Chapter 114 The sedan chair carries people
Games, social networking, video, email, cloud drive, computer manager......
A series of tedious and detailed improvement work is all left to the self-evolving machine that has been carefully run-in. Pen? Interesting? Pavilion wWw. biquge。 infoHatsune Group's big data foundation that has snowballed is enough for the company to make decisions that are at least as correct as Fuji Xun when judging user needs.
As the time enters April, Gu Mojie can finally liberate himself a little and do a little retreat, and there is no need to work overtime every day like the first three months when the products of the "First Sight Circle/Official Account" were just launched.
In April last year, Hatsune Entertainment successfully IPO on the Shanghai Stock Exchange, raising more than 21 billion yuan at that time, and after removing the benefits of "relevant departments", Hatsune finally bought 19 billion yuan. That money supported the Hatsune Group's various purchases and purchases for most of the following six months.
At the same time, this also means that by April this year, the day of lifting the ban has come.
Big and small is a special concept of China's stock market. It refers to the shares of listed companies that have not entered the field of tradable shares and are not allowed to enter the field of tradable shares in a short period of time after the IPO.
For example, in April 08, the shares released by Hatsune Entertainment's IPO were 15%, so only these 15% were tradable shares, and the remaining 85% were restricted shares or non-tradable shares.
After the IPO size is set, non-tradable shares cannot be converted into tradable shares for one year. After the expiration of the one-year period, additional recruitment can be made according to the business situation. If the company's performance is very poor, in order to prevent panic selling by the original major shareholder, the conditions for lifting the ban will be stricter. But if the performance is very good like that of Hatsune Entertainment, there is no such additional limitation.
The general restriction on the lifting of the ban on large and small non-profits is as follows: the original shareholders who hold less than 5% of the shares of the listed company, whose equity is called "small non-shareholders", can sell all of them once the lifting period is reached, without being limited by the range.
If the majority shareholder holds more than 5% of the shares, its equity is called "Dafei". In order to prevent the huge sale of orders and the heavy fall of the stock price, the upper limit of Dafei's lifting of the ban is 5%, and after selling 5% of the shares, the remaining stocks will have to wait another year before they can lift the ban of 5%.
For example, if Gu Fei Liluo has 15% of Hatsune Entertainment's shares, then she will have to wait for 3 rounds of lifting the ban and take 3 years to polish the shares in her hands, and sell 5% every year.
At the beginning, when Gu Yong operated the IPO of Hatsune Entertainment in 2007, he designed a shareholding plan for Gu Mojie. Of Hatsune's 85% non-tradable shares, more than 70% of the shares are divided into the following shares, in addition to the 10% held by internal shareholders:
Hatsune holds 25% of the shares as a group, Feliro holds 17% (2% goes to her brother Ferdinand), Lu Wenjun holds 15% of the shares, and Gu Mojie holds 15% of the shares (in his personal name).
Therefore, once the ban is lifted, even if the nominal equity of the group does not move and only sells individual shares, Hatsune Entertainment can also release three 5% shares of Gu, Lu and Fei, for a total of 15% - this financing ratio is already comparable to last year's IPO. The company's market capitalization and stock price per share have already risen a lot compared to the same period last year, so it will actually raise more money.
Generally speaking, the IPO scale of A-shares on the domestic Shanghai Stock Exchange is controlled at 15%~25% of the total share capital of the listed company. After a certain number of years of operation, a listed company may issue additional new shares to expand the proportion of outstanding shares.
Because at the time of last year's IPO, Hatsune Entertainment was limited to shares at the bottom, so even if another 15% is released this year, it is still not a company with a high proportion of outstanding shares, and its shareholding structure is definitely not remarkable among those listed companies on the Shanghai Stock Exchange.
What Gu Mojie has to do now is to create a little more good news for Hatsune Entertainment before the ban is lifted, so that the stock price will rise again, and ensure that he can sell a large sum of money when the company's stock is at a high level.
At the same time, he also has to make sure that there is enough hot money in the stock market and there is a desire to enter the market. Otherwise, if a large amount of two or three billion yuan is thrown out at once, but no one takes over in time, Hatsune's stock price will immediately hit the bottom.
……
Gu Mojie, Lu Wenjun, Fei Liluo, and Gu Yong, who understands capital, have carefully summed up a few times.
There are only three ways to create good news related to Hatsune Entertainment.
The first is to let Hatsune Entertainment announce the launch of one or two popular online games in a short period of time, and make the financial indicators beautiful and announce them to the public.
Secondly, it is to make the Steam genuine digital game sales platform show a stronger market potential.
Thirdly, it is to let "Hatsune Original", which plays the role of the content provider of Hatsune Entertainment, come up with a little more star-making results and create a new online music/video hotspot. Or let Legendary Pictures come up with a little more blockbuster shooting plan to stimulate the market.
Finally, there is a series of news such as "Hatsune Entertainment successfully hosts Michael Jackson's concert in China".
Gu Mojie didn't know much about music and star-making, so he just outlined the requirements and principles. Let the specific work be solved by a vote led by Zhou Jielun.
Zhou Jielun has also played Jewell music for more than two years, and his addiction to solo is almost too much. Historically, in 2009, Zhou Jielun's business focus had gradually shifted to discovering new talents, but now at Gu Mojie's request and abundant funds, the progress is naturally faster.
In March, Zhou Jielun took the opportunity to talk to Gu Mojie, saying that he had recruited a very talented junior sister this year, a Chinese-American, named Yuan Yonglin, who could make her debut at any time. In addition, according to Gu Mojie's requirements, several online original singers with great potential but have no mainstream publicity resources have been discovered, and they are still in contact to negotiate contracts.
On the Korean side, Gu Mojie doesn't care about the daily operation of S-M Company, and Li Xiuman is already implementing the matter of excavating new talents. It's just that in order to cooperate with the lifting of the ban, Gu Mojie gave Li Xiuman and Bao'er two extra sentences: All new artist groups who are preparing to debut this year will find a way to debut in April and May in advance, speed up the rhythm, and it is best that the first album will be an instant hit. And we must fully consider the issue of new artist groups entering the Chinese market quickly.
After explaining this, Gu Mojie himself first invested his energy in the game industry.
The first to be inspected was naturally the Villefort production team that was bought back at a great price last year.
"Overwatch is a big production! It's only been a long time since the project was established! Don't say that you can't count on it this year, even next year will not be played. It won't come out until 2011 at the earliest. ”
When asked about the progress of the company's number one fist product, Gabe Newell immediately poured cold water on Gu Mojie: Overwatch planning has not been in half a year, and this kind of large-scale production of excellence will not be put into operation until the summer of 2011 at the earliest.
Although Overwatch is completely out of play. But in the face of Gu Mojie's question of "can you come up with a little competitive stuff to stimulate the company's valuation in the first half of this year", Gaibu still showed some sincerity and showed Gu Mojie a little game.
"Last year, we combed through the IP library that the company bought from Blizzard, and we have already won the adaptation rights of all types of competitive games in the Warcraft series, so we planned this small mobile game - if you insist, this thing can be launched with an Android version first, and it will be tested and played in April and May. The PC version will also be released at the same time.
The picture will be a little more scummy,Because the current Android mobile phone CPU on the market is generally not very good,The battery life is not optimized enough,The full board will be completely out of power after two hours of playing。 ”
Gu Mojie followed Geb's instructions and watched the tests of several programmers on the computer. It seemed to be a slow-paced card game, and it looked like "Yu-Gi-Oh". Players on both sides play out their followers or spell cards, and then fight each other, concise and clear.
Compared with "Yu-Gi-Oh", the biggest advantage of this game is that the follower card characters in it are all drawn from the "World of Warcraft", and the player's profession is also a replica of the nine major professions of Warcraft, and the spell cards of each profession are also designed in strict accordance with the skill tree of the Warcraft profession.
And these followers and sorcery cards are very cleverly ported and tuned in stats to ensure balance and highlight the characteristics of each class.
As for the profit model of this mobile game, at present, it mainly relies on the sale of card packs and skins, and it is the same as Dota 2 and belongs to "prop fees that do not affect the balance of the game".
In 2009, the penetration rate of 3G networks was too poor, and the performance of mobile phones was not good. Mobile games are basically still at the level of "not afraid of lag, not afraid of delay, and not pursuing animation". If you really want to play FPS or RTS games, the hardware and network speed are not enough.
Card games belong to the typical "10 seconds of Internet speed card doesn't matter" category, which is just used to test the waters in today's environment.
Therefore, the response and picture are a little worse, and Gu Mojie doesn't care about it.
"What's this project called? I remember you reported to me when you set up the project, right? The name was forgotten. Gu Mojie watched it for a long time, and he couldn't recall the basic information of this game.
"At present, it is called "Hearthstone", and it is based on the idea of 'playing Warcraft and playing cards on the Hearthstone side in the tavern'."
"That's a good name! Moreover, it fully excavates the spare time of the company's existing 20 or 30 million Warcraft players, and can play when taking the bus and subway! That's it, expedite it, I'll be sure to see the beta before May. ”
Gaibu looked at the schedule with a bitter face, indicating that it was difficult.
Gu Mojie couldn't help but say something, and put forward a compromise plan: "If it's too late to do fine, it doesn't matter if there are fewer cards and fewer scenes for the time being." The prop charging system has not been completed and there is no play system.,First take a beta version that only has basic classes、Basic decks and basic scenes for everyone to play.。 It's too late to put the rest into the summer file and then release it. ”
"Well, it's barely in time." Gebu shrugged helplessly, and had to accept the premise first.
Gu Mojie nodded, ignored Gaibu, and instructed his subordinates: "Okay, then it's decided." Let's go, next, and see how Steam has been doing in the past few months. (To be continued.) )