On the coast of the South China Sea, in an IT industrial park in Shenzhen.

In an office building where Internet companies gather, the office on a certain floor that has just been renovated is facing the elevator with the huge LOGO signboard of "Swift Network Technology".

Since getting the hot money from the 24-year-old Shi Gongzi Shi Guanghu, the company has changed its head in a short period of time, and the office space has expanded from renting only a few offices to a whole floor and an office area of more than 1,000 square meters.

Shi Gongzi's father, it is said that he not only has considerable shares in two large network companies in Guangdong Province, but also operates across circles, and has some other industries. Although Shi Guanghu, the only son, did not study very seriously when he was studying at Shenzhen University, he did a good job of mixing circles and connections. So after graduating and working around under the arrangement of the family for a year, Shi Guanghu got the support of his father and gave him tens of millions, so that he could find investment opportunities by himself and try it in the Internet industry. Even if you can't make a lot of money, as long as you don't lose too much, you can pay your son's tuition.

The local tyrant is so capricious.

Shi Guanghu has also been mixed in the Internet circle, but the resources he has at his disposal are all operators, and he can't pull the technical team. It is said that the two co-founders, Zou Sheng and Cheng Long, both graduated from Duke University in the United States and worked in Silicon Valley, and had just returned to China to prepare to make a new breakpoint download tool, which was still in early 2003.

Shi Guanghu, who couldn't find a good project to invest in with hot money at that time, saw that the human resources of this team were quite reliable, and he just happened to be short of money, so he immediately waved a check of 20 million and smashed it, holding 70% of the large shares of the new company, squeezing out the pair of co-founders. As for whether the products the other party was making had a future and whether they could stick to it, Shi Guanghu didn't think much about it at all.

After staying up for a few months, Shi Guanghu can be regarded as having some clearance of the business, and found that in the field of downloading tools, there are network ants blocking in front, and if Swift Technology wants to catch up, even if the product is not worse than the network ants, it is difficult to surpass the first-mover advantage that the other party has been more than three years, and Shi Gongzi, who has little patience, is anxious, and feels that there is no future for making download tools.

At this time, Gu Mojie's new pinyin input method entered Shi Gongzi's sight. He doesn't care what kind of profit model this thing will be in the future, he just thinks that "as long as there is the domestic first in a certain field that can be grabbed, you must grab it first." How to make money with this thing, you can think about it slowly. "Since Gu Mojie's input method has only appeared for a short time, he should immediately increase his investment and overtake quickly.

As a result, Shi Guanghu began to use his status as the largest shareholder to forcibly reverse the development direction of CEO Zou Sheng, while cutting the programmers of the network download tool project team and moving them to the field of developing a new pinyin input method. On the other hand, we are recruiting people and expanding our R&D team to quickly surpass them.

He doesn't want to think about it, the major giants are still waiting and seeing, it can be seen that the giants have not thought about how the profit model of the input method product should become. He just rushed up like this, which was really a bit reckless.

However, since the "Swift Pinyin Input Method" has been launched in the past few days, the effect is good. There are tens of thousands of new downloads every day, and the competitor's "universal input method" has been blocked, and the number of daily downloads has plummeted to less than 10,000. At this rate, the number of downloads exceeds that 30,000 per day...... It will also take a year to surpass the 10 million users accumulated by Gu Mojie before.

……

On this day, sitting at his desk, looking at the latest report on the number of downloads of his software and competitors' software, as well as the number of advertising expenses at hand, Shi Guanghu showed a happy smile:

"Hmph,Domestic netizens,I don't care which input method thesaurus is slightly more accurate。 are all fool-like rookies, who only know how to search Baidu, and then click on the first click of the search results and download them directly. Dealing with this kind of ignorant scum, reasoning is useless! It's time to use PPC to press their heads to download. ”

After a while, CEO Zou Sheng, who carried out his order, knocked on the door and came in, "pilgrimage" to him, a shareholder who absolutely holds a large share, and asked for one thing:

"Shi Dong, according to the latest situation the day before yesterday, there are many posts on the Internet saying that our fast input method is a universal input method, and that we are not easy to use. Call on netizens to search for the keyword 'universal input method' when downloading, and download it only when it is accurate.

Yesterday we observed,This call still has a certain effect,Some professional netizens have begun to search more accurately,Only search'universal input method'This keyword,And then download,You see......"

Shi Guanghu's nasolabial folds twitched, and he was very angry with those lowly netizens in his heart: Lao Tzu gave you free software to use, why are you still picking fat and thin? Hmph, the domestic environment is spoiled by these pirated pigs, and they are all raised as masters.

At that moment, he said calmly: "Then add money on Baidu!" I also gave me the keyword 'universal input method'! I want to make sure that even if those screen names are searched for the five words "universal input method", the top link that comes out is still my "fast input method"! ”

Zou Sheng was born as a programmer after all, and he still had three points of discipline, and when he heard Shi Guanghu's order, he questioned with a little shyness: "That's ...... Wouldn't that be bad? Isn't that a consumer deception? And when the package is obviously a keyword of the opponent's product, Baidu will review it, and maybe we will have to add margin......"

"Deceive a kibamao! What kind of consumers are those scum? People who use software for nothing without giving a penny, and still have the face to say that they are consumers? Lao Tzu gave them free software to use, and they used it obediently! If you don't execute, I'll go straight to finance. ”

"No, no...... I'll do it. Zou Sheng sighed, the money was invested by others, and he could only choose to give in.

I have to say that Zou Sheng's discipline is still too much, and it is not suitable for the Internet.

IF YOU PUT IT TEN YEARS LATER, YOU SEARCH FOR THE WORD "TAOBAO" ON BAIDU, AND THE TOP LINK THAT COMES OUT CAN BE A CERTAIN EAST MALL, AND IT IS PROMOTED AFTER ACCURATE SCREENING - ACCORDING TO THE ANALYSIS OF INSIDERS, THERE WILL BE A PERIOD OF TIME IN THE FUTURE, IF YOU SEARCH FOR "TAOBAO" ON YOUR COMPUTER WITHOUT TAOBAO LOGIN COOKIE, THEN WHEN YOU SEARCH FOR "TAOBAO", BAIDU WILL BE VERY "SMART" TO PUT A CERTAIN EAST MALL AT THE TOP. IF YOU HAVE A LOGIN COOKIE FOR YOUR TAOBAO ACCOUNT ON YOUR COMPUTER, AND BAIDU "IDENTIFIES" THAT YOU ARE A TAOBAO USER, THEN IT WILL DIRECTLY SEARCH FOR "TAOBAO" INSTEAD OF PINNING AN EAST MALL TO THE TOP.

Such marketing methods, can ensure that their advertising costs, are spent on the "blank market", not spent on "has become a competitor user" people, Internet advertising push algorithm, after more than ten years of fierce fighting, has evolved to 03 years of people can not imagine the complexity of the process. People in 03 years, no matter how much they exercise every time, compared with people who have been shameless for more than ten years in later generations, the thickness of their skin is not enough at all.

After getting rid of Zou Sheng, Shi Guanghu took off his glasses and felt a little tired. Those programmers, when will they be able to develop their unscrupulous face? Sometimes, you should still look for talents from the alumni of Shenzhen University.