Chapter 45 First Day of Listing

Chen Xi, who has always been cheerful and optimistic, walked out of Lu Yang's office with a bitter face, and in the face of such a willful boss, she only had helplessness in her heart. Along the way, Chen Xi frowned, and other colleagues saw it and secretly guessed if something had happened to the company.

Under tremendous pressure, Chen Xi still completed the task quite well, and in less than a month, she collected more than 20 talents engaged in electronic product design from various channels.

With the participation of these people, the progress of Tianxin Technology's MP3 project has been accelerated a lot.

At this time, "Starry Sky" is already facing listing.

Generally speaking, except for those well-known product brands, other products are listed on the market by relying on other channels, and there are very few self-built sales channels. Tianxin Technology has just started, and it does not have the capital to build its own sales channels, so it is inevitable to cooperate with dealers all over the country.

In order to promote the "starry sky" as much as possible, in negotiations with other dealers, Lu Yang gave huge preferential terms. Not only is the commission higher than that of other brands of mobile phones, but Tianxin Technology also takes more risks. Reciprocal, these dealers will increase their efforts in publicity.

This special means also stimulated dealers, although they did not have much expectations for the "starry sky", but could not stand the high profits, more than half a month, Tianxin Technology Company signed contracts with dozens of dealers across the country, and the last step of the "starry sky" listing was completed smoothly.

On July 16, Tianxin Technology's first mobile phone, "Starry Sky", was officially launched.

Zhongguancun, Beijing, Hailong Building, this very representative electronic mall, "Starry Sky" appeared for the first time.

"The pinnacle of Tianxin Technology's 'Starry Sky', the most anticipated mobile phone in 07!"

A very exaggerated billboard stands opposite the building, and on the billboard, the "starry sky" display advertisement is played on a loop, so that everyone who enters the Hailong Building can see this advertisement.

The fame of the "Starry Sky" mobile phone was established in such a powerful publicity, and it became a well-known mobile phone in China in a very short period of time. However, it is a pity that everyone's attention to the "starry sky" is limited to itself, and as for Tianxin Technology, not many people know about it.

Considering the importance of the Beijing market, Lu Yang temporarily put down the research and development of MP3 and flew to the capital with Su Yan and others.

At this time, it is the summer vacation, and the electronic consumer market is hotter than usual. When Lu Yang arrived in the capital, Lu Yuhan had already gone home, and the universities in the capital were usually closed at the end of June.

"Su Yan, how many 'starry sky's have been put into the capital this time?" When everyone came to Zhongguancun, Lu Yang asked.

In view of Su Yan's ability to come out, Lu Yang directly asked her to be in charge of the sales of the "Starry Sky" mobile phone in the country this time.

Su Yan didn't think about it: "As of last week, the company has produced about 600,000 mobile phones, 300,000 in Beijing, 100,000 in Shencheng, 100,000 in Yangcheng, and 100,000 in other places. ”

Lu Yang nodded, the supply volume of the capital accounted for 50%, which shows that Su Yan and the others attach importance to the capital market.

A group of seven people settled down first and found a hotel in Zhongguancun, and then Lu Yang sent everyone out to learn about the sales of "Starry Sky" to various dealers, and he and Su Yan came to Hailong Building.

"Boss, we have three partners here in Hailong Building...... Su Yan took Lu Yang to the three electronic dealer stores that we had cooperated with.

Lu Yang frowned slightly and walked in: "These are mobile phone stores, and there are too many brands they endorse, and the 'starry sky' can't be reflected in them at all." ”

Su Yan followed and whispered: "This is also something that can't be helped, brand stores don't operate other brands, and there are too many brands operated by product stores like this." However, these three stores are relatively powerful. ”

Lu Yang turned around and said, "You say, what if we do our own store?" ”

Su Yan shook her head and said: "Boss, now our company only has one product, and we don't have the conditions to be a specialty store, so we can't just run a mobile phone in a specialty store, right?" ”

Lu Yang said: "There is only one now, and there will be more in the future." Su Yan, you should pay attention during this time, even if other places don't do it for the time being, the Tianxin Technology store in the capital must prepare in advance. ”

The two of them said and walked to the counter of the "Starry Sky" mobile phone. Compared with other brands of mobile phones, the front of the "starry sky" mobile phone is a little cold.

"Are you two here to buy a phone?" When the salesman saw the two coming, he immediately greeted him.

Lu Yang looked at it, and then pointed to the "starry sky" and asked, "How is this mobile phone?" ”

When the salesman saw it, his spirit was shocked, and he immediately gushed about the various benefits of the "Starry Sky" mobile phone, and at the same time encouraged Lu Yang to buy: "Sir, you are really good eyesight, this mobile phone is newly listed today, and it is also the mobile phone we recommend ......"

The salesman took out a "starry sky": "You see, in terms of appearance, it is much thinner than Nokia's N95, but the design is more exquisite. In terms of performance, this 'Starry Sky' phone is not inferior to the N95, its camera has 5 million pixels, but the photo effect is better than that of the N95......"

Lu Yang nodded while listening, and had to say that this salesman had a good grasp of the characteristics of the "starry sky".

After her introduction, Lu Yang revealed that he wanted to buy it, but he was still a little hesitant.

"This mobile phone is domestic, isn't it reliable?"

The salesman immediately said: "Sir, don't worry, the reliability of this mobile phone is not inferior to Nokia." Moreover, we have an agreement with the manufacturer, the 'Starry' mobile phone will be returned in one week, replaced in one month, and the warranty will be ...... for three years."

"The price?"

The salesman said: "Although it is slightly higher than the price of some domestic mobile phones, you get what you pay for, compared to the price of N95 close to 8000, 'Starry Sky' is definitely very affordable!" ”

Here, Su Yan stepped forward and asked, "Since you said it so well, how much is this phone sold now?" ”

The salesman was not angry: "Madam, although this mobile phone is newly launched, it has long been known to everyone." It is definitely the most anticipated domestic mobile phone this year. As soon as we opened the door this morning, a few young people came to buy it. If you buy more than two, I'll give you a 20% discount......"

This salesman's business is very proficient, Lu Yang and Su Yan nodded secretly, and in the end, Lu Yang spent more than 7,000 to buy two "Starry Sky".

Out of the store, Su Yan couldn't help but smile and said: "Boss, we are here to inspect the 'Starry Sky' sales, what are you buying these two mobile phones for?" ”

Lu Yang said: "Do you think I was fooled by her?" Hehe...... You've done a good job in the early stage, as you can see from this salesman. If you buy these two phones, even if I reward her, you can still support our company's products. Su Yan, I'm thinking about letting you buy a few ...... now."

"Don't." Su Yan hurriedly waved her hand, "I am using 'Starry Sky' now, and I am already supporting the company's products." I'm not like you, boss, I bought a few cars and my month's salary was gone. ”

Lu Yang said: "How can I listen, are you complaining about the salary?" ”

Su Yan smiled: "Is there one?" Boss, maybe you're thinking too much......"

The two went to the other two specialty stores to take a look, and in general, the sales of the "Starry Sky" were not very good on this day.

In the evening, the employees who went to other sales points to inspect came back one after another, and Lu Yang held a small meeting temporarily, and everyone talked about the situation they encountered.

After the meeting, Lu Yang summed up that among the many sales points in the capital, the sales volume of "Starry Sky" in one day was less than 1,000 units.

This is still the case in Beijing, and sales in other cities are even worse.

Lu Yang shook his head in disappointment, and then said to Su Yan: "This situation is not good, continue to increase publicity!" ”

Su Yan was not as nervous as Lu Yang: "Boss, we have done a good job in the early stage of publicity, and we will follow up later." You don't have to worry, there will always be a gestation period for new product launches, as long as the quality of 'Starry Sky' can withstand the inspection, there will soon be an explosion in sales. ”

Lu Yang was not unclear about Su Yan's words, but when he saw that the "starry sky" was coldly received by the market, he couldn't help but get nervous in his heart.