382 Publicity Effect
Since the rise of the awards season, the pattern of the film market has changed, after the end of the summer season, it seems that all eyes are focused on the awards season, it seems that all topics are inclined towards the awards season, and it seems that all movies revolve around the awards season, which also leads to a sharp decline in the attention of the autumn and holiday files.
There is even a joke circulating among the news media: when a film is abandoned by the production company and the distribution company, it will be released in the autumn, which is called "abandoned child".
Of course, jokes are just jokes, even if it is released in the autumn, the production company and the distribution company still hope that the film can make money, return to its original cost, and even make a profit. But it can be seen from this side that the autumn stalls are deserted.
In fact, the holiday stalls now have such a tendency, although in the past few years, December has been supported by the "Lord of the Rings" series and the "Harry Potter" series, and the table can be described as a boom; But other than that, the expressions of the other works are lackluster.
The holiday stalls have always been embarrassing, and works similar to "Home Alone" or "Christmas Weird" can achieve good box office results in previous years; But now, even a family carnival with a strong festive atmosphere may not be able to please the market. This leads to the fact that film companies are constantly experimenting, comedy movies, action movies, children's movies, adventure movies, fantasy movies, ...... All kinds of works are put into the holiday stalls, hoping to win the recognition of the market.
However, due to the eye-catching table of the awards season, the box office table of the holiday season is very unstable, and almost the entire schedule is dominated by the works of the awards season, and even the news media has shifted their attention from the box office to the awards. This year is no exception.
Since the Venice Film Festival and Toronto Film Festival in September, the awards season news has been in the media outlets, with Jamie Fox's stellar performance in "The Soul Singer" and Ante-Bening's performance in "Becoming Julia" being a cult cult after critics. There is also the word-of-mouth of "Looking for Neverland", and the "Rwanda Hotel" that has returned from Toronto is the focus of heated discussions, and the news of "Flyer", which has not yet been released, can be seen everywhere......
Even the list of nominees for the Golden Globes has not yet been announced, let alone the Oscars, but the awards season news is noisy and gathers everyone's attention. Even when people talk about "The Incredibles", which topped the weekend box office this week. It's not about the staggering $70 million debut box office, but about whether the word-of-mouth production can win the Oscar for Pixar for Best Animated Feature for the second year in a row.
In the midst of this bustle, the latest issue of "USA Weekly" magazine has attracted the attention of tens of millions of readers, and this week's cover character is Lance!
This really surprised everyone, not to mention the innovative artist agency, and even the "American Weekly" was divided internally, and the original cover character was Jamie Fox, Annette Bening, Johnny Depp, Kate Winslet and other four people who became the favorites of the awards season with their outstanding performances, but after heated discussions, Lance was finally chosen.
This is also the case in Reims so far. The first time you were on the cover of any magazine.
On the cover, Lance sits gracefully on a dark gray sofa, wearing a black three-piece suit with retro sophistication and restrained elegance, holding a cigarette in his left hand, casually placed on the armrest, smoke curling up, and his short hair is combed into a big back, revealing his entire cheek. He looked at the camera quietly, and his delicate facial features, like ink paintings, were drawn little by little in the mist. The milky yellow light projected on the face seemed to become soft, and the thrilling eyes were like the vast sea, blue and clear, deep and inclusive.
"Lancelot: I wish I had done my duty as a vase."
Under the cover photo, there is such a sentence attached to it, which almost makes people think that they are dazzled. Stunned. Even if you are not interested in "American Weekly", even if you are not interested in Reims, seeing this sentence, you can't help but have the urge to buy this magazine and read it carefully.
When people open the magazine. It will be found that this sentence is just a gimmick - a gimmick with full effect, and "America Weekly" devoted four pages to this interview, in addition to the five photos attached to the interview, and also used two separate pages to publish full-size photos, in other words, a total of seven photos, showing Lance's personal charm in all aspects.
In this interview, Lance not only mentions Sin City, which reawakens many people's memories of Frank's original comics, but also discusses the work "Murder with a Knife" - which immediately makes people stunned to find that Lance actually appears in the same work as Tom.
It's a really interesting thing.
In the two previous rounds of publicity for "Murder with a Knife", Paramount did not hide the information of the actor cast, as long as you have the heart, you can find that Lance's name is closely followed by Tom, but in fact, the focus of publicity has always been on Tom, so that many people think that Lance is just a director.
Now, people realize that "Killing with a Knife" is actually co-starred by Tom and Lance, which is really explosive news.
In the past two months, the publicity for "Killing with a Sword" has not been intense, but it has attracted a lot of attention, especially since Tom has done so in a year since "The Last Samurai". During the publicity period, Tom discussed the hard work and toss of filming the process of "killing people with a knife", which reminded people of the publicity of "Mission Impossible".
Since the release of "Mission Impossible 2" in 2000, Tom has not brought box office success for four consecutive years, and the best result was last year's "The Last Samurai", the cost of 140 million US dollars was only exchanged for 110 million in North America, although the global box office was as high as 450 million - but everyone knows that Tom's appeal in North America is declining rapidly, and the global appeal is eating the old book.
Therefore, people put "killing people with a knife" in the same position as "The Last Samurai", and then wondered if this work could reproduce the glory of "Mission Impossible".
But now, "Us Weekly" interviewed Lance from a different perspective to analyze the film, on the one hand, this aroused more interest, especially Lance's mention of "L.A. Confidential" and "The Line of Theft" in the interview, as well as the classic "Night Interview with Vampire" - this vampire masterpiece did not detonate the box office that year, and the number in North America did not even exceed 100 million, but after time precipitation, it proved that this is one of the most important vampire works in film history; On the other hand, people have also sprouted more curiosity about Lance's challenge to actors.
Almost every reader has the same perspective as Darrys: it's not unusual for Lance to become an actor, and judging by his appearance, he was a natural actor; But what kind of actor can Lance become? This also echoes the sentence on the cover, it looks like Lance is a vase, but ...... Is that really the case?
Maybe everyone will have their own opinion after reading this article.
From the blockbuster success of "City of God" to the box office success of "The Day After Tomorrow", Lance has completed a leap forward in a short period of time, but from behind the scenes to the front of the scenes, is this too anxious? And what sparks will Lance collide with Tom as an actor? And as a director, what works will Lance bring this time?
For a while, "killing people with a knife" has become a new favorite of people's heated discussions, which is really a beautiful scenery in the hustle and bustle of the awards season.
In the end, "U.S. Weekly" sold 430,000 copies, the highest sales since 2004, and what is even more rare is that in a Yahoo community that attracted 530,000 readers, the most popular cover of major magazines in 2004, this issue of "U.S. Weekly" actually won the vote of 90,000 netizens, ranking among the top 10 on the list, ranking ninth, which is also the only cover in the top 10 list that is not a fashion magazine.
This was a real surprise for Us Weekly.
With this gratifying achievement, the discussion of "killing people with a knife" has skyrocketed, and it has gradually begun to spread on major radio stations. Everyone is discussing, can this work sound the clarion call for Tom's box office appeal to recover? Can this work continue Lance's three-game winning streak as a director? Will this work still be able to complete Lance's shining debut as an actor?
Paramount launched the third wave of posters for "Killing with a Knife", as well as the second version of the trailer.
In this version of the trailer, the confrontation between Tom and Lance becomes a scene throughout, and the tense confrontation between the two men bursts into a suffocating tension in the fragmented footage.
At the end of the trailer, Tom and Lance are standing on the overpass, and the wind blows their clothes up, but there is no one around, like a single-plank bridge, and the two meet in a narrow way. Then Tom strode towards Lance, Lance's eyes were round in surprise, horror and regret rolled in the blue eyes, the distance between the two people quickly shortened, Tom grabbed Lance's collar, like an eagle catching a chicken, and then raised his left leg and swept directly towards Lance's legs, Lance was smashed to the ground like a rag bag, Tom pressed down, stuck Lance's neck with his elbow, gritted his teeth, and his eyes burst out with a terrifying and powerful momentum, But at this moment, Lance calmed down, his eyes widened, and he glared back without flinching, and the air froze.
There is no doubt that the appearance of the trailer, coupled with an interview with "US Weekly", has further pushed people's curiosity and expectations for "killing people with a knife", and even the poster released this time is a picture of two people facing each other.
If this is all there is to it, the momentum of "killing people with a knife" is just a flat boat in the face of the huge torrent of awards season; However, the day after the release of "Us Weekly", Warner Bros. officially announced that the much-anticipated "Ocean's Twelve" has been scheduled and will land in major theaters on December 3.
Wait, December 3rd? Isn't this the day of the premiere of "Murder by a Knife"? This is where the topic becomes dangerous and interesting. (To be continued.) )
ps: Today's second update, ask for recommendations, ask for monthly passes!