Lu Yang didn't expect Su Yan to have such a big hand, and when he saw the overwhelming publicity, he couldn't help but praise it secretly. There is no doubt that under this kind of propaganda, within half a month, the fame of "Starry Sky" will spread throughout China.

As for the huge investment behind the publicity, Lu Yang doesn't care, with Tianxin Planting Company in hand, he easily earned nearly a billion when he was young, how much can he spend on these advertisements? Besides, these investments will pay off in the future.

However, there is a problem that makes Lu Yang a little annoyed, that is, the pricing of the "Starry Sky" mobile phone. When discussing this issue at the beginning, Liang Yuan and others advocated taking the low-price route. They were worried that the price would be too high for the "starry sky" to sell.

When Lu Yang heard this, he was a little unhappy in his heart, not for Liang Yuan and them, but for the domestic market. Speaking of the country's reform and opening up for 30 years, the economy has developed rapidly, and technology has been continuously improved, but the people's recognition of domestic products is getting lower and lower, especially at the beginning of the new century, after China's accession to the WTO, the surging foreign goods flooded the domestic market. If it were not for the government's administrative means of protection, I am afraid that many domestic industries would be monopolized by foreign enterprises.

Even with the protection of the government, Huaxia enterprises have not been able to grow to the point of being independent. The most distressing thing is the automotive industry, and then there is the electronics industry.

For this kind of shì, Lu Yang felt deeply helpless.

"Su Yan, what do you think?" Lu Yang finally named Su Yan.

It is somewhat ironic that technicians such as Liang Yuan do not think about technical issues and worry about the market, while marketing experts like Su Yan are not worried about the market and are confident in technology.

"Boss, Nokia's N95 performance is not as good as 'Starry Sky', but their price is more than 7000, why do we have to push the price below 2000 when our products are so good?"

Su Yan's rhetorical question left Liang Yuan and the others speechless.

"Hahaha, well said!" Lu Yang looked around the week, "Director Su is right, the price depends on the product, our mobile phone is obviously better, why is the price so low?" Maybe you will say that the brand problem, but the brand is also slowly operated, who dares to say that the brand of Tianxin Technology will be inferior to Nokia in the future? ”

Lu Yang's voice echoed in the conference room, and also echoed in the hearts of Liang Yuan, Chen Qi and others.

"Chinese people are not at ease with domestic products, which is not to blame them, it is that domestic enterprises have not done a good job. If others don't do a good job, can't we do it well? I believe that as long as the quality of our products can stand the test, we will agree sooner or later! ”

After the meeting, Lu Yang set the price of the "starry sky" at between 3,500 and 4,000 yuan, rather than less than 2,000 yuan as Liang Yuan claimed. Although this price is only half of the N95, it has already guaranteed a huge profit for Tianxin Technology.

It is worth mentioning that because Lu Yang has adopted a new and more mature technology in the design and production of "Starry Sky", the cost of "Starry Sky" is much lower than that of the same type of mobile phone.

At the same time, at the beginning of the mobile phone project, Lu Yang attached great importance to the patent issues that plagued Huaxia enterprises and took corresponding measures. He can't ignore this issue, foreign technology giants are using this means to drink blood on Chinese companies, and Lu Yang doesn't want to be someone else's food.

The primary electronic product design technology from the Tiandao mall gave Lu Yang a huge surprise, although the technical level is not high, but the primary electronic product design technology is far more mature than the same level of communication technology on the earth, it can be said that the "starry sky" mobile phone does not seem to be much more advanced than N95, but it uses Luyang's unique new technology, which also makes Tianxin Technology not subject to the constraints of patents.

This alone makes Tianxin Technology's Biquge www.biquge.info much higher than that of domestic companies.

Not only that, Lu Yang also registered these technology patents internationally, even if the technology of the "starry sky" is cracked by others in the future, he can also protect his own rights and interests, and wield patent weapons, in turn to restrict the development of others.

The reduction of production costs and the avoidance of patent traps have expanded the profit margins of Tianxin Technology. According to Lu Yang's pricing, the profit of "Starry Sky" far exceeds the imagination of outsiders!

"As long as one million mobile phones can be sold, Tianxin Technology's profit can exceed that of Tianxin Plantation...... If it can sell 10 million units, Tianxin Technology will immediately become one of the largest electronics giants in China! ”

Lu Yang estimates that the sales of one million units should not be a problem, and as for ten million units, that is his ultimate expectation for this mobile phone.

……

At the same time as the "Starry Sky" mobile phone was in full swing, Lu Yang took Chen Qi and more than a dozen other technicians to start developing MP3. Liang Yuan disagrees with this. In his opinion, the development of MP3 is simply a step backwards.

However, Lu Yang had a different idea. He also didn't like MP3 before, but after learning about Apple's products, Lu Yang was inspired, that is, it is not the level of technology that determines the storage of electronic products, but the recognition of consumers.

Just like Apple, its main product is the computer, but it also takes the iPod very seriously.

"The consumer is a qiē! No matter what kind of product we have, we must put the consumer's feelings first! This is Lu Yang's request to Chen Qi and them, and it is also his consistent technical thinking in the future.

Under the guidance of this idea, the MP3 of Tianxin Technology slowly took shape. However, the process was much slower than previously thought, because Lu Yang wanted not only an electronic product, but also a work of art.

"This design doesn't work......"

In the real room, Lu Yang rejected Chen Qi's design plan for the sixth time, which made Chen Qi feel helpless, and he found that his boss's requirements were too harsh.

"Boss, appearance design, I think we can ask professionals to do it......" Chen Qi tried his best to satisfy Lu Yang, so he had to build yì road.

"Professionals? You mean to specialize in exterior design? Lu Yang suddenly opened his mind, and he realized that he had fallen into a misunderstanding before. Before, he always felt that the research and development of electronic products was only a matter for relevant technical personnel, and he did not think about introducing talents in other fields at all.

"This is good!" Lu Yang agreed to Chen Qi's request, and soon, he found Chen Xi.

Chen Xi is also very busy during this time, Tianxin Technology is running at full strength, and she will solve the personnel problems in every link. Still, she looked so happy.

"Chen Xi, do we have any talents in art design in our company?" Lu Yang asked.

Chen Xiqi said: "Boss, when does the company need art talents?" ”

Lu Yang was a little disappointed: "If not, I will immediately recruit, I will set up a new department within a month, product design department, this department will be responsible for the appearance design and industrial design of the company's products in the future." ”

In fact, the Seven Star Electronics Company before this department existed, but it was abolished by Lu Yang. At that time, Lu Yang was reorganizing the company, and at the same time, he was confident that he would support the company alone, so he didn't care about this department. In fact, Lu Yang did design the "Starry Sky" mobile phone by himself.

The mobile phone Lu Yang can design it independently, and MP3 is naturally not a problem.

But this time, Lu Yang's requirements for products have been improved, at least in terms of design, Lu Yang's requirements for this MP3 are higher than those of the "starry sky" mobile phone. Therefore, he gave up his own design and instead adopted the design of the team, hoping to make a breakthrough.

Chen Qi and the others let him down, and Lu Yang could only rebuild the product design department.

Chen Xi said helplessly: "Boss, your task is too hasty, and it can't be completed in a month." ”

Lu Yang didn't care about her complaints: "How to do it, you can figure it out by yourself, what I want is talents in industrial design and product shape design!" ”