"Bryant, you seem to be a little nervous today. Is the pen & fun & pavilion www.biquge.info worried about being deceived on the upcoming April Fool's Day? Katie Kurek stood in the live broadcast room of Rockefeller Plaza, with hundreds of viewers gathered outside the bright glass wall to watch the live broadcast of "Today", as the most watched morning news program in the United States, such treatment has long been taken for granted.

Bryant Gombbell leaned slightly to the side, facing the direction of the glass wall, "Oh, Katie, have you already started planning tomorrow's prank right now?" I think it's better to speculate that Kelly-Clarkson, who is going to be singing live for the first time on our show, is going to be on April Fool's Day. ”

"I forgot, you've always been a fan of Kelly." Katie spread her hands and admitted her forgetfulness, "This is also the first time that a singer from a talent show has appeared in 'Today', which is a historic moment!" Katie's words were transmitted through the microphone to the stage set up outside, and immediately drew cheers from the audience.

Looking out through the lens, you can see that there are far more than 100 spectators, and at least 6 or 700 people make Rockefeller Plaza look very lively.

"Kylie will be performing 'After You Leave' live today." "However, the audience will have to wait a little longer to hear Kelly's singing. I was looking forward to Kylie's performance, but that wasn't the reason I'm nervous today. It's because today is March 30th. ”

"Yes, of course we do. Tomorrow is April Fool's Day. Katie seems to be a little unhappy with Bryant's overstep.

Bryant shook his finger and repeated, "Yes, March 30, April 1st!" Bryant raised his epilogue, "Didn't you wake up any memories?" ”

Katie paused for a moment, then her eyes lit up, "Oh! March 30th! Katie actually repeated today's date, leaving everyone scratching their heads, but Katie immediately said the answer, "Yesterday was the deadline for submissions to 'Welcome to Your Sin City', in other words, the final winners will be announced today?" ”

"Yes, to be precise, now the answer has been revealed." Bryant smiled brightly at the camera, in case some viewers didn't know about the event - although there aren't many people like that, Bryant explained, "Lancelot Strello's film 'Sin City' is about to be released in North America, in this movie, Lance constructs a fake world, Sin City, and he invites all movie lovers, photography lovers and comic book lovers to join in the creation of this world, and everyone can upload their own work, Create a character, or tell a story. ”

As a morning news program, "Today" will be broadcast for two hours, and on weekends it will be broadcast for three hours. Therefore, the program includes many sections, including the entertainment section, and many film crews will appear in the program for promotion. Therefore, it is not surprising to see the movie information on the "Today" program. However, this needs to be arranged by a PR agency, which is one of the PR activities in itself, and if you want to play the trailer "today", you also need to pay a certain fee.

Today, Bryant did not emphasize the release date of "Sin City". It's a small detail that almost no one notices, but professionals know it, and it means that Sin City didn't go through the PR channel to work with Today. It can be seen from this that the publicity campaign of the website of "Sin City" was successful, and it actually made "Today" take the initiative to mention this major event that caused a sensation in the entertainment industry.

"Lancelot himself has shot a series of exemplary works, and the unique stylized imagery is impressive. Before I saw these works, I could hardly imagine that movies could be made like this. Katie adds, "So, it also makes us more and more curious about what kind of work those movie lovers can make, which is a new experiment." ”

Film Writing Contest, Documentary Writing Contest, Photography Contest, Painting Contest...... It's no surprise that these competitions are endless. But this competition is very special, it is a theme competition, with a movie as the theme and a virtual world as the background, and integrate your own artistic talent into it, especially the image as an example is full of imagery, which has inspired countless creative inspirations.

The possibilities are endless, but interestingly, the competition itself is limited in length, such as 90 seconds for videos, 9 for photography, and 3 pages for comics.

This kind of short and concise way is not uncommon in ten years, as the Internet becomes more and more popular, social networks are updated faster and faster, and the pace of life is getting faster and faster, which requires information to become shorter and more concise, such as Weibo's 14 Crosses, Instagram, which uses photos as an information platform, and so on.

But now in 2005, this way of requiring compression, conciseness, and conciseness seems novel and rare. This also adds more uncertainty and fun to the game itself.

In just four weeks, they received more than 5,000 entries. It's unimaginable! Bryant sighed, his face clearly showing his inner excitement and excitement, "Even the comics with the fewest entries have received 700 entries, and I always thought that comics were too far away from us, and no one would put the effort and time into them now, but obviously, I was wrong." ”

"Wow, I can finally feel your nervousness now. Because my fingers are starting to go numb, I'm afraid it's hard to have a competition that attracts so much attention other than a reality talent show. Katie sighed again and again.

The official promotional activities of "Sin City" have received a lot of attention this time, especially at this point in March, when the third season of "American Idol" has entered the final quarterfinals, and the battle is becoming more and more intense, and it can almost be said that the whole country is paying attention. Corresponding to the singing talent show, the event of "Sin City" has become a stage for lovers of film, photography and painting, and it is naturally in full swing.

Bryant smiled brightly, "After negotiations, Chaos Pictures, the distribution company of Sin City, has decided to partner with NBC to announce the five winners in the three divisions on Today's program, and then announce the corresponding information on the official website. ”

It wasn't Sin City that approached NBC, on the contrary, NBC, ABC, and Fox all wanted to partner with Chaos Pictures to keep the chance of announcing the winners in their hands. In addition to CBS, the top four public television stations in the United States recognized the most direct recognition of the great success of the campaign. In the end, NBC had the last laugh and made "Today" the guest of honor for the announcement of the results.

"In addition, on April 4, the winning works of this event will be displayed at the Museum of Modern Art in New York, and the exhibition will last for a month, and interested visitors can come to see it in person." Bryant continued to throw explosive bombs, and everyone watching the show held their breath.

The Museum of Modern Art in New York is one of the most important contemporary art museums in the world today, along with the Tate Gallery in London and the Centre Pompidou National Culture and Art in France. The Museum of Modern Art in Manhattan has a wide range of exhibits, including photography, printmaking, sculpture, print, film, architecture, furniture, and installations. So, the entries for Sin City fit perfectly into their style.

But the problem is that Sin City's entries actually won the favor of the Museum of Modern Art! This is definitely a once-in-a-lifetime opportunity, and people are speculating about how much money, manpower, and energy Chaos Pictures spent to convince the Museum of Modern Art to make the exhibition, which is perhaps the highest expense of Sin City in the entire promotional period. But it is undeniable that it was a huge success, and the impact it had was immeasurable.

Bryant didn't know what the others were thinking, and when he heard the news, his head crashed straight on. As one of the highest temples of contemporary and modern art, it is a once-in-a-lifetime opportunity for any artist to win an exhibition at the Museum of Modern Art.

That's why Bryant is so excited. Katie, who was standing next to her, also took a deep breath, "Then let's reveal the answer." I guess everyone is curious about the final answer! ”

And that's exactly what happened, with more than 6.5 million viewers across the U.S. tuning in to watch "Today," the show's highest ratings since 18 months, easily beating rival ABC's "Good Morning America," which trailed far behind with just 4.7 million viewers.

At this moment, Tucker is also sitting in front of the TV, watching "Today". Tucker still hasn't understood how Sin City managed to reach its peak in just one month - why a simple video promotion and a stupid contest could be such a huge success that even he couldn't help but wonder who would come out on top. Why, exactly!

"Tucker." A voice came from the door, and Tucker immediately pressed the remote, turned off the TV, and then turned around as if nothing had happened, "What's wrong?" Then he saw Ryan and Jason standing in the doorway, which made Tucker a little embarrassed, and tried to explain, but he didn't know what to say, so he simply shut up.

"Open it. We must not be out of touch with the times. Ryan said calmly. (To be continued.) )