Chapter Seventy-Three: The Desired Outcome
"Don't worry about my pronunciation, that's not Mr. Kerry's main purpose, is it?"
He smiled and said, "Yes, the purpose of my coming must be known to Mr. Zhou." Have a seat. ”
Zhou You directly pulled a stool and sat down by the door, so that they also had to move the chair in a different direction and turn their backs to the dining table.
It is also a psychological cue that you will not act according to the routine. And when they accommodated Zhou You at the beginning, they will inadvertently have some accommodation to Zhou You's words.
Of course, these are just small tactics that can play a very small role in real negotiations.
Kerry took out a box of gifts they had prepared today, including a box of Viagra that had been opened. He pointed to the name on it and asked, "I want to ask, why didn't Mr. Zhou use the name of Viagra instead of the name of Viagra?" ”
Zhou You stretched out two fingers and said: "Two reasons, first, this is not the best medicinal effect of our formula, when our current prescription, after adding Cabinda bark, can also produce a fast-acting function like your company's Viagra, this is a blockbuster product in our future, Viagra will be made into a high-end brand by us." Second, I am waiting for your company's offer. ”
Kerry understood Zhou You's words and said, "That is, Mr. Zhou doesn't mind transferring this Chinese trademark to us?" ”
Zhou You nodded and said: "The name Viagra is a product trademark recognized by all Chinese in a natural state, this name is not like Coca-Cola, nor is it like generic, Microsoft, it takes a long time of publicity before people can associate the name with the product." So, this trademark has a natural sophistication, does Mr. Kerry agree with this statement? ”
He nodded and said, "But this qiē is all because of our invention to make a wedding dress for you." ”
"I admit your statement, but this qiē can't change a reality, you didn't see this problem clearly at the beginning, but ran to register a name that Wei Gang is not recognized, and the trademark now belongs to me."
"No, it's not the final result yet, and you're only temporarily owning the trademark."
Zhou You laughed and said directly: "Then you can go to the court to sue, and I will sue you one more thing by the way." Not only in the mainland, but also in the entire Southeast Asian region, our application for Viagra Chinese Simplified and Chinese Traditional Chinese trademarks have been accepted. Not to mention that in the mainland region, even in Southeast Asia, where the laws are stricter, you have completely lost this name, and you will no longer be allowed to use this name even for propaganda in the future, but can only use Viagra or Wilgang. ”
"Is the only solution to be to accept your terms?"
Zhou You laughed, "That's what you expected, isn't it?" ”
Kerry shook his head and said, "But we can also apply for a suspension of your trademark rights." ”
"Perhaps, you have a lot of money and can use a lawsuit to drag us down. But don't forget that we are only using the trademark Viagra, and you have no reason to apply for rights protection for this trademark. ”
The other party pondered for a while before asking, "What are Mr. Zhou's conditions?" ”
Zhou You also pretended to think about it and directly doubled the price. "The transfer of the Chinese Simplified Chinese trademark in the mainland is US$30 million, and in the rest of Asia, the right to use the Chinese Simplified and Traditional Chinese trademarks is also US$30 million, for a total of US$60 million, and you can get the full Viagra trademark."
"It can't be!" The three people on the other side all showed shocked looks, including Tony, who didn't expect the lion to open his mouth and come up with such an astronomical number.
"Then you can also put forward your own conditions, since it is a business, you always have to bargain, it should be like this. What's more......" Zhou You's eyes rolled around the faces of the three of them, and said, "Shouldn't you report this matter to the board of directors for decision-making after you go back?" ”
Kerry shook his head and said, "The board will never agree to your conditions." ”
Zhou You said noncommittally: "I didn't force you to agree, in fact, I know that Eli Lilly is also developing an ED drug that is better than your sildenafil, and they may be more willing to buy my trademark and enter the Asian market in the future." And, when you go back, you can report back to your board of directors, and we can work with each other to hand over our Viagra to you in the global market outside of Asia. ”
Eli Lilly, like Pfizer, is a world-renowned pharmaceutical group, and although it is not as large as Pfizer, it is a strong competitor to Pfizer in many ways.
The tadalafil developed by their company later, translated as Cialis aphrodisiac, has surpassed Viagra in sales in later generations and has become the world's No. 1 selling aphrodisiac.
Although Cialis is a Western medicine, it is biased towards traditional Chinese medicine in terms of effect, and the side effects are much lower than that of Viagra.
Zhou You's first mate Edward in his previous life was a sexual dysfunction patient, and the Chinese medicine in Zhou You's hand had no effect on him, but Cialis was very effective, and it also made him know that this drug was more effective than Viagra.
Hearing Zhou You say this, they looked at each other and said, "I will convey Mr. Zhou's opinion to the board of directors, but Mr. Zhou is only a small shareholder, can he make this decision on behalf of HCH Pharmaceutical?" ”
Zhou You laughed and said: "You have made a mistake, the trademark in the mainland is in my hands, but the simplified and traditional trademarks in Southeast Asia are in the hands of Weiman Company and me, and they have nothing to do with HCH Pharmaceutical." HCH just got the right to use my Viagra trademark for free. ”
Sent off the representatives of Pfizer, and Zhou You left them behind. He knew that Pfizer wouldn't take it lightly. In their previous life, they were able to fight a lawsuit with Weiman for ten years, and even took the Trademark Office to court, so that everyone knew about this matter.
On the one hand, they are using this thing to promote and advertise themselves, and the other purpose is to get the ownership of Viagra for free.
Although their second purpose was not achieved, they did make the name Viagra popular.
It's just that they didn't expect Eli Lilly's Cialis to be more effective than Viagra, and by the time they could enter pharmacies to sell, Cialis had already squeezed them out of the global sales champion.
Zhou You is not afraid of their lawsuits, but he is unwilling to be a stepping up for them. Now that he has the platform of HCH Pharmaceutical, he can directly deal with companies like Eli Lilly, and if Pfizer insists on fighting a lawsuit with him, he doesn't mind contacting Eli Lilly and cooperating directly with them in sales to bring Viagra into Western society.
It is important to know that although the effect of Viagra is more significant than that of Viagra, the side effects are also greater. Viagra is not as fast as Viagra in terms of quick effect, but it can improve human body functions for a long time.
Although the United States, including Europe, resists the entry of traditional Chinese medicine, but it is not absolute, in fact, in Western countries, there are many sales of proprietary Chinese medicines, but these drugs want to get a sales entry permit, they need to carry out strong public relations.
A task that cannot be accomplished by relying on GCS, or even by Weiman, but for Western companies, it is not so difficult. Eli Lilly is also one of the world's leading large pharmaceutical groups, and if they act as an agent for Viagra, they should have a way to get approval for imports.
Getting out of the car, Zhou Jincheng looked at Zhou You sitting in the driver's seat, and had a thousand words to say in his heart, but he only turned into a long sigh. Or Lin Xiu'e asked: "Xiaoyou, do you want to stay at home for dinner at night?" Tao Tsai is thinking about you every day. ”
"No, I'll have something to do when I go back. Let him come to my place to play on weekends in the future, and I will practice him well, so that he will not be like a little chicken every day. ”
"That is, you should teach him more as an elder brother."
Back at home at the Textile Institute, Zhou You lay on the bed and didn't want to move. There are not many cards that can be played in my hand now, and it will take a lot of effort to transfer the trademark for a salvage ship.
The ideal price is that they can all be sold for 30 or 40 million dollars, and you can get 60 and a half percent of this money, which is enough. The minimum should not be less than 15 million US dollars, and even 15 million US dollars is not enough to buy all the family business!
Deep-sea salvage is a high-investment project, not to mention a salvage ship, that kind of advanced deep-sea machine qì people, each one costs millions of dollars, without that thing, the water depth below 500 meters, you can only look at the ocean and sigh.
Liang Hao has seen a different life circle today, and he has a lot of feelings after coming back. He also wants to be the protagonist of the crowd like Zhou You, but he knows that he is far from enough now.
Don't say that he is sitting on the rostrum like a tour, but the thought of going up to cut the ribbon in front of everyone makes his legs tremble.
It made him feel ashamed, and when he came back, he vented at the punching bag.
Hearing the movement, Zhou You ran out. "What's the nerve? I'm going to train at night, so don't hurt myself. ”
"I know what I know." After waving a few more punches at the sandbag, Liang Hao gasped and asked, "Fourth brother, how can you become as strong as you?" ”
Zhou You laughed, shook his head and said, "Strong or weak, it depends on who you compare with." In the face of a child, we are all strong, but in the face of Cai Ajiu, we are all weak. Moreover, you are working in the wrong direction. ”
took off his slippers, walked into the practice room, beckoned to him, and the two of them sat down on the ground. "Practicing is just a way for us to strengthen ourselves, and in today's society, no matter how high our skills are, they are not as good as a bullet. If you want to get ahead in this society, you finally rely on this. He pointed to his head. Think more about things, use your brain more, among the brothers, I still value you the most, I hope you will grow up quickly and become my right-hand man in the future. ”