Chapter 297: Looking at the Bid King with a Cold Eye
Ali provides an e-commerce platform, software and hardware with Kingdee and Yunfeng Electronics to help solve, in Hangzhou, Shenzhen, Dongguan around the expansion is quite rapid, has 2,000 various factories, manufacturing companies have joined Ali's platform, but Ma Weifeng is still not satisfied.
He personally went to Shanghai to find Yi Mingyao, hoping to get more support from Yu Jun, after all, Ali, who is absolutely controlled by the Thunderstorm Fund, is by no means as simple as a simple participation in venture capital.
"In terms of joint bidding, you and Mr. Wei will talk about it, Ali wants to advertise on CCTV, it is best to consider the central two sets of professional channels, although the coverage of one set is strong, but the pertinence is not enough." After Yu Jun finished speaking, he handed the phone to Wei Jing before walking to the elevator.
Lin Zixuan, Wu Yu, Wang Jingxiang, Xie Qing, and Wei Jing followed in, and Fang Zhining and the others lived on other floors, so they didn't follow in.
"According to last year's budget, next year's advertising investment in CCTV will reach 300 million," Yu Jun put his hands in his trouser pockets, touched his chin and said, "Even if we are the king of this year's standard, we are still CCTV's biggest customer." ”
"Haven't you considered taking down the Bid King?" Lin Zixuan asked with his arms crossed.
Since 1997, Qin Chi spent 321.2118 million to win the CCTV bid king, the national media has reported a lot, so that Qin Chi, who won the title of bid king for two consecutive years, has made a big splash, but in 1998, due to the production management in all aspects can not keep up with the greatly improved market demand, and Qin Chi does not know how to use hunger marketing methods like Moutai, by 1999, the two-term bid king disappeared without a trace.
In 1998, after Aiduo VCD won the bid with 210 million, Hu Zhibiao also sighed "too cheap".
Although Yu Jun does not know who will win the bid in 1999, according to the estimation of the marketing department and the advertising planning department, it will not exceed 200 million, and any company under Xiling Holdings can get this advertising cost-effective.
It's just that it is not necessary for Xiling Holdings, which has established a three-dimensional advertising network.
"The bid king is a gimmick, but also a kind of gambling, suitable for the newly formed company, and the rapid rise and collapse of Qin Chi, has made CCTV and interested in the king of the bid to reflect on this approach, even if the bid king, will not be like the year before and last year to get the same CCTV advertising resources to support, besides, the companies have passed the most necessary publicity period, the market share is in the top three in the refinement industry, but also to take the king, the actual significance is not much."
Yu Jun watched the elevator stop on the top floor, walked out and continued: "The only meaningful thing is the brand 'Hanlin' computer, but the advertising time after getting the focus interview can play the same role, and there is not much need to grab the time before the news broadcast." ”
Hanlin Computer is a brand launched by Yunfeng Electronics for the commercial and high-end PC market, which is jointly packaged and designed by Yunfeng Electronic Advertising Department and Fengyun Network Advertising Department, and the trademark image is an alienated brush.
"And Hanlin at this stage, it must not make too much movement, Yunfeng Electronics still has orders from Compaq and HP, if they are annoyed, it is not a good thing." Yu Jun watched Wu Yu open the door with the room card, and there was no response after swiping it twice, so he said, "Let someone come up to the front desk to take a look." ”
"Zhuo Rushan is in the capital, he wants to know that you are also here, maybe he wants to talk to you." Wei Jing said.
Zhuo Rushan has been the president of Compaq Greater China for nearly half a year, during which he has been to Yunguang twice, has a relationship with Chenghe, and gets along quite well. As a Chinese, he has reached the top, and no one has ever been able to achieve the position of president of the headquarters of a multinational company.
"Junhao may have more topics to talk about with him," Yu Jun said standing in the corridor, "Compaq's sales in China are a bit unsatisfactory, and the U.S. market's performance has not met Wall Street's expectations. ”
Wei Jing's slender eyebrows wrinkled: "Last year, Compaq was named the PC manufacturer of the year, but this year's performance is not satisfactory, and it has been a year since the acquisition of DEC, could it be that the problem is this?" ”
"DEC is a century-old store, Compaq now has less than 20 years of history, the acquisition of DEC to face the integration of corporate culture, in the first year, but also the most accident-prone year, the decline in performance is conceivable, but I am afraid that it is not so simple." Yu Jun took the cigarette handed by Lin Zixuan and tapped it in his palm and said, "After the merger of Compaq and DEC, the annual sales will reach 39 billion US dollars, while HP is 39.5 billion US dollars. HP remains the world's number one PC manufacturer, followed by Compaq followed by Dell and IBM. ”
Seeing the waiter at the front desk saying sorry to come over with the room card, Yu Jun stepped aside, waited for her to open the door and changed the room card for Wu Yu, before walking into the room and continuing: "But Compaq is a little too anxious, eager to catch up with HP, my prediction is that Compaq may not meet Wall Street's expectations in 1999 and 2000, and it may be dangerous in 2001." ”
What really brought Compaq crisis was the NASDAQ stock crash in 2000, which made it difficult for Compaq, which had greatly reduced its cash flow due to the acquisition of DEC, to catch up with HP, which had made great progress.
To the disappointment of management and shareholders, Compaq was acquired by Hewlett-Packard in 2001.
"Looking back at the issue of corporate culture, Compaq is a PC manufacturer that focuses on sales, while DEC's corporate culture focuses on technology development to guide sales. Yu Jun walked to the freezer next to the bar, took a bottle of Sprite, unscrewed the cap, took a sip, and motioned for everyone to sit on the sofa in the living room.
"If you can see it for a long time, Yunfeng Electronics may not be able to annex Compaq."
One sentence shocked everyone, even if the current market value of Compaq is halved, it is a snake swallowing an elephant for Yunfeng Electronics, not to mention that the acquisition of Compaq will make people in the U.S. Congress and the Department of Commerce protest about the problem.
After all, Compaq is one of the world's top three PC manufacturers, and American nationalism is also something to consider.
"I mean buying Compaq's China business, or even its Asian business." Yu Jun is not stupid enough to swallow Compaq whole, and even if he can swallow it, it will be a time bomb.
It's not that the snake swallows an elephant that can't be done, but it is just that you have to consider how big the snake's belly is.
If the acquisition of Compaq's China business and Asian business is successful, it will be able to expand the high-end brand image of Yunfeng Electronics, extend the sales channel downward, and help Compaq tide over the cash crisis, leaving an opponent for HP, and not allowing HP to quickly grow and widen the gap with other PC manufacturers.
In a year or two, it is also the stage where Yunfeng Electronics should completely develop from a semi-foundry and semi-independent brand to a completely independent brand.
Now Yu Jun is just leaving a bottom in Wei Jing's heart, so as not to bring it up at that time, so that she has no defense.
"Okay, let's not talk about this, if Zhuo Rushan wants to come over, I still have time to talk about some idle stories." Yu Jun said lazily leaning on the sofa cushion.
"Where are you going to eat lunch?" Wang Jingxiang asked.
"It's simpler, it's solved in the room, and I want to go to the Military Museum in the afternoon."
There is still a quarter of twelve o'clock in the time, and if you want to go to the big restaurant, it will take a lot of work just to order and serve.
"Sister Shizuka and you, Sister Wei will go out to eat, you and Ayu can solve it by themselves." Lin Zixuan stood up and hugged Wang Jingxiang affectionately, with the style of a good husband, I don't know how many of them are afraid.
After they left, Wu Yu was going to call the hotel restaurant to deliver the food, Yu Jun lay on the sofa and said, "That's it at noon, you go buy some vegetables in the evening, and greet me in a small restaurant nearby." ”
"You want to be beautiful, I'm tired enough, if I go shopping in the afternoon, how can I have the strength to cook for you." Wu Yu blinked her beautiful eyelashes and stood in front of the bar and said.
"I've heard that the Japanese have a human body, which is to let the girl lie on the table without clothes, put the sashimi and beef on it, and eat it with sauce, or do you cook this dish? It's easy and simple, that is, I want to help you put it on the plate, and I don't mind this. Yu Jun said with a wicked smile.
Wu Yu bit her lip and almost smashed the telephone, two red clouds flew on her gorgeous white cheeks, which showed her delicate even more, if it wasn't for someone finally speaking, she really didn't dare to guarantee that she wouldn't smash it.
"Don't ask for steak, the ounce should be small, it's not enough to stuff your teeth, let them deliver Chinese food." Yu Jun turned over and sat up, drank up the remaining bottle of Sprite, and waved at Wu Yu like a staff member, "Why don't you eat you at this time?" ”
As soon as Wu Yu finished making the call, she immediately turned back to get the telephone, and saw that Yu Jun was so frightened that she wanted to lie down on the sofa, so she sneered and put it down, and walked to the sofa with a gentle step: "Are you really not interested in benchmarking against Wang?" ”
Yu Jun took Wu Yu in his arms and rubbed her * pigeon fiercely: "I have learned to murder my husband, I have a long ability." ”
"What about you?" Wu Yu twisted the waist of the water snake, avoiding Yu Jun's presumptuousness.
"Biaowang, let other people fight," Yu Jun hugged her and said, "If you don't reach a certain height of your own technology and production capacity and win ten bidders, it will be a passing moment, no enterprise is an exception, Qin Chi is ahead, and Aiduo will be the second soon." ”
Wu Yu just wanted to discuss with Yu Jun, but he kissed his neck and made her body hot, seeing that he was about to put his hand under his skirt, the doorbell rang, and she ran to open the door as if she was running for her life.
Yu Jun scolded in his heart: This hotel is too fast.