I heard that if you want to get to know a city quickly, then it is best to start with its economic level and urban culture.

This place in Guangzhou is very strange, with billboards written in distinctive Cantonese cultural characters crowding the entire street; No matter where you go, there is the food of Cantonese culture, and it is called a beautiful day: food in Guangzhou.

Those who have been to Guangzhou must know that Guangzhou has a population of 16.67 million (2015), more than one million college students, and many colleges and universities, and it feels that there are many more schools than factories. On weekends and holidays, you can see small fresh meat and cabbage carrying schoolbags on the streets.

At the same time, Guangzhou is also the place where the hopes of countless people begin, and the place where their hopes are dashed; The huge number of migrant workers fills the streets and alleys of Guangzhou. At every traffic light waiting place, there are people with suitcases, proving how tense the pace of life in this city is; In the garbage pond of the urban village, abandoned mats can be seen everywhere in summer and abandoned quilts in winter, all of which have witnessed the shattering of one dream of making a fortune after another, calling for batches of losers to return.

When it comes to Guangzhou, people naturally compare it to another large city in Guangdong. This place is not Beijing, not Shanghai, not Hangzhou, it is called Shenzhen. The former is also a veteran line of China's big cities, but it is too far away from the culture of Guangzhou, while Shenzhen is different, it is active on the edge of Guangzhou.

The difference between Guangzhou and Shenzhen gives people the first impression of humanistic construction. Guangzhou is not like Shenzhen, where the preservation of urban villages was killed early for the sake of construction; Shenzhen's urban culture is inseparable from the smell of copper and money, so the building is about the king of the land, not about culture, whoever has the highest building is as if he is the boss; The local government of Guangzhou is not without money, but the architectural style pays attention to landmarks, iconic buildings, sometimes not practical, but let the Chinese see a hard time, such as Haixinsha small waist.

Therefore, some people will say that if you want to make money, please go to Shenzhen, machinery and copper smell welcome you, which is called money life; If you want to enjoy life, please come to Guangzhou, and welcome you to the excrement of a large number of pets in the urban villages and urban villages, which is called rural life.

……

The purpose of my shopping is interesting, because my dream is to be a businessman, so I only have one purpose when I go shopping: to understand how the world's merchants do business.

"Are you making progress in your business plans?" Ye Xiaohua asked.

Honestly, shopping and chatting with a slow guy is a trick because you have no idea when he's going to ask or what he's thinking. But he can't be blamed for this, because he doesn't know what he wants to do in the next second.

"It's not easy to do business now, and now the world, every corner of the world, no matter how remote the industry, is full of all kinds of people, which confirms the saying: 'The forest is big, and there are all kinds of birds'."

"Oh, how do you say it's hard to do business now? Aren't there so many people doing business now? Ye Xiaohua said with some disdain, he didn't know anything about business.

"Well, let's put it this way, this thing is ...... times," I thought for a moment and quickly changed the subject, "By the way, how about I ask you to help me buy a book online?" ”

"Give."

"Hey, why is it so old?"

"This kind of book is old-fashioned, 79 years of business model, 80 years of business model, 97 years of business model, I have never seen such an old business book, it is luck to find this thing." Ye Xiaohua was a little happy for me.

"You don't understand, this book "What is a Businessman" really goes straight to the core technology of businessmen, and after reading it, I can directly carry out my businessman story; Other books, hehe, I'll finish reading it, I can't remember anything, and it's someone else's story to remember. ”

I opened the book with a very old-fashioned cover in my hand:

Chapter 1 Pattern of Development

1. The development pattern of merchants before 79 years;

Part-time job mode: such as entering the factory to work, entering the glue flower factory, viscose flower. After sticking for three or five years, after understanding the product manufacturing and sales process of the entire rubber flower factory; Use the original funds saved in the factory work to purchase rubber flower machinery, organize relatives and friends around you to start a business together, make products, and then sell the products through the sales contacts accumulated in the factory before, and make a profit; This is the perfect way to transition from part-time job to boss.

Case: Li Ka-shing started with the Yangtze River Plastic Factory, which he earned from his part-time job.

……

2. Contractor model: In the 80s, China's commercial market was waiting to be developed, and the construction industry was the most lacking in talents. But at that time, there was an absolute surplus of labor, and the labor force in the village was often unable to find a job. The boss of Baiyi Real Estate, Guan Tianming, was just a hot-blooded rural boy at that time, he wanted to make a fortune, but he had no roads, so he could only work the construction site and mix two meals a day to get by......

One year, the state will expand a cement trunk road in depth. However, due to the fact that there were too many construction projects in those years, the large construction team usually had several projects in hand, so no one took on this government project.

Guan Tianming felt that his opportunity had come, and finally took the construction right of this road with nearly 100 million yuan of government budget funds and a three-year delivery period.

Guan Tianming instantly changed from a poor ghost in the countryside to a multimillionaire, but the road still needs to be repaired, how to repair it? There was an absolute surplus of labor in the countryside, and the people who could earn 10 yuan a day at that time were already white-collar workers and teachers' salaries, so Guan Tianming used a salary of 25 yuan a day to hire people in the countryside. At that time, machinery was a luxury term, Guan Tianming didn't have machinery, so use people to fill it, anyway, what machinery can do, people can also do, just like that, Guan Tianming, who is careful about budgeting, this road was completed in two years and five months, and as a result, there are still more than 30 million dollars left in the money on hand, haha, this guy was sent all of a sudden.

Later, Guan Tianming also took on several other government projects, all of which were very profitable, and on another occasion, the government could not give a budget, so he directly gave him a piece of land in the urban area of Shenzhen as an offset. Later, this guy used this waste land to open a real estate park, and as a result, his net worth instantly swelled to more than billions.

This is the story of a boy from a construction site to a billionaire. For a business fan like me, it's undoubtedly a very wonderful inspirational idol story.

3. Stalling mode: It may be difficult for many people to understand, how can a stall make money?

The two functions of the stalls, one of which are: in the early days of reform and opening up, many people despised those hawkers who set up stalls in a precarious manner; However, everyone doesn't know that before Ma Yun did China Yellow Pages and Alibaba, for his first venture, he was also a small businessman who set up a stall and sold stationery with all over the world;

Before 1994, Ma Yun and his friends organized a school company called Haibo Translation Agency in the school, but the company has been unable to make ends meet due to business problems, Mr. Ma Yun as one of the founders of this company, he did not want the company to die, in order to support the survival of the company, he resolutely packed his bags and started a small business of stationery trading in the streets and alleys of Hangzhou, until Haibo Society became an online translation company.

Second: from the stall to the boss; Wenzhou businessmen have always been well-known in the country, but the world is fair, and there are no people who are born to be businessmen.

After getting acquainted with the local market and environment, they began to purchase a storefront in that area on the basis of the profits they had already made, and then expanded their business, from guerrilla warfare to businessmen, which was the process from stalls to bosses

4. Virtual and real coexistence mode:

During the period of reform and opening up, due to the lack of information circulation, oolong incidents arose: in 1992, when China was full of gold, Feng Lun, the CEO of Liutong, devoted himself to the hot industry at that time: real estate. Due to the general trend of the industry, it is natural to make a lot of money, and some very unbelievable things have happened during this period.

Once, after Feng Lun made a lot of money, he happily returned 5 million yuan to his friend. He triumphantly talked to the friend about the business. Halfway through the conversation, my friend asked curiously, who did you buy the building from? Did you sell the building to such and such a company? Feng said yes. My friend slapped his thigh, "Hey, my company sold your building, but it was bought by my other company." Your funds are still lent to you by me! ”

Lo and behold, due to the lack of information circulation, business was so good at that time!

……

"What's the use of you understanding this?" Ye Xiaohua asked confusedly.

Me: "......" is a treasure for a business fan like me, but Ye Xiaohua can always seize the opportunity and send my enthusiasm away without a trace.

"Nothing, pure interest."

"Oh." He said casually, as if he had inadvertently forgotten what topic we were discussing.

Well, Ye Xiaohua, this kid, has no interest in business at all, this is a well-known thing. I went out of my way to discuss business with him, and I was digging a hole for myself.

……

"However, this kind of business theory and story, which goes straight to the core of commercial businessmen, is unprecedented, shocking, and crying ghosts!"

"Alas, don't blow it, this book is obviously written by yourself, but I bought the book cover online." Ye Xiaohua said lightly.

Me: ......If it weren't for my old friend for many years, I'm sure I wouldn't have been able to help it and pull him out for a beating.

Ye Xiaohua is like this, if you discuss with him how much net worth Li Ka-shing has, he will be so excited that he will talk endlessly; If you tell him how much money Jack Ma spent to buy a house in Hong Kong, then he can tell the exact location; If you ask him, who is Feng Lun? He will tell you that Feng Lun is the boss of Wantong and a rich man......

But if you ask him what business is, he will answer you with one plus one equals one plus one: "Businessman?" That's a businessman, and a businessman is a businessman. ”

His personal passion lies in the not-so-deep celebrity gossip, not in business, not in getting rich.

What I learned about Ye Xiaohua is like this: when I was studying, I was enthusiastic about learning and getting awards; After college, I used to stay in the dormitory and occasionally watch TV dramas, and the characters in the play would cry with joy when they were reunited; has no interest in business and has a wait-and-see attitude towards making a fortune; Do anything half a beat slowly......

I hate him as a human being, and my definition of him is: a very simple slow person.

What makes me laugh and cry is that I can't live without this person. Because even though there are various shortcomings in my opinion, there are two things that we have, one is the precious memories we have since childhood; The second is our righteousness, if there is anything to tell him, he is absolutely tight-lipped; If there is anything he asks him to help with, he will never stand idly by......

Ye Xiaohua's attitude is very clear, he will not be my Chinese partner.

Because he made it clear that he didn't want to get involved in even a small business aspect.

My disappointment was inevitable.

My business temptation to Ye Xiaohua has been since junior high school. After exhausting all my business knowledge, I hope that in the next ten years, it will be able to play a subtle role. Because our two partners are very mature in any aspect, they are too familiar, and the other party can know the meaning of expression with a look and an action. Besides: I'm creative, and his execution is perfect.

So even though he told me ten years ago, he wasn't interested in business at all. I'm going to fight for it today.

In fact, he knew me too well, and he knew that I was going to start a business and do business. As soon as I found him today and went out shopping with him, he guessed that I was going to propose a business cooperation.

"Is it because you don't have faith in me?" I thought to myself, not ruling out this possibility, because my experience is a blank slate, and I don't even have much social experience.

The sad question is, I can't guess it! Absolutely can't guess!

Isn't that mind-guesser mean? Guessed that our friendship only came to an end...... In the end, I threw in the towel: "Okay, you win!" ”

His desirelessness is rigid, and he defeated me who had been laying out for ten years.

……

(To be continued...... ）