Cole only felt that his mouth was burned with a thin film, and his entire mouth seemed to be burning, and before he could react, the coffee in his mouth had been sprayed out, and the dark brown coffee stains fell on the newspaper in his hand, turning into ugly light brown spots, which were impossible to look at, but Cole didn't have time to take care of himself, just took a tissue and wiped the water stains on the side of his mouth, but his eyes were always locked on the newspaper, motionless.

The "Los Angeles Times" in his hand was already miserable, but the headline news on the entertainment page still firmly attracted Cole's attention, "Lance and Kayla spend /spring/night together!" Hollywood's new golden boy? Looking at the title, Cole only felt that his brain could not turn for a while, as if the world had been turned upside down overnight.

Cole tried to settle his thoughts and sort out the chaotic thoughts, and the night before, a paparazzi broke into the crew, which caused Lance to attach great importance to it; Last night, the crew of "Killing with a Knife" suspended filming for a day, allowing the lighting crew to enter the club to adjust the lighting; The scandal between Lance and Kayla broke out today?

Cole only felt that he was missing key information, like a puzzle piece, missing a piece of the puzzle at the core, so that he couldn't see the whole picture. There is still a lack of communication between him and Lance, let alone tacit cooperation, and the bridge of trust between the two has not been built, which is enough to make him passive.

Cole was flustered, because he knew that the crew of "Killing with a Knife" had been trying to eliminate the sense of existence since the start of filming, and Lance had kept the details of the crew tightly secret, so he had already taken a huge risk when he asked Lance to lend out the script the night before. But now, what exactly is the reason. Let Lance suddenly start to raise his profile - or rather, Lance was careful for so long, and was actually photographed by the paparazzi, and it was published by the "Los Angeles Times", it is conceivable that reporters will flock to the crew next. Trying to get first-hand information from Lance's mouth, this almost instantly pushed the "Borrowed Knife Killing" crew to the forefront.

Isn't this contrary to Lance's original intention?

Now Cole doesn't have time to pursue the real secret behind it, maybe it's just an accident, the date was accidentally photographed by the paparazzi, and now Lance is probably also anxious. Either way, Cole couldn't let it go, so he just put aside the coffee he hadn't started drinking and dialed Lance's mobile phone number - but. actually turned off the phone, which made Cole directly complain about his powerlessness.

Cole then dialed Lance's home landline, rang for a while, and then turned to the answering machine, "Strello's house, please leave a message." After the concise and clear voice, there was a "beep", and Cole immediately raised his voice and shouted, "Lance? Reims? Are you at home? If you are at home, you will answer the phone immediately. Big things, really important things. Pick up the phone now! Then Cole waited for about two seconds, waiting for a response on the other end of the phone, but he was disappointed, and a wave of irritability surged up, "Lance! Cole shouted in a slight gaffe, but he was still silent.

Cole let out a long breath. After hanging up the phone, he stood there and thought about it, then picked up his car keys, walked out of the office quickly, and shouted to the secretary Ariana-Duff, who was sitting in the doorway. "Ellie, call Lance, cell phone and home phone, keep calling, until you reach him. As soon as I reach him, ask him to call me immediately. ”

After saying that, Cole trotted towards the elevator in a hurry, and disappeared into the elevator after a while. Ariana sat behind her desk, looking up in disbelief, she didn't even know what was going on, she looked down at the nail polish she had just wiped, and after shoving a ball of tissue between her index and middle fingers to support her fingers, she pinched the phone receiver and began to dial the number.

Sitting in the driver's seat, Cole's head is racing fast, he must find Lance as soon as possible, and at the same time he must come up with a way to control the direction of public opinion. The best way is naturally to respond from Lance's position, and after solving the paparazzi's doubts, they will naturally go to besiege Keira Knightley, and they will not notice the "Kill with a knife" crew at all...... In fact, none of this is his job, it's the work of a publicist!

Public relations!

Cole only felt that countless messages were flooding in his head, and he needed to calm down and reorganize his thoughts. So, Cole turned off the engine for the time being and adjusted his breathing - "Killing with a knife" needs to keep a low profile, and now Lance has become the center of attention, so Lance needs a publicist to deal with such a tricky situation, as long as it is effectively guided, things are still under control. The worst-case scenario is ...... Cole shook his head, what he needed now was not to think about the "worst-case scenario", but to solve the problem in time.

In general, a well-established team must include agents, PR managers, lawyers, assistants, etc., and even a spokesperson if necessary.

The job of a PR manager and a press spokesperson is deceptively simple, communicating with the media, responding to crises, and dealing with emergencies. But in fact, this job is the most crucial part of a top artist's image project, they are not only a buffer between the artist and the media like a flood of beasts, but also the key to solving problems, expanding contacts, and shaping the image. Tom Cruise has been able to stand in Hollywood for so long because he has a well-established agency and PR team.

To put it simply, the agent helps the artist find a job, and the public relations is responsible for helping the artist cope with the media.

So, in today's situation, it should be the PR who is responsible for contacting and solving the problem, not Cole's agent, even if he wants to reach out, his ability is very limited, and this is not his job at all - he can simply ignore it.

First, this is just a scandal, even if it is big, its influence is limited; Second, he and Lance did not sign a contract, which cannot be regarded as a real cooperative relationship, and third, Lance did not inform him in advance, and he did not bear the responsibility and obligation of the consequences. Strictly speaking, Cole's anxiety and distraction right now is simply unnecessary.

However, Cole is not so short-sighted, knowing full well that this partnership is likely to be the biggest turning point in his career, so he must be fully committed. A truly top-notch agent should have a long-term relationship with a PR person, because they need to work together to create a positive image for the artist and help them stay in Hollywood for a long time. Cole intends to do so now.

The problem now is that Lance doesn't have a publicist, let alone a full PR team.

PR and agency agencies are inextricably linked, and even have long-term collaborations, but these are two separate systems. At present, in addition to the public relations departments of the eight major film companies in Hollywood, there are seven or eight of the top public relations companies, as well as dozens of top-notch independent public relations professionals, who help artists, films, programs, brands, etc. implement their public relations strategic plans in the form of outsourcing. Therefore, the cooperation between PR and brokerage agencies is as intricate as a spider's web.

It's not uncommon for clients from Innovative Artists and William Morris to share the same PR agency, or for Cole Greid's clients to belong to three different PR agencies. They are competitors and partners with each other, and it is possible that this time two different companies will join forces for Tom Cruise, but next time the two companies will be in the positions of Tom Cruise and Nicole Kidman.

Of course, in order to avoid such a situation, each brokerage and even each broker has a closer PR agency or PR person, and prefers their clients to use the same PR team, which can also avoid conflicts of interest as much as possible. But public relations are the same as agents, they are in an employment relationship with the artist - the artist is the one who hires, so whether it can go according to the plan in the end depends on the artist's choice.

Lance is clearly not an entertainer to be at his mercy, even if he's just getting started in Hollywood. Even Cole is still working hard to become Reims's agent, and he has no say in Reims's publicist.

But now Cole doesn't have time to look ahead, he has to make a quick decision. It's quite possible that the paparazzi are now flocking to the "Kill with a Knife" crew from all corners of Los Angeles, and those paparazzi won't be waiting for him to be here to make a decision, and if they get to the crew first, things will change dramatically, and the solution he is considering now will have to be completely overturned. So, he didn't have time to hesitate.

His mind swirled twice, then Cole started the engine again, drove the car out of the underground parking lot, and when he was on the road, he took out his phone, quickly checked the address book, looked at the names on it, scanned back and forth, and finally dialed one of the phones, and the phone on the other end rang only a few times, and then it was connected," Doris-Wright was talking. ”

"Dorothy, it's Cole of William Morris." Cole didn't talk any nonsense either, and said it simply and neatly.

"Oh? Cole? Dorothy's voice rose slightly with a hint of a smile, and the sound of chewing gum in her mouth came faintly, "So, what's the deal?" ”

"Lancelot-Strello." There was no fanci, no sweet words, no greetings, Cole just used a name, and in the simplest and neatest way, he made a super long pass and attacked the touchdown area. (To be continued.) )

ps: Today's second update, the double monthly pass is coming to an end, I beg you to support wow!