Chapter 214: Bold Goals
"More market capitalization than Apple? This ......" Su Yan couldn't believe Lu Yang's words, as the president of Tianxin Group, she paid a lot of attention to the big enemy Apple. According to the latest rankings, Apple's market capitalization reached $189.5 billion not long ago, and, according to investment institutions, Apple's market capitalization will rise rapidly in recent years. When Forbes magazine estimated Lu Yang's net worth, the valuation of Tianxin Electronics was more than 20 billion US dollars, almost one-tenth of Apple's market value, which made the Forbes list of the world's richest people controversial.
The Wall Street Journal previously published an article saying that although Tianxin Electronics has performed well in the past two years, investors' confidence in it is still not as good as Apple's. According to an analysis by a senior financial investor at Goldman Sachs, if Tianxin Electronics is listed now, its market value will probably reach $100 billion to $120 billion, which is about half of Apple's.
"Is it hard to surpass Apple?" Lu Yang chuckled, "I'm sure you've read Apple's financial statements, they had a high revenue last year, but compared to us, the high is limited." We have several new products on the market this year, and we are bound to overtake Apple in the foreseeable future. The outside world has a low valuation of us, which is just a bias. In their opinion, Huaxia's technology is definitely not as good as the United States, and Tianxin Electronics is definitely not as good as Apple. After a long time, everyone will know that Tianxin Electronics is not only not as bad as Apple, but also much better than them. ”
In Lu Yang's eyes, there are so many companies in the world, and the only one who can be regarded by him as an opponent is Steve Jobs's Apple. Lu Yang thought of the scene a year ago, when he and Steve Jobs were talking freely in Silicon Valley. Both of them have an extraordinary pursuit of technology and quality, and their views are very similar in the development direction of intelligent electronics in the future, and they have a feeling of sympathy.
In addition to Apple, Lu Yang also pays attention to South Korea's Samsung, don't look at the small country of sticks, but their tossing kung fu is the first in the world. For this kind of company supported by a country, even Lu Yang can't ignore it. In the past two years, Samsung's development in the field of smart electronics has been eye-catching.pBtxtThe most important thing is that no matter who this company competes with, it has been invincible. To do this, they are able to devote more resources to research, which should not be underestimated.
In addition, Huaxia's Huawei Company is also valued by Lu Yang. In the year since Warwick entered the smartphone, it has also developed rapidly. According to Lu Yang's understanding, in 9 months last year, the global sales of Warwick's glory reached 10 million, at the end of last year, Warwick's Qiu Liguo launched Glory2, up to now, Glory2 sales have reached 6 million, including 1 million foreign sales. In China, Tianxin Electronics occupies 90% of the high-end smartphone market, while in the low-end mobile phone market, Huawei accounts for about 50%.
"Hearing you say that, I don't think Apple is a big deal." Su Yan joked, in fact, she knew very well that Apple's revenue was higher than that of Tianxin Electronics, but Apple's background was not comparable to Tianxin Electronics.
"What we are worse than Apple is the heritage. Time will make up for it, though. The key is that we must have confidence in Tianxin Group. Lu Yang summed it up.
After that, the two talked about the company's listing.
"Why did you choose Tianxin Electronics to go public in the first place, in fact, it is very simple, Tianxin chips, Tianxin software, Tianxin optoelectronics and Tianxin super energy company, these four companies will not be listed, they will be the core industries retained by Tianxin Group. Tianxin Manufacturing is not suitable for listing for the time being, and Tianxin Network will consider listing after Tianxin Electronics. To be honest, I don't like financial stocks, I prefer to do business. Lu Yang explained.
This is the first time Su Yan has heard Lu Yang's overall plan for the company's listing, and in her heart, she doesn't think Lu Yang is right to do this. Su Yan can understand Lu Yang, because he is a person with a strong desire for control and insecurity, and he will have concerns about the listing of some companies such as Tianxin chips, such as losing the company's dominance. But this practice is completely inconsistent with modern business laws, and the world's famous Intel is not still on the market, why can't Tianxin chips?
As a subordinate, Su Yan didn't say anything, she has been with Lu Yang for more than three years, and she knows Lu Yang's personality very well, this is a technical genius, a man with a strong personality and contempt for the laws of business.
"Guo Wei, Huo Sheng, Tang Jianming, they did a very beautiful job, in less than a year, they not only built the company, but also achieved billions of profits. Lao Ye Biao Xiàn is also good, the share of the Wisdom Alliance has decreased slightly, but it still exceeds my expectations. Lu Yang praised several of his capable subordinates.
Su Yan said: "The popularity of intelligent electronics has driven the domestic demand for intelligent electronic hardware. Needless to say, their lithium batteries have become an indispensable part of intelligent electronic devices around the world. It is worth mentioning that the domestic market share of Tianxin chip and Tianxin Optoelectronics increased by 80% at the beginning of this year. The new generation of Star Core 2 smart chips is more powerful and compatible, and is favored by various brands. In Huaxia, our main competitors Qualcomm, Samsung and MediaTek products are lagging behind us in performance, which is also the reason for the large increase in Tianxin chip shipments in the first quarter. ”
"As for the growth of Tianxin Optoelectronics, it is inseparable from Tang Jianming's work. He has a deep understanding of the domestic electronics industry and has a wide range of contacts. Not long ago, I heard that he recruited a lot of technicians from South Korea and Japan to set up a world-class LCD screen research center. ”
Lu Yang said with a smile: "I know this, for this research center, Lao Tang spent more than a billion. ”
More than one billion yuan of technology investment is a lot in the eyes of others, but Lu Yang feels that as long as the money is worth it, there is no need to feel distressed. During this time, he planned to integrate the company's technical department and set up a special Tianxin Research Institute to engage in cutting-edge technology research. In the future, all the technologies purchased by Lu Yangtong guò Tiandao credit card will be born from this research institute. To this end, Lu Yang has made a budget of 10 billion. Moreover, this is the first step, and more will be added in the future.
"Everybody did a great job." Lu Yang quickly read the first quarter report, looking at the exaggerated growth rate, Lu Yang was in a very happy mood.
"The latest survey results show that the impact of the economic crisis has slowly receded, and global electronic consumption will further expand in the future. New technologies and new network services have also stimulated consumption. It is expected that by 2012, the number of smartphones sold worldwide will exceed 600 million. If we can take as much share as possible, it will be very beneficial for the listing. Su Yan said.
Lu Yang has not read the investigation report mentioned by Su Yan, but with his prediction of the smartphone market, the figure of 600 million is still conservative. But no matter what, the past few years are definitely a golden age for Tianxin Group.
"I hope that before the listing, Tianxin Electronics can occupy more than 30% of the global smartphone market." Lu Yang made a bold request.
“30%? If you calculate it according to 600 million, it is 180 million, which is too exaggerated, right? Su Yan was frightened by Lu Yang, you must know that last year, Tianxin Electronics' smartphone sales reached 32 million, and it has already shined all over the world. According to statistics, global smartphone sales in 09 increased by 15% over 08 to 173.8 million units, of which Apple sold 25.1 million, accounting for 14.4% of the share. Tianxin Electronics has become the biggest winner, topping the list with a share of 18.4%.
This achievement is already very remarkable, but if according to the goal set by Lu Yang, in the next two years, Tianxin Electronics' smartphone sales will increase by 6 times, which is simply an impossible task!
"There is no exaggeration, if you look at Apple's mobile phone sales, you will understand that a six-fold increase in two years is definitely nothing." Lu Yang said, "In 08, Apple's mobile phone sales were only 4.4 million, and this year it jumped to 25.1 million, which has increased nearly 6 times." So, when it comes to setting goals, let's be bold! ”
Su Yan really wants to say, from 4.4 million to 25.1 million and from 32 million to 180 million, can this be the same? However, on second thought, it took less than five years for Tianxin Group to grow from a small company to today's international giant. From the beginning, this company was a miracle, and perhaps, this miracle will accompany the company......