Gu Mojie spent two days drinking with Bei Ye and Giovanni, and the business became bigger and bigger, exceeding his expectations at the beginning. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

When he first arrived, Gu Mojie thought that talking about the chocolate factory was just his unilateral need to spend some pocket money to have fun.

Who knows, the Ferrero family has been working hard in the Asian market for many years, and Giovanni and even the old man Michelle have long considered the issue of setting up a factory in China. Gu Mojie sent it to the door, and naturally hit it off.

Three years later, in 2013, Ferrero actually set up their first Asian factory in China, and it just so happened that the location was in the Jiangdong Industrial Development Zone in Xiaoshan, Qiantang.

The factory finally started producing chocolate in September 2015. The entire project has cost Ferrero more than $1 billion in new investment, covers an area of more than 700 acres, employs more than 1,000 people, and is expected to produce 30,000 tons of chocolate per year. After completion, it will supply the entire East Asia, Southeast Asia and the surrounding markets of the Western Pacific.

Prior to this, Ferrero already had 15 factories, including 4 in Italy and 11 overseas, but they were mainly European and had never been to Asian countries to achieve localization.

As the negotiations deepened, Ferrero gradually revealed the results of their years of investigation, which made Gu Mojie feel that the business should be profitable.

Although it does not make a lot of money and make quick money like the Internet business, it can be regarded as conforming to the original development trend of the market and brand, rather than being pushed by him because of personal preferences.

Since I still have hundreds of millions of dollars to spare, I invested it.

It's okay to diversify once in a while.

For Ferrero, because the site of the factory in China they originally planned to inspect was in the Jiangdong area, with the help of Gu Mojie, who was a good word in Qiantang, the entire project could save a lot of trouble in obtaining land and environmental impact assessment.

……

"Ferrero is currently the world's third largest integrated confectionery brand and the fourth largest chocolate brand. It is indeed facing the problem of insufficient follow-up layout during the rapid growth of the high-end chocolate market in China.

The Mars Group, which manufactures Dove and Snickers, began to deploy local factories in China as early as 10 years ago and has two production bases in China. So today, Dove's price in the Chinese market is much cheaper than Ferrero's, accounting for almost half of the middle market. And Ferrero's price point can only compete for the high-end market.

Another Hershey' company, which has higher sales than Ferrero, also began preparations in 2007 to cooperate with Lotte Group, South Korea's No. ******** department store industry, to set up a factory in China. At the end of last year, Hershey China has also successfully entered mass production, and radiated the markets of the Hershey brand in China, Japan and South Korea.

As a result, Ferrero's localization in the Far East market has lagged behind all of its rivals. In this business, Giovanni's needs are very urgent, definitely more urgent than ours. ”

After two days of negotiations, the shrewd Feliro thoroughly dug out the advantages and disadvantages of both sides and put them in front of Gu Mojie.

"Originally, I just wanted to give you a small gift, but I didn't expect it to end up being a big business." Gu Mojie scratched his head, and felt a little sorry for Feliluo. Giving a gift also kept Feliro busy for several days, and she didn't look like she was on vacation.

Fei Liluo ignored Gu Mojie's careful thoughts, and directly suggested: "Okay, don't be hypocritical, the people below the details have talked about it, and I will also pass the customs for you, and sign the framework agreement and the intention to invest in the shares today." ”

Gu Mojie finally went through the rough terms, and then signed the framework agreement with Giovanni first.

The Italians are still very sincere and willing to set up a joint venture company in which the Chinese side holds a large stake.

However, the Chinese side should guarantee Italy's operational decision-making power through an off-exchange agreement - which is equivalent to allowing the Chinese side to hold more Class A shares without operating voting rights. However, the articles of association are not so expressly written, so as to circumvent the Sino-foreign Joint Venture Law.

The Chinese shareholder of the joint venture company cannot be a natural person, but must be a company. Therefore, in the past two days, Fei Liluo urgently registered a new company in China in her own name, and she used the funds she had withdrawn after selling Dafei shares to make capital contributions.

Hatsune Group does not personally intervene in the FMCG industry such as chocolate. Therefore, using Felilo's personal name to set up a company holding company is the best choice at present.

In the final negotiated price, the Chinese side plans to contribute US$800 million, accounting for 54% of the shares, and the Italian side will contribute US$700 million, accounting for 46% of the shares. It is estimated that the factory covers an area of 1,000 acres and employs more than 1,000 people. The annual output of Ferrero chocolate, Kinder, Wonder eggs and other categories totals 50,000 tons.

The Chinese side mainly contributed to all kinds of public relations, as well as the preparation of factories, land and human resources. The Italian side mainly spends its investment on machinery and equipment, technical support, and management support.

The amount of capital contribution is only a preliminary intention, and the goal shall prevail, but the equity ratio is finalized, and the excess will be refunded and the deficiency shall be compensated. Therefore, in the follow-up preparation process, it is possible for Hatsune to reduce some actual expenses through operation.

For example, he used his relationship with Boss Song to make waves in the Qiantang real estate industry, and completed the land and factory with lower than expected funds.

……

After negotiating the establishment of Ferrero Chocolate Factory, Gu Mojie also negotiated two much smaller businesses during this period.

That is the transfer of players between him and Bei Ye.

Italian Prime Minister Bei Ye's AC Milan club was already a serious aging team in 2010. It is not said that there are no superstars in the team, but most of them are old "former superstars".

For example, Inzaghi's ticket goods, now 37 years old, are still struggling with A-Mi, and once he retires three or four years later, he will directly become the head coach of the Italian team. As for the veterans of the Italian national team, such as Pirlo and Ambrosini, although they are three or four years younger than Inzaghi, they are all about to be 35 years old.

The reason why he is so old and can't change blood is because the Italian national team won the championship in the 2006 World Cup 4 years ago, so the meritorious man can naturally continue his career for a few more years.

As soon as it was raised, it turned a rice into a nursing home.

On Gu Mojie's side, since Hatsune Entertainment took a stake in Boss Song's football team at the end of last year, the Chinese Super League season of the new year has started on the 6th of last month. In 2010, Gu Mojie didn't expect the Hatsune Greentown team to produce results immediately, mainly to run in the team and recruit reinforcements, and wait for the 2011 season to officially make efforts. Now that it's a meter, there are some wrists that can be bought to make a reputation, so they don't hesitate to make a move.

For this matter, Gu Mojie called the original head coach and team leader under Boss Song directly to Italy.

After some negotiations, it was found that Ami is really a treasure trove that can be mined, and many potential deals can achieve a win-win situation for both parties.

In the end, Hatsune Green City spent 50 million and 18 million euros respectively from AC Milan to buy A-Mi strong central defender Thiago. Silva and Dutch international striker Huntelaar are two big players.

Historically, Silva could play at A-El two years before being bought by Ligue 1 side Saint-Germain. It can be seen that Ami's positioning of Silva is also "sold to the secondary league that is not as good as that of England, Germany, Italy and Spain, and make a fortune for the club", and now the Chinese Super League where the Hatsune Green City team is located is two grades worse than the French league, but for the sake of money,

Of course, Silva himself is very unhappy, but the Hatsune team has a lot of money, and the transfer fee of 50 million euros has been paid, and it is not bad for that salary. gave Silva a salary of 700,000 yuan per week (which should have been more than 80,000 euros) at three times the salary of a meter, and immediately stopped the 26-year-old main central defender of the Brazilian national team. Considering his age, the Hatsune Green City team can use it for nearly 10 years after he buys it.

Dutch international striker Huntelaar is a year older than Silva and is now 27, which is still a prime of life for a footballer. However, his performance in the past two years has not been very good, and those Dutch-style forwards are generally not very compatible with the style of A-Mi, so the pearl is dusty. Historically, Ah Mi was going to sell Huntelaar this year, but when he met Hatsune for a lot of money, he hit it off.

As a result, two of the four non-Asian foreign signings for the Hatsune Green City team have been used. And when Bei Ye still wanted to dump the old former star to Gu Mojie, the team leader brought by Boss Song pleaded with Gu Mojie and begged not to continue to expand the transaction.

……

At noon on the last day of leaving Novara, Gu Mojie and Bei Ye talked halfway, and the Chinese team leader of Hatsune Greentown suggested that Gu Mojie take a break and control the pace of negotiations.

The club's leader's name is Zhou Lin, who was transferred to the team leader from the position of deputy general manager of the team in 07, in his early forties, and has been immersed in the domestic football circle for more than ten years, and has a good grasp of the policy.

Seeing that Gu Mojie had a rhythm of scattering money, he couldn't help but remind him in the spirit of being responsible for investors:

"Mr. Gu, I can't buy it anymore, I won't have a place to buy it in Germany in a few days. A team in the Super League can only have 3 foreign aids, and it's useless if you buy too much. ”

Gu Mojie has been talking about business completely in the spirit of collecting in the past few days, and by the way, he has inspected the historical record and domestic reputation of the players he intends to buy. As for the policy of the Chinese Super League, Gu Mojie really didn't take it seriously, and after being reminded by Zhou Lin, he realized that this file was troublesome.

"Can only buy 3 foreign aids? So little? ”

Zhou Lin hurriedly explained in detail: "It's not that you can only buy 3, but that 'you can only play 3 foreign aid from non-Asian countries in the same game'." Theoretically, the team can still buy 5 foreign players and register them all.

However, in the same game, countries outside Asia can only play 3 games, and then they can play another Asian country, and the 5th foreign player is not allowed to play, nor can he be substituted as a substitute for this game. You can only change it when you submit your squad before the next match.

If the team can enter the AFC Champions League, then during the AFC Champions League, this extra foreign aid is not restricted, but the daily domestic games cannot be played. Now that the team has used up 2 non-Asian slots, you might as well take it easy. ”

Gu Mojie was also literate at this moment, so he twisted his beard and muttered: "However, I have had a very pleasant conversation with Mr. Bei in the past two days, and I have to help him digest a little old and angry." Didn't you say that non-Asian players can buy 4 on 3, and I'll buy another old man who doesn't usually play and put it there. ”

Zhou Lin asked tentatively, "Who are you going to buy?" ”

"Although Inzaghi and Pirlo are too old, after all, they are the soul of Ami and the banner of the Italian national team. I'm ready to buy Gattuso, he's also 32 years old, and he's about to retire from A. ”

"Gattuso...... It's okay, but it may not play too much. Huntelaar is the striker of the Dutch national team, Silva is the number one defender of the Brazilian national team, and it is supposed that we should leave the place at the back to a central midfielder. Gattuso plays as a midfielder, barely a 'midfield meat grinder'. ”

Zhou Lin thought about it and didn't insist on objecting anymore, but just asked the price: "I don't know what the transfer price Lao Bei opened for Gattuso?" ”

Gattuso has been playing in AC Milan for 12 years, so there is no historical record price for this transfer fee - 12 years ago, when Gattuso, who was just 20 years old, came to Ami, he asked for 9 million euros, but I don't know how much inflation has been in the past 12 years, and the 9 million back then really can't be referenced.

"30 million euros." Gu Mojie said the price lightly.

Zhou Lin gasped: "You still promise?" The key is a 32-year-old man, even if he buys it back, even if he is at the intensity of the Chinese Super League, he will play for three or four years at most, which is too much of a loss. ”

Zhou Lin said that playing for three or four years is based on the intensity of the confrontation in the Chinese Super League. If he stays in Serie A, which is accustomed to "concrete defense", Gattuso is estimated to only be able to play for two years, and his legs will be scrapped after a long time.

Gu Mojie smiled and patted Zhou Lin on the shoulder: "Old Zhou, business can't be counted like this." You can't do it according to the algorithm of you sports people. If I could, I would still like to buy Inzaghi and Pirlo, isn't this to take care of the dignity of the Italian national team. Football can also be made into a brand economy, and it is not necessary to expect money to earn back from stadiums and football advertisements, but also to count on brand image.

Gattuso is also among the top 5 Italian internationals who are now among the most famous, and how many viewers in China know him by watching Serie A. Go back and combine it with Hatsune Video and Hatsune's other entertainment peripheral industries, and the brand tension is definitely not comparable to 30 million euros. ”

Gu Mojie's words are not the thinking of people who are engaged in football at all. In the first two or three billion yuan of this year, when it is put into the advertising market, it really can't buy much effective traffic.

Being able to get a continuous gimmick and eyeballs is worth the ticket price.

"Okay, you're the boss, you have the final say."

Gu Mojie promised 5 billion yuan in 3 years to win the AFC Champions League. Now, after drinking coffee with Bei Ye for a few days, the first 1 billion yuan was smashed so lightly.

The three original members of the AC Milan team, the Netherlands, Brazil, and Italy, as well as forwards, defenders, and midfielders, were all instantly strengthened.

In a few days, sports newspapers and websites all over Europe and China will probably become a sensation.

"Come with me to Germany tomorrow, Stuttgart and Munich probably have some to fish." (To be continued.) )