When I got home, I threw away my clothes casually, rushed into the bathroom and took a comfortable shower. Copy the URL to visit wèn%77%77%77%2e%76%6f%64%74%77%2e%63%6f%6dWhen I came out, I found that He Ke had already put my clothes in the washing machine.

I said, "Wow, you came up with me just to help me do the laundry?" You said that if Lin Xi appeared at this time and saw you washing my clothes, and I just came out of the bathroom, would she just throw me downstairs? ”

"Huh? No way! Mr. Lin is back? He Ke panicked.

I smiled and said, "Don't worry, it won't be a while before she comes back, I'm just making an analogy." But seriously, Lin Xi did always show up when I wanted to do something bad, and then hit me hard. You said that if I pressed you on the sofa to insult you now, would Lin Xi suddenly appear? ”

I dragged my chin and thought that the witch was destroying me every time, and at that time, she was planning to destroy my marriage, and almost every time she would appear at the right time, and destroy it quickly and accurately. It made Bai Jiesha and other women stay away from me...... In the end, the love in my heart slowly wore out.

"You like to talk nonsense, and you still say I'm your sister! Do you want to be rude to your sister!?" He Ke said without changing his face.

I laughed and said, "yes, I did, but ah...... I seem to remember that you refused to be my sister later. ”

"Is there one? When did I go back on my mind? As soon as the corners of He Ke's mouth bent, small dimples appeared.

I said: "The night I went to the detention center to drink, Liu Xiaodong said that it seems, you are not like this, so, yes, this is how you hold my hand and show them that you are Xiao Mi who has an abnormal relationship with me." ”

"Expedient, why don't you let him chase me?"

I smiled and said, "It's not bad to be a couple with him." ”

"Luxury cars and bungalows? I'm not unusual, and I like the ordinary life more. Hurry up, they're waiting. "Why don't you go out and wait for me.

I went into the bedroom, put on my clothes, came out and said, "He Ke, I went to check the Hudong store, how is it?" ”

"Why do you ask again?" He Ke said.

I said worriedly: "The main reason is that I am afraid that Li Jing will do something wrong." ”

He Ke leaned against the door and said, "You don't believe in Li Jing's ability." ”

I buttoned my shirt and said, "I'm afraid that someone will hurt him, and I'm very suspicious of Xiao Pan." ”

How can he ask: "Xiao Pan, is it very good to Li Jing?" ”

"Even if it's good, I haven't seen it with my own eyes and heard that I won't suspect her for no reason, she is good to Li Jing, maybe it's true. But what if Xiao Pan will also be used by others? I said.

He Ke said: "Now that we have invested, what can we do?" ”

"That's right, Li Jing has invested, and each store is so big, alas, that's why I asked him to ask him to find the details of each store for me." I said.

"Details, here's me." He Ke said.

I asked, "Did Li Jing provide these materials, or did you investigate them yourself?" ”

He Ke walked in front of me, and said as he walked: "I don't have such great ability, of course it was provided by Li Jing." I'm in your office. ”

"Then let's come back early and go to Billions to see, there is still a lot of work to be done." I pulled He Ke's sleeve and walked forward quickly.

"Zhang Shaoyang and Liu Xiaodong are so good to you." In the car, He Ke said to me.

I shook my wet hair, looked ahead, and said, "This money is just a drop in the bucket for them, but I still don't like to borrow their money to do business, and I prefer to be down-to-earth and self-reliant." ”

It's a bit contradictory, self-reliant. This Xin Heng itself is not self-reliant......

He Ke said: "Did Li Jing do something wrong? ”

I said: "He also feels wronged, he is not wrong with anything, I say too much, but it becomes a distrust of his ability." For this, he quarreled with me, and felt very aggrieved, thinking that I had misunderstood him. But I'm just worried......"

"Now that the money is invested, let's wait and see how it goes. You can't regret it now! He Ke said.

I nodded and said, "That's what you said." ”

He Ke said: "Now it's going to open, find the store and finish the decoration, the goods have passed, and it is open." After a few days, it depends. ”

"Yes, yes, yes. That's what you said, wait and see how it goes. ”

"Don't worry too much, Li Jing and they were analyzing it, weren't you there? Even you said you would make money, but now you don't even believe yourself? ”

"Uh-huh." I said.

I went to a restaurant for a simple meal, chatted, and thanked Shaoyang and Xiaodong. Then they hurriedly threw themselves into their own work.

Back to billions, I first took a look at the information that Li Jing gave to He Ke about the various Xinheng chain stores. After reading it, I said, "Is there a mistake!?"

He Ke asked, "What's wrong?" ”

"Look at it, these branches selected by Li Jing, which are known as flagship stores in various counties, require such a large area of stores, which are almost larger than our main store. How to raise? I said worriedly.

He Ke said: "If it is really as profitable as that Hudong store, this rent is nothing." ”

"What if not? That gross profit is very high, is there no net profit? I said, "It's too beautiful to think about, what if the Hudong store is just a special one, and other stores don't make money?" ”

Li Jing said that if the Hudong store is bigger and earns more, it can swallow half of the entire county glasses market. It is precisely because Hudongdian is so successful that he dares to do it in other counties. He Ke said.

I said, "I'm afraid that the gross profit is very high, and the net profit is close to zero." ”

The optical store must be located in a busy area of the city. Generally speaking, the three operating costs of rent, spectacle purchase and other expenses each account for about 30% of the fixed expenses, and the high rent makes many optical stores actually work for the landlord. In the case of low performance, many optical stores often struggle to make ends meet. Taking a store in Huping City as an example, when the business performance is good, there is a monthly performance of 40,000 yuan, and a monthly performance of 20,000 yuan when the business performance is bad. Calculate the cost: monthly rent of 23,000 yuan + employee fee of 12,000 yuan (9 people) + property sanitation fee of 800 yuan + industrial and commercial tax fee of nearly 1,000 yuan + electricity fee of 1,800 yuan + housing management fee of 300 yuan. Excluding other expenses, the monthly fixed expenditure has reached 38,900 yuan. From this, it is not difficult to see that it is difficult to incur costs even at the peak of performance. When business performance can't go up, excessive costs inadvertently crush the optical store.

It can be seen that the biggest expense of opening a store is rent. What I just said is just that the rent of a branch in Huping City that is a little deviated from the location is 23,000, and these stores that Li Jing is now on the plate are more than twice as large as this branch in our Huping City, and the rent expenditure is naturally more than twice as much. You can't go up and down, you can't go down, and over time you will find that you have been working for the landlord for a long time.

The worst thing is that we don't have so much money in our hands, Xinheng's, all the money I have on hand has been invested.

The flow of capital is like the blood of the human body, once it is depleted, the company faces an existential crisis. When I was researching the market, I found that many owners of optical stores have one thing in common: they have less money in reserve. This situation is due to the fact that many bosses put a lot of money on rental contracts (hundreds of thousands to millions of funds at a time) or product purchases (small tens of thousands, more than hundreds of thousands, hundreds of thousands). With the intensification of competition and the improvement of consumption level, optical stores will inevitably need to continue to innovate in order to develop better. When some optical stores need to be updated, they are often reluctant to invest in marketing, equipment, services and employee benefits due to financial constraints. A brand store owner who has just changed stores also revealed to me that his optical store was doing well two years ago, but then the competition became more and more fierce, and the performance gradually declined. I wanted to seek a more professional and high-end brand store, but financing was more difficult, and the optical store has not changed much. In the end, I couldn't make ends meet, so I had to give up. However, some optical stores that are working alone want to open the market in the name of the brand, but they are deterred by too much investment in the early stage. Over time, relative competitiveness declined, and eventually it was eliminated from the market.

After reading the investigation report given to me by He Ke, I can see that the large area of the store and the excessive rent are an extremely dangerous expense, and the pressure is very great, and the rent is paid every month, and the total of these ten branches is 500,000, which is 6 million a year...... What is this number? Can we make six million a year? There is also a very dangerous place: who knows if we can succeed in the market outside of Huping? Defying the law? Invest hundreds of thousands of dollars per store to do the test. Can you compete with other stores? It's all unknown!

When I think about it, I really get my heart pounding. Now that Xinheng's money is plus the two big bosses Zhang Shaoyang and Liu Xiaodong, Li Jing has invested more than 4 million......

I exclaimed, "How can you ......?"

"What's wrong? His face was pale. He Ke said.

"We've got to take a look...... I was terrified. I said.

He Ke said, "Go tomorrow." ”

I said, "Tomorrow? Why tomorrow? Go now! ”

"Tomorrow Huzheng County Huzheng store will open!" He Ke said.

I sat back, lit a cigarette, and said, "Okay, then I'll go tomorrow." ”

"yes, we'd better be here tomorrow." He Ke said.

After sitting for a while, Li Jing called me: "Xiao Luo." ”

I said, "What? ”

Li Jing asked, "Did you come out?" ”

I said, "I just came out for a while, and I'm in the office now." ”

Li Jing said: "I'm sorry, I'm too busy to pick you up." ”

"It's fine."

Li Jing said: "Tomorrow the Huzheng store in Huzheng County will open, will you come over?" ”

I said, "Tomorrow, okay." What about other stores? ”

"Successively...... They'll open in a week. Li Jing reported.

I said, "Cheng, I'll go over tomorrow." ”

"Okay, I'll get busy first."

"Okay."

I sighed and hung up the phone, asking, "Let's go tomorrow, right?" ”

I said, "Yes, tomorrow will pass!" ”

The next day, He Ke went to Huzheng County.

Li Jing greeted the two of us and introduced with a smile: "How is it?" Huzheng flagship store! The decoration, service, products, all top notch! Is there an optical store in Huzheng County that is so big and so luxuriously decorated? Firecrackers were set off at 8:08 this morning, and it's afternoon. ”

I kept a calm face, this store has such a large area, and it is still small among the ten branches. I said, "A week's sale, half price, of course there are a lot of people." ”

"You haven't observed the Hudong store with your own eyes, it's getting more and more day by day! Even if the promotion period is over, the business is still hot, if you don't believe it, just watch! Li Jing said.

I said, "I hope so." ”

"What do you mean by that? Don't you believe me? Li Jing said unhappily.

He Ke hurriedly pulled me aside: "Today is an auspicious day for opening, don't be like this!" ”

"I'm telling the truth and voicing my concerns. Didn't I say anything wrong? I said.

He Ke grabbed my hand and said gently: "Xiao Luo, you splash him with cold water now, Li Jing is enthusiastic, confident, and full of energy, anyway, now that you have done it, you don't want to splash him with cold water." ”

I nodded and said, "Okay." ”

I entered the store and looked inside for a long time, and the business was indeed very good, with a lot of people and a lot of people buying. If I can keep so many consumers after the promotion period, it will really be a small profit, and I don't have to worry about it.

That night, a celebration banquet was held in Huzheng County, and some local leaders also came.

Li Jing smiled and patted me on the shoulder, raised his wine glass to toast to me, and said, "How about it, it's all in my plan!" ”

I picked up my glass and smiled, "I hope it's all in your plan." ”

Li Jing patted his chest and said, "You can rest assured!" I know you're very worried, but it's okay if you're worried, in short, it's very profitable, that's what I want to say! You can wait for half a month to look at it, you will be surprised to find that the money is rolling in, counting the money until you have cramps in your hands, it is not far from you and Lin Batian's 100 franchise stores! We're not a franchise yet, we're a chain! It's us who invest our own money, and we harvest it ourselves! Don't engage in any chain. ”

I nodded and said, "yes, if this momentum continues, we really don't have any more to worry about." ”

Li Jing put down his wine glass, took a piece of paper, pointed to the performance table on it and said, "Look, this is my plan, I fully believe that we can maintain this momentum." The Hudong store has only been open for a long time, and it has already earned more than 100,000 yuan, and in less than a month, the cost of the Hudong store will come back! If it's ten, how much do you say you can make in a month? ”

"Yes, I hope to keep so many consumers." I said.

Li Jing patted the table and said, "Don't worry, you will definitely be able to!" ”

"Li Jing, these stores have opened, if they can maintain such a good momentum, they will ...... in a short time"

Li Jing took my words and went on: "In a short time, take the money to buy the goods first!" Then if you can open one, you will open one immediately......"

I said, "Be careful, it's fast?" Wouldn't it be a little too blind. Blind expansion is very dangerous......"

"Xiao Luo, you can't trust me? Strategizing! A qiē is all planned, you wait a week, give me a week, okay! Li Jing said with an oath.

I nodded and said, "Okay." ”

"What about you, busy opening up hundreds of millions of markets, Xinheng will hand it all over to me!" Li Jing said again.

"Okay."

"Here, cheers for our success......"

"Cheers."