Shi Guanghu was flamboyant and domineering, and he didn't have the slightest consciousness like being in a deep valley.

He instructed the company's operating staff to blatantly bid and package the Baidu keyword "universal input method", and did not feel that there was anything wrong with guiding the search results of keywords such as competitors' product names to their own products.

Of course, in this matter, Du Niang also has something that is not authentic. If it is put ten years later, although Du Niang will also allow this kind of package method of selling dog meat with a sheep's head, it will still be represented by this unworthy top link in another color, and add four small words in the corner of "promotion link". After all, ten years later, the professionalization of netizens is no longer comparable to 03 years, it is all the deposit of thieves and thieves, and Du Niang will lose her reputation if she makes a little black money. And the netizen environment in 03 is everywhere, what's the use.

Shi Guanghu's actions can be said to have an immediate effect. After he wrapped the keywords of the opponent's product name, within 24 hours, domestic netizens searched for the five words "universal input method", and successfully downloaded the number of netizens who successfully downloaded the software "universal input method", from more than 10,000 people at once, to more than 2,000 people, and the extinction effect is very good. And because of this, those who downloaded the "fast input method" by mistake have five or six thousand more.

Under the advantages of one another, it seems that he can explode Gu Mojie's chrysanthemum in just a few months.

As for the surge in downloads, Xunjie Technology has to spend 70,000 or 80,000 bidding ranking fees on Baidu every day, Shi Guanghu doesn't care, spends a lot of money, doesn't this just show that the promotion effect of advertising is good? Doesn't this show how much the user downloads his input method?

……

If two days passed, on August 9th, Shi Guanghu got up late because he was in a good mood recently, and he got a few girls the night before, and he was lazy to the company at 10 o'clock, but he saw that Zou Sheng was waiting for him there like ants on the hot pot for a long time.

"Shi Dong, I think the wind is a little wrong in the past two days. The number of clicks on the keywords we packed on Baidu skyrocketed many times at once, and the speed of advertising money was significantly overspent. I originally planned to spend 6~80,000 yuan a day, but I spent 400,000 yuan at once yesterday......"

Shi Guanghu wiped his eyes, smiled contemptuously, and said in his heart: Zou Sheng's hanging silk is really poor, and he is afraid of such a good thing as advertising money being spent quickly, which is really childish.

"That's a good thing, if you don't have enough money, you can turn your finances in, and you don't have to ask me for advice - I just want results."

"But while the clicks are growing, the download conversion rate has been declining, and there are many clicks that have not been converted into downloads."

Shi Guanghu put on a confident smile and patted Zou Sheng's shoulder: "Old Zou, it should be just a temporary accident, it's not a big deal." How can a person who does big business stare at advertising money every day? Listen to me, observe it in two or three days, and if there is a real problem, it is not too late for us to find a solution. ”

After saying that, he kicked Zou Sheng out of his office and went about his business behind closed doors. It's just that this day is a phone call and QQ constantly, all kinds of girls in his original circle know that he has been proud recently, one or two have flirted over, he is in a good mood, coping with it, and he got off work in less than two o'clock.

On the one hand, Zou Sheng didn't want to stick to Shi Guanghu's cold ass anymore, and on the other hand, he was really depressed by the other party's contempt, and he didn't look for Shi Guanghu for the next two days. However, he also has a bit of a brain, and thinks that this thing must be abnormal, so he wants to find an expert in network security in the circle to show him whether he has been calculated.

Unfortunately, he came back from Silicon Valley, and he was not familiar with the domestic technology nerd, and he didn't recognize the big guy with botnet resources in China, so he was delayed for several days when he came and went.

On the 12th, at the end of the three-day observation period, he finally collected enough information, and the conclusion given to him by his friend did not make him dizzy. He didn't care about etiquette, so he rushed to Shi Guanghu's office with the materials he had just collected, and knocked a bunch of things on Shi Guanghu's desk.

"Shi Dong! Let's quickly remove the keywords on Baidu! We were really hacked, and we spent more than 2 million advertising dollars in three days! ”

Shi Guanghu was cutting his cigar, looking for some sulfur matches for cigars, and he didn't look at Zou Sheng squarely, and said slowly: "Don't worry, speak slowly." Isn't it just 2 million advertising fees, I'm more concerned about how much our downloads have increased if these 2 million are spent? Is there a million people? ”

Zou Sheng gritted his teeth and said, "Only 100,000!" ”

Shi Guanghu had already found the sulfur match and lit it with a "clatter", however, when he heard Zou Sheng's words, he froze his movements and forgot to light a cigar.

"What? You said that more than 2 million advertising costs were only exchanged for 100,000 new downloads? On average, a new user will use up more than 20 yuan of my promotion fee - how much do you set the bid for each link? ”

"The lowest is three cents five, and the highest one is two. In total, more than two dozen links were packed. ”

Shi Guanghu's nasolabial folds twitched again, ignoring the fact that the sulfur matches had burned out, until his fingers were burned, and he cursed in a low voice, "Sh-it!" Then he put the matchstick still on the oak floor and crushed it with his leather shoes.

"You're saying that those users click on an average of 30 times, or even 50 times, before they download one time? The others,It's all just playing with it.,Click in but don't download it? How could there be such a thing? I want to know why! ”

Zou Sheng didn't bow his head this time, because he felt that he hadn't done anything wrong, he stiffened his neck, pointed to the things on the table, and said expressionlessly: "I said a long time ago that we were hacked by someone, I asked an expert to see it, and said that our situation was obviously yin by the people who manipulated the botnet." Someone manipulates broilers to maliciously click on our ads and burn our money. ”

Shi Guanghu's face became more and more gloomy, and he was already really angry, and the cigar he didn't light in his hand was directly crushed into pieces by him, and then Sen Ran asked, "Is it that Gu Mojie's hands and feet?" ”

Zou Sheng thought about it for a while, didn't affirm it, just said: "Judging from the motive, he has the desire to take revenge on us." But his financial pressure should not be enough for him to do this kind of thing for a long time. Another possibility, ......"

"Who?"

"Baidu!"

"Baidu? Why? ”

"Don't forget, every penny we spend on advertising is Baidu's net profit. If you don't consider the factor of grievances and only look at economic interests, Baidu is the most motivated to play this black hand. And if Gu Mojie does this, he is just burning money with us; And if Baidu does this, it's a sure way to make a profit - as long as they hire zombie hackers for much less than they make from us, they'll be happy. However, there is also a problem with this possibility, that is, I have never heard of Baidu having such a blatant and ugly case before. ”

Shi Guanghu's arrogant neck drooped, staring at the broken tobacco leaves on the ground, as if he thought of a terrifying possibility.

"Let's remove all the keywords we have included in Baidu PPC first. Send someone to Qiantang tomorrow to contact that Gu Mojie. Sue him, our company has the intention of investing in him, or acquiring his input method. The price is easy to discuss, so we don't need to burn money like this. ”

"He won't sell? Right now, we've just suffered a loss, and it's not a good time to negotiate......"

"Go ask first! Even if he refuses to sell, he will poke out his old bottom! ”