"Mr. Su, I understand value-added services, the core content of which refers to the services provided to customers beyond the scope of conventional services according to customer needs, or the services provided by services beyond conventional service methods. But what are network value-added services? What does Facebook want to sell to users? ”

Mo Zirong expressed the voices of all the middle and senior management of the company present.

If you don't agree with each other, you can come up with a value-added service, Mr. Su, is it really good for you to cheat users like this?

What about the free use?

Sure enough, the world is as black as a crow!

Su Chenfeng, this crow is very dark!

"Mr. Su, I'm afraid that once Facebook charges a fee, it will scare away a large number of users, and then the gains will outweigh the losses! It's better to open up the advertising system, we don't make users' money, we make advertisers' money! ”

Chen Ming's face is worried, and his worries also represent the opinions of some management, in the Internet field, in addition to office software, computer operating systems, security software, online games and other services, I really have never seen any website that can charge users.

Before Facebook, they represented the pinnacle of pseudo-social networks, websites with tens of thousands of users.

But they never charged the average user, and the money for running the site came almost exclusively from advertising revenue.

NetEase's rapid development is due to the fact that they launched a free email to attract a large number of users, and gradually transformed into today's news media portal, whose income mainly comes from advertising promotion, advertorials, etc.

Even if the virtual future company develops an online payment and settlement system, it is still a question of how many people are willing to go offline to buy prepaid membership cards.

Not optimistic!

Faint move!

After experiencing the excitement of seeing the theme of the meeting just now, everyone was poured cold water by Su Chenfeng's whimsical idea, and they all calmed down.

Impulsiveness is the devil, not to mention that Facebook now has a lot of cash flow after experiencing initial financial difficulties, and there is no shortage of money at all!

Mr. Su, didn't you say that you have to trap users regardless of the consequences? Why is the company's strategy changing, and even the function of advertising placement websites, which can make money but affect the user's online experience, has been vetoed by you, why do you have to charge ordinary users now?

Irrationality!

Unscientific!

"Xiaofeng, be in a hurry! We have just launched the guild system and the text live broadcast system, and the online auction has made us a lot of money just by the admission tickets, and if we launch value-added services now, I am afraid it will cause disgust among users. ”

Shi Zhonglei also harbors different opinions.

Su Chenfeng listened carefully to everyone's opinions, he kept smiling, and he didn't get angry at all because everyone was against him.

On the contrary, he is very pleased, and under his leadership, everyone's attention to user resources has made a qualitative leap.

It's a good thing not to blindly pursue immediate interests, to focus on a better future, and to deeply understand that users are king in the Internet era.

"I am well aware of your concerns, and I have carefully considered the pros and cons of launching value-added services, and I don't make a decision as soon as my head is hot. Let me give you an analysis of why Facebook is launching value-added services. ”

Su Chenfeng wants this effect, he doesn't want his aura of being good at creating miracles to wipe out the company's employees' creative power and reason, because he is not a god, he is a human being, he will also make mistakes, and he needs someone to always warn him in his ears.

"Let me first explain what is the network value-added service, the network value-added service is mainly based on the network community as the basic platform, through the communication and interaction between users, stimulate the user's self-expression and entertainment needs, so as to provide individual users with all kinds of personalized value-added services and virtual goods consumption services that can only be obtained through the payment of guò, the main services include membership privileges, online avatars, props, personal homepage decoration, personal dating services, etc."

"Facebook's value-added services are not mandatory, it is just an option for users to better experience the social networking site, and it is a new paid function added to Facebook's original functional experience."

"I think that network value-added services are one of the directions for all websites to make money in the future, and now Facebook is just to cultivate users' consumption habits and pave the way for the products that our company will promote next!"

"What's more, do you really think that there is no market for network value-added services? Users must not be able to accept it? ”

After Su Chenfeng explained, he asked rhetorically.

Without waiting for everyone to answer, he continued: "For example, Facebook's VIP service, users can open VIP services through guò, get VIP logos and increase the speed of level upgrades, and other privileges and exclusive services. Spending a little money every month, you can get a better experience than other ordinary users, is there really no user willing to pay? Don't underestimate the vanity of users, you must know that comparison is one of the original sins of mankind. ”

The popular privilege service in later generations is not a joke, and people now do not realize the profit margin of value-added services, which does not mean that Su Chenfeng does not know.

Take QQ as an example, with more than 800 million monthly active users, as long as one thousandth of users open VIP services, then there will be 800,000 members, and if they spend 10 yuan per month, they will have 8 million income.

What if the percentage of VIP services is 1%?

QQ has 80 million revenue every month for this alone!

However, according to Su Chenfeng's understanding, the number of QQ members exceeds 50 million, excluding the income of super members, and QQ's income in the membership section exceeds 500 million yuan every month.

So, what about other value-added services such as red bricks, blue diamonds, yellow bricks, green diamonds, purple diamonds, pink diamonds, black diamonds, etc.?

It is not unreasonable for future generations of penguins to be rich, and value-added services will make them a lot of money.

Facebook has more than 10 million users in 98 years, and as a social networking site, Su Chenfeng is confident that it will become a world-class super online community.

Value-added services?

Imperative!

It's imperative!

Su Chenfeng's face was radiant, and his voice trembled slightly because of excitement: "Facebook has tens of millions of users, although the water is very large, but it is a fact that there are more than two million monthly active users, as long as one-tenth of the users are willing to pay, then we have 200,000 paid members, and the pricing of VIP is not high, 10 yuan per month, then we add two million income every month." ”

"What is the concept of two million? Now the per capita annual income of Xia Guo is 5,500 yuan, taking our average monthly salary of 2,000 yuan as an example, then we can support 1,000 more employees every month. ”

"Now is the time for the company to expand rapidly, we have to use money everywhere, we don't accept external investment and don't borrow from banks, so where does this money come from?"

"So we have to expand our revenue channels! Therefore, network value-added services are born! ”

"Aside from the huge profits that value-added services can bring to the company, value-added services actually bring users a better social experience. For example, my Facebook page has a very unique design style, while other users' personal pages are the same, and everyone will get tired of reading too much. ”

"So can we open a value-added service for personalized dressing? You must know that in the Internet era, netizens pay the most attention to being different, unconventional, and unique. We have opened similar value-added services to meet the needs of users! ”

"We can't blindly accommodate users, sometimes we have to appropriately lead the trend of user consumption!"

"Besides, value-added services not only create value for the company, but also allow more ordinary users to earn money in consumer members, which is another core issue!"

"The future of Facebook will inevitably not be a single-function social network, it will become a complex that integrates various network resources, which is the third topic we will discuss next. And value-added services are the key to making other products thrive. ”

Su Chenfeng had a plan in his heart, he wanted to build a huge Internet empire, which could not be supported by Facebook alone, Facebook was just a stepping stone for him to build an Internet empire.

The core development direction of the virtual future company is not only this, but also communication, social networking, search business and e-commerce.

The three mountains of BAT in later generations let Su Chenfeng know what is the future of the Internet.

Silent!

Everyone was silent for a while, Su Chenfeng's business thinking was too much beyond them, and it was impossible for them to reach it.

In their opinion, the value-added services that are not conducive to the development of Facebook have such a big effect, and they contain huge energy to shock everyone's hearts.

Mortified!

They are ashamed of their backward business thinking, ashamed of not knowing Mount Tai with their eyes, ashamed of almost missing a mountain of gold!

"Okay, I mean, aren't you supposed to be excited right now? Because value-added services are about to bring a new opportunity for the development of the company, your salary income will also go to a higher level! Why are they all silent? ”

Su Chenfeng saw that the atmosphere in the conference room was a bit dull, and everyone's interest was not high, so he made a joke.

But his joke was a little cold, and everyone was still silent.

"Could it be that I opened it the wrong way?" Su Chenfeng thought suspiciously.

"Mr. Su, my thinking can't keep up with your rhythm, we have to digest it!"

Mo Zirong broke the silence in the conference room.

"Haha, I said Xiaofeng, how could you make a faint move, it turns out that this is a big killing move! It seems that the pace of development of our company has to be accelerated again! Shi Zhonglei realized it later.

"Mr. Su, is the value-added service really that godly?" Chen Ming swallowed his saliva and asked with difficulty.

"Hehe, it's more exaggerated than I described, value-added services are a gold-sucking monster!"

Su Chenfeng saw that someone finally spoke, so he relaxed.

"In that case, then we need to prepare for this press conference well!"

Everyone came back to their senses and arranged the work of the press conference.

The personnel department takes the lead in the overall arrangement, the marketing department is responsible for the venue leasing layout, the customer service department is responsible for contacting the media and 100 lucky users, maintaining the order of the press conference, the finance department is responsible for the settlement of expenditures, and the technical department is responsible for the development of value-added service systems.

As for the speech at the press conference, the protagonist is, of course, Su Chenfeng.

In about half an hour, the first agenda item of the meeting was discussed.

Next is the discussion of the development strategy of Chenguang Culture Company.

The meeting finalized the plan for the expansion of Chenguang Bookstore, with the port city as the base camp, and rapidly expanded to various cities in Guangdong Province, and within a month, 100 new branches must be added.

Since the end of June, the marketing department has explored the market situation in each city in Guangdong Province for half a month, and each city has looked for store sites, as long as the personnel and funds are in place, it is not a problem to expand 100 stores a month.

The funds of the two parent companies are very abundant, and the budget for the expansion of 100 book houses is about 5 million, according to the idea of the meeting, the new book house has a single area of not less than 100 square meters, and the unified configuration of the intelligent charging system is connected to the upcoming prepaid membership card, and the initial investment of 50,000 yuan in each new book house is more than enough.

Now the more troublesome is the staffing problem, the recruitment of employees falls on the personnel department, and Ye Qianwen is responsible for the relevant recruitment work.

The details of the opening of Chenguang Education have also been finalized and implemented, and Su Chenfeng is fully responsible for this part.

The establishment of Chenguang Culture Media Company is also on the agenda, and the newly joined Junjun is responsible for the establishment of the company's affairs.

The agenda for the first two meetings took an hour and a half to process, and the meetings were very efficient.

And then there's the third agenda, which is very crucial.

Discussion of the development strategy of the virtual future company!

PS: Who said that Xiao Wang broke off? It's impossible! The second shift will be sent, and there will be a third shift later. (To be continued.) )