The advertising director is a middle-aged man about forty years old, short and thin, wearing a gray hat, some unshaven stubble on his face, some unkempt, and a gray, gray and black clothes, which makes him even more sloppy

The director's words were short, just to draw the attention of the two to some details, such as the application of expressions, and the exaggeration of some performances. The first letter of the new domain name novel network (), the largest free romance Chinese website, hurry up.

As for acting, there are not many requirements, Gao Yuanyuan is an old actor, and her acting skills are more or less good after being used to filming TV series, so there is no need to remind her.

Jin Xiu doesn't need his guidance anymore, he has long been an actor-level actor, and the movie is a big hit in China, and his acting skills are already a master level in his own right, although under age, it doesn't matter if he says the last two sentences, but this move is tantamount to playing a big knife in front of Guan Gong.

Two words, drop the share!

Regarding the director's attitude, the two are not much surprised, although the crew is the director's world, but after all, the two leading actors are invited by the sponsor, and they still have to give face.

Jin Xiu and Gao Yuanyuan are not high-spirited personalities, both of them bowed and thanked them, and under the director's happy smile, they walked to the two folding chairs placed in the corner and sat down

Jin Xiu, who entered the state, was extremely solemn, wearing glasses, looking down at the script carefully and thinking, but he was a little neglected of the beauty

And Gao Yuanyuan feels the same way, isn't she beautiful?

Just kidding, goddess-level ah! Can it be beautiful? But the problem is that after Kim so enters the crew, he will turn into wood and have no desires

Gao Yuanyuan looked at it for a while, Jin Xiu's side face, shrugged her shoulders, and she also read the script seriously

But Kim so's eyes were on the script, and her mind was thinking about something else

Advertising looks simple, but it's actually difficult, it doesn't need much content, and it's just popular.

But it is these four short words that consume countless brain cells of a large number of professionals in the field of advertising

The vast majority of advertisements on TV are jargon, simple, safe, and rely on a large number of dissemination and repeated publicity to ensure the effectiveness of advertising, much like genre films. There are fixed routines and stalks!

Therefore, in the general framework of the same situation, the spelling is the advertising word.

A slogan that is full of jokes is often more useful than a lot of publicity. Like Wang Laoji and Brain Platinum in the previous life, this is the list.

The stalk of brain platinum has been used for many years, and I never get tired of listening to it, and I have traveled a classic quotation, as long as I give a gift during the holidays, the first thing that comes to mind is 'brain platinum'. It is this novel and catchy advertising slogan that has driven the vast majority of sales.

Therefore, the choice of advertising words is extremely important

Looking at this script again, the plot is ordinary, just two loving couples feeding each other chocolates, no catchy lines, and no eye-catching pictures, it can only be said that it will be a street bargain every minute after the broadcast!

It is contrary to the concept of "hard communication", which is closely related to advertising

But Jin Xiu also needs to think about it, he has a lot of classic lines here, but what if he says it and displeases the director? Good things turn bad, and relationships can be stiff

Jin Xiu sighed helplessly

"What's wrong?"

Gao Yuanyuan had already memorized the lines and heard Jin Xiu's sigh. Asked curiously.

"It's fine, it's just that this one is too ordinary."

Jin Xiu pointed to the script slightly and grinned.

Gao Yuanyuan wrapped the down jacket tightly again, tilted her head, and her long black hair slipped down the side like a waterfall, and asked, "Do you have a good idea?" ”

Jin Xiu pondered for a moment, shook his head and said, "It's not an idea, just some lines." ”

Gao Yuanyuan suddenly smiled: "It's better not to say it, the director still has the final say in the crew, and it is taboo to cross the line." ”

Jin Xiu could only smile bitterly. There is really no way, it is true that as Gao Yuanyuan said, many things are not something he can do if he wants to, and there are rules for each line. Kim so's energy is not big enough to break this boundary.

The two of them were talking, and the scene was quickly arranged, and Jin Xiu and Gao Yuanyuan also walked into their respective dressing rooms to change their clothes and walked out again.

Both are dressed simply

Jin Xiu is wearing a light blue long-sleeved shirt with sleeves rolled up, a pair of rice casual pants on the bottom, and a pair of white canvas shoes, and her straight figure can be seen at a glance. And the image designer is also the same as Hodu, fixing Jin Xiu's slightly long bangs upwards with hairspray, revealing a full forehead, adding a touch of maturity to his delicate face

Gao Yuanyuan's is even simpler, just a pure white dress, with a palm-sized black satin tightly binding the unbearable Chu Chu's thin waist around her waist, and her whole temperament is extraordinary, as pure and beautiful as a fairy

The two of them stood together, and the sense of visual impact was incomparably huge, even the advertising director was amazed, he had shot countless commercials, and he had seen a lot of handsome men and beautiful women, but in terms of temperament alone, these two directly killed everyone in front of them

Jin Xiu also looked at such a beautiful person in front of him, his eyes were a little straight, but compared to the male compatriots around him, he came back to his senses faster

Because he often soaked in the appearance group when he was young, Jin Xiu's receptivity was relatively strong, but he was still stunned for a few seconds

Compared with Kim Taeyeon's beauty lies in the touch of coquettishness and the touch of love, but Gao Yuanyuan is completely opposite, her beauty lies in her holiness and purity, giving people a very clean feeling, like a white lotus in the mud, exuding a soft light

Gao Yuanyuan had long been accustomed to the reactions around her, smiled slightly, ignored it, turned her head and looked over, only to see Jin Xiu now with her back to her, talking to Yang Bingxian something, because it was Korean, she couldn't understand it, but on her white forehead, the two beautiful eyebrows frowned without a trace

All departments were prepared, and Jin Xiu and Gao Yuanyuan also entered the center of the venue

"Baby, promise me today, okay?"

The studio is in the shape of a café, with two people sitting by the window, on which staff spray water on the glass, creating a romantic scene on a rainy night

But it is also very beautiful, the drizzle outside knocks on the window, but the coffee shop is bright and gentle, and the rich and mellow coffee on the table adds a warmth

Jin Xiu's expression is in place, affectionate, worthy of his level as an actor

Gao Yuanyuan smiled, stretched out her hand and pushed back the ring in the red box on the table, and Jin Xiu showed a panicked look just right

I saw Gao Yuanyuan smiling mischievously, supporting her chin, and her slender plain white fingers tapping on the tabletop, playing with taste: "Do you want to know the answer?" ”

Jin Xiu's decadent expression changed suddenly, and between stillness and movement, it was natural and smooth, and everyone around him sighed

"It deserves to be at the level of an actor, and it is handled very well."

There is no such clip in this section, which can only be regarded as Kim so's improvisation, but his expression Xiàn has been praised by the director.

Everyone held their breath and stared at the two, as if they were really entangled in this answer, although they knew that this was an advertisement, they couldn't help but want to agree loudly for Gao Yuanyuan, happy ending has always been the most happy ending.

But Gao Yuanyuan clasped her hands, squinted her beautiful eyes full of smiles, and said softly: "Give me chocolate and tell you the answer!" ”

Jin Xiu didn't say a word, got up directly, rushed to the convenience store in the rain, and when he reappeared in the picture, he was already soaked, but the sunny smile on his face did not decrease, he held the chocolate tightly in his hand, handed it over and said, "I want an answer!" ”

Gao Yuanyuan took the chocolate, opened a small bite of the cherry, took a bite, and suddenly opened her hands and threw herself into Jin Xiu's arms

"I love you!"

This is followed by a magnetic narration

"Defu Chocolate, love you regardless of a qiē!"

“okcut！”

Both of them were very good, and the director shouted to stop, then sat down and looked into the viewfinder

Jin Xiu and Gao Yuanyuan also took the water handed over by the staff, thanked them and walked to the director together, wanting to watch the effect

The picture is very beautiful, although there is no post-embellishment, but the picture and the two of them are irreducible, but the problem is that neither Kim so nor the advertising director laughed

Not only did he not laugh, but he frowned

Gao Yuanyuan watched the whole paragraph, felt good, and wanted to high-five Jin Xiu to celebrate, but found that Jin Xiu and the director were looking at the viewfinder, silent, and couldn't help but be a little puzzled: "Is there a problem?" ”

Jin Xiu shook his head and nodded again

Gao Yuanyuan is a little blind, is there a problem, or is it okay!

couldn't help but turn his head to look at the director and asked, "Director, I'm sorry, we didn't show any good." ”

She is this kind of character, finding fault with herself first, so that she will rarely give a bad impression.

But the director sighed, waved his hand and said: "I don't blame you, you acted very well, and raised this advertisement to a lot of levels, the problem is the script itself"

"It's monotonous, repetitive, boring, it's just like being picked up directly on the frame, it's not competitive at all, I didn't feel it just by reading the script before, but after it was filmed, it was immediate, and it was too boring."

The director took off his hat, scratched his messy hair, and had a headache on his face

Jin Xiu looked at the director's headache and hesitated to express his thoughts

But Gao Yuanyuan quickly gave him an assist

"Xiaoxiu, didn't you say you had a good idea?"

______________

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ps: Thanks, Ruige, Jin % Chu, Looking at You Silently, Kim Tae-yun's Guoda, Yu Chenxi Sunny, Call Me God, Egg Scrambled Fans, Sakura Hongdao, Wuil Yeon Ah Yeon Bao Kim Taeyeon, This person is already soft, the heart is empty, ks126, scholar Wuru, favorite tot, Ah Keyboard, Yi Sui Tianyuan, Xinxin Computer, Midsummer North Island, Looking at you silently, Hanjiang lonely reflection, ≮Shura Ghost Saint≯, Brilliant 11 cover, Inner dark Xiaobai, KS126, The night is full of cold rivers, lose a fat, Meow meow immortals、Reward!!

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