Chapter 107: The user is king
Shi Zhonglei became more and more incomprehensible, Su Chenfeng's previous analysis was very reasonable, but when it came to the fundamental purpose of the website's operation, he was confused.
"Morrowind, explain to me again, you're going around in circles!" Shi Zhonglei felt that his thinking couldn't keep up, and hurriedly asked Su Chenfeng to explain.
"Teacher Shi, don't worry, let's do it, it's time to eat now, let's have a meal first and come back and talk slowly!"
Su Chenfeng was already hungry, and it would take him half an hour to explain this problem, and seeing that it was six o'clock, he simply suggested that the two of them would go to eat first.
"Okay, I'm tired from a day's journey, so I'll go eat first!"
The two of them packed up and went out to forage for food.
Along the way, Su Chenfeng talked about secret visits and continued to test Shi Zhonglei, and slowly learned that he was indeed the chief security consultant of Shuimu Tsinghua BBS, Shi Zhonglei took the ticket stub to Su Chenfeng for inspection, and Su Chenfeng no longer suspected that Shi Zhonglei had come from the capital.
Discussing computer technology, Su Chenfeng knew that Shi Zhonglei's technology was unfathomable, and he didn't understand the problem, but after Shi Zhonglei's pointing, he suddenly understood it immediately, so he had a deeper idea of keeping Shi Zhonglei.
As Shi Zhonglei got to know Su Chenfeng, he felt more and more that the high school student in front of him was not a genius, he was simply a demon, he already had several companies at a young age, and they were all created by himself. In addition, Su Chenfeng's talent in business, education, and sports also surprised him.
Not only that, Su Chenfeng's understanding of the Internet is beyond this era, when he heard that Su Chenfeng had only learned computer for two weeks, and he was self-taught, he could build such an excellent website independently, which made him sincerely admire Su Chenfeng.
Su Chenfeng is definitely an unborn genius, and following him will definitely set off a bloody storm on the Internet, Shi Zhonglei slowly made a decision.
Both of them were not thinking at the dinner table, they filled their stomachs and did things hastily, and soon returned to Su Chenfeng's rental house.
Su Chen quickly brewed a pot of tea, and after the meal was full, the two of them relaxed a little tiredly. Su Chenfeng's increasingly skillful tea-making skills were greatly praised by Shi Zhonglei, and the atmosphere between the two became more and more harmonious after a busy conversation.
"Xiaofeng, back to the topic just now, what is the basis for what you said about the fundamental purpose of the user?" Shi Zhonglei is familiar with Su Chenfeng a lot, and his title has changed, he has endured this question for a long time, and he can't wait to listen to Su Chenfeng's explanation as soon as he takes two sips of tea.
"Brother Lei, being able to see what others can't see is the foundation of our success. In my opinion, those Internet companies that are in a hurry to monetize their users are short-sighted, and they don't have to worry about it at all, and they can't make the climate! ”
Su Chenfeng also changed his name, and naturally called Brother Lei, he took a sip of tea lightly and spoke eloquently.
The purpose of any company's development is to make money, and Internet companies are no exception, so the website, as a product of Internet companies, is also to make money.
There are two ways for websites to make money, the first is to make money directly from users, such as membership fees for websites, prop fees, and so on. The second is to make money through a third party, such as advertising fees, traffic sharing fees, and so on.
All the income of the website is inseparable from the user, and the website without users is like a source of water and no earth. Therefore, the user is king, and the user is the fundamental.
In the end, users will eventually monetize, which is understood by Shi Zhonglei and the vast majority of people, and this is not wrong. And Su Chenfeng proposed that the user is the fundamental purpose, but it is logically unreasonable.
But is that really the case?
No! Before a website has formed an absolute user group, the monetization it talks about is virtual, and the website can make money while developing users, which is true, but if the website develops users in order to make money, it is a big mistake.
Nowadays, many websites do exactly this, and after having a certain number of users, they begin to squeeze users' money without any scruples, and launch related products for the purpose of making money. In this way, the business volume of the website has indeed gone up, and the financial statements of the website are also very good for a certain period of time, but at the same time, it also squeezes out all the patience potential of users, and ultimately hurts the website itself.
In his opinion, every stage of the development of the website must be aimed at solving user problems, and only by constantly solving user problems will money continue to pour in.
A website can firmly circle users, so that users can no longer be separated from is the king.
This is called "the user is king".
After hearing this, Shi Zhonglei suddenly realized, and his opinion of Su Chenfeng was raised again.
"Xiaofeng, according to you, how can we keep users from leaving our website next? If it is impossible to navigate by a single URL, I believe that within a week, the same type of products will come out soon, and it will inevitably divert our users at that time. ”
It's easier said than done, Shi Zhonglei has already regarded himself as a member of QQ website navigation, and he can't help but worry about what can be foreseen.
"Brother Lei, that's why I developed a membership system! Don't you think our membership system is weird and interesting? Su Chenfeng put the teacup down, and the explanation just now cost him a lot of saliva, and his throat was dry.
"In my opinion, it's inconceivable to limit the number of user registrations, how can any website push users out?"
When it comes to the rules of member registration, Shi Zhonglei is puzzled, in his opinion, Su Chenfeng's rule is simply an anti-human approach.
"What you can't get is the best, and what everyone grabs will attract more people's attention! My restriction on membership registration seems to push users out, but in fact, it is to attract more people to come! Su Chenfeng said the mystery in his words.
Shi Zhonglei was like a thunderbolt in the sky, a bright light flashed in his mind, he finally understood, slapped his thigh, and laughed: "Wonderful, wonderful!" Why didn't I think of it, Xiaofeng, you are such a little slippery! ”
Su Chenfeng smiled proudly, and secretly stole fun: "This is the usual method of Rebus in later generations, rushing to buy is the king, and it will always make users hungry and thirsty, so that they will have the motivation to participate!" But he didn't say this, but when it came to his mouth, it was: "We have to learn from life, there have been so many rush purchases in China, we still don't understand this truth!" These lessons are also applicable online. ”
"I'm starting to look forward to the new features of the mystery column, by the way, Xiaofeng, what functions are going to be opened in the mystery column, you can reveal it to me first."
The more I think about it, the more excited I become, Shi Zhonglei, the demon knife who makes opponents frightened in the hacker world, forget the basic rules of the industry for a while, how can anyone directly inquire about other people's trade secrets?
"Hehe, this is no problem, but Brother Lei, as an outsider, I can't reveal it to you!" Su Chenfeng is not so stupid, he has worked so hard to salivate, isn't the purpose just to accept Shi Zhonglei, now it is rare to hang his appetite, if he doesn't take the opportunity to accept him, Su Chenfeng himself will not forgive himself.
"Hey, when you say that, I forgot the rules! Well, I've decided to join your team and hang out with you, how about it? Accept you Brother Lei or not! After talking to Su Chenfeng for so long, Shi Zhonglei finally made a decision to take a gamble and mess with Su Chenfeng, a high school student younger than himself.
"Welcome Brother Lei to join the big family of the virtual future!"
Su Chenfeng stretched out his hand and officially extended an invitation to Shi Zhonglei.