402 Disruptive Innovation

The Yahoo community was buzzing again, with posts discussing "Ocean's Twelve" becoming the busiest flooding area at midnight, with many netizens coming up to express their thoughts on the film. Many of them began to ask, "What about 'borrowing a knife to kill someone'?" ", "Isn't there another movie coming out tonight", "Is Tom's movie good, did anyone go to the premiere"...... However, these topics lacked effective support and promotion, and sporadic replies were quickly drowned out in the discussion of the "Twelve Arhats".

However, this heated discussion has not been able to trigger a chain reaction, eight hours have passed, and the discussion posts have not been able to cross 5,000 posts, although it is still the hottest post in 24 hours, but the topic has always lacked vitality, more like ...... a one-man show for self-amusement; And the content of the discussion is also very weak, and the star-studded cast of "Ocean's Twelve" is being discussed over and over again, but there is no chemical reaction.

Despite this, "Ocean's Twelve" has attracted a lot of attention, but it always feels like a little catalyst is missing.

Just when everyone thought that "killing people with a knife" was going to be forgotten, the hot topic of this movie slowly heated up in another way. First and foremost was Javier's personal blog.

Havel updated his latest blog post at 4:19 a.m. on December 4, "The Battle of Lancelot-Strello: A Disruptive Innovation in the Battle of Tradition." ”

As a film layman, although Javier has been catching up in the past two years, there is still a big gap between him and professionals. This time, however, Javier had a strong chemistry with "Killing with a Knife", and at the beginning of the blog post, he said, "When I got home at 12:35, my brain was still boiling, constantly replaying the clips I saw from the movie tonight, and the fragmented footage continued to flash, bringing me back to the scene of the movie, and feeling this extraordinary journey." I tried to quiet myself, but failed; I tried to write it down, but it was very difficult, I sat in front of the computer for a long time, but I couldn't write a word, because the shock of the movie was so real and so fierce that for the first time I found my vocabulary so poor. ”

The most simple words, but express his truest feelings, this way that is impossible to achieve in traditional media, has become an advantage on the blog.

As an accomplished cinematographer, Javier has a unique vision for stylized lighting setups, lens use, and subject matter, so he wrote this unconventional film review from a unique perspective.

"Undoubtedly, 'Murder with a Knife' is the most daring, innovative and unique commercial film since entering the 21st century.

When Tom Cruise sits in the back seat of a taxi, the single, intense light outside the window outlines the loneliness of the big city, and the characters blend into the detachment of the dispatch with their movements, expressions and gestures that hardly require any words, and the characters are revealed through the guò lens, even if it is just a look, full of countless stories, reminiscent of a scene in an Aki-Kaurismaki movie. But the difference is that Strello combines this strong visual style of art cinema with a simple action genre, and Strello also combines the combination of John Woo's (Wu/Woo/Sen) shots with the cold and intense light and dark contrast to outline a shock that is violent enough but calm enough.

It's undoubtedly an attempt to overturn traditional Hollywood trends, but it's bursting with incredible charm.

From the first second of the film, Strello uses a strong contrast between local highlights and large shadows under the intense light at small angles, creating a sense of unreality stripped of reality, while the familiar scene reveals a kind of alienated strangeness, the flowing shots and unhurried progress create a sense of confusion and anxiety, when everyone is wondering why the film has not been able to enter the state for a long time, in fact, everyone has already been in the world that Strello has constructed.

The lighting changes of each shot in the movie have a deep meaning, starting from the meeting of the two characters of Cruise and Strello, every change of love between the characters, cooperation, alienation, and entanglement can be found in the flow of the camera, the confrontation between justice and evil, the confusion of black, white and gray, perfectly combined with the plot in the change of light and shadow, just the right dialogue and appropriate blank space push the tension to the extreme.

The advent of 'Murder with a Knife' is undoubtedly a revolution in the visual style of genre films in the past two decades: it inherits the violent collisions of John Wu and Quentin Tarantino, but adds delicate lighting and aesthetic choices independent of tradition that can only be seen in art films, and the film's final drag racing scene, without a single panoramic view of the outside of the car, is all subjective shots and close-ups of the car, but creates the most exciting drag racing scene of the 21st century.

It uses a special scene scheduling method to simplify and refine the actors' performances, while deepening and stylizing, changing the outline of the characters' inner routines in genre movies, not only capturing the moment of the performance explosion, but also bringing the charming charm of the methodology to the extreme.

It boldly breaks the way of using lighting, abandons the crucial 'realism' of crime commercial films, and uses whimsical light shaping, picture texture, lens combination, and concise but strong sound effects to take the audience ********away from reality and into a chaotic space between fantasy and reality. In particular, the image of a taxi driving on the main road of Los Angeles bursts out with a kind of grandeur and grandeur of traveling through the universe, and the film image has evolved into an oil painting art.

It can be clearly felt that the film completely disrupts the original rhythm of the film with an almost artistic slow rhythm, slow-motion scheduling and fast editing throughout the whole process, but creates an incredible chemical reaction, which keeps the adrenaline rush on and on - retaining the most fascinating part of the commercial film - seemingly without highs/tides throughout the whole process, but the gripping tension continues until the last moment, and the abrupt ending effect is even more jaw-dropping.

There is no doubt that 'Murder by the Knife' is a more mature and brilliant work, which gives a glimpse of Strello's ambition to combine commerce and art to a high degree. ”

Praise, or praise! Instead of using any direct praise, Havel expressed his reverence in the most admirable and detailed way, and at the end of his blog post, he wrote:

"It's a work that requires patience and concentration, not because it's too difficult to understand, but because Strello wraps a complex and profound subject matter in a simple and straightforward shell, and the brainstorming that comes after the movie is over is where the film is most successful. Four hours have passed since the end of the movie, but my thoughts have not settled, I can only record my viewing as an audience and a photographer, but I have no way to record the shock and reflection brought to me by this movie.

Tonight, I will walk into the cinema for the second time and enjoy this work in silence. ”

At the time of the post's publication, it was a quiet moment, and at four o'clock in the morning, almost everyone fell asleep, even the paiduì animals fell into a coma due to alcohol, and as long as a few game lovers were still struggling on the Internet, this affected the click-through rate of the blog post.

In the first hour, the click-through rate was a measly three hundred and eighty.

But, companion

At 10 o'clock, Javier's blog has attracted 20,000 hits, and the number of replies is about to exceed 1,000. After that, the momentum was unstoppable, and as of 11:30 p.m. on December 3, the hit rate of the blog post reached a strong 300,000, and the number of replies also exceeded 20,000, once again leading the Internet boom.

In terms of numbers, the discussion post of the "Ocean's Twelve" in the Yahoo community has exploded Javier's blog post about "killing with a knife", but the effect has been reversed -- Fox TV entertainment news quoted Javier's blog to report on "killing with a knife", and at the same time, the "New York Times" also chose to publish the film review in the newspaper - Javier is not a professional film critic, but as a power blogger - and will be released tomorrow.

Javier's praise for "Killing with a Knife" is not only praised, it can be said that it is highly respected, which can be glimpsed from the free interview section of the premiere; What is surprising is that Roger Ebert, who left early, also praised the movie very much, and the heavyweight film critic published his film review on the Internet for the first time, directly pushing "killing people with a knife" to a new height.

Such a pattern is really unexpected, with more than 600,000 clicks, "Ocean's Twelve" has not been able to detonate the topic; On the contrary, it only relied on Javier and Roger, two power bloggers, to guide the topic, but it quietly became the core focus! (To be continued.) )