After the Christmas weekend, as long as you work for four more days, it is a small long holiday on New Year's Day. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In the last few days of 2009, the Internet scene finally stopped a bit. Everything is in a state of natural growth, and the data is piled up step by step, and there is no more big news that attracts attention.

After "Avatar" joined Hatsune Entertainment, the co-distributor, the box office finally soared to a terrifying 630 million yuan in the first week - on Christmas Eve, the day of the premiere, it had already exceeded 100 million. Then Christmas, Saturday, and Sunday are not to mention, the people of the country have more free time, the demand for girls is stronger, and the word-of-mouth herd effect is more obvious.

In the three working days after the resumption of normal work, the craze finally subsided slightly, but it was still at least 30 million a day.

In the film circles across the country, they are all jaw-dropping. I was blown away by Hatsune's investment vision and support.

The first film to break 50 million at the domestic single-day box office, a movie that broke 100 million, and a movie that broke 150 million......

The frequency of refreshing the records he has created is comparable to that of the furry bear brush records that increased by one centimeter for each jump in the year.

What is it to break the record, after breaking the record, you have to increase the amplitude of all records by 3 times at once.

It's simply that there is no grass growing where it passes, and it doesn't leave a way for peers to live.

However, for Gu Mojie, compared with the tranquility of the Internet business, in the past few days, outside the Internet circle, he is unwilling to be lonely, and has made several hot spots.

There are some hot spots, it's really not that he wants to be high-profile, it's really forced by the situation, and there is no way.

……

Monday, December 28.

Guangshi, Hengda Real Estate Headquarters. A small-scale press conference, which could not be called a press conference, was organized in the form of tea interviews.

Several senior financial sector reporters from "Nandu XXX" and "Southern XXX", and even several Hong Kong media reporters, were invited by Hengda's public relations department to become Boss Xu's guests, listening to Boss Xu's swing of the dragon gate array.

In 2009, the performance of Hengda Real Estate has just crossed the threshold of "annual sales of 100 billion club". In terms of the indicator of "revenue income" alone, Hengda Real Estate is really more than twice as high as Hatsune Group, which is engaged in the Internet.

After all, Internet companies are still in the era of focusing on traffic and not rushing turnover. Compared with the turnover of real estate tycoons, of course, it is a loss.

Isn't it natural to engage in real estate and have a high turnover? In the eyes of the layman who only looks at the market value of the company's strength, he may feel that this product cannot be ranked among the top ten real estate developers in the country at all: not to mention that Zhaobao Wanjin and Greenland Sunac are more powerful than it, and there are many real estate companies under the name of emerging central enterprises that play with tickets, and there are many larger than Hengda.

However, people who are knowledgeable about real estate will never see it that way.

Because Hengda is a Hong Kong stock real estate. In the Hong Kong stock market, the price-to-earnings (P/E) ratio of real estate companies is generally not high, perhaps only 40% of that of mainland Shanghai and Shenzhen real estate stocks.

Therefore, if this factor is taken into account, the market value of Hengda, and even Hong Kong-listed real estate companies such as Wanda, China Resources, and Country Garden, is actually seriously undervalued compared to mainland real estate stocks. Perhaps multiplying their market value in the Hong Kong stock market by 2.5 times is their true strength.

This is also why after 2014 in history, Wang Xlin of Wanda Real Estate, dissatisfied with the fact that his company's market value was seriously undervalued in the Hong Kong stock market and was preparing to be delisted, suddenly his nominal assets soared, surpassing Ahri's Ma Feng, and became the richest man.

Because as long as he is delisted from Hong Kong stocks and revalued according to the mainland's price-earnings ratio algorithm, everyone will "think" that his assets have reached 2.5 times the original amount. (Actually, the assets have not changed, it is just a game with a different wealth algorithm.) ）

Based on this theory, Boss Xu, a new member of the "100 Billion Years Marketing Club", is definitely one of the top ten real estate giants in China.

And on this one-third of an acre of land in the south, the two peers of China Resources and Country Garden barely followed, and as for other small fish and shrimp, they were not in the eyes of Boss Xu at all.

"Mr. Xu, I'm really glad to have your invitation. I wonder if there is any good news to announce this time. ”

In Xu Jiayin's private reception room, the two beautiful reporters of "Nandu XXX" and "Southern XXX" leaned forward charmingly and affectionately, squeezed the deep V-neck on their chests out of the deep furrow, and asked softly with a smile.

In addition, there are two or three beautiful reporters, some of whom want to squeeze in and are embarrassed, and some who feel that they have no chance to simply force them, in short, they are all just smiling, not flattering, and listening quietly.

Lin Xuanni of Fortune magazine is also among this group of female reporters. However, she has seen the most rich people, and she is relatively the most resistant. Except for the interview with Hatsune Marshal Gu Mojie back then, she had the experience of almost falling soft when there was a heat between her legs. After that, when you see a rich man with a lower number of segments, a little worse temperament and appearance, or an old man, he will have immunity.

"In fact, it's nothing, recently, we Hengda Group, ready to make a big deal to enhance the brand image and market confidence. Help the entire southern real estate industry to get out of the ongoing depression crisis. Xu Jiayin was full of confidence and spoke calmly.

A female reporter deliberately rubbed his elbow with the twin peaks, but he didn't move, he was really a person with extraordinary knowledge, and he would not be confused by this number of vulgar fans.

"Oh, I don't know what kind of big deal it is? Mr. Xu's thoughts must be very courageous, I really want to know. Several female reporters asked in unison, and Lin Xuanni also fanned her lips slightly, but she didn't make a sound.

Indiscriminate refill.

"Hengda Group has secretly spent 100 million yuan a few days ago to buy 100% of the equity of Guangshi Football Club. And it is ready to spend 2 billion yuan to build and expand the club in the next three years. To win the Chinese Super League championship and win the AFC Champions League within 3 years! ”

Several female reporters looked slightly dark, or a little stunned: What? Physical education? Football? Oh! That kind of rough sport! I should let the male reporter of the sports version come to interview me!

Boss Xu doesn't know how to pity the fragrance and cherish the jade, right? Actually talking about football in front of female journalists?

Who knows what level the Chinese Super League is? What the hell is the AFC Champions League? Is it the Asian Cup winner? Or the Asian Games champion?

Sure enough, a girl who sold the most ruthless career line just now fell into a joke at this moment: "Oh, Mr. Xu is courageous!" Chinese football has been rotten for so many years, and it can finally make the Chinese team ......"

Lin Xuanni, who had not spoken, coughed: "The AFC Champions League is a game between club teams, of course it is a game between the Hengda team, ......what is the matter with the Chinese national team?"

Talking to a woman about football turned out to be a mistake.

The career line girl immediately became dumbfounded.

However, there are still 2 billion... Hundred million...... Echoing in their heads.

If Boss Xu really does this, even if the football team is a fatal loss, the advertising effect alone can earn a lot of intangible assets......

It's another hot press release.

Lin Xuanni also silently wrote down the content, and then asked a few more questions. After all, she has been in the Hong Kong media, and she is a bit professional, even if it is about football, she can ask some dry goods, such as how Evergrande is going to recruit and how to layout, etc.

Boss Xu didn't really know much about this, but according to the synopsis of the people below, he roughly reported the names of several stars.

"The most famous person in China, Zheng Zhi and Feng Xiaoting, has already decided to buy it. In terms of overseas reinforcements, Muric accounts for a ......"

Lin Xuanni listened to Boss Xu's words, and finally added a question: "Mr. Xu, can I ask another question, you said that you will invest 20 billion yuan in 3 years, according to Hengda's current financial report and profit margin, will it cause trouble to the company's operation and Hang Seng's supervision?" Your company is listed on Hang Seng and burns the money of public investors ......"

Other mainland female reporters didn't think about this problem at all.

Because they are accustomed to the casual situation of the Shanghai and Shenzhen stock markets, domestic listed companies casually burn money to do low-profit, related-party transactions, as long as the final financial report does not lose money, the CSRC basically does not care.

Hong Kong stocks, but the use of capital to pay attention to the regulatory system of national laws.

Boss Xu was also asked and blushed slightly, but he immediately became more calm.

The problem came to your door.

"We're not worried about that at all. Because we have secretly negotiated a strong strategic alliance, this partner is a private company, and it also has an absolutely strong brand and cash flow in China, as well as a flexible financial strategy. ”

"Can you tell me who it is?"

At this time, not only Lin Xuanni, but even other female reporters who didn't think of asking this question at the beginning also asked in unison.

They were so curious about the answer.

Xu Jiayin replied proudly: "Ma Feng of Ahri Group has agreed to my request for strategic cooperation, and it will be officially announced soon." In the future, the team will be renamed 'Hengda Taobao Team'. ”

When he said this, in fact, Xu Jiayin should have no bottom in his heart.

Because, between him and Ma Feng, there is only a verbal conclusion of the gentleman's agreement. The follow-up cooperation model is very trivial, and no paper results have been negotiated so far.

However, since he was asked by reporters, he had to boast first to deter the small people in the circle.

Now the miscellaneous people in the football circle, if they dare to get along with Hengda, they will come up and die!

Lin Xuanni swiped down all of Xu Jiayin's words, and then said goodbye with other female reporters and went back to prepare the draft for touting.

……

The next day, from print media, to print media, to online media.

All channels, full fire!

The two news not only dominated the sports channel headlines of all portals, but even dominated the homepage headlines of comprehensive portals.

Xu Jiayin, the owner of Hengda Real Estate, boasted about Haikou: 100 million yuan to buy Guangshi Football Club. 2 billion in 3 years, contracting the Chinese Super League championship and vowing to win the AFC Champions League! ”

"It is rumored that the entity giant Hengda Real Estate has joined forces with the online giant Ahri Group to build the Hengda Taobao team, which has swept the whole of Asia in three years!"

As soon as the domineering words came out, the whole country shook.

Lin Xuanni, a reporter for Fortune magazine, watched the reports of her peers in the office, while observing the heat, follow-ups, and replies of various media. The eye-catching nature of the news really made her envious.

Who asked "Fortune" to be forced, it is only published once a month, and it has to wait until New Year's Day to release this set of news.

Alas, the timeliness of the news is gone, and when the time comes, we can only hope to find some ground in terms of analytical professionalism, so that readers can know that it is not the dog that barks the fastest, but must bark the loudest.

Looking at it, her phone rang.

It was a new graduate of the University of Hong Kong this year, and her new assistant this academic year called.

"Sister Lin, there seems to be big news, today's Hatsune Group will give a temporary notice to the press conference. It was the last time you went to interview Mr. Gu, that public relations called us back. ”

"What? Okay, going to Qiantang? It's okay, get me a ticket right away. Lin Xuanni chatted with her assistant for a while, and immediately explained that she didn't care about the ticket discount problem and solved it quickly.

Five hours later, at less than four o'clock in the afternoon, Lin Xuanni hurried to Qiantang, Xihu-District, Huanglong Times Square.

I've been here a few times, so I'm familiar with it.

"Whew...... It's kind of catching up. The moment Lin Xuanni rushed into the elevator, she only took a few breaths. The press conference was announced at 4 p.m., and it would start in just over 10 minutes.

In the elevator, I finished my makeup in front of the advertising mirror, adjusted my breath, walked into the press room in a ladylike posture, glanced at the seat name plate quickly, and then walked over and sat down.

It's about to start.

There was a click of magnesium light.

Lin Xuanni felt her blood pressure rise for a while.

That handsome, rich, talented, and exciting person has appeared!

Today, it was Gu Mojie himself who appeared to participate in this press conference! He personally announced the news!

No more facing publishers like Lu Wenjun or Fei Liluo!

All the female reporters felt a burst of dampness and sourness.

However, what is very depressing is that behind Gu Mojie, a few steps away, another Humpty Dumpty man with a good appearance came out. The hormones that had made the young women soar suddenly went out a little bit based on their instinctive reactions.

However, after the instinct passed, reason returned, and some young women who were desperate for the rich returned to normal.

Because they had already recognized that the rustic Humpty Dumpty was Song Weiping, the owner of Greentown Real Estate.

After all, he is also a rich man with personal assets of nearly 10 billion yuan.

Although he is a short and fat old man of fifty years old, although he is married, and I heard that it is not very good, he can't even give birth to his own son...... But all this is nothing in front of a family property of 10 billion yuan.

It is impossible for all Bai Fumei to only stare at Gu Mojie's 24-year-old national husband who has hundreds of billions of yuan. If the true vision is so high, at least 99% of Bai Fumei will become frigid.

"Okay, please be quiet."

Gu Mojie cleared his throat, and the audience instantly fell silent, waiting for the male god to speak.

"Today, I have good news to announce. Let's not talk about the opening remarks - just now, Hatsune Entertainment signed a transfer agreement with Greentown Real Estate. Hatsune Entertainment will acquire 100% of the equity of Greentown Football Club at a price of 200 million yuan. After the acquisition, the team will be renamed Hatsune Green City Football Team.

At the same time, I hereby announce that Hatsune Entertainment will invest 5 billion RMB in the next three years to ensure that it will win the Chinese Super League championship and monopolize the AFC Champions League for at least five years from the 2011 season. Okay, I'm done. ”

After Gu Mojie finished speaking, he didn't leave time to answer questions, so he shook his hand and flashed.

The other heads of Hatsune Entertainment's public relations department stayed behind to endure the flood of explosive questions.

"Hatsune Entertainment has set foot in the Chinese Super League? Is this a temporary decision? Or was it premeditated? ”

"Is this decision of the Hatsune Group related to the declaration announced yesterday by Mr. Xu Jiayin, the owner of Guangshi Hengda, to enter the Chinese Super League and compete for the championship?"

"Mr. Xu Jiayin's announcement that he will cooperate with Ma Feng of Ahri Group, can this news be proven? Hatsune Group has been working closely with Ahri Group in business, can this incident be recognized as a rift between Hatsune and Ahri? ”

"It must be because of Hatsune Network Technology that has launched the imitation 'Alipay' product that has sprung up in the past six months, right? I heard that Hatsune Network Technology poached the former product technical director of Alipay in the process of developing the first wallet. And invested in Chen Qi's 'Mushroom Street', which defected from Alipay to start a business, as the entrance to Hatsune e-commerce. Can this series of contradictions be linked? ”

The head of Hatsune's public relations department has a dry mouth and does everything possible to explain. The sensation left by the boss is not just that these people need to block the eye-catching cheekiness.

"Everyone don't be impatient, ask one by one. Hatsune and Ahri's cooperative alliance is absolutely no problem. We can't comment on the problem between Alipay and Chujian Wallet, but it's definitely not what you think. ”

There was a lot of uproar, and no one believed this high-sounding wording at all.

……

Guangshi, Hengda headquarters, Xu Jiayin's office.

That night, he saw Gu Mojie's statement in Qiantang.

He couldn't have imagined that all of this was caused by his attempt to further transform the "Guangshi Hengda Team" into the "Guangshi Hengda Taobao Team" in the future.

"Grass! Gu Mojie smashed a small watch! How dare you get on the bar with Lao Tzu? Okay, you think real estate is going to work, right, let's see! Gou Ri. ”

Xu Jiayin was trembling with anger, and his nasolabial folds twitched one after another, no different from a person with a nervous breakdown.

It's just a shamelessness. No, you can't give in at this time! Be sure to throw more money at each other and cover each other down.

It's a big deal.

At this time, his cell phone rang.

Xu Jiayin picked up the phone and wanted to smash it, but when his hand was waved in the air, he heard the ringtone clearly and forcibly stopped it.

That ringtone, are important big customers.

He looked at it intently, it turned out to be Ma Feng calling, and after thinking about it for a while, he hurriedly picked it up.

Ma Feng's reproachful tone immediately came from the other side: "Old Xu, why are you so careless." Our cooperation is not over yet, why do you just announce it casually? ”

"What?" Xu Jiayin was stunned, in his opinion, the cooperation between Hengda and Taobao had long been a certainty, and he didn't react at all. After thinking about it for a while, I realized what Ma Feng was talking about, "What? Do you want to regret it? ”

"It's not that I regret it, we haven't finished talking about the terms of cooperation at all - Gu Mojie wants to enter the market, you can't do him if you throw money, admit it, don't waste money."

"You! Do you think I can't do anything without you? Well, one by one, they all fell into the ground. Xu Jiayin still has a city government, and he didn't scold a centrist force like Ma Feng, but stopped the car stiffly.

Trembling angrily, he hung up the phone, Xu Jiayin paced around like an angry leopard, stepping on the floor with scratches, and finally gritted his teeth and dialed a number.

"Pony, I'm old Xu. The people of Qiantang are so deceitful that they come to the door, we Cantonese businessmen must unite! You can't let the North look flat. What? You said you didn't understand what I was saying? Oh, you don't care about the news, yes, yes, football. ”

"Yes, yes, that Gu Mojie, is so arrogant and rampant, I said 2 billion in 3 years, and he said 5 billion in 3 years, contracting the AFC Champions League. Why don't you join forces with me? ”

"Yes, yes, then it's decided, and we'll talk about the details slowly. The name is called Hengda QQ team, you really bleed a lot, even if you call QQ Hengda team, I will follow. These are all negotiable and easy to discuss. ”

Xu Jiayin made a big phone call, and finally got lucky. He hung up the phone, smoked three cigars hard, and drank two glasses of Hennessy to suppress the shock.

Gu Mojie didn't know that his random flick of his hand had drastic changes in the pattern of domestic Internet giants involved in the football circle.

The Hengda Taobao team in another time and space, in line with the nature of seeking advantages and avoiding disadvantages, disappeared.

And the Hengda QQ team, which swore to fight to the end with Hatsune, was born in blood and fire by chance. (To be continued.) )