In the third week of May, the North American film market was swept by "Shrek 2", but the overseas film market was "the day after tomorrow" and "Troy" hand in hand.

Following the fierce competition last week, both films have expanded overseas, with "Troy" being released simultaneously in 29 countries and regions, and "The Day After Tomorrow" being released in 28 regions. However, it is a small surprise that the expansion area of "The Day After Tomorrow" actually includes the mainland of China, while "Troy" does not, which has sparked a lot of discussion within Hollywood.

In fact, the film market in China, the two sides of the Taiwan Strait and the three places has always been a coveted cake for Hollywood, especially the mainland market with a population of 1.2 billion, which has unlimited potential with the rapid development of the economy. However, since 1994, when the mainland market opened up to the introduction of foreign language films, the potential of this market has never really been detonated, and there are very few film works with 100 million people/people/currency.

After careful research by Hollywood, it is found that there are many reasons and complex, on the one hand, the cinema culture in mainland China is not strong, the huge population base but only a small number of people are willing to go into the cinema to watch movies, coupled with the rampant piracy, people are used to enjoying cheaper pirated/copy products - even free; On the one hand, it is often difficult for the appreciation taste and value orientation of Hollywood movies to cater to the aesthetics of mainland audiences, and most of the box office success can win box office successes such as "True Lies" and "Terminator 3", which do not involve cultural connotations.

Moreover, this is only a small part of the reason, the strict censorship system, the lack of effective market regulation mechanism, etc., have become factors restricting the film market.

Seeing a huge market of 1.2 billion people unable to take advantage of it also makes Hollywood very embarrassed. In recent years, Hollywood movies have been released in China/China every year, but Hollywood stars will appear in Hong Kong/Hong Kong or Taiwan/Bay for publicity, but few people will carry out publicity in the mainland; And almost all the films released on the mainland will be delayed a little, at the moment in 2004. It is almost impossible to find works that were released at the same time.

To be more precise, Hollywood is more willing to spend energy on promoting in the already mature Japan and the relatively mature South Korea, which can often achieve better box office returns.

At the beginning, the "Day After Tomorrow" crew used a large number of Chinese actors, and even went to China/Northeast China to shoot in person. This really caused an uproar in the Hollywood circle, and many people thought that the "day after tomorrow" crew had gone completely crazy in order to save money. It's just a group of actors in the movie, which actually sparked heated discussions, and almost failed to convince Twentieth Century Fox to nod, this is the current situation of Chinese actors in Hollywood.

And now. The "day after tomorrow" chose to be the first to land in China's cross-strait three places -- this is obviously not surprising, after all, the Chinese/Chinese elements in the movie are indeed a propaganda stunt. But the problem is that the "Day After Tomorrow" crew actually arrived in Beijing/Beijing in person, and launched a global promotion with China/China as the first stop, which was in stark contrast to the "Troy" crew that arrived in Tokyo, which once again triggered an exclamation from Hollywood industry insiders, and everyone shook their heads and sighed "I can't understand".

I can't understand the intentions of the "Day After Tomorrow" crew, nor can I understand the abacus of Twentieth Century Fox, and I can't understand the whims of Lance, who is standing behind the propaganda plan.

In fact, when Lance came up with this scheme. Twentieth Century Fox directly turned the world upside down, thinking that Lance, a layman, was simply actively jumping into the fire pit, and everyone, including Mark Gordon, couldn't understand Lance's thoughts: Japan, which has the center of gravity of the world box office, ignored and even ignored South Korea and China/China/Hong Kong, which have relatively certain potential, and went directly to Beijing/Beijing to promote, which is simply the ninth most mysterious problem in the world.

But in the end, Twentieth Century Fox was forced to nod in agreement, because it was also part of Lance's propaganda plan - it had already proved that the Lance project was excellent, and it almost pushed the "day after tomorrow" to where it is today, and the publicity in overseas markets was worth trying. Besides, the Chinese/domestic market is originally a big cake. Twentieth Century Fox nodded in agreement.

So, in the third week of May, the crews of "Troy" and "The Day After Tomorrow" coincidentally came to Asia, but the difference was that. The former followed the Hollywood routine and arrived in Tokyo, while the latter once again made the unexpected choice to go to Beijing/Beijing.

When Dennis Quaid saw the crowd of people in front of him, he could hardly believe that the Beijing/Beijing Capital Airport actually gathered a huge pick-up team of more than 1,000 people, and the brilliant specifications were almost comparable to Brad Pitt, Tom Cruise and others, and they had been in Hollywood for more than ten years. It was the first time Dennis had felt such a frenetic atmosphere. Fellow travelers Jake Gyllenhaal, Jessica Alba, and Lucy Liu were all completely intimidated.

And that's just the beginning!

"Dennis, what impressed you the most about this Beijing/Beijing promotion?" When confronted with the host's question, Dennis looked at the full audience in front of him and said with a smile, "This? One sentence sparked a sensational response from the scene, and the sky-pounding scream almost broke through the roof.

Dennis wasn't being polite, and he wasn't joking. At this time, the crew of "The Day After Tomorrow" was holding an audience meeting, they originally thought it was just a small meeting of 100 people, but they turned out to face a crowded battle of 800 people, and the entire space was crowded, and the long guns and short cannons of the reporters and the surging boiling of the audience complemented each other, which was unbelievable. People say that the Toronto Film Festival audience is the most enthusiastic, but Dennis thinks it's because they haven't been to Beijing.

The piercing screams at the scene were almost out of control, and finally waited for everyone to calm down a little before Dennis continued, "Actually, we have been in Bei/Beijing for twenty-four hours, although we have not had a chance to visit the Great Wall, but we have tasted some food, the ...... yesterday" Dennis turned his head to look at the three companions for help, or Lucy said "xiao long bao" in a Chinese that is not very skillful, and then Dennis immediately danced with his eyebrows, "Yes, Xiao Long...... The buns are delicious, and unlike Los Angeles, the Chinese/Chinese cuisine here is obviously an eye-opener! ”

Dennis's vivid expression made the audience burst into laughter, "But compared to these, I was most impressed by the audience." When we left the airport yesterday, we saw a lot of black vans following behind, and at first we thought it was the traffic in the big cities, you know, there are a lot of similarities between Beijing and New York...... But soon, we realized that something was wrong, because there were a lot of people in those cars, waving cheering signs at us, and there were movie posters for the 'day after tomorrow'......"

"And Lancelot's poster." Jack couldn't help but add, and when this sentence came out, a small group of girls at the scene sounded a sharp and excited scream, like a wild horse, swept over the scene, which made Jack startled, and then laughed out loud.

"Yes, and Lance's magazine clippings." Dennis nodded in agreement, "It's unimaginable. Jack and Jessica also counted the number of vehicles with great interest, how many were there? Dennis threw the question to Jack.

Jack looked at Jessica, "Twenty-eight? ”

"I'm counting thirty-one, you're counting twenty-nine, I'm not sure." Jessica shrugged her shoulders and smiled brightly. This time, the male roar at the scene rang out like a wolf's howl, making Jessica smile and appear to be in a very happy mood.

"Actually, we're not so sure, because it feels like we're fans everywhere, and it's a really amazing feeling." Thinking back to yesterday's grand occasion, Jack's eyes widened.

In Hollywood, Jack and Jessica can only be regarded as newcomers who have just risen, and they have no masterpieces so far; Dennis is the backbone, and the support of fans is far less than the attention of film critics; As a Chinese-American, Lucy is even more vulnerable. But I didn't expect that yesterday they not only enjoyed the treatment of 1,000 people at the airport, but also nearly 30 pick-up convoys followed all the way, and even last night's tour to the night market attracted nearly 200 fans to follow, and even once caused a thousand people to block, paralyzing the entire road.

The legendary fanatical treatment was actually staged in front of them, which made the four of them amazed.

Before leaving, Dennis obviously complained a lot about Lance's arrangement, and in the minds of most Hollywood actors, the Asian market means Japan, at most plus South Korea and China/China/Hong Kong/Hong Kong, and that's it. As for Bollywood in India, it's just a special case. Therefore, they even think that to go to China/China to propagate is to go to the backward third world to serve as volunteers, as if to directly equate China/China with Africa.

Dennis even expressed his dissatisfaction to Lance through his agent, but was sneered and scolded by Lance, but there was no way to refute his more than ten years of qualifications, and finally he could only get on the plane full of anger. But who would have thought that Dennis ushered in the most fanatical pursuit in Beijing/Beijing in the past five years, and the modernization of the city is even more jaw-dropping, so Dennis just said that "Beijing/Beijing and New York have many similarities".

The trip to China, which was originally considered a chicken rib by Hollywood, brought a huge surprise. Not to mention the box office list of the movie, at least the topicality is not inferior to the "Troy" crew in Tokyo, which I really never expected.

At this moment, a voice came from the host's headset, and he then said, "Audience, I have just received the latest news, the director of 'The Day After Tomorrow', Mr. Lancelot Strello, has been connected to us live, and next, let us welcome Mr. Strello with warm applause!" (To be continued.) )

PS: Today's second update, the new April is coming, dear book friends, I beg for a guaranteed monthly pass!