This kind of thing is very different from being reminded by others.

There is a research in psychology that human beings do not like to be directly refuted, but indirectly induced opinions can be accepted very comfortably. Romance starter?

Therefore, the director also showed a hint of interest, turned his head to look at Jin Xiu, and asked with a smile, "Do you have a good idea?" ”

Jin Xiu smiled and said, "I have an immature idea, I hope you will comment on it." ”

The modest attitude made the director feel good, and he nodded again and again for Kim so to say.

Jin Xiu showed a grateful smile towards Gao Yuanyuan, Gao Yuanyuan blinked her eyes, and shook her hands with a small amount of force, making a cheering gesture

Jin Xiu cleared her throat, organized her vocabulary, and said slowly: "Chocolate has now been replaced by the word 'love', and the symbolism is more valuable than its own attributes. ”

The director nodded slightly, thinking that Jin Xiu was just saying some lines and the like, but he didn't expect that the research was quite thorough.

Chocolate represents love, which is the result of decades of efforts by major chocolate companies, and it has been a recognition implanted by the masses through advertisements one by one, and it has always been a day of chocolate sales on Valentine's Day and other festivals related to lovers.

Jin Xiu was also a director of a large number of people, and when he saw a thoughtful look on his face, he nodded uncheckably, and continued: "The shooting of advertisements is very simple and publicized, but it is difficult to start, because none of us can assume that the advertising will definitely be popular when it is filmed, not to mention that in this kind of competition that is generally interpreted by 'love', it is the same and there is no competition." ”

Speaking of this, the director was a little puzzled, but he didn't bring it up, Jin Xiu's words obviously had his own ideas, so he waited patiently for the next sentence.

Sure enough, Jin Xiu smiled slightly, stretched out his finger, and pointed to the unfinished chocolate in Gao Yuanyuan's hand. smiled: "Since love can't be played, let's put a new definition on him, as we all know, chocolate is rich in calories." That is, it provides the body with calories, so why can't we interpret it as a healthy food that replenishes energy? ”

"But you have to know that the sign of 'love' has been formed by us for a long time, and if we change the concept rashly, the risk is too great, and the upper echelons will not agree lightly."

Kim so's words. It really made the director's eyes shine, this difference in concept, as if he saw a new sales channel for chocolate, but this is also his personal perception, the upper echelons have more scruples, and it is rare to act so risky.

Anyway, in his opinion, 80% of Kim so's idea of returning the concept will be vetoed.

Kim so-so was about to continue explaining, but a voice sounded from behind the three of them

"Not necessarily."

The three of them turned their heads to see that it was a blonde foreigner. This also makes sense, why the Chinese just now is so lame.

"Hello, Mr. Kim, I'm the director of research for Telford Chocolate's Asia Division, you can call me Mike."

At a glance, Mike is about 1.9 meters tall, and he is wide and fat, not like a researcher, but more like a foodie.

Jin Xiu was slightly flustered, came back to his senses, and hurriedly stretched out his hand to hold it. "Hello, Mike. ”

"Kim, you're a genius, our research department is thinking hard. I couldn't think of a concept, but you thought of it, thank you so much, let's go sit there and talk carefully? Mike looked excited, his face flushed with excitement. Eagerly looked at Kim so.

"Correct, it's meditating, Mike, your Chinese still needs to be improved."

Jin Xiu has long been immune to the enthusiasm of foreigners, they seem to be born with energy, and they are easily excited.

"Hehe, that's not the point, I really sincerely invite you to discuss the topic just now."

Mike smiled, shook his hand unwillingly, and continued to stare at Jin Xiu, his eyes narrowed into a line without blinking.

Jin Xiu glanced at the director, only to see him nod slightly, Jin Xiu said hello to Gao Yuanyuan, and walked to the side of the seat with Mike

"Coffee or juice?!"

The two sat opposite each other, and Mike asked with a smile, in English.

Jin Xiu shook his head and said in English as well, "I still have to work, let's set the time to end in ten minutes." ”

"Oh no, you give me the same feeling as those strict Germans."

Mike grumbled with a bitter face.

"Time is money, man, our ancestors said it." Jin Xiu looked at his pitiful look and joked with a smile.

"Okay then, let's get straight to the point, can you tell me more about what you just said?" Mike's turquoise eyeballs in his sunken eye sockets asked with a stern look.

"Yes"

Jin Xiu nodded and said slowly: "My idea is very simple, that is, to replace the concept of 'love' with 'energy', after all, chocolate has been interpreted by too many people with love, although you have the advantage of a big brand, but in the face of countless small company dividends, there is no way, right?" ”

Mike was a little annoyed: "They are just a bunch of vampires, they don't have the ability to innovate at all, they always imitate our advertising designs, as well as product samples, which are despicable, shameless, and obscene." ”

Jin Xiu laughed and couldn't help asking, "Why didn't you apply for a patent at that time?" ”

Mike glanced at Jin Xiu, shook his head helplessly, and said: "At that time, the word patent was not binding at all, and we didn't think too much about it, and I felt that this patent was not of good use. ”

After speaking, Mike was a little puzzled and said: "Kim, I really can't figure it out, you have such a good idea, you can start your own chocolate company, why do you bring it up here?" ”

Jin Xiu glanced at him and said with a smile: "Man, I know why you are a researcher, and you really don't know about marketing." ”

Hey

Mike sneered, his personality was too impatient and homely, and it really didn't fit in with marketing, but the researcher was more valuable, and he couldn't help but hold his head up again.

Jin Xiu looked at his funny appearance and said with a smile: "My plan is only suitable for the transformation of big brands, if you start a new brand by yourself, then it is tantamount to suicide, those chocolate companies that are eyeing me will crush me, haven't you done that?" ”

Forehead!!

Mike scratched his head embarrassedly, the competition among his peers was so fierce that he couldn't get it. It is common sense to destroy it, what peace supports development is a textbook story, and in their world there is only the law of the jungle.

"And, I'm an actor. I still like acting rather than starting a company, so I don't have that much experience to devote myself to, so I can only sell good ideas to other people. After Jin Xiu finished speaking, he leaned over slightly. "What do you think of man, how much is this idea worth?" ”

Mike pondered for a moment, and the fox-like smile on Jin Xiu's face became thicker and thicker, and said secretly: This guy is really upright and cute, I lied to him like this, it won't be too much, right?

Sure enough, the upright Mike stretched out two fingers, and Yan said: "If the image conversion is successful, you can ask for two percent of our company's shares." ”

Jin Xiu was overjoyed, but on the surface, he said quietly: "Man." You still don't understand, do you? You can use this idea to append more related products, add some sugar, and other healthy foods, and package them into a kind of health products that restore the body, but don't underestimate these calorie-rich products, the intense consumption of athletes, the wilderness survival of soldiers, students preparing for exams, and white-collar workers who work all night are your customers. ”

"If you make a small gesture and extend to the emergency food of the military, you will make a fortune, and in your country. I believe DeFoe is still capable of speaking up in Congress, isn't it? ”

With every word Kim so, Mike's eyes widened, and finally he stared straight round. His face was full of disbelief, and he felt like he had seen a ghost.

Mike stared at Jin Xiu with wide eyes, the boss with his mouth open, now he felt that the world was really crazy, this is an actor or a business tycoon, such a precise positioning. Even the attached products and sales channels have been thought of for them, and Tai Nima is intimate.

And as Kim so said, as a well-known chaebol group, they really have the ability to put forward this idea in the Diet, and when they think about the reaction of this idea through their own hands like the head office, they suddenly feel that the future is open.

"It's decided, I'm just like the head office reaction now"

After saying that, Mike hurriedly made a gesture to get up, and the fat on his face trembled even more

Jin Xiu grinned, hurriedly got up to stop it, looked at Mike with a puzzled look and explained: "Don't worry, can you say that it is not necessarily, and I will continue to shoot advertisements, you can look at the quality of advertisements and report back to them." ”

"By the way, don't give up the original version, hand the two ads together, which is stronger and which is weaker, they will have their own judgment."

Mike thought for a moment, then nodded in agreement

Now he is shocked by Jin Xiu, and he can't help but carefully propose to let him participate in his research department.

"Hehe, I still like acting rather than boring research."

For this request, Jin Xiu's answer was unusually resolute, and Mike could only give up with a wry smile.

The outline of the script, Kim so had already memorized it by heart, borrowed a notebook from the director and returned to the waiting room to start coding.

The source of his idea is very simple, he died in the 'Snickers' of his previous life, and Snickers did indeed use chocolate and rescue materials in the wild.

Advertising is simple, copy it!

In the previous life, the advertisement that combined "The Legend of Zhen Huan" and "Snickers", the focus is still on the sentence "Concubine, you can't do it!" ”

Because I knew it by heart, and I also saw a little bit of the specific script process in the observation with the screenwriter team, a rough outline was made in less than half an hour.

_________

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(To be continued.) )

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