In the third week of May, the North American weekend box office rankings were released, and "Shrek 2" reigned in the world and won the championship; "The day after tomorrow" has strong stamina and ranks second; "Troy" plummeted and slipped to third place.

Compared with the shock of the list, what is even more striking is that the confrontation between "The Day After Tomorrow" and "Troy" has been divided, the former has a cumulative box office of more than 200 million, and the latter is still struggling under 100 million.

Fiasco, avalanche fiasco, crushing defeat, "Troy" is like the fall of Troy in ancient Greek mythology, ushering in a fiasco with no room for maneuver.

In the next period of time, the North American film market will be extremely lively, with "Van Helsing", "Harry Potter and the Prisoner of Azkaban", "Spider-Man 2" and other works will be released, and the competition will be hotter than another. Under such a violent impact, whether the "day after tomorrow" can exceed 300 million and whether the box office of "Troy" can exceed 130 million has become the main focus of attention.

In the case of the lack of suspense in the North American market, the battlefield of "the day after tomorrow" and "Troy" has been extended to the overseas market, and this fight between the two rivals has officially entered a life-and-death showdown. However, overseas markets are significantly more complex than those in North America.

Although "The Day After Tomorrow" is generally called a dark horse, in fact, there are traces of the box office explosion of this work, "City of God" has opened up recognition for Lance, Dennis Quaid is considered a stalwart actor in North America, Jake Gyllenhaal and Jessica Alba are a new generation of forces, and their American popularity is not bad. The quality of the work itself has withstood the test, and the hotspot of the greenhouse effect, the Super Bowl effect, and the popularity of the "Take Them Home" topic since September last year have won enough space for the film's box office hit.

In the end, with the concerted efforts of the eight major film companies, the film completed the impossible task!

But in the overseas market, all the advantages of the "day after tomorrow" will disappear, Lance, Dennis, Jack, Jessica, all the names. I don't know anything about various countries and regions overseas. Even though Lance won the Best Foreign Language Film award at the Oscars and has a certain reputation in South America, it can be said that it is a drop in the bucket in the face of the huge overseas market. Not enough to see at all; Even though "City of God" has earned more than $80 million at the box office in overseas markets, it is difficult to associate a Portuguese-language film with an American director, and the influence has indeed been greatly hindered.

The media has been criticized for the "lack of starlight in the cast", which makes the overseas box office appeal of the film infinitely close to zero. Even the series of propaganda activities launched by "the day after tomorrow" in North America are only limited to the United States. There was no reaction at all from overseas markets.

The only bargaining chip for "the day after tomorrow" is that, as a commercial popcorn movie, disaster genre films can always receive good feedback in overseas markets, not to mention, the film also includes important international markets such as the United Kingdom, China, Germany, etc., and the publicity carried out in various countries is twice the result with half the effort - this is one of the reasons why Lance's idea was strongly supported by Mark Gordon when writing the script, and the consideration of the international market has been taken into account in the preparation stage, especially for "The Day After Tomorrow" Such a disaster movie that swept the entire Northern Hemisphere. Even countries in the southern hemisphere, such as Mexico, Egypt, and Australia, have also appeared in the film.

And the only publicity for "The Day After Tomorrow" so far is from the simultaneous world premiere of "Troy". This situation is really laughable.

Relatively. The advantage of "Troy" is very obvious, from Brad Pitt to Orlando Bloom, from Diane Krueger to Wolfgang Petersen, each name has a strong appeal, especially Diane and Wolfgang themselves are Germans and have an innate advantage in Europe; With the popularity of the "Lord of the Rings" series in Asia, Orlando's appeal will definitely not be inferior to Brad, who has been working hard for more than ten years.

In addition, the advantage of "Hollywood commercial blockbusters" possessed by "the day after tomorrow", "Troy" is naturally not inferior. This audio-visual feast type of popcorn movie has always been able to achieve exceptionally good box office in Asia. The high cost of the "Troy" investment in the filming phase. This is where the power can be revealed.

All in all, in the competition in overseas markets, the advantages of "Troy" will be further magnified, and the disadvantages of "acquired" will also be further amplified. Between this rise and fall, the gap between the two is becoming more and more obvious, and it is becoming more and more difficult for the "day after tomorrow" to achieve the dark horse miracle, which is also the fundamental reason why Warner Bros. has never been messed up, and it is also the source of confidence for Ryan and others.

Soon, the advantages of the "Troy" became apparent.

Second week of May. "Troy" was the first to premiere simultaneously in 28 countries and regions around the world; The "day after tomorrow" landed in the North American market in the first week of May, but in the overseas market, it was not officially released until the second week of May, and there were only 24 countries and regions where it was released. This also means that the advantage of "the day after tomorrow" being a week earlier is gone, and it is forced to fight with "Troy" in the same week, and the competition is fierce.

When the North American box office market was topped, "The Day After Tomorrow" showed the momentum of tug-of-war, beating "Troy" and achieving an incredible box office victory; But in the overseas market, "Troy" relied on a star-studded cast to show an inviolable and strong appeal.

"Troy" made its debut in major markets such as Germany, Finland, Spain, Australia, Mexico, the United Kingdom, Turkey, and Thailand, and the crew led by Wolfgang and Diane arrived in Germany to promote it, leaving a presence in Berlin, Cologne, Munich and other places.

Sure enough, thanks to the German team of the crew, "Troy" won the treatment of kings on German soil, and achieved unbelievably outstanding results, in the case of limited screenings, it actually achieved a box office of 14 million US dollars, and also detonated the enthusiasm of the German media, for a time Brad's handsome and charming smile and Diane's proud pride can be seen in German newspapers large and small.

Driven by the German box office, "Troy" achieved an outstanding overseas box office of 54 million, which even exceeded the box office number in North America, injecting a shot in the arm for Warner Bros., and then pushing the crew to abandon the North American market and launch global publicity.

Just when everyone thought that "Troy" would be an easy victory, "The Day After Tomorrow" once again showed its dark horse, and the incredible potential of major markets such as Germany, the United Kingdom, Mexico, Spain, Australia, and France announced that the success of the North American market was not accidental.

The German market, in particular, is the most interesting. Although "Troy" and "The Day After Tomorrow" were released at the same time, and both were limited screenings, and the two launched a fierce competition for the box office, "The Day After Tomorrow" did not show weakness in handing over the weekend box office of 13 million dollars, only a narrow gap of less than $1 million behind its competitors - more importantly, compared to the vigorous publicity of the "Troy" crew, "The Day After Tomorrow" has not been promoted at all, so the results are all the more excellent.

Victory and defeat can be reflected in numbers, but this time, people's inner victories and defeats have written different answers.

In addition, as expected, the "day after tomorrow" ushered in a box office explosion in Mexico. The film's joke about the border between Mexico and the United States clearly won the hearts of the land, with a record $9 million in its opening weekend — surpassing "Spider-Man's" record of eight million at the box office the year before, prompting an outcry.

In the end, "The Day After Tomorrow" was driven by the concerted efforts of 24 overseas markets to achieve a $52 million opening weekend box office.

In the overseas box office rankings in the second week of May, "Troy" Shun Lì won the championship, and "The Day After Tomorrow" was the runner-up. The problem is that there is a difference of four regions between the two, and the international promotion of "Troy" has begun, but the box office gap is less than two million.

This result is really laughable. Although "Troy" won the championship as expected, and relied on the advantage of two million in the overseas market, in the global box office market competition in the second week of May, "Troy" also surpassed the "day after tomorrow" and won the championship heroically, making Warner Bros. straighten his back; But the problem is that Warner Bros. has nothing to celebrate in the face of such an outcome, except to congratulate it in the official press release, and that's it.

After the first week of competition in the overseas market, people officially determined the strong status of the "day after tomorrow", even if it is a dark horse, it is also a dark horse with the strength of a black to the end.

In the third week of May, because "Shrek 2" is an animated film with strong local American characteristics, the global box office release has not followed so closely, so the main force in the overseas market this week is still "Troy" and "The Day After Tomorrow".

Although the fierce competition in Guò last week and the contrast table of the North American market were already expected, the result was that everyone fell through the glasses.

"Troy" also ushered in a small outbreak in 29 countries and regions, and the box office of 70 million US dollars far exceeded that of the North American table, but ...... "Troy" once again lost the championship battle, because "The Day After Tomorrow" was released in 28 countries and regions around the world, and achieved a weekend box office of 82 million US dollars. (To be continued.) )

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