The boss said a word, and the yard farmer cut off his hand.

Hatsune Network's programmers and planners are highly executorable. On the day Gu Mojie explained, the game planning team of Hatsune Singer came up with a simple and easy plan:

Anyone who activates their account for the first time on the official website of Hatsune Singer Game during the "Hatsune Singer MMD Video Contest" can get three additional free character models and costume shapes, as well as a certain number of world channel speakers and other props.

The above bonus items can be stored in the general account of Hatsune in the form of a starter card, and can be exchanged for corresponding virtual items when you log in to the game for the first time.

Players who have been playing Hatsune Singer before this time can also get these newbie packages without discrimination, but they do not need to log in to the official website to activate and receive them, but will open up another redemption channel in the game store.

In this way, the data composition of the two sides is separated.

After the planning team came up with a plan, the programmers worked overtime overnight, and soon changed the announcement on the game client and the official website, and made the web controls for activation.

The next morning, when the content editing team of the website comes to work, it is immediately ready to follow the framework set up by the programmers and carry out the promotion work.

Including Lu Wenjun, none of the company's personnel figured out what the boss was doing. After all, time is too short, and they can only execute first and think later.

Two days passed, and the results were immediate. Gu Mojie excitedly dragged relevant middle and high-level personnel, including Lu Wenjun, Zou Sheng, Chen Shijun, etc., to discuss and announce his conclusion.

"Judging from the operational strategy of these two days. We are right to include the campaign that 'players who are not logged in to the game can also claim the unique newbie package of their account by logging in to the official website'!

Previously, for three days from August 21 to 24. The overall traffic of the website of Hatsune Video has increased to 2.5 times the usual, and the animation channel has skyrocketed to 5~6 times, but the growth rate of the number of first-active players of the game is only about 40% of the growth rate of the animation business, which shows that there must be a problem behind this too low conversion rate.

Now, after comparing the data brought by the new activities in the last two days, we can fully draw a conclusion: the user growth conversion rate on the official website of 'Hatsune Singer', and the proportion of the increase in new followers of the Hatsune video anime channel. It's basically the same. In the past two days, for example, 900,000 Hatsune users logged in to their accounts for the first time to watch videos on the anime channel, and 2,000 of them uploaded their works. And the number of new activations on the official website of Hatsune Singer has also exceeded 1 million. The difference is likely to be the result of the accumulation of the previous few days. ”

Chen Shijun is a technical nerd among these people, who is not good at data operation and analysis, and is a returnee. I don't care much about Chinese meeting etiquette. So if I didn't understand, I asked directly.

"Then why didn't the video promotion of the first few days effectively translate into game demos, but instead formed a pile-up?"

Gu Mojie didn't answer immediately, he wanted to see if the others had figured it out, so Lu Wenjun took the words.

"I guess it's because our game has too high hardware requirements, so far there are still a considerable number of players who are interested in this game, and they can't find a suitable computer to run for the time being.

In fact, we raised the risk of using the original engine of the Korean version of Audition in the original planning stage before the development of the game. The hardware will be much more people-friendly. And now the product, although the effect and scalability are much stronger. But the requirements for the computer are too high, at least you have to run smoothly on the computer of World of Warcraft to play Hatsune Singer.

According to official data from the Ministry of Industry and Information Technology, the number of domestic Internet users is likely to approach 200 million by the end of this year. However, if you analyze the repayment rate of home computers over the years and the sales of graphics cards in mainstream domestic channels during the same period, the number of computers that can run the World of Warcraft may only be one-third of the number of Internet users. ”

Lu Wenjun said as he switched the projection of the conference room to his computer and called up a bunch of charts for everyone's reference.

All decisions, do not pat the brain, speak with data.

Gu Mojie bowed slightly, very satisfied with his girlfriend's performance, and finally came to a conclusion:

"So, we can deduce that the people who are actually interested in our game are not the only ones who are already playing it. There are many more people who want to play but the computer can't run. And this kind of crowd, once they come across an event like the 'Hatsune Singer MMD Video Contest', they will turn into onlookers - their computers can't run games, but at least they can watch the video. When we launch the Starter Pack, they'll naturally activate and claim it first. From this point of view, the activity of the video contest at least hangs most of the users who currently want to play but are not in the conditions to play. ”

Animation production and computing require a computer with a very powerful GPU, but just play the produced animation, there is no hardware threshold, and I believe everyone understands this truth.

Zou Sheng couldn't help but pat himself on the back: "This possibility can be thought of in its entirety...... Mr. Gu, you are really ......"

Gu Mojie motioned for Zou Sheng to stop, he didn't need to listen to such unnutritious words. Regarding other people's compliments, Gu Mojie just said lightly:

"Actually, I can see through this, and it's nothing. Last year, I was also puzzled by the same problem - at that time, we were still fighting with Hou Yantang's Internet Express, but fortunately, Hou Yantang was addicted to Warcraft and finally lost.

At that time, the main battlefield of the Hatsune download and Internet Express technology competition was the download efficiency of the World of Warcraft American client. At that time, I was surprised to notice a phenomenon: every time the World of Warcraft client downloads a contest post, hundreds of times more ordinary netizens can be affected by it. At first, I was puzzled, but in the end, it suddenly became clear: that was because there were too many people who wanted to play World of Warcraft at that time, but too few people who had the conditions to play World of Warcraft, so the only thing left was to watch and solve the problem. Today's situation is actually the same as it was back then, except that at that time people could only watch posts to satisfy their hunger, but now they can watch animated videos.

What I want to say is that if it is a pure game company, when faced with daily active data, it is enough to analyze it to that point. Because the rest of the users can't convert into your customers anyway, why bother?

However, we are not a pure gaming company. We are a multi-business cross-platform service provider! Our operators should always have a view of the overall situation and explore the cross-drainage and transformation effect of various resources as much as possible! When encountering problems, you should think more: even if these potential targets cannot be pulled into the company's game products for the time being, is it possible to pull them to the company's other products first to form stickiness? ”

Zou Sheng and others, all of them made Daigo empowerment. It seems that he was deeply inspired by Gu Mojie, and he also came up with a lot of constructive ideas and formed a brainstorm.

Zou Sheng first thought of it, and he didn't hide it, so he said directly: "Although the current computer performance of domestic netizens is the bottleneck for the further promotion of Hatsune Singer, I think we can seek alternative solutions." Because Hatsune Singer and World of Warcraft are not the same type of game after all, World of Warcraft is a game of fighting monsters and leveling, and each time it goes online, it takes up a lot of time and needs to have a stable team, I heard that the next copy will be formed to 20 people?

And our Hatsune singer, although it is very extensible, but each game does not take long, and it is essentially a competitive game. If it is a place like an Internet café, one person can play for a few hours, and a group of players can theoretically support thousands of players behind a hundred computers.

As we all know, the upgrading of home computers is relatively slow, because the depreciation of home computers is slow, according to domestic statistics, it takes about six years on average for a computer to eliminate a computer, and it is not realistic to expect home computer hardware upgrades to meet the hidden needs of netizens within a year and a half.

In contrast, the computers in Internet cafes will not be used for more than two years, and they will face the problem of upgrading and depreciating hardware. At present, on the market, as long as it is an Internet café that has been equipped with a model after 04 years, the operation of Hatsune singer can be very smooth. Can we think about it, is there any way to provide preferential services for Internet café players, so that Internet café operators and Internet café players can get a win-win situation from our special services? ”

"That's a good idea, it's a good idea. However, it seems that it can't be implemented. ”

Gu Mojie groaned, and finally decided to find a way to unearth this possibility.

The cashback subsidy is the first to be shot, not only burning money, but also not yet operable. Gu Mojie is well aware of the bad nature of any subsidy, and he will only be robbed of the main benefits by the guy who drills the camp arbitrage. It's as if poverty alleviation subsidies can't always be precise. It's only 05 years now, and the channel platform of online credit is not strong enough, and some things can't be done.

"I don't think there is a way to fully implement this idea at present, but we can find a few cities and pilot it in an appropriate form. I'm going to call this plan the 'Hatsune Singer Internet Café Privilege Program', and we can pilot it in the surrounding cities such as Qiantang, Hujiang, Gusu, and Jinling, and if there is a situation, it will be convenient to grasp it in a timely manner." The initial idea is to open a privileged account for users in Internet cafes, and in the future, players who try to play this game in the same Internet café IP segment can try for free some paid character models, costumes, and skins that should have been sold as props.

At the same time, the Internet cafes that join the game Internet café privilege plan should give a certain membership discount rate to the gamers in terms of their Internet fees, and the specific measures can be formulated slowly.

Well, in order to facilitate control, add one more article, all Internet café owners who try to join this privilege plan should bind an Alipay account and provide a certain amount of security collateral. ”

When he said this, Gu Mojie subconsciously paused. Because it suddenly occurred to him that once he started to plan this trick, Ma Feng would definitely try his best to swallow the business of online shopping point cards into the territory of Taobao.

It's still 05 years now, and netizens buy game point cards, and they are still used to buying physical cards at the newsstand, and then go to the official website of the game to scratch the password and recharge. Secondly, some game platforms provide e-commerce recharge channels for Internet café owners. However, these channels were not Taobao before. It's a straggler who fights each other piecemeal.

Gu Mojie forcibly expelled these distracting thoughts from his mind, this kind of small business, he was not busy knocking on Ma Feng. It's still important to be yourself first. (To be continued.) )