136 Advertising shooting

Boss J bit a small handkerchief and watched the ribbon cutting of LEE's Greater China flagship store in Xidan, and he expressed infinite resentment that this store that only sold torn jeans had a long queue on the first day.

After he carefully studied Qin Guan's poster, he gritted his teeth and signed the lease contract with the leasing department of the building.

The rent here is higher than the price of his three bunks in other places, but the optimism about the sales prospects still makes the owner of J clothing full of hope.

As soon as Qin Guan finished the exam the next morning, he was dragged by Sister Xue to the headquarters of J Clothing, and the contract took effect immediately, and they were about to go to the 4A company selected by the company with the nanny car of J Clothing to shoot TV commercials.

The person in charge of advertising who received them was originally very dissatisfied with the manufacturer's own set of models, but according to their rising trend of J clothing, the audience of the product, and the price given, they already had several good advertising candidates.

Huang Haibin in China, Ren Quan is the most popular student recently.

For poster shoots and T shows, the advertising director's choice of J shirt is understandable, but for the audience of a TV commercial, a small model alone can't support it.

But when Qin Guan got out of the business car, the person in charge of A.M was only dumbfounded. Forgive him for comparing those children who are still little stars with Qin Guan, if they shoot an advertisement together, they will be turned into scum in seconds.

The person in charge of advertising put his mind at ease and asked the assistant to lead Qin Guan to the dressing room, and the rest was to contact the people of J clothing for follow-up work.

When Qin Guan came out of the dressing room, he saw several group models in the shed, which as the name suggests, is the background board.

When the main character of the ad is running, they follow behind to make a noise, and when the main character of the ad is quiet, they have to make a wallflower behind the back.

Then Qin Guan saw an old acquaintance, Ouyang Fen.

Ouyang Fen beat Qin Guan as soon as he came out of the dressing room, his face twitched as if he was paralyzed, and the models who came out of the same competition, one was the champion and the other was the runner-up, the gap was not big, not to mention that the one opposite was a half-monk.

But Qin Guan has broken the conventions in countless circles along the way.

Routine 1: It is difficult to sign a contract with wild models, and no company likes models from wild roads, which means unprofessionalism, uncertainty, and most of the quality is not up to par.

What about Qin Guan? After only a few months, I was crying and shouting and begging to sign a model contract with a regular company.

Routine 2: It is not easy to win a small domestic award, most of the models after signing the contract have been promoted to the C level, then it will be C for a lifetime, without the strong support of the company, cultivation, spending money to build, and wanting to win a small award in China, it is even more difficult. How hard is it? Think of a 25,000-mile journey.

What about Qin Guan? Smooth sailing. He was very smart to choose a relatively fair rookie competition, there are no unspoken rules, there is no internal champion, along the way the judges are promoted, the designer is optimistic, and the first event will win the award softly.

After winning the championship, the model's specifications went up to the next level of B, and Ouyang Fen smiled bitterly when he said this, they are all B, and now the brothers have all got advertising endorsements, but he is still boiling his qualifications and doing background.

Qin Guan walked to the middle of the scene, to Ouyang Fen's surprise, he was neither sarcastic nor sarcastic, but patted him on the shoulder and didn't say a word.

With the beginning of the advertising director's sentence, Ouyang Fen reflected, he felt a little moved and warm in his heart, maybe Qin Guan was a good person.

The interlacing of light and shadow, the restlessness and running of youth, Qin Guan wore a jacket and slacks, and met with the advertising director this time.

"Have you ever done a commercial before?" Qin Guan shook his head.

"Do you know how to find the camera?" Qin Guan shook his head.

"Do you have any relevant training experience?" Qin Guan nodded, and then said: "It's mostly flat photography." ”

The advertising director breathed a sigh of relief, and he and Qin Guan said a word: "Relax the feeling of the catwalk, integrate it into your ordinary life, according to the position I specified, what should you do, don't deviate from the camera, the sense of the camera is basically innate, I am optimistic about you." ”

Another one fell under Qin Guan's slacks and drooled, and when the shooting began, the group of models behind him ran in the direction of the camera with Qin Guan in the field according to the position specified by the director, then jumped, and finally flew over the low-shot lens, this one was over.

The director watched Qin Guan's performance in front of the camera, and had to praise a little, no wonder it was said that the models were the most camera-rich people, and the shooting angles they had trained in their bones could even put the smile on the corner of their mouths just right.

This one, except for one time when it started to run around, the second one passed.

The second scene is even simpler, with several people chasing each other inside a circular staircase, and this shot passes in one shot.

The last one needed to climb the building, and when the people climbed to the top floor of the building out of breath, Qin Guan was amazed, he didn't know that there was a roof lawn here.

The advertising agency also put a lot of thought into this shooting. As the head of A.M, he won't tell you that the company's customer potential value of J clothing is assessed as high.

This means that if they can satisfy Boss J, then the advertising contract will roll in from now on.

The last shot is Qin Guan being caught up, and everyone is tearing the clothes on his body to express their inner desires. The shot also shamelessly missed a little brisket.

When the director's end sounds, Qin Guan is still there, is this the end? It's as if someone next to you has recorded you eating, drinking, and sleeping.

With his incredulous expression, he watched the replay of what he had just done. An unpretentious turn of head and running, in the soft light treatment specially made by the director, magnified the details of Qin Guan's whole body.

The long legs moved rhythmically, getting closer and closer in the camera, and then I saw Qin Guan's sexy buttocks wrapped in slacks, and he easily crossed the camera.

Under the natural sunset line, coupled with a little bit of hard light and harmony, Qin Guan, who has nowhere to escape on the rooftop, has a full sense of lens, and Qin Guan, who is surrounded by everyone, has not moved a little, but it is more dazzling than the models with movements around him in the camera.

The natural protagonist, the luminous body, is very suitable to describe Qin Guan.

Qin Guan, after finishing this advertising shooting, completely fell into the eyes of A.M, a company that can rank among the top three in the capital's 4A.

They filled in Qin Guan's name in the column of models that could be considered, and silently filled in a B at the back.

If it weren't for Qin Guan's popularity and the model's audience circle, the person in charge of advertising would almost fill in an A excitedly.

Qin Guan finished his work and received the company's transfer notice. After deducting Sister Xue's commission, 60,000 yuan went into his pocket.