In April 2005, the scorching heat of early summer was clearly reflected in the film market, the record-breaking box office of "Sin City" in the first week kicked off with a bang, and the premiere of "Sahara Cavalry" in the second week detonated the topic craze, as if it was too late to feel the lingering of spring, and summer could not wait, giving people the illusion of midsummer in June. Pen "Fun" Pavilion www.biquge.info

Everyone is looking forward to it, looking forward to more energy being burst out in the spring file this year, driving the outbreak of the summer file and promoting the entire movie market.

Especially "Sahara Cavalry", this work is fully capable of competing in the summer file, but it was placed in April three weeks in advance, just like a behemoth, dominating this weak schedule in a grand manner, and has the ability to swallow the entire box office market. When "Sin City" has exploded with earth-shattering energy, these two works with different themes, different types, different specifications, and different audiences collide head-on, which is likely to achieve a win-win situation, further stimulate the potential of the North American market in April, and completely rewrite the history of the spring file.

However, when the single-day box office statistics on Friday, April 8, were released, everyone fell through their glasses, their faces were full of shock, their whole body was cold, and they couldn't even react properly.

On April 8, the first day of the premiere of "Sahara Cavalry", the film, which cost $160 million to complete, only earned $5,183,000!

Five million, there are only five million, and even the anger can't be condensed, only a burst of empty smile is left, and the five million who are so angry that they are helpless. The so-called 5 million single-day box office, reflected in the production cost of 160 million and the publicity cost of more than 50 million, looks so thin and pale. What's even more ridiculous is that five million, which is just the cost of one day of filming in Morocco, spent two million to shoot the plane crash scene, but in the post-production process, all the pictures were cut out, and there was nothing left.

Now, the movie has been released, and everyone is expecting the work to explode at the 20 million level of single-day box office, but it turns out to be only a mere 5 million, a ridiculous 5 million, a pale 5 million, and an unbelievable 5 million. Five million like/!

This also means that the film does not need to wait for the Saturday and Sunday box office at all, and the box office estimate for the opening weekend can be directly lowered to less than 20 million.

At this moment, even the most conservative "New Yorker" in the forecast stage is exaggerated and outrageous in their forecast of 35 million.

Even "Future Water World", which failed at the box office at the beginning, earned $21 million in its opening weekend, but now it seems that "Sahara Cavalry" will have an extremely difficult time reaching such heights, does this mean that the final box office of "Sahara Cavalry" may be even more miserable than "Future Water World"?

It is worth mentioning that the movie grossed only $1,643 on Friday. Compared with the horizontal data, the single-theater box office of "Sin City" premiered last week was 18,000.

The Chicago Tribune joked, "At least, the 'Sahara Cavalry' can breathe a sigh of relief, it belongs to the Guinness Book of Records for the most money-losing film history of 'Cut Throat Island', and it should not change the winner in a short period of time." With only $2 million in its opening weekend, 'Sahara Cavalry' has landed on Friday's box office. ”

Shame, this is the real shame, the "Sahara Cavalry" ushered in a vigorous disappointment, and the box office on Friday can be called terrible, as if everything indicates that the film will usher in an avalanche of fiasco. The journey had just begun, and the curtain came to an end in a blink of an eye, disappointed to the extreme, angry to the extreme, so that the clenched fists were weak for a while, and could only be loosened weakly.

To the uninitiated, "Saharan Cavalry" and "Sin City" are just two ordinary productions that were released around April, and they don't have any special meaning, even if there were reports of a split within Diora Pictures, but it's not surprising that such things happen on Wall Street almost every day.

But for industry insiders, they know the feud between Diorama Pictures and Chaos Pictures, and what they care about is not the final victory, but the sparks that burst out of this showdown, just like a Colombian soap opera, and the tearing war can always make the blood boil of onlookers.

Everyone was looking forward to a fiery duel between the "Saharan Cavalry" and the "Sin City", just like the "Ocean's Twelve" and the "Murder with the Sword" last December, and they fought each other until the last minute to decide the winner. But it turned out to be disappointing, and it was more like a one-sided bloody massacre - although it was only Friday's box office and there were two days of fighting to come, it seemed too early to tell, but the reality was always more brutal than imagined.

"Sin City" grossed 10,330,000 on Friday alone.

10,330,000, almost twice the single-day box office of "Sahara Cavalry", and this is the opening weekend of the second week of "Sin City" against "Saharan Cavalry", such a huge gap almost makes all quibbles, all excuses pale and weak, and only chicken feathers remain. This data is so dazzling and dazzling, there is no need for superfluous explanations, it is just a series of direct comparisons of cold data.

What's even more ironic is that the premiere of "Sahara Cavalry" was a huge success - to be precise, "Sahara Cavalry", which has been promoted since the beginning of the year, can be called one of the most anticipated works in the first half of the year, even if it is not inferior to the summer "Star Wars Prequel 3: Revenge of the Sith" and "Batman Prequel: The Mystery of the Shadow", it seems that all signs are predicting that this will be a box office bomb.

Some even expect the Saharan Cavalry to burst into 60 million energy on its opening weekend, which is two notches up from the April premiere box office record set by Sin City. This shows people's high expectations for this work.

But that's the case with the theory of everything, the higher the expectation, the higher the disappointment; The higher you stand, the harder you fall.

Originally, people expected the "Saharan cavalry" to crush the entire market, but in the end, it was crushed by the "Sin City". The $10.33 million Friday box office also means that Sin City's next week box office is very likely to cross the 30 million mark again, undoubtedly setting a new record for the next week of the April premiere - and now that people have begun to shift the target, if Sin City can really set another record, then all audiences will be part of the history-making process, which is really exciting.

From 10 million to 5 million at the box office in a single day, from leading all the way before the premiere to catching up, from soaring to slumping after the premiere, from moving forward in controversy to collapsing in anticipation, "Saharan Cavalry" and "Sin City" have walked out of two different development trajectories, and are speeding in different directions, the gap is getting wider and wider, substituting each other into two completely different and very different positions, truly interpreting the invisible blood of Hollywood.

An overnight success, accompanied by a night-long collapse. Hollywood's successes and failures are like this, like a tornado, striking quickly and catching people off guard.

Although it's just a Friday box office data, not to mention the future box office trend, even the box office on Saturday and Sunday has not been released, and it seems a bit too hasty to judge the winner now; But the media seems to be impatient to draw conclusions, as the first reviews are shining and they are not surprised by the poor performance at the market box office, but they are also actively supporting it.

The first comments on the "Saharan Cavalry" attracted 33 media outlets, which was actually lower than that of "Sin City", which is really a surprise, but compared to the media rating, this small surprise is not worth mentioning. Of the 33 media outlets, only one media gave a good rating -- the San Francisco Chronicle -- and the other 32 media outlets all scored below the passing line.

This makes people involuntarily compare the situation when "Ocean's Twelve" was released. The quality of the finished product of "Ocean's Twelve" is not satisfactory, but at least it still maintains the entertainment of popcorn, so the critics have found a foothold in the criticism of praise, which makes the media review of the film less embarrassing.

But the quality of the finished product of the "Saharan cavalry" can be described as miserable, and it is difficult to say more good things even if you have a clear conscience. This has nothing to do with the confrontation between the east and the west, this has nothing to do with the intricate connections in the circle, and it has nothing to do with the community of interests between companies.

Even close to the "Los Angeles Times" supported the "Sahara Cavalry" before its release, but at this time it couldn't say anything good, just gave a decent fifty points, and didn't bear to join the ranks of large-scale criticism, which is already considered benevolent and righteous.

But not only the "Los Angeles Times", but even the news media on the East Coast, seeing the bloody media list, can't bear it, because it's like bullying an unarmed disabled person, and not only will they not feel any pleasure, but they will even have a terrible sense of guilt. This is the status quo of the "Saharan cavalry", cruel and terrible, helpless and ridiculous. (To be continued.) )