Never underestimate the power of the majority of netizens, just like after every movie is released, the goofs or hidden easter eggs in the movie are often immediately deciphered in just a few days - if they are not discovered, it is not that the netizens are not strong enough, but they are not interested enough in the movie, which is the only reason. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Since the promotion of the viral video has never been officially recognized by Chaos Pictures and Lance, even if netizens found the words "produced by Lancelot Strello" in the first viral video, it still did not get attention - what if it was just a prank by netizens to attract attention? What if it was just a small video that Lance made in his spare time? What if it's just a fake easter egg deliberately set up by powerful netizens?

This led directly to the fact that after the second video came out, people still didn't pay enough attention to it, and some even speculated that it was the latest promotional strategy of a certain brand, such as Morgan is about to launch a new retro sports car. The second viral video relied on people's curiosity and quickly spread widely, and when the spread had exceeded the 1.4 million mark on the fourth day, some netizens finally discovered the strangeness.

This viral video, titled "Look at That/Sub-Zombie", is actually a bit like a combination of video and game. When you open the video, it's a video of about twenty-four seconds, in which three zombies in studded heels - dressed exactly like the first video, with red tops and black cargo pants on the bottom, pale and war-smoky makeup, and they ...... Start dancing en masse!

The background music is Beyoncé's "crazy-in-love", the point is that they are all wearing the same high heels as Beyoncé, singing and dancing wildly, the bewitching/charming/evil dance is simply stunned, but twenty-four seconds, but it completely overturned the three views of countless people, and they couldn't find the right words to describe their mood.

In the first two days, just the video of this zombie dancing has created a viral craze, occupying the first place on Google's search keyword rankings, and soon broke away from the email and became popular on various video hosting websites. On the third day, netizens discovered that the New World, the dancing video was so shocking that they ignored that there was a dialog box at the bottom of the video, and they only needed to enter a variety of action instructions in the text box, and the three zombie actors would perform accordingly - from howling and crying to Michael Jackson's space dance steps, from pole dancing to Indian dancing, from somersaults to pretending to be noblewomen, the variety is comparable to the treasure trove discovered by Alibaba.

In less than six hours, netizens discovered that this viral video can execute a total of thirty-six action instructions, and if the action instructions cannot be recognized, they will show a "/son" posture and point at the camera and curse, accusing the audience of being dissatisfied, and actually asking them to make more and more excessive actions, so that the audience in front of the computer screen is stunned and overwhelmed - what is even more amazing is that even if it is scolding, there are six different versions, including a version of swearing in Chinese.

This is simply Alice entering Wonderland, every netizen can't wait to start experimenting with all possible action commands, and happily instruct the three zombies in the video to do their best, which seems to have become the hottest event since the beginning of 2006, not only Fox TV, but also the other three major TV stations have joined the ranks of reporting; And more than 20 talk shows, including "Oprah Talk Show", have joined the discussion, and "The Ellen Show" has invited three male dancers to re-enact "Men's High Heels/Sexy/Sex Dance" on the spot, which immediately detonated the topic.

As we entered the fourth day, a new craze began to emerge on the major video hosting sites: people imitated zombies and danced, not just men, but also women, but also children, all wearing high heels and dancing in a stiff but not feminine/feminine way. However, before this craze had time to sweep, some netizens discovered a new strangeness:

Thirty-seventh action command.

Brad Gray sat in front of the computer, carefully read the guide posted by netizens on the Internet, and then watched the zombie dance again, even though he had watched it more than fifty times, he couldn't help but shake his head gently, Lance's whimsy was really crazy.

Putting aside the publicity effect of "Mad Max 4", these two viral videos have been turned upside down, and the number of forwards of emails has reached 500,000 this morning...... This is just an email forward, you know, on major video hosting sites, the video hit rate exceeded 3 million in two days, and even the song "Crazy Love" indirectly benefited, returning to the top 30 of the Billboard singles chart after three years, which is incredible. Now, it's up to Lance to turn that craze into the film's hype.

The dancing video is over, and Brad enters "Max" in the dialog box below, yes, "Max" in "Mad Max 4", which was actually teased in the first viral video, and now this command finally connects the two videos in its entirety - except for the identical zombie look.

After pressing the enter key, the screen suddenly turned, and then I saw two people standing face to face, it was Lance and Charlize Theron, both of them were not their usual looks, but zombie-style costumes, and there were a lot of oil stains on them, if you guessed correctly, this is the look of the two people in the movie.

Lance yelled at Charlize, "Water, I want water." ”

Charlize sneered, "Why? I only have one last bottle, and I won't give it to you even if you sell yourself. ”

Flutter, Brad almost spit out the water he had just poured into his mouth, although he expected that this video was not expected to be too serious, but the two of them were seriously funny, which was still beyond his expectations.

Lance thought for a moment, "And what do you want?" ”

Charlize scratched his head and said hesitantly, "If you're willing to be my blood bag...... You know, you can't find a water source for three days, and I'm your only hope. ”

Lance was silent for a moment, "So, you're asking me to be your little white face?" ”

Charlize shook his head, "In the last days, if there is a lack of everything, there will be no shortage of men." Don't you know that those women are all in captivity, and I finally escaped, how could I need you to be my man/pet? After saying that, Charlize looked Lance up and down, his eyes still rolling around his crotch for a while, and then pouted, as if he was disgusted.

"So, you're not worried that I'll take you back as a mother?" Lance raised an eyebrow.

But Charlize didn't answer, but looked behind Lance with a stunned face, Lance didn't look back, but waved his hand, and complained loudly, like a bargaining aunt in a traditional market, "Hey, woman, I'm talking, you're distracted, it's very rude...... but before he finished speaking, a group of zombies rushed over, and then Lance ...... It exploded into countless fragments, and a cloud of mint-green smoke dispersed.

As soon as the camera turns, Charlize rushes forward, and the zombies chase her all the way towards the sunset.

The screen is black, and the video is over, but the voice of the narrator actually appears, still in Lance's familiar voice, low with a hint of hoarseness, "My name is Max, once, I was a policeman/detective, a highway soldier who pursued justice." When the world falls, and the Wasteland Age comes, ah......"

The last scream was so...... It's so short, so ridiculous, so funny, so out of place, as if Max is pretending/forcing and then being shot in the head, that kind of absurd and uninhibited black humor really makes people laugh.

"Hahahaha." Brad finally couldn't take it anymore and burst out laughing. I have to say that this easter egg is really hilarious, especially Lance and Charlize, two people with relatively serious, high-end, and elegant images, are funny, and the laughter is definitely doubled.

The laughter finally stopped, and Brad wiped the moisture from the corners of his eyes before he calmed down again. Now, he finally understands Lance's intentions, this hidden instruction is not just to successfully link the viral video to "Mad Max 4", there is no need for any superfluous publicity at all, people know that this video is for the pre-promotion of the movie; And also successfully introduced the concept of "wasteland world", after the fun of exploration brought by the thirty-six instructions, people finally found the thirty-seventh hidden instruction, and subconsciously will be curious about the concept of "wasteland world", not to mention, the zombies throughout the two videos have also aroused people's interest, it is conceivable that people will begin to take the initiative to understand the wasteland world, which is the most clever place.

There was no deliberate advertising placement, but instead let netizens take the initiative to discover and excavate, putting on a posture of "you didn't find out, this is your loss, and I don't care"; There is no forced news dissemination, but it is packaged with humor, so that netizens can naturally complete the understanding of relevant knowledge while laughing; There is no stiff internal connection, but all the propaganda is connected with details, the car promotion in the early stage, to the first viral video has become the protagonist, and the subtitle prompt in the first video has become the hidden instruction of the second viral video, and the principle of "scavenger hunt" is used perfectly.

In other words, netizens are willing to be "advertised".

Brad didn't need to do market research at all, he could already foresee the future development, and the interest in "Mad Max 4" will only grow, and it will be far ahead of the rest of the competition - this is simply a publicity that cannot be replicated or surpassed.

Facts, as Brad expected. (To be continued.) )