Big-Machine-Record.

It is an independent American record label specializing in country music, which was founded in 2005 by former DreamWorks CEO Scott Pocheta as a joint venture headquartered in Nashville, Tennessee, USA.

Big Machine Records includes a number of American country singers, the most representative of which is Taylor Swift.

Taylor Swift, born in 1989, is an American pop and country music singer-songwriter and music producer, who signed a contract with Big Machine Records in 2006 and released her first studio album "Taylor Swift", which was certified by the Recording Industry Association of America as a 5 times platinum record.

Although Taylor Swift only released her debut studio album last year, she is now a popular country singer in the United States, and the potential commercial value is huge.

Although there are popular singers like Taylor Swift, Big Machine Records has encountered difficulties now, mainly because its operation business specializing in country music is somewhat single, and the country music industry in the United States is shrinking, and Big Machine Records, as an independent record label that has only been established for two years, is difficult to keep up with the current market for a while.

The company's president, Scott Pocheta, was aware of this and decided to take two measures, on the one hand, to finance the expansion of Big Machine Records, and on the other hand, to adjust the company's operations so that it would no longer specialize in country music, but would develop it in many ways.

As the largest music distribution company in South Korea, LOEN also has some business in the American music market, among which Big Machine Records is an American independent record label with which LOEN has frequent exchanges.

Previously, Jiang Liuxing had mentioned to Xuan Min Zhong that he wanted to invest in an American music company, and Xuan Min Zhong immediately proposed Big Machine Records, and Jiang Liuxing decisively asked Xuan Min Zhong to contact Big Machine Records after checking the relevant information of Big Machine Records in detail, saying that he wanted to invest and join.

It's a decisiveness, but it's also a business acumen.

Jiang Liuxing knew that American DreamWorks was established in October 1994, when the scale was small and the development was not very good, so it was only in 1995 that CJ Group had the opportunity to invest heavily to join.

If Lee Jae-hyun, the chairman of CJ Group at the time, had not made a decisive decision, it would have been delayed, and CJ Group would have lost this opportunity, because DreamWorks has grown well and is now the top film company in the United States.

And if CJ Group hadn't invested in DreamWorks, even if CJ Group would still develop the media and entertainment industry, it would not have been so smooth and would not have become the CJ Group that dominates the Korean film market today.

Don't miss the opportunity.

Now is a good time for Jiang Liuxing to invest in Big Machine Records.

Jiang Liuxing is very optimistic about the future of Big Machine Records, on the one hand, because its company president Scott Pocheta is very capable, and on the other hand, Jiang Liuxing is optimistic about a group of singers signed by Big Machine Records, especially Taylor Swift.

……

On September 12, Jiang Liuxing, together with Hyun Min Jong, An Xiu Lu, Jin Bin and others, took a Korean Air plane to Nashville, Tennessee, USA.

That afternoon, we had a meeting with several of the executives of Big Machine Records, represented by President Scott Bocheta, at Big Machine Records' corporate headquarters in Nashville.

The company headquarters of Big Machine Records is very special, not an office building, but similar to a villa with a large area, the main building in the villa, which is composed of several villa buildings, and a courtyard, with a rural and pastoral atmosphere.

It's a nice place to do country music, and in fact, the company's president, Scott Pocheta, is a music producer in addition to being a businessman.

However, in the future, Big Machine Records will no longer specialize in the country music industry, but will expand financing, adjust the company's operating business, and develop in various aspects based on country music.

Xuanmin Zhong has long been in contact with Big Machine Records for the matter of investment and joining, and has basically reached an opinion, and today Jiang Liuxing, the boss, came over in person, mainly to determine the final contract and sign it.

This is the United States, plus Jiang Liuxing only brought Xuan Min Zhong, An Xiulu, Jin Bin and the lawyer hired by LOEN this time, Jiang Liuxing has no need to hide the identity of LOEN's boss, such a big contract, he, the boss, needs to confirm and sign it in person.

After an afternoon of discussion, Jiang Liuxing signed the contract.

Under the contract, LOEN Entertainment injected $11 million into Big Machine Records, equivalent to 13 billion won, and held a 15% stake in Big Machine Records.

Jiang Liuxing himself still has a lot of liquidity to use, but the $11 million invested in joining Big Machine Records this time does not require Jiang Liuxing to take money from personal liquidity, but is directly paid by LOEN Entertainment.

LOEN Entertainment Company is a big industry, not only can it continue to help Jiang Liuxing make money quickly, but Jiang Liuxing can call funds from it, but the funds used are limited, this time Jiang Liuxing called 11 million US dollars, which is already a limit, at least within this year, Jiang Liuxing can no longer call funds from LOEN.

After signing the contract, it was already evening.

Jiang Liuxing and his entourage had a dinner with Scott Pocheta and others at a nearby restaurant, which is a restaurant with a rural American flavor.

During the dinner, Scott Pocheta specially called several signed singers under Big Machine Records to accompany him, including Taylor Swift.

Under the special arrangement of Scott Pocheta, Taylor Swift sat next to Ginger Meteor.

During the dinner, Taylor Swift kept toasting Jiang Meteor, and Ginger Meteor took the opportunity to communicate with her.

After the dinner, Scott Pocheta and Taylor Swift sent Jiang Meteor and his party to the hotel for accommodation.

When Scott Pocheta and Taylor Swift left the hotel, Taylor Swift couldn't help but ask Scott Pocheta, "Boss, don't you think that Jack-Star is still young?" I wonder how you could work with such a person and let him invest in our company. ”

On the American side, Jiang Liuxing directly used his original English name Jack-Star when communicating.

Scott Pocheta disagreed: "Taylor, you sat next to him at the dinner just now, and through the communication with him, didn't you be surprised by him?" ”

Taylor Swift said: "I was really amazed at how young he was and how well he could speak English. ”

Scott Pocheta said with a smile: "I don't mean he speaks English, I mean that although he is young, he is a very business-minded and skilled person, although I don't know much about him, but through his investment in our company, I have already realized that he will be a good partner to work with." ”

Taylor Swift said in amazement: "I didn't expect you to praise this kind of young man for his business vision and skill, and he is also Asian." ”

Taylor Swift knows that Scott Pocheta himself is very business-savvy, and this piece is also a bit arrogant, and rarely praises young people so much.

Scott Pocheta continued to laugh and say: "Moreover, this person can become the owner of a large Korean music company at a young age, and his background is not simple, he is a rich boy. ”

Taylor Swift laughed and said, "I'm very interested in this, a young and capable rich Asian boy." ”

Taylor Swift is more curious about Jiang Liuxing in her heart, she knows that Jiang Liuxing is now an investment franchisee of Big Machine Records, and there will inevitably be more contact with her as a signed singer in the future. (To be continued.) )