In the holiday stalls where the positioning is becoming more and more blurred, in addition to the "Harry Potter" series and the "Lord of the Rings" series, "Ocean's Eleven" three years ago was born out of thin air and became a shiny dark horse!

The 1960 film adaptation of the same name didn't attract much attention in the build-up, but the script ended up in the hands of Steven Soderbergh, who had just been nominated for the Oscars for Best Director for "The Drug Network" and "Uncompromising." So, Steven approached his good friend George Clooney, and the two came up with the idea of building an All-Star roster, and after convincing Brad Pitt and Matt Damon to join, things went smoothly.

Because George took the initiative to reduce his salary, all the all-star actors also lowered their salaries, which made the cost of the film control at 85 million US dollars. In the end, the film was released on December 7, 2001, and swept the North American box office of $180 million, and earned $450 million worldwide, which was an incredible success.

Although "Ocean's Eleven" is not the first film work with an all-star cast, it is accompanied

"Ocean's Eleven" fought a bloody way in the melee holiday file, proving that the type of star-studded family carnival works in a festive schedule. Therefore, three years later, the sequel to this work, "Ocean's Twelve", also decided to compete in the holiday file again, which was a logical decision.

It can be said that thanks to the sequel effect, coupled with the addition of Catherine Zeta-Jones, the box office of "Ocean's Twelve" is generally optimistic. But now, "Twelve Arhats" will collide head-on with "Killing with a Knife", and things will suddenly become interesting.

Originally, people didn't connect these two works at all, because Hollywood has new movies released every week, and competition is part of it, and now is not the summer season, box office giants are one after another, and almost all film companies will reach a consensus to try to avoid losing both sides in a head-to-head showdown; In the holiday file, not only the strength of the works has declined, but the major film companies have not been able to understand the audience psychology of this schedule, so it is completely open to competition.

Taking the schedule around December 3 as an example, in the last week of November, the "Alexander the Great" with an investment of 155 million will hit the market, and this work is definitely in the spotlight even if it is placed in the summer file; "Blade Warrior 3" in the second week of December is strong, relying on the support of fans of the original manga and the word-of-mouth accumulated by the sequel, and the box office number is high; The third week of December will see Disney's annual blockbuster "The Unfortunate Adventures of Raymond Snicker", which is considered to have the potential to replicate the glory of "Harry Potter" and have the ability to sweep thousands of troops during the holiday season.

In other words, no matter which schedule "Ocean's Eleven" is placed in, it will face strong competitors; The same is true for "borrowing a knife to kill". So, people don't care too much about it -- they care about the word-of-mouth after the full expansion of "Stealing Hearts", they care about the expert word-of-mouth after the "Aviator" film, and they care about Clint Eastwood's new work...... But they don't care about the normal competition in the box office market.

The news started out as a coincidence — but, in Hollywood, is there really a coincidence — that happened in the Yahoo community, with a post jokingly about "Ocean's Twelve" and "Killing with a Knife."

"Cruise and Pete fell in love and killed each other twenty years ago, and they still love and kill each other twenty years later, but they were in the same frame before, and now they are meeting on the other side, which is really cruel. Now, with Strello standing next to Cruise and Clooney standing next to Pete, the years are passing and things are wrong. ”

This was originally just a post of complaints, but someone quickly replied below, "Please, Strello and Clooney are good friends, and Clooney also attended the premiere of 'The Day After Tomorrow' and took the initiative to canvass for Strello." Maybe Strello is a spy and joins forces with Pitt and Clooney to fight Cruise? ”

This reply immediately detonated everyone's enthusiasm for discussion, and some people strongly said, "Have you all forgotten jì?" Strello only had a fight with Pete this summer, and the 'day after tomorrow' beat 'Troy' to the point that he couldn't find the north, and Pete would definitely hate Strello to death now. ”

"So, is this the second round of Strello vs. Pitt?" Who are you supporting this time? "No, this is a different showdown, Strello is an actor this time, as an actor, he and Pete are far behind, it is estimated that his mother will be completely blown up", "It must be Pete, didn't you see that Pete found eleven buddies to fight?" Strello and Cruise are just two people, and they are going to be beaten into pigs' heads......

"You're all mistaken, where is this showdown between Strello and Pete, come on, what level is Strello, what level is Pete, there is no comparison at all. This is the duel between Cruise and Pete, twenty years ago, Cruise was really amazing, Pitt was defeated; I don't know what the result will be in 20 years, it's a little bit of a little expectation. ”

Although there are also reasonable netizens among them, "A group of neurotics, these people may all be friends, but their works just happen to play against each other, and the real showdown is whether Warner Bros. and Paramount are good or not, and they have nothing to do with the actors." But the post was quickly brushed off because people were completely excited.

"'Night Interview with Vampires', Cruise and Pete were really good-looking, so handsome! That's the only time two people cooperated, I really miss it! But this time the duel between the two of them feels so interesting! I wasn't interested in 'Ocean's Twelve', but now I'm going to take a look, and as for 'Killing with a Knife', ah, ah, I definitely want to see if the combination of Cruise and Strello will be more exciting than the vampires of the year! I'm starting to get excited. ”

"'Night visit to vampires', it's been a long time...... is 'borrowing a knife to kill' want to follow this routine again? I remember Strello in an interview with "Us Weekly" and mentioned that this work is more like "Thief of Fire", but "Thief of Fire" is also a two-person turn, and I suddenly began to look forward to "Killing with a Knife"! ”

"'Murder with a knife'? Bah, Strello's last movie 'The Day After Tomorrow' is simply hard to see a pole, I will definitely not go to see this movie, Cruise is probably going to hit the street again. ”

"I support 'Ocean's Twelve', 'Ocean's Eleven' was very good-looking, and I'm really looking forward to the all-star lineup this time!"

"'Borrowing a knife to kill', it must be 'borrowing a knife to kill', just for Cruise, I will definitely go to see it!"

"George Cruise, my god."

"Brad Pitt hurt Jennifer Aniston and he doesn't deserve my support!"

", don't you have an affair with other women, don't you see Brad's sincere apology? Jennifer is still there to put on the score, unwilling to accept the apology, what a/son. ”

"You're the one who came out to sell! You wish Brad came over and grass/you, didn't you see what he did to Angelina? After the grass is finished, he pulls up his pants and turns his face and doesn't recognize anyone, and then imagine what he did to Jennifer, it's disgusting! ”

"In terms of quality, Steven Soderbergh is a guarantee, and the previous work is so wonderful that 'Ocean's Twelve' is worth a trip to the cinema."

"Cut, just look at a group of men wandering around the casino, do you think you can turn out a flower? I think the idea of 'borrowing a knife to kill someone' is much more exciting, hasn't anyone noticed that Strello is the screenwriter this time? 'City of God' won the Oscar for Best Adapted Screenplay, and I think it deserves it, and I'm looking forward to it this time! ”

"Dog/! Strello stole the best adaptation of 'The Lord of the Rings 3'! Shameless! ”

……

Dorothy kept pulling down the page, what she thought was a boring post, but the more she read it, the more interesting it became, and she began to relish it, and if you pair it with a packet of potato chips and a bottle of Coke, you can pass the afternoon without any problem. But Dorothy's hand as she scrolled the mouse was stunned, and one post said, "No one noticed, is the owner of this post a staff member of a slate PR company?" This is completely a public relations strategy, but I don't know if it is a '12 Arhats' or a 'murder strategy with a knife'. ”

Dorothy was scared out of a cold sweat, her whole back was wet, her first reaction was to clarify, but Lance's words came to mind, "No matter what remarks appear in the post, don't refute it, let it be!" No matter what direction it takes! This made Dorothy pause, think for a moment, and continue scrolling through the post.

Luckily, after looking at more than three hundred floors, she found that no one noticed the post at all, and she was quickly drowned in the flooding army, which made Dorothy completely calm down.

When she first first heard about Lance's plan, Dorothy thought it was ridiculous, and while the City of God had witnessed the powerful influence of blogs as an online medium on real life, there was still too much uncertainty about the web as an emerging medium. So, Dorothy didn't think Lance's plan was feasible at all, but Lance was really too convincing.

However, only forty-eight hours later, the whole thing began to develop beyond Dorothy's comprehension: she only asked her assistant to make one post, and then on the first hundred floors, she made a dozen posts - according to Lance's instructions, there were those who said good things about "borrowing a knife to kill", others who supported "Arhats Twelve", and most importantly, led the duel between the two. And then...... And then it turned out like this.

Forty-eight hours later, this floor has accumulated more than 10,000 people, and it has become popular on the homepage of the Yahoo community, detonating more discussions, and Dorothy has not even had time to finish browsing, and in the blink of an eye, the number of comments has exceeded 30,000, and it is still fermenting. The enthusiasm of netizens is really an eye-opener for Dorothy.

But what's next? Next, how should the influence of this post radiate to real life? (To be continued.) )