September 1st, the beginning of the school season.

For the student party, the good days that lasted for two months were over.

For Hatsune Network, the good times are just beginning. Because the free open beta period of the Hatsune Video site and the Hatsune Singer game is finally over.

For Gu Mojie and Lu Wenjun, although they are still theoretically "student parties", the first two months were not a good day at all, a whole summer vacation, there was no time to go on vacation if they had money, and they were all tossed on the company's restructuring and new product planning. For the day, it is to see the day when the results come out.

According to the company's operation plan, from this day on, Hatsune Singer will start selling virtual items and officially open a share of the mod platform. From this day on, the Hatsune video website also posted 15~30 seconds of patch ads in front of each video, and implemented the "advertising fee sharing plan" at the same time, so that the company can share benefits with tens of thousands of UP owners.

With the tolerance of netizens in '05, 30-second video ads are often the limit. At that time, netizens' perception of the selling point of online video broadcasting was nothing more than two points, the first was that online videos could be watched continuously at will, and they could watch it whenever they wanted, without having to make up time like TV dramas; The second is that online video does not have as many advertisements as TV stations.

At this time, if you don't set an iron rule for the length of video ads that are clearly stuck, coupled with the lag of today's Internet speed, it is easy to force users who have not yet formed to watch online videos back in front of the TV.

The video website has been warmed up for nearly three months, and the daily active traffic has exceeded 3 million, and tens of millions of videos are played every day. Although the warm-up time for the public beta of Hatsune Singer is more than a month shorter than that of the video site, it has also relied on various activities at the end, including the Internet café privilege program that has just started the pilot, and the early activation of the reward program, etc., to get a burst of user spikes.

In such an environment, the conversion rate of sticky users is obviously very high when they officially enter the stage of charging operation.

……

I laughed and cried. Someone makes money. Naturally, there are competitors who are extremely depressed.

Beijing, Zhongguancun.

In the office of Zhang Chaoyang, CEO of Sohu, a man and a woman are sitting. Although the two were undoubtedly talking about work, their expressions clearly did not look like a relationship between superiors and subordinates.

The man is in a high position, but his face is pleasant; The woman is obviously in the position of reporting, but she has nowhere to vent her grievances.

Obviously. The two are Zhang Chaoyang and Chen Xiaowei.

Chen Xiaowei pointed to the data reports in front of him that had been counted at a great cost, and complained: "On the first day of Hatsune Singer's fee-based operation, the number of accounts with recharge and consumption records exceeded 800,000, and the sales amount of virtual items exceeded 20 million on the first day!" Gu Mojie's family was able to do so well, not because we gave him advice and set up so many exquisite promotion plans during our undercover period.

It's a pity that when I was trying to slowly win his trust and dismantle him behind my back, I was driven out by this guy who was transported by a dog. His girlfriend is not like a girlfriend, and his fiancée is not like a fiancée, and he actually targeted me! ”

"Alright, take the gas. Hatsune singers can't be so popular every day. Zhang Chaoyang comforted the woman and analyzed, "On the first day, even if the sales exceed 20 million, it is normal." This is based on the consumption desire accumulated in the past two months. What's more, that game is not for selling point cards, but for selling virtual items, and after players buy enough, they will not have the desire to spend for a long time. ”

Zhang Chaoyang said. poured Chen Xiaowei a glass of water, and patted her on the shoulder: "Don't be afraid." Those who visit Koreans like this in the game, get a vote first. ”

What Zhang Chaoyang said is very reasonable, and Chen Xiaowei is not so blushing at Gu Mojie's achievements.

Sohu has been staring at Internet entertainment since the beginning of this year. And it is quite ambitious to do a good job of localized products. Therefore, Zhang Chaoyang's cognition and vision of today's online game industry and online video industry are naturally very old and spicy, extremely unique, and a few words are all cut to the point.

The original history. Before 05, the situation of the domestic online game industry was that the top Internet predators and giants were too lazy to do large-scale online games such as MMORPG, but instead it was Jiucheng and Shanda, which were second-rate and professional, and a large number of foreign games were agents. It is supplemented by a very small number of companies such as the land acquisition network, perfect time and space, etc., which are very domestic and gold-absorbing.

05~06 years is the turning point of the transformation of the first-line giants. Sohu came up with the independent "Dragon Babu", and later NetEase's Ding Sanshi pried off the World of Warcraft in Jiucheng. The mainstream of the online game market, whether original or agent, has shifted from the original pure game companies to the hands of the top three comprehensive companies. It wasn't until the 2010s that it was overtaken by the latecomer, free-handed BAT post-triumvirate.

At this point in time, Zhang Chaoyang's ambition, vision and strength in the Internet entertainment industry should not be underestimated.

I only heard Zhang Chaoyang continue to take the report given by Chen Xiaowei and analyze it in depth:

"I've recently studied several new Korean online games this year, and I have to say that the 'free games' made by those sticks have gone one step further than us in terms of the principle of making money. Our domestic games are still at the level of Shi Yuzhu's land acquisition and Chi Yufeng's perfect world, and the planned prop consumption points require players to play to a certain level and degree before they begin to have a lot of desire to burn money.

But look at the new "Battle of the Sea" made by Stick this year, this thing has forced you to burn money since the account was created - the characters that are drawn without spending money will have a lower growth rate at each level than the characters that are bought with money. As long as a player tries to play for a long time, finds it fun, and wants to play, he must immediately start paying money from the construction of the character, otherwise the later he pays, the more he will need to completely start from scratch in the future, and the loss will be greater.

Gu Mojie's Hatsune singer, the model and routine design in his bones, is still the Korean version, which is destined for him to get a vote at the beginning, but he lacks strength. The revenue on the first day may be to completely release the consumption desire that has been accumulated for two months, and it will be good to be able to earn 20 million yuan per month in the future. I estimate that by the end of this year, the revenue that Hatsune Singer can bring to Gu Mojie will be 200 million at most. If he didn't have any other new means. ”

After listening to these analyses, the anger in Chen Xiaowei's heart also calmed down a little, and he thought about it in his heart, and muttered:

"I tried it undercover under him for about ten days, and I also found out some secrets. Gu Mojie has just bought Ma Feng's Huanglong Times Square Block A, which will serve as the future headquarters of Hatsune Company, which is public, you know. That incident cost him 200 million in cash before and after, so his funds are relatively tight at present.

In addition, he is still cooperating privately with Boss Song of Greentown Real Estate, wanting to build an industrial park in the suburbs of Qiantang, with a total investment of at least billions of yuan in the future, and this year alone, he must make up 500 million of his own funds. Do you think that if we can further block his cash flow expansion speed, can we force Gu Mojie to shrink his layout and stop making trouble in other directions of Internet entertainment? ”

Zhang Chaoyang raised his eyebrows: "He still lacks 500 million yuan in infrastructure investment?" Is the news true? ”

"Indeed, it took me a lot of time to find out."

Zhang Chaoyang smiled: "This kind of thing, he still expects to rely on bank loan financing alone?" This kind of style is not at all like the thinking mode of a person who is engaged in the Internet. ”

Gu Mojie and Boss Song's secret business, few people in Hatsune Company know about it. Chen Xiaowei helped to find out the secret of this level, and Zhang Chaoyang's trust in Chen Xiaowei's ability to do things naturally increased a few points.

Zhang Chaoyang thought to himself: "It seems that Xiaowei is quite reliable." After all, many abilities are bypassable, and she was so smart when she was studying, maybe she can learn everything very quickly when she enters the Internet world. Half a year ago, I was worried that she wouldn't be able to do well when she went to China.com, but now it seems that she is worried in vain. In order to win Gu Mojie's trust, she can make Hatsune Network benefit a lot with any letter of nomination, and her talent is obviously no problem......"

Chen Xiaowei saw that Zhang Chaoyang was deep in thought, and was a little impatient, so he took the initiative to ask: "Why don't you speak?" Just now I talked about finding a way to find a way to Cargu Mojie's revenue, but I didn't discuss a result. You don't have any good cards to play in online games now, and the business of the video website is still overlapping with Hatsune Network, how can you card someone? ”

Zhang Chaoyang came back to his senses and said confidently: "The rice has to be eaten one bite at a time, and it is impossible to succeed in sniping in all aspects. For example, let the major propaganda channels render topics such as Hatsune singers promoting vulgar eroticism and bad social influence, and then let the Ministry of Industry, Information Technology, and Incineration Department check the relationship below. Make sure that Gu Mojie's revenue is pressed to less than 200 million, which can be regarded as reaching the goal.

Video site part,I have cards in my hand.,It's just that I wasn't embarrassed to play it in the first two months.。 Since Gu Mojie is so flamboyant now, and he also makes all kinds of 'original MMD animation video contests', we have to take out the hole cards. ”

Chen Xiaowei was a little curious, leaned forward, exposed half of the page line, and asked sincerely, "Oh?" I don't know, what is the hole card? ”

"Pirated resources, of course! Hatsune Network,At the beginning, the public opinion trend instigated by us made all the pirated resources off the shelves.,Hatsune website now only has a little original garbage to watch.,There's no blockbuster at all.。 Domestic netizens have long been hungry and thirsty. ”

"But...... Didn't we use that to attack each other in the first place? Now that we are doing piracy ourselves, will it be ......"

"Of course it doesn't matter. Our upper-level relationship is much better than Gu Mojie's stunned young man. What he can't do, we can do. Originally, I could do this in July, but I was afraid that someone would say that it was our black hand behind my back, so I endured it for two months. The good days of the first audio video are coming to an end. (To be continued.) )