562 Crushing Momentum

In the first batch of reviews, 33 media outlets, of which 32 gave negative reviews, and the overall media evaluation was a terrible 31 points. Pen & Fun & Pavilion www.biquge.info

The first reviews of "Saharan Cavalry" were bloodbathed, and the rude and brutal scenes are impossible to look at even in the context of the "Sin City" movie.

As the most powerful ally of the "Sahara Cavalry", the Los Angeles Times commented that "Breck-Eisner, the son of current Disney CEO Michael, studied with Steven Spielberg for a while, and directed an episode of the mini-series 'Hijacking' under Steven's executive production. The Saharan Cavalry is a spectacular work, but it is clear that the script should be a little more compact. ”

There are only four sentences in this short review, three of which are about Brink's net worth background, and even move out backers like Michael Eisner and Steven Spielberg, but they don't give much evaluation to the movie. Such a short review is enough to make people embarrassed.

This shows the awkward position of the "Los Angeles Times", as if every word reveals the helplessness and despair of "I can't make it up".

In contrast, the San Francisco Chronicle's 75-point score is like a shiny pimple on a smooth forehead, a shiny red, pus-filled cyst, and an abrupt shape that easily attracts everyone's attention.

"I love that this movie sticks to its own stupidity." The San Francisco Chronicle simply and crudely said in its commentary that, in short, it recognized the popcorn nature of the work.

It's also an irrefutable comment that acknowledges the stupidity of the film and argues that commercial popcorn movies should be so stupid — lighthearted, visually stimulating, that it's certainly commendable that it's so stupid. This is the right way to say it, in an unpleasant way.

But even so, the "San Francisco Chronicle" is alone, except for them, the highest rating is 58 points from the "Seattle Post", all other ratings are below 50 points, the degree of dazzling is like the Dolphin Bay massacre, the bloody scene is not only exciting, but also cruel, so that many media began to wonder if they were too harsh?

The New York Times gave 20 points, the Wall Street Journal 18, the Washington Post 25, The New Yorker only 5, Variety 13, and USA Today 40.

The Chicago Sun-Times, where Roger Ebert works, gave a 30 score, and his assessment was also very interesting: "Any production with Penelope Cruz or William H. Macy is not going to be a mess, and the film starring Cruz and Messi proves it: not all are disasters." ”

With such an evaluation, with thirty points, and a two-star recommendation, Roger's evaluation is really interesting and worth savoring.

In the midst of a vigorous and negative review, the "Saharan Cavalry" only scored thirty-one points. It must be admitted that this work should not be so bad as it is, but if you want to reap the rewards, you have to pay something. Last week, the "Sin City" faced a baptism of ice and fire, and nine zeros have been a bombardment so far; So this week, it was the turn of the "Saharan Cavalry" to meet its own judgment, but unfortunately, it did not fight its way out like the former, but was completely drowned in a sea of bad reviews.

The media review is just the tip of the iceberg, and there is no sign of tolerance on Rotten Tomatoes, Theater Score, and IMDB.

The freshness of Rotten Tomatoes is only 38 percent, and the media score is only 4.1 points, which is consistent with the authoritative media. The theater score is a "C", barely passing, but it makes people unhappy, because the popcorn index is only 51%, and such an evaluation can be said to have reached the bottom for the audience.

IMDB's score is currently less than 2,000 people scored, which is really too bleak, netizens are not even interested in complaining, and the number of scores is far lower than expected, which also means that the previous propaganda of "Sahara Cavalry" has not been able to successfully convert, and even the love story of Penelope and Matthew has not been able to pry the market and failed in a comprehensive fiasco. Although less than 2,000 people scored, the score of the "Saharan Cavalry" was still not optimistic, with only a passing score of six points, which was ...... It's really embarrassing.

The North American market has always followed one thing: the box office is the explosion, and in short, extreme is easier to shine than mediocrity.

Either praise or criticism is the means to attract attention. "Sin City" earned incredible box office numbers under the fire attack of fifteen perfect points and nine zero points; But the "Saharan cavalry" was hovering on the verge of passing, unable to reach the sky or the ground, completely stuck in mid-air, almost destined to be forgotten in the near future.

This is a complete disaster for Diorama Pictures and for Ryan. Even though Ryan didn't care about the movie's rating, seeing such an evaluation, from a 31 score in the media comprehensive evaluation, to a 38% freshness rating on Rotten Tomatoes, to a passing movie score and IMDB score, just when he thought that things couldn't have gotten worse, he first broke his bottom line again.

Ryan couldn't help but think of Jason's original suggestion again, if they had expected this earlier, the victory and defeat would eventually be tilted on the work "Sahara Cavalry", would they be more serious about focusing all their forces on the work itself, and would the current pattern change?

But there is no regret medicine in this world.

The box office battle in the second week of April is slowly coming to an end, and the ending can be said to be expected, but it is unexpected. After Friday's box office was released, people expected the defeat of the "Saharan Cavalry", but they did not expect that "Sin City" would achieve a complete crushing with absolute superiority, and easily complete the domination of the box office in the second week of April.

After a poor box office performance on Friday, the Saharan Cavalry only rose by 15 percent on Saturday, a modest increase that completely killed all hope and sentenced the film to death; Then the box office plummeted by 30 percent on Sunday, and the horrific performance once again set a new bar, and the final opening weekend of the film only earned $15 million.

Fifteen million, this figure is even lower than the box office of "Sin City" on the first day of last Friday, not to mention the huge investment compared to the "Sahara Cavalry", even if you put aside the money-burning publicity stage, the cost of 160 million is like a heavy mountain pressing on the chest of Diorama Pictures and Baldwin Pictures, making people breathless.

Of course, this is Hollywood, and the story never ends. If the box office decline in the second and third weeks can get out of the god curve, it is not unheard of to turn the tide, even if it cannot be profitable, it can reduce losses; What's more, the overseas market has not yet opened, even if it is "Troy", the good performance of the overseas box office has also allowed Warner Bros. to avoid an avalanche fiasco, which has nothing to do with the film's reputation and media reviews, and the performance of the overseas market is more often related to star appeal, and Hollywood's world-leading computer special effects, in this regard, the "Sahara Cavalry" has absolute self-confidence.

Matthew and Penelope are not top superstars, but the intensive publicity in the past six months has successfully made them one of the most high-profile couples at present, and their influence is close to the original "Bennifer", not to mention that Penelope, as a Spanish beauty, has a unique appeal in Europe.

So, the matter is far from over.

But, fifteen million? Fifteen million! Such a premiere box office figure completely shattered the confidence of the "Saharan Cavalry", and even a blind man who is blind in both eyes can feel the terrible start of the film. All words seem redundant, and just by looking at this set of numbers, "fifteen million", one can deeply feel the shame and despair that runs in the blood.

The only consolation for "Saharan Cavalry" is that "Extreme Fever," which premiered simultaneously this week, also did not do well, with 12 million opening weekend box office figures even worse than "Saharan Cavalry," and the film is still in more than 3,300 theaters — even more theaters than "Sin City."

But the "Saharan Cavalry" could not feel much sympathy, because the production cost of "Extreme Fanaticism" was only 30 million dollars.

The two new releases this week both performed poorly, which gave Sin City plenty of room to play, and the movie did not disappoint. With the increase in theaters and the intensification of controversy, more and more people who have no interest in movies are entering the theaters, hoping to join the national debate after watching the movie, which not only made the film sweep $34 million over the three days of the weekend, but also earned $23 million from Monday to Thursday!

Whether it was the weekend box office or the midweek box office, the outstanding performance of "Vice City" pushed the wave of controversy to the extreme, and in just two weeks of its release, the cumulative box office crossed the 100 million threshold strongly, reaching 100 million and 6 million dollars, easily surpassing the results of "Kill Bill", and is about to surpass the box office data of "Pulp Fiction", aiming for a higher goal.

The box office exceeded 100 million in two weeks, and "Sin City" handed over a perfect answer sheet, unable to find any faults, flawless; At the same time, it also announced that "Sin City" defeated the two opponents with an irrefutable huge advantage, and easily completed the top spot in the North American weekend box office charts.

In the second week of April, "Sin City" won two consecutive titles! (To be continued.) )