The viral video exploded, completely exploded. Pen & Fun & Pavilion www.biquge.info

With the "Allen Show" began to imitate zombie dancing, after sharing, many celebrities imitated, and then formed a new cultural phenomenon, more than 170 media in the United States competed to report, related network news has exceeded 3,000, major video hosting sites can see people from different industries, different ages, different races, and different classes imitating zombie dancing, especially the innovative idea of men dancing in high heels, which is even more amazing.

All this makes uploading the original zombie dancing viral video on YouTube very popular.

The click-through rate exceeded 3 million in two days, 10 million in five days, 50 million in two weeks, and 100 million in three weeks...... The speed of the climb is not enough to describe it as "terrifying", and it is not enough to present a hot situation. It's 2006, not a future where video publicity has been widely circulated, and now it's a rare breakthrough for a video to have a click-through rate of more than 10 million, let alone 50 million. The video of "Watch That/Sub Zombie" became the first online video in history to exceed 100 million views, making history.

But that's not the end of it. After the parody video broke 10,000, Guinness Records got involved, because the video has gone out of the North American continent and started to spread all over the world, the European continent, the South American continent, the Asian continent, the Oceania continent...... Finally, there is the African continent, which is truly blossoming in all corners of the world.

YouTube is a video sharing website that was only established last year, and although it has developed rapidly in just 15 months, with more than 40 million short videos and 6 million visitors every day, objectively speaking, this is still just a website for sharing videos between friends, and its influence is still not as far-reaching as that of blogs.

But no one expected that the viral video of zombie dancing would single-handedly push this video-sharing site to the world, opening the legendary road of the world's largest video site, which is six months earlier than history. Once again, the path of history has changed slightly, and this is also a result that Lance did not imagine before planning the viral video campaign.

On YouTube, "Look at That/Sub Zombie" has become the first online video with a click rate of more than 200 million, 300 million, and 400 million clicks after making history, and in just four months, this video has won 500 million hits in North America, and at the same time has derived more than 60,000 parody videos, and YouTube has become the world's largest video sharing website almost overnight.

On May 14, 2006, Google announced the acquisition of YouTube.

There is no doubt that the two viral videos of "Mad Max 4" have become one of the most successful cases in history, and have been written into the textbooks of advertising and marketing, and have truly gone down in history.

Of course, for Chaos Pictures, the success of the viral video cannot bring substantial benefits, because this is the viral video that is reposted for free, and the only purpose is the spread, and their real goal is still the promotion of "Mad Max 4". But as Brad Gray expected, the publicity was far more effective than expected.

George Miller's "Mad Max" series has shown an incredible upward trajectory in the video rental market, and in March, "Mad Max 2" even managed to become the number one videotape rental object in the New York area, and in just two months, the series of trilogy has already rented more videotapes than in the last six years combined - almost everyone wants to learn about the wasteland world and the previous "Mad Max 4" by watching the original trilogy.

If video rental is only the tip of the iceberg, after all, there are still a small number of viewers interested in such works; Then the Google search keyword ranking is more intuitive, "wasteland era", "wasteland world", "crazy Max 4", "Lancelot, crazy Max" these four keywords, in the next ten weeks in the top 30 of the list, high, this can be seen - the viral video successfully awakened people's curiosity, after all, they can't help but find out through search.

Among them, the keyword "Lancelot, Mad Max" has occupied the top spot in the keyword list for two consecutive weeks.

One step further, the major forums led by the Yahoo community, following the analysis of luxury cars, have also opened up special posts on the topic of the wasteland era, and the "Mad Max 4" discussion post has also been officially launched. Countless netizens began to communicate within the post, discussing and analyzing the viral video, and also showed great enthusiasm for the movie. In a trance, it actually gave people the illusion that the "Star Wars Prequel" was about to be released.

However, Chaos Pictures has clearly not finished the second round of publicity.

Fifteen days after the second viral video came out, the third viral video came out on time. This time, people had already expected the routine, so they waited early. The first targets of Lance's viral emails were also exposed - this is absolutely unprecedented, which shows the frenzy set off by this viral video.

Jack Newman, Duty Manager, "Roberto's Gardens", Venice Beach, Los Angeles; Wall Street Stock Exchange Trader, Matt Irving; Tom Cruise agent, Wade Russell.

These three men became the first targets of Lance's third viral email, and in just one day, the number of mail forwards reached a staggering 800,000 - Lance sent it at 11:23 p.m. New York time, in other words, this data was created in just half a day, and the speed of transmission was already comparable to the speed of light.

In the third viral video, a zombie is tied up on top of a pile of discarded copper and iron, and then under the pile of garbage, a cute little girl in a princess dress picks up the microphone and begins to interview the zombie. The ragged zombies in the recklessness of the wasteland apocalypse make the innocent, cute, costumed little girl look really out of place, and the image creates a strong visual impact as soon as it comes out.

The little girl childishly interviewed the zombie, "What should I call you, zombie?" Is that right? But the zombie seemed to go crazy, just kept struggling, roaring and whispering incomprehensibly, and saliva was still running down the corners of his mouth, and he didn't answer at all. The problem was that the little girl nodded solemnly, as if she understood, "Okay, let's be zombies, you can't call them vampires." ”

It's really funny.

Later, the little girl interviewed a series of questions, but the zombie did not answer, just kept screaming there, and the little girl stood there and talked to herself, this contrast made people almost laugh. Finally, the little girl asked, "Do you know when this movie will be released?" Before the zombie could roar, it was directly hit in the head by a flying piece of iron, and then ...... Then it exploded, turning into a bright yellow cloud of smoke.

People have long been aware of this detail - the fact that everyone in the video dies becomes a cloud of brightly colored smoke like fireworks, and this artistic treatment really opens up a whole new genre and amplifies the visual effect.

The little girl looked at the zombie that turned into smoke, and froze in place, and the microphone fell directly to the ground. This is the end of the video.

The last question became a suspense, the zombie did not answer, and the little girl did not answer, which pushed the curiosity of netizens to the extreme. Although people know that this is a type of hunger marketing, it has been tried and tested and has succeeded every time.

The third viral video did not surpass the madness of the second video, but it still achieved 4 million retweets three days later, and at the same time, the video on YouTube also exceeded 8 million views, continuing the super popularity of this series. At such a moment, Chaos Pictures finally issued an official statement, and "Mad Max: Fury Road" is officially finalized!

This is not only the first official statement by Chaos Pictures since the viral video publicity frenzy; At the same time, it is also the first time that Chaos Pictures has leaked relevant information about the film since the film was established, not the expected "Mad Max 4", but to set up a stove and start a new series. In this statement, Chaos Pictures emphasized that the content of the film has nothing to do with the previous work, except that the setting continues from the previous work, and this is another story that unfolds with a character called "Max", and "Fury Road" is the core title of this work.

This work, which has dominated the topic list for the past half a year, has finally gradually lifted the veil and revealed the hidden face behind it.

In addition, Chaos Pictures also announced that "Fury Road" is officially finalized, the film will hold its premiere on July 12, and it will be fully released in major theaters on July 14, which will be Lance's second summer campaign as a director.

One stone stirred up a thousand waves, Chaos Pictures just announced a news, which caused a heated discussion among countless people on the Internet in an instant, on the one hand, people began to be more and more curious about the story line, because so far "Fury Road" has not released any plot-related trailers, which is really rare in Hollywood, generally speaking, if the movie is ready to compete in the summer file, a version of the advance trailer will be released in November or December of the previous year to warm up, but "Fury Road" has always maintained a state of secrecy, This is indeed unusual for a commercial film.

On the other hand, people are also starting to look forward to this year's summer file more and more, not only because the summer file war will be more lively because of the addition of "Fury Road", but also because the three viral videos have awakened people's expectations, it is conceivable that this year's summer file will be lively - at least in terms of topics, it has set a record high.

At the same time, this news has also caused a chain of turmoil within Hollywood, no one would have thought that a commercial film could be finalized and trigger such a big reaction, which is completely the treatment enjoyed by the six major Hollywood studios, but now it is happening to Chaos Pictures. (To be continued.) )