Javier Ulliel quickly shoved the last piece of pizza into his mouth, then opened the car door, and while arranging his suit and tie, he walked briskly towards the Chinese Theater.

It's been more than a year since he became an entertainment reporter, and Javier is no longer the rookie he was at the beginning, and when it comes to hard work, the two are not comparable, but thanks to the "City of God" and Lancelot, Javier has managed to rise quickly in a short period of time and become a well-known journalist in the industry. The earth-shaking life is indeed unimaginable.

Walking into Hollywood Boulevard, Javier saw a sea of light blue in front of the street, and at least more than 500 people gathered to block the street in front of the Chinese National Theater, all of them waving large and small cards in their hands, looking like a parade.

Parade?

Javier couldn't help but be stunned, why is there a parade today? But it was only a matter of moments, and Javier immediately understood, and all the details of the familiar light blue costumes and vigorous formation of the procession in front of him hinted at one thing: these people in front of him were the same group of marchers who called for "take them home".

For four consecutive days, starting May 3 and continuing until this morning, the crowds gathered in Times Square became the focus of attention throughout North America. The "Take Them Home" project has become the hottest topic, and many street artists have even turned the "Take Them Home" font into artwork on the streets of major cities in North America, hoping to actually bring home the three missing children.

This means that the "Take Them Home" project has gradually evolved into a part of life, integrated into the real world in all aspects, and the ubiquitous permeation is really appalling.

Four days of continuous bombing, including news programs such as "Today" and "Good Morning America". Talk shows, including "The Tonight Show" and "Oprah Talk Show", including major radio programs, have to be emphasized over and over again. This is just a propaganda ploy for a movie, and all the parades are just for the "day after tomorrow" propaganda. Not a real event.

Even so, there are still many viewers who confuse the movie with reality, and continue to ask: Have the three children been found?

On the surface, it seems that the propaganda of "the day after tomorrow" has only begun to burst out of energy from this Monday, but after careful investigation, we know that the real brewing foreshadowing has been like spring rain, and the preparations for the outbreak have been completed in silence with a moisturizing and silent attitude. Monday's two marches were just pulling the trigger.

This is the second time after the "City of God". The virtual network is connected to real life. This time, the effect is obviously stronger than that of the "City of God", which has been increased tenfold or twenty times, allowing people to once again appreciate the powerful power of propaganda.

Javier suddenly realized, "Of course, of course! The "Take Them Home" parade was bound to appear at the premiere of "The Day After Tomorrow," truly connecting the events of Times Square to the film, guiding people into the cinema to find the ultimate fate of the three children. The premiere ceremony is the final step to complete the docking.

It's conceivable now. Tomorrow, the headlines on the front pages of the major newspapers will be shocked -- following the "City of God", the propaganda method of "the day after tomorrow" has once again interpreted what it means to push through the old and bring forth the new, what it means to be unexpected, and what it means to use small things to make a big difference, which is a shock/sex/education for the entire Hollywood propaganda method.

Javier walked briskly to the main entrance of the Chinese/Chinese Theater. Although there was still nearly an hour before the premiere, most of the reporters had already arrived at the scene, and it was bustling with activity. After a casual look, Javier found that the space on both sides of the red carpet was all allocated to media reporters, and the fans who came to watch the premiere were arranged to extend out on both sides of the street, reflecting the light blue sea, which made the whole Hollywood Boulevard extremely lively, and suddenly thought that the Oscars were held in the middle of summer - no. It's even more lively than the Oscars.

A lineup of more than 500 journalists blocked both sides of the red carpet, meaning that at least 200 or more media outlets sent reporters. Even more, four television stations including Fox and CBS can be seen. They all sent teams to set up cameras on the set and prepare to shoot news footage.

More than 600 fans completely filled the streets on both sides of the Chinese Theater, plus the more than 500 parades across the street, at least 1,000 spectators gathered at the scene, like the Baltic Sea and the North Sea, the two ocean currents surging in different directions, but they would meet in one place, clear and integrated, such a spectacular scene completely paralyzed half of Hollywood Boulevard, and the dense crowd almost gave people the illusion of "this is a rock festival".

Due to the fact that during the Oscars, the academy and ABC TV were bound to control the number of people on the scene in order to ensure the order of the scene, but today it was obviously not, and the completely open attitude made the whole street a sensation.

In other words, nearly 2,000 people gathered at the scene today, and the temperature around the entire Chinese/Chinese theater has risen by two degrees Celsius, truly bringing the hot summer to sunny California a month earlier.

Although Havel had anticipated such a grand occasion, he had to admit that there was a strong shock in standing there, making everyone feel so small, as if they were just a drop in the ocean.

Due to the particularity of this year's summer file, the eight major Hollywood film companies have done their best to guide the attention towards May, I just hope everyone knows that from this year, the summer file will be unveiled one month in advance; Twentieth Century Fox was launched to be a pioneer, and the good thing it won was that the "day after tomorrow" propaganda was blessed by everyone, and the attention was unprecedented, and even faintly surpassed the trend of "Troy".

However, there are pros and cons. Excessive attention will cause a chain reaction, and the most likely outcome is that the "day after tomorrow" will either win and die for eternity, or it will be completely shattered, and it is almost impossible to find a median value, and the super high risk will make everyone excited, which is the real big gamble!

Standing in the midst of the surging crowd, Javier could feel the emotions of his fellow journalists, all of whom were looking forward to the box office trend of this year's summer season, because whether it was a wild victory or a fiasco, it was a feast for the media, and the scorching attention would make the sales of newspapers and magazines hit new highs. The summer season is ahead, and the real big winners are always the media, and perhaps the audience.

Javier's mood couldn't help but rise, this is his second time participating in the summer file, but it is the first time he has seen Lance participate in the summer file, and even he himself can't control it and begins to look forward to the box office prospects of the "day after tomorrow", such a grand occasion can be regarded as a unique landscape of the entertainment news department.

The heat wave of the summer file has nothing to do with politics/politics, has nothing to do with society, has nothing to do with the economy, it is just a carnival, a carnival feast for everyone!

With a brisk pace, Havel walked among more than 500 reporters, and it took a lot of effort to find his colleagues on the left side of the red carpet, and the New York Times sent a total of three reporters today, two photojournalists and one text reporter. Havel immediately greeted his colleague and then busily set up his equipment — Havel is a writer, but he also knows how to take photographs of his blog.

"Hey, you're here." Nancy Black, who was standing not far away, raised her hand high and shouted hello to Javier. Ever since taking that stunning photo of the Oscars red carpet, Nancy has gradually gained a foothold in the Chicago Tribune, and her photo has been hailed as one of the five best Oscar moments, making headlines on major portals and causing countless discussions.

Javier also waved at Nancy and said with a smile, "Looks like I'm late." ”

Nancy's equipment had already been set up, and watching Javier's skillful movements, she teased, "Did you receive any special tip?" I came here after a special spy? "The intimacy between Javier and Lance has been widely known, but Lance is not really a big name at the moment, so people have not given Javier special treatment, but Nancy still can't help but make jokes, especially on today's occasion.

Javier shrugged his shoulders, just smiled, didn't answer, and then changed the subject, "How, what do you think of the premiere box office?" ”

Before the release of each film, industry insiders discuss the box office of the premiere, and if the film is topical/very topical, maybe the major newspapers will give their own predictions, such as "Troy", and there are already at least six media outlets predicting that the film will sell more than $100 million at the first opening box office.

In the summer file, the box office is undoubtedly the focus of everyone's focus, and almost every high-investment work will attract heated discussions, not to mention the "day after tomorrow" as a work that asks for directions this year. Even if people's eyes were originally focused on "Troy", now they can't help but gather on the "day after tomorrow", and such special treatment is a special product of a special time.

The times make heroes, but not everyone can seize the situation and become a hero. "The Day After Tomorrow" won the opportunity and seized the situation, but judging from the current situation, it seems that it does not yet have the potential to become a hero, and even Twentieth Century Fox himself lacks confidence.

"I read the official announcement of Twentieth Century Fox today, and the prediction they gave was only 53 million, which is obviously not confident." Javier said with a chuckle. (To be continued.) )

ps: Today's first update, I implore all book friends to support genuine subscriptions, thank you!