Tick, tick.

The hour hand crossed the last tick, from December 2 to December 3, Los Angeles finally quieted down after a lively night, and the streets of the city seemed to gradually enter a state of sleep, and the noise slowly settled; But in fact, the night of revelry has just begun, and it is far from being truly "quiet".

George Clooney stood in the doorway, standing still for a moment, not rushing to move his feet, but letting his shoulders relax, and the tension of the night could finally ease a little at this point. However, George knew that this was just the beginning, so in a matter of seconds, his spine straightened again, returned to his usual posture, and turned to open the door.

Pushing open the door, a rush of heat rushed in, and Brad Pitt, Matt Damon, Catherine Zeta-Jones, Ryan Cavalauger and others all stood up, each holding a glass of champagne in their hands, and turned their heads in unison, and in an instant all eyes fell on George.

Producer Jerry Weintraub walked up, holding a glass of champagne in each hand, and handed the glass in his right hand to George. George took the champagne, but the smile on his lips was a hint of helplessness, "You know, it's not time to hold a celebration banquet yet, right?" ”

"At least tonight's premiere was a huge success." Jerry turned his head as he spoke, and the actors, led by Brad, all raised their champagne in their hands, their faces filled with similar cheerfulness. But when he turned his head, George's slightly frowning brow still didn't loosen.

Barry Meyer, who was standing on the side, chuckled, "The spirit is so tense that there is always a moment to relax, doesn't it?" ”

The big guys have spoken, and George has no need to insist, raised the champagne in his right hand, and said loudly, "For the box office." The others also raised their champagne glasses and said in unison, "For the box office!" Then he laughed and brought the champagne to his lips, enjoying a moment of relaxation for the evening.

George thought for a moment and walked in the direction where Barry was, "Is it okay to be smooth tonight?" "George, this is asking, the feedback from the media and the feelings of the audience.

Barry laughed, "George, it's not like you, it's so lacking in confidence. ”

George was reluctant to admit that after witnessing the crushing defeat of "Troy" in the face of "The Day After Tomorrow", his wariness of Reims was raised a notch again. However, Barry also had a point, he seemed to be too sensitive, so he elegantly outlined the corners of his mouth, "I was just thinking about the possibility of shooting a trilogy." The subtext is: So the box office of "Ocean's Twelve" can't be too bad.

Barry took a sip of champagne, "Don't worry, everything is arranged, this is not new to us." For a commercial film, we know what the audience wants. ”

For Hollywood commercial films, word-of-mouth is important, but it is never the key factor in determining victory or defeat. For example, this is the case with the dark horse "The Day After Tomorrow", which is the case with the mixed reputation of the media, which has not affected the rapid growth of the box office. The reason why "Ocean's Twelve" chose to be released during the holiday is to target the family market, and the star-studded gala is the biggest selling point, compared to the media reputation, the strong cast has made them invincible. So, next, Warner Bros. only needs to send a strong star lineup to bombard in turn during the promotion period, and that's enough.

"Still, we won't take it lightly." Barry is an old fox, an old treacherous and cunning fox, this time the confrontation between "Twelve Oceans" and "Killing with a Knife" has been hyped up so much, it is impossible for him not to make any preparations, "I just asked a few major media outlets, although the overall quality is not as good as the previous work, but the entertainment has been affirmed, so next our publicity focus is to avoid quality, cater to the holiday atmosphere, and further amplify the entertainment, which is no problem." "Blurring the focus, shifting the focus, and accentuating the focus are the usual tactics of propaganda.

"I've just arranged it, and the publicity of the Internet will be launched now. We will arrange for some netizens to make positive comments about the movie on the Internet, and the focus will be on entertainment. Barry didn't elaborate, but his confidence in his gestures was unquestionable, he looked at George and smiled, "Times are different, and we need to change too, don't we?" Thanks to Lancelot. I remember that you and he were very good friends, and maybe next time we can get together. ”

Barry is the CEO of Warner Bros., the old fox who puts interests first, for whom there are no absolute enemies and no absolute friends. He was willing to tell George about his future propaganda plan, because George had enough weight and value; Again, he wants to befriend Lance, which means he doesn't plan to put all his chips on Diorama.

George showed a gentlemanly smile, and the fluctuations in his heart were completely silent, "Of course there is no problem. Lance would have been more than happy to do so. But then the conversation changed, "Regarding the online publicity, do you need our cooperation?" ”

Tucker, who was standing not far away, patted Jason on the shoulder, Jason took his eyes back from George and Barry, turned his head to look at Tucker, and then saw the big smiling face, "Don't worry, Barry has already planned, now the publicity has begun, and tonight's premiere is so successful, we just need to wait to receive the fruits of victory, and that's enough." ”

Jason opened his mouth, stopped talking, and turned his head to look at Ryan, who was talking to Brad, Tucker shook his head, "Jason, we need to have faith in ourselves, confidence is very important!" You're here tonight, don't you feel it? And, what does the Rwanda Hotel say about the fact that it's gaining momentum right now? It shows that you have an outstanding vision, and it also shows that our strategy is correct. ”

Diorama Pictures' ambitious "Hotel Rwanda" has recently received a lot of praise and has received a lot of praise thanks to the advantages of the subject matter. In the midst of the awards season, the "Rwanda Hotel" has become one of the favorites.

Thinking of this, Jason also put aside his inner worries for the time being, picked up the champagne glass, touched Tucker's, and showed a rare smile on his face.

At the same time, the Los Angeles theater was very deserted, not only the reporters and the audience were almost gone, but even the crew was almost gone.

"Lance." Ian's voice came, Lance looked up, and saw Ian raise his hand to signal, and then escorted Kate, and the two slowly left the theater. "It seems that they are going very well." Brad Gray's voice rang in his ears, and Lance turned his head, but he didn't intend to answer, "So, what are you looking for me?" Brad saw that Lance was reluctant to say more, so he changed the subject.

"I just heard Percy talk about the online propaganda, and it's better not to start tonight, but to start next week." Lance didn't talk nonsense, and went straight to the point, Brad showed a look of surprise, but he didn't speak in a hurry, sure enough, Lance continued, "The Internet was originally a new media, and now it is still unfamiliar to the audience. They won't watch the movie, and the first thing they think of is to express their opinions on the Internet, and if the online propaganda is too strong tonight, it will look like a fake. ”

The "online propaganda" discussed by Lance and Brad is actually a repetition of the old trick of inciting the confrontation between "Ocean's Twelve" and "killing people with a knife", which made some netizens post remarks praising or opposing the movie on the Internet, so that the discussion of the movie continues to heat up. But the promotion of the movie is different from before, so Lance has what he just said.

"But the media can't see it." Brad retorted that if Lance hadn't brought it up, he wouldn't have thought of it at all, "and, even if it's recognized, so what, it can still be one of the hype topics." ”

"Have you forgotten? We have a longer-term plan for 'killing people with a knife', and negative press is something we absolutely don't want to see. Lance's simple sentence calmed Brad's overheated brain, "And I'm not saying don't promote it online, but adjust the pace." Tonight and the following weekend, we can let some online media release relevant news to hype up the discussion, positive or negative, it doesn't matter, and then cooperate with our publicity next week, and then carry out the promotion, let the quality of the movie determine the winner. ”

Brad thought about it and immediately understood what Lance meant. If "Murder with a Knife" was just a commercial film, then his original publicity plan would not have been a problem, but obviously their plan is not only that, the awards season is now in full swing, and the slightest mistake may lead to the failure of the college's public relations, and the plan that "Ocean's Twelve" can execute, but they can't, they have to be careful.

"You can see that you are confident." This is an affirmative sentence, Brad can feel the strong self-confidence in Lance, "Let the quality of the movie determine the winner or loser", this sentence is not only self-confidence, but can even be said to be arrogant.

Lance tugged at the corners of his mouth, but smiled silently.

"I got it, I'll arrange it." Brad seemed to have gotten used to the rhythm of Lance's dialogue, and he picked up the rest of the conversation himself.

It was only after midnight, and the second wave of the duel between "Arhats" and "Killing with a Knife" had already begun. Obviously, this holiday showdown is far more exciting than imagined. Once again, the battlefield began in the Yahoo community, but surprisingly, the focus of discussion among netizens has always been around the "Twelve Oceans", but there is no trace of "killing people with a knife", as if only one movie has its premiere tonight.

The hustle and bustle is not diminished by the fact that this is a one-man show, and the heated discussion spreads from the early hours of the morning until dawn, and just when everyone thinks that "killing with a knife" is going to be forgotten, the film steals all attention in another way. (To be continued.) )

ps: Today's third update, the monthly pass 30 plus more! Next, the seven cats will go out for a while, and the update will still be stable, and the addition of the monthly pass may not be timely, but it will definitely be sent, and I also ask the book friends to support me Wow, thank you!