Chapter 72: Countermeasures
When I got home from work, my father didn't have the heart to watch TV, and he sat on the sofa with a bit of a distracted look, and his mother Gu Mei also sighed, half of which was self-blaming for her carelessness, and half of it was worried about the business of the bookstore behind.
He Anxin thought about it and beckoned his parents and said, "Oh, I said Mom and Dad, what's wrong with you, aren't you just here to go with a family, how can it be as if the sky is falling, as for it?" ”
"You kid is so heartless, most of our family's income depends on this, it's only been a few days, I'm afraid business won't be good now!" The old mother Gu Mei was a little angry when she heard her son's light words, and suddenly said angrily.
As soon as the father on the side heard his mother's words, he couldn't help but complain again: "What about you, what are you talking nonsense about your own business, if you weren't so tidy, there would be such a thing?" ”
"I don't know either, who knew that a good person has so many eyes!"
He An saw that the two had the intention of quarreling, so he immediately interrupted them and said: "Oh, don't quarrel, now that the matter has happened, let's think about the solution is the right thing!" ”
The father on the side said angrily: "Method, what way, do you still have to go to other people's stores to drive people away?" ”
"Xiao An is right, it's useless for us to sigh and complain at home, it's better to think about what solution there is!" Gu Mei on the side also cheered up after listening to He An's words and said.
"Why don't we cut the price and dilute the profit so that we can retain customers!" Mother Gu Mei thought about it and said.
He Jianjun thought for a while and sighed and said: "Alas, if you want to compete, there is not only one way to reduce prices? But this kind of whole thing is definitely a trick to hurt the enemy by a thousand and lose eight hundred, the profit has become smaller, and it will be difficult to increase the price in the future! ”
"Well, Dad is right, if we lower the price, the other party will definitely reduce the price, so it won't do us any good ourselves, no! He An listened to his father's words and nodded in agreement.
"Look at what kind of gifting is done, let's buy some homework books. When others buy books, we give away some homework books and ballpoint pens and pencils! Mom Gu Mei thought of another idea and said.
The father on the side nodded after listening to his wife's construction and said, "This is okay, it doesn't cost much and can give a good impression!" ”
He An had already planned in his heart on the side, and now he just said it with the appearance of a competitor, and said with a slight sigh: "This method is good, but these are small fights and fools, and they can't play a big role, but my son has a good Jianyi." ”
Regarding the changes that have happened to He An these days, He Jianjun and Gu Mei have changed from the initial shock to the subconscious acceptance now, a smart and self-motivated child who doesn't like it.
Hearing that He An had something new again, the two of them immediately came to their senses. Gu Mei, the mother on the side, said, "Tell me about it?" ”
"With the addition of peers, the net income in our store will definitely decrease, this is almost certain, we want to increase the income of the usual way is nothing more than two points, open source and reduce expenditure, throttling this point is only useful for large companies and large factories, our small store is useless in the province, then the rest is only open source!" He An smiled slightly as he spoke, looking like he was in his chest, in fact, He An deliberately didn't finish speaking, and he also wanted to guide his parents and parents, after all, it was better to train them into a master in the business field than to teach them by hand.
"Open source, there are only a few schools around!" The father on the side frowned and said.
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He Anxin shook his head slightly, his father really didn't have the mind to do business, and his thoughts were old and solidified.
"Dad, the open source I am talking about is not a source of customers, but the variety of our books should be increased, and now our bookstore only sells a single student guidance book, so let's diversify it, and we will also introduce novel readings, periodicals, magazines, newspapers, etc.!" The reason why He An said this is because most of the elderly love to read newspapers, which is basically effortless, and can increase their income by at least a few hundred per month.
Another is the rise of campus culture, martial arts novels, serialized novels, and book rentals in the 90s were the heyday, which can also bring considerable profits to bookstores, and these two points alone can definitely make up for the losses caused by that peer.
When the mother on the side heard He An's analysis, she immediately patted He An happily and said: "Hey, son, you little Zhuge is really not called for nothing, it is a hundred times stronger than your father's brain, this is inherited from me!" ”
After a little bit of He An's dialing, Gu Mei understood the doorway inside, that's right, instead of fighting with the other party on the data classification book, it is better to refine the book and expand the source of customers in other fields, newspapers and periodicals are also regional, generally there can only be one street, there is one here, and it is difficult for the other party to compete with this side, thinking about it, I can't help but be proud of my smart son.
The father He Jianjun on the side was also happy when he heard He An's analysis, but when he saw his wife being such a stinky fart, he couldn't help but squeeze and said: "Just your brain!" ”
As soon as my mother heard my father's well-behaved appearance, she said angrily: "What, I'm at least fifty times stronger than you!" ”
He Jianjun on the side looked at his wife's funny appearance and shook his head helplessly, looking like he didn't care about her.
Looking at the warm scene of his parents bickering, He Anxin on the side was very comfortable, and it was really nice to have a home and be cared for by his parents.
"Hehe, Mom and Dad, don't be busy and happy, I haven't finished yet!" He An said with a slight smile.
My mother was even happier when she heard He An's words, and urged: "Ah." Also, talk about it!
"Ahem, if we do well just now, not only will the profits not decline, but the income of our bookstore will definitely increase, but this income is really good for our family, but since it is a business, we can't be satisfied with the income, right!" He An said with the appearance of a mentor.
He Jianjun and Gu Mei both looked at their sons and pretended to be a little funny.
"You kid, if you have something to say, no one will be disgusted with money, then it must be Han Xin's more soldiers, the better!" Gu Mei took a sip of water and said.
"Well, actually, the vision of our bookstore should not be too small, it is difficult for those retail stores to increase their profit margins, we should change our thinking, from passively waiting for customers to come, to actively looking for customers!" He An said.
PS: Thanks: hoe He is not the day of the afternoon, dscm, Dongting big tail wolf, book friends 160501 four tips for support, kneeling and begging for recommendation votes, (rabbit spirit 230/1000 fox spirit 17/100)