"2009 sales statistics of digital genuine games sold on the Steam platform (including pre-sale):

Musou Orochi Z: Producer/Publisher: Japan Koishi. The www.biquge.info has been on the market for 32 days, with 14,000 sets sold online on Steam, 2,600 sets sold online in China, and 3,800 sets sold in all channels in China. The total sales volume in the global market is 130,000 units. Main market: Japan.

Warhammer 40k Dawn of War: Production: Mines; Release: THQ. Within 45 days of its launch, 9,000 sets were sold online on Steam, 800 sets were sold online in China, and 1,800 sets were sold in all channels in China. The total sales volume in the global market is 80,000 sets. Main market: Europe and the United States.

Legend of Company of Heroes: Production: Mines; Release: THQ. Within 11 days of listing, 70,000 sets were sold online on Steam, 4,500 sets were sold online in China, and 6,000 sets were sold in all channels in China. The total sales volume in the global market is 350,000 sets. Main Market: Global.

Total War of Empires: Production: CA, Release: Sega. In the 42 days since its launch, 420,000 sets of Steam have been sold online, 7,000 sets have been sold online in China, and 7,800 sets have been sold in all channels in China. The total sales volume in the global market is 900,000 sets. Main Market: Global ......"

The rest of the content, Gu Mojie didn't have the patience to read it any further. Rubbing his eyes, he threw the report on the table.

As the boss, he outlines and knows the sales of several of the most fistish consignment products, and that's it.

The masterpieces that emerged in the first quarter of this year are basically foreign goods, and domestic companies do not have any powerful output during this window period.

According to the comprehensive report of Steam, the population of the dynasty is 20% of the world, but the number of genuine players is only 1% of the world. There are definitely a lot of Chinese people playing games, but compared to foreigners, there are an additional 19 people out of every 20 people who use pirated copies.

Because the Steam platform only began to be re-laid out in the fourth quarter of last year, the games that have been developed before this can only count on global online sales, and cannot count on domestic online sales - those old games, all kinds of cracked patches have long been rampant on the domestic Internet. When Hatsune intervened in the market and acted as the leader of the martial arts alliance to mediate the interests of all parties, it was too late.

Therefore, in the past six months, in the process of reintegrating resources, Steam has been focusing on "new works that have emerged after Steam intervened in the rivers and lakes".

The sales of game products, especially the sales of online digital versions, have a big feature compared to the sales of music and movies, that is, after the release of a new game, the sales will dry up sharply after a few months of sales - fans may buy discs half a year after the idol record comes out, and gamers basically play the game as soon as it comes out.

If the game has not been bought and played for a month, it is unlikely that it will be bought in the future, and it has long been obliterated by games with more novel technology.

Of course, if the game publisher offers an extra discount, and the discount is large enough, that's another story.

The timeliness of games is more obvious than music and online literature.

Looking at the latest sales data, the Steam platform can probably underwrite more than 3 million online digital game sales (DLC not counted) for the world's major genuine stand-alone game manufacturers every quarter, and about 15 million copies for the whole year. Only 500,000 copies were served.

The channel commission for each game is about 5~10 US dollars, and the channel fee for Japanese games and a very small number of masterpieces can reach more than 30 US dollars because of the high price. If it is a national region, because the game itself is heavily discounted, the channel commission will be pressed to $2.

In this way, the total revenue that Steam can generate for Hatsune Entertainment in 2009 is only 120 million US dollars, excluding server maintenance and other costs, and platform promotion costs, leaving a gross profit of 80 million US dollars.

Because the country has sold less, the settling-in fee for the "heroes who have been recruited" will not be too much. Total anti-piracy spending this year is estimated at more than $10 million.

In other words, the net profit that Steam brings to Hatsune Entertainment is now only $70 million a year.

In the report at the beginning of this chapter, the 4 masterpieces listed are the top sales of the games released in the first quarter of '09.

Judging from the data, there are still relatively rampant cracking groups in China committing crimes. Otherwise, the comparison of the sales data of some of these games at home and abroad would not have been so miserable.

And overall, the stand-alone game market in 09 is not huge enough. According to the statistics of later generations, the total annual sales of stand-alone games in the world are only 14 billion US dollars, and the sales of online digital versions account for 10% of them, 1.5 billion.

And Hatsune's Steam, despite being the most powerful of all online platforms, only accounts for 40% of the world's online channels. The annual turnover from Steam is about $600 million.

Whether it is the problem of genuine rate or the acceptance of digital version, it is what Hatsune Entertainment needs to focus on solving in the next few years.

Steam is already the largest in the world in this field, and if it doesn't maintain this cake, what small fish and shrimp can it expect to maintain?

"Let Sister Fei come to me." Gu Mojie made a decision in his heart, and gave an order to his secretary Ye Minru.

……

A few minutes later. Philiro appeared in Gu Mojie's office in a small suit with a black satin tube skirt and inverted glasses.

Gu Mojie waved her to sit down beside him. While pulling out a cigar from the oak humidor, he cut it and lit it with a sulfur match. The matchstick was not very accurate when it was dropped, and there was a slight spark splashing on the mahogany floor.

Feliro leaned over to pick up the scraps of the matchstick and placed it in the ashtray.

"Recently, Steam's legal department has reported to the group in a timely manner the trends of various 'Green Forest Cracking Teams' in China? Who else is not convinced. Spit out a long trail of smoke, Gu Mojie asked with his eyebrows twisted.

Fei Liluo knew Gu Mojie too well, and knew that in the past two years, since he got along with Bao'er, he had gradually developed the habit of not smoking in front of women. Now that the old disease has recurred, it is obvious that he is struggling in his heart and wants to do something.

"I've also mediated, and the rangers and vagrants have been recruited. However, there are websites that were originally ranked behind and want to take the opportunity to grab territory. ”

"Who."

"It's mainly 3DM, and there are also small websites, which are beyond their means."

Gu Mojie took a deep breath, and it seemed that he was not smoking the smoke in his cigar, but greedily sucking the second-hand smoke that was diffusing in the air. Fei Liluo could also feel that the hand that Gu Mojie was holding around her waist had tightened a lot.

"I've done it for me, and those who should be sent to prison will be sent to prison."

Feliro knew that this was indeed the conclusion. Between her eyebrows, the last trace of unbearability flashed: "The stationmaster of the other party is a woman." Wouldn't it be ...... to bully women?"

"Regardless of her men and women, since they want to grab the territory, they must let her know the fate - we don't have to come forward to find individual whistleblowers, and it is okay to come out of the way. Mixed rivers and lakes to this point, you can't be merciful. I kind of understand Ma Huateng's consciousness of sending Chen Shoufu to prison for dinner. ”

"Okay, you don't feel like you can't get over it, just fine." Feliro didn't insist, and gently agreed to Gu Mojie's request.

"What? Are you unbearable? Or do you think I've changed and been too ruthless? Looking at Fei Liluo's unbearable look, Gu Mojie felt a lonely evil fire in his heart.

"No, no matter what you do, I'll support you for the rest of your life - is there any doubt about that?" Feliro's expression was very cold, and there was some resentment.

Gu Mojie thought carefully about the past between the two, and suddenly felt a little indebted.

Since Fei Liluo was pregnant with her daughter Fei Jieshi, to the four months of postpartum recuperation, Gu Mojie has not been touched for almost 15 months. After I came back, I was busy with the legal integration of Steam, and I was busy with the mouth cannon battle between the circle and Tencent Weibo, and I was even more selfless at work, and I never stopped.

Feliro seems to want to regain the time lost in more than a year of vacation. And Gu Mojie is also used to the days when there are only two women, Lu Wenjun and Quan Baoer.

Sometimes, Gu Mojie even subconsciously excused himself: I heard that some girls are cold by nature after having children......

Now that I think about it, the problem is still with me.

"I don't doubt your support for me, so why say such a thing. Forget it, let's not talk about those bad scenery. Gu Mojie said, pinched the cigar hard, pulled Felilo's light body into the lounge, and locked the electronic lock.

"What are you doing! What are you crazy about in the company in broad daylight! Feliro was stunned for a while, and she didn't know how to deal with it. He said no, but he couldn't command his body to resist.

"Eh! Hurt! Fei Liluo screamed in pain from the bone, and her hands beat Gu Mojie weakly, and her whole person was convulsed and paralyzed.

"I thought you had all your children......"

"It's useless for a year and a half, of course it's tight, and besides, I'm dissecting!" A string of tears fell from Fei Liluo's eyes, and she couldn't tell what she felt, "You have no conscience, if you don't kill me, I won't stop." ”

……

A week later, the Hujiang police were dispatched to crack down on a case of illegal online goods that shocked several provinces. The leading figures of the 3DM website have been caught. Several other small websites involved in the case were completely smashed.

Then, a large number of pirated stand-alone gamers in China were fortunate to see the true face of their beloved Sister Bird on TV.

It was a TV show called "Oriental Zero", and a haggard woman in her thirties in an orange striped dress appeared on camera without any decorating of the powder, with the subtitle "Suspect: Sophie Fei" next to it.

All of a sudden, the crowd was sensational. Many people who support Sister Bird began to clamore on the Internet to resist those who framed Sister Bird.

However, soon, the content of Sister Bird's speech on TV slapped these people in the face.

The reason for the arrest of "illegal board objects" does not specifically refer to the problem of "stealing boards", but to the H-game problem that has always been unclean in 3MD, and other resources that should be harmonized and cannot be introduced.

These qualitatives are much faster than stealing boards and not stealing boards, so it is possible to arrest people in a week. If it is to arrest someone for the reason of stealing the board, refer to the time period used by Ma Huateng to kill Chen Shoufu, and you will know that it is impossible.

is also thanks to Sister Bird's buttocks, which are more unclean than Chen Shoufu, and gave the whistleblower a chance in vain.

Despite this, the whistleblower is still not the Hatsune Group, but someone else who has stepped forward. Afterwards, Hatsune secretly compensated the website reported on the surface of the 2 million US dollars in additional recruitment fees, on the condition that the black pot in the future will continue to be carried and carried steadily.

The party who took the money gladly accepted this condition.

Hatsune Entertainment's stock price swirled up. (To be continued.) )