" series to become the undisputed number one superstar in the modern history of American cinema, but after that, after entering the nineties, the Hollywood star system ushered in a full-scale explosion stage, among which Tom Cruise and Brad Pitt are undoubtedly the best.

"In 1994, Cruise and Pitt co-starred in 'Interview with Vampires at Night', when thousands of girls fell in love with it, and the faces of the two actors are still a strong stroke in the history of film. What's even more rare is that both actors gave wonderful performances, and Cruise's seductive and evil performance can be described as the biggest breakthrough of his career.

It's a pity that this work was subject to the decline of the vampire theme and failed to create a box office miracle, but after entering the videotape market, it gradually exuded charm and was sought after by countless fans as the best vampire movie in film history. I'm not sure if it's the best film in history, but there's no doubt that this work is definitely worth going into the cinema and savoring.

Time has passed, and now that Cruise and Pitt have grown into top Hollywood superstars, it is almost impossible to get the two of them to star together again, so 'Interview with the Vampire' has become a swan song.

Recently, a hot topic appeared on a portal that sparked at least 30,000 people to participate in the discussion, and the reason is that Cruise and Pete are once again facing each other after 'visiting the vampire at night' twenty years ago, and they are facing each other for faith, for survival, and for love. The only difference is that twenty years ago, two people appeared in the same story; Twenty years later, the two men appear in two different stories.

It's a lot of fun.

'Murder with a knife' starring Cruise and 'Ocean' starring Pitt will be released on the same day......"

In fact, the most interesting thing is that these two works themselves are also derivatives of 'Night Interview Vampire'. Clooney appeared next to Pete, and Cruise appeared Strello - God, this is a strong showdown, maybe these four men appear at the same time, the temperature of the scene will reach the boiling point, directly suffocating - this is really a memorable scene, is it Pete and Clooney more spark, or is there more chemistry between Cruise and Strello?

I'm not sure what women would choose, and I'm glad I didn't have to. ”

At the end of the blog post, Javier did something that could only happen on the Internet, he used retouching software to make four villains, each with a different boxing pose, but the boxer's avatar was replaced with four protagonists, Tom and Lance on the left, and Brad and George on the right. The two sides confronted each other, and a big red "VS" was written in the middle, and the boxing ring was directly put up.

This kind of banter is impossible in traditional strict media, but on the Internet, the spirit of entertainment to death is brought into full play. Javier did not stand in line, did not support "killing people with a knife" - not openly or secretly, but objectively ridiculed, treated the two works equally, constantly emphasized the bond between the two works, and showed the delicate balance between friendship and hostility, and the final choice was handed over to netizens.

Such a "cheerful and lively" commentary article can only appear on the Internet carrier, which is also the biggest difference between the Internet and traditional media, and it is also the biggest advantage - the sense of closeness, which allows everyone to participate in the news discussion.

In less than six hours after Havel posted the article, the number of hits exceeded 300,000, and the number is still growing exponentially, reaching 3 million in just 48 hours; What's even more amazing is that the reply rate of the blog post actually exceeded 100,000, and even caused the blog's server to be paralyzed for a time.

For traditional media, this is a puzzling phenomenon - they simply can't understand why a topic that is not a gimmick at all can attract so much attention? But for professionals, this is a phenomenon worth studying: starting from the early publicity, to the topic boom caused by "US Weekly", to the topic heat brought by the Yahoo community, and finally ignited by power bloggers, it bursts out with dozens or even hundreds of times more energy than imagined, which is a new propaganda model.

Of course, it cannot be ignored that the names Tom, Brad, George, and Lance are already topical, and the film companies standing behind "Ocean's Twelve" and "Murder with a Knife" are also appropriately fueling the fire; and the duel between "The Day After Tomorrow" and "Troy" in this summer's file has also been frequently mentioned.

Under the comprehensive effect of many aspects, a prosaic topic has become a hot topic for the whole people.

It's as if people can't understand why a sing-out Kong/Qing/Xiang, after the broadcast of "American Idol" in January this year, actually became popular enough to release a record - this is the dream that many people with superb singing skills have pursued all their lives, but they did not succeed, but a person with incomplete five notes and outrageous singing skills realized. What's even more terrifying is that after Kong/Qing/Xiang really released an album, he actually sold 300,000 copies, and even broke the cello record record of Ma/You/You.

Similarly, people can't understand how the duel between "Killing with a Knife" and "Ocean's Twelve" has become the number one hot topic? It's just inexplicable.

But, this is entertainment to death.

With the noise of Javier's blog post, the Yahoo community post was completely detonated, and in just a few days, the number of replies exceeded 200,000, and it continues to increase - however, the post is very crooked at the back, first becoming a battlefield for a group of crazy fans to scold each other, and then becoming a group of movie lovers, and the topic has slowly cooled down.

But it doesn't matter anymore, because the confrontation between "Killing with a Knife" and "Twelve Arhats" has been formed, which seems to have surpassed the craze of the awards season and become the biggest attraction at the end of the year! (To be continued.) )