Two days later, on September 14.

Jiang Liuxing, Xuan Minzhong, An Xiulu, Jin Bin and his party, after leaving the United States, flew to China.

Kang's plan is to make LOEN, now Korea's largest music distribution company, stronger, more open, and more ambitious, and eventually win most of the Korean music market and extend other cultural goods.

Kang Woo-sung's ultimate goal is to build LOEN Entertainment into a media and entertainment industry on a scale comparable to CJ Group's.

In order to realize his dream of the cultural industry, after careful discussion with Xuan Min Zhong, this time LOEN Entertainment Company will not only invest in the United States, but also make a big move in China.

Previously, LOEN Entertainment had some business dealings in China, but it was relatively loose and did not form a system, mainly because the former president of LOEN and SK Telecom behind it did not attach much importance to the entertainment market in China.

And this time, Jiang Liuxing and others deliberately flew to China to officially launch the LOEN China Branch project in China.

This time, Kang Ryungung will invest 2 billion won, based on the existing foundation of LOEN Entertainment Company in China, and then use some of Hanjin Group's connections in China to establish a branch of LOEN in China, which is a subsidiary of LOEN, which indicates that China will become a key market for LOEN overseas like the United States in the future.

In this way, Jiang Liuxing's layout of LOEN this time came out, and the layout is that in addition to retaining some of the original advantages of LOEN, it will continue to be based on the Korean domestic market in the future, and overseas, the United States and China are the two major markets as the main targets.

Before investing in Big Machine Records in the United States, Jiang Liuxing transferred 11 million US dollars from LOEN Entertainment, which is already a limit, and within this year, Jiang Liuxing can no longer transfer funds from LOEN.

Therefore, the 2 billion won invested in the LOEN Zhongguo branch this time will be withdrawn from his personal liquidity.

The reason why he attaches so much importance to the Chinese market is undoubtedly that Jiang Liuxing feels that the potential of the Chinese market in the future is huge.

Regarding this issue, Kang Liuxing and Hyun Min-jong have previously said when they discussed the acquisition of Amorepacific Group's shares.

At that time, Xuan Min Zhong asked: "Is the market in China really that big?" ”

Kang said, "Secretary Hyun, I'm not exaggerating, but in the future, China is likely to become Amorepacific Group's largest overseas market, even surpassing the Korean market and the Japanese market. ”

Hyun Min Chung was surprised, because although the Korean business community has attached great importance to the Chinese market, the degree of attention is still relatively limited.

Jiang Liuxing said: "I can give you an analogy, now the idol groups created by entertainment companies represented by S.M in South Korea have begun to pay attention to the Chinese market, but this is just the beginning, and in the future, these entertainment companies will even create idol groups for the Chinese market." ”

Hyun Min Chung nodded, he can also see this, since taking over LONE, Hyun Min Chung has done a detailed analysis and research on the Korean entertainment industry, knowing that the Chinese market is getting more and more attention.

For example, the Super-Junior group created by S.M now deliberately chose Han Geng, a Chinese national, for the main purpose of considering the Chinese market, which was impossible in South Korea in the past, and Korean entertainment companies would not deliberately choose Chinese as members for the Chinese market.

And Xuan Min Zhong knew that S.M was even planning Super-Junior's Chinese national elementary team.

In this regard, ginger meteors do not fall.

Again, the opportunity must not be lost and will never come again.

Since even S.M Entertainment Company has taken action, and since Jiang Liuxing has judged the huge potential of the Chinese market in the future, Jiang Liuxing must seize this opportunity and bravely invest in advance and layout in advance.

Jiang Liuxing believes that with his planned investment this time, coupled with the strength of LOEN Entertainment, LOEN's market in China will not be inferior to S.M Entertainment in the future.

Jiang Liuxing attaches so much importance to the Chinese market, and there is a selfishness and a secret that cannot be said.

A selfish intention is: Jiang Liuxing himself wants to develop more in China in the future.

A secret that can't be said is: Jiang Liuxing was a Chinese in his previous life!

Originally, when Jiang Liuxing was still unsure of this matter, he had an inexplicable attachment to the Chinese country, and since it was confirmed from Jiang Lanzhen's mouth, this attachment has become even more profound.

Jiang Liuxing had an idea in his heart.

This idea is: "In the future, the entertainment market in China has huge potential, and the entertainment industry in South Korea will definitely try to find ways to make money there, instead of cheapening entertainment companies such as S.M, it is better for me to lead LOEN to seize this cake, and the cake I get in China will give back a lot to the Chinese people, and entertainment companies such as S.M will not have this kind intention." ”

……

September 14 and September 15.

Jiang Liuxing and his entourage stayed in China for two days and officially launched the project of establishing LOEN China Branch.

The project is expected to be completed in one and a half months.

On September 16, Kang Liuxing, Hyun Min Jong, Ahn so Lu, Kim Bin and others returned to Seoul, South Korea.

On this business trip, the group first went to Nashville in the United States, and then went to China.

Under the deliberate publicity of LOEN Entertainment Company, when Jiang Liuxing and others returned to Seoul, South Korea, the news about LOEN's investment in joining the American Big Machine Records and the establishment of the Zhongguo branch had been reported by many media, not only entertainment media, but also some mainstream media and economic media.

Among them is the newspaper "Daily Economy".

Founded in 1966, the Mail-Keizai newspaper is the largest circulation economic newspaper in South Korea and a must-read newspaper for South Korean business people, as early as 1997, before South Korea fell into a full-scale financial crisis, the Mail-Keizai accurately predicted the economic and financial disaster, and provided decision-making suggestions for South Korean rulers on how to deal with the terrible financial crisis.

Due to the accurate and timely forecasts and recommendations of the "Mailenkei", South Korea copied the paper's decision-making suggestions as they were after the financial crisis, so that the newspaper was later hailed as "South Korea's life-saving straw", and the newspaper became one of the four most popular paper media among South Korean leaders, college students, financiers and academics, second only to the three major newspapers in South Korea.

The headline given by the Daily Economy is "The Ambition of LOEN Entertainment"

Another mainstream media headline was "LOEN Entertainment's Reform"

There are various reports, but the general opinion is that since Xuan Min Zhong took over LOEN Entertainment, it actually indicates that LOEN Entertainment will make big moves in the near future.

The central figure of the report is the president of Hyun Min Jong.

This also makes Jiang Liuxing glad that he did not announce the identity of his boss early, because South Korea is a very strange country in some things, Jiang Liuxing is now the hottest rookie singer in the entertainment industry, if this time LOEN's big move focuses on his boss, then Jiang Liuxing is estimated to have some negative impact on himself.

Although Kang's background is strong, the debate among the South Korean people can sometimes be terrifying, and even the big chaebols are difficult to contain.

Jiang Liuxing didn't want to get involved in a bad argument himself.

On the contrary, at the moment, LOEN's big move is focused on the pure businessman of Hyun Min Chung, and the controversy among the people has caused more positive effects than negative ones. (To be continued.) )