Anyone who has ever worked on a business idea knows that when you have not yet formed your own concept at the beginning of a business idea, it is maddening to feel that you want to grasp something looming, but then find it difficult to really grasp it in your hands.

First of all, I can't rule out the cold words of captain Zhang Ping, this kind of stimulation has made me feel very depressed and uncomfortable since I joined this team. This feeling, as for Wang Hai's reaction so fiercely, it seems that his feelings are similar to mine, and I don't like Zhang Ping to bring his own style of doing things in the company to the team.

If it is usual, we can all understand Zhang Ping's authority and strength as the captain. But now it's different, our group of entrepreneurs, most of them are crazy, and in general, we don't lack wolf nature! And every player who can kill here from the preliminaries has the qualifications to become the head wolf.

Because we are all wolves, and at the same time we are not lacking in assertiveness, we do not want an authoritative and inviolable leader; It's a wolf that can organize the power of all wolves!

"So in my opinion, Zhang Ping actually thinks too much of his own strength, and at the same time thinks about his own strength too high." Lao Ma analyzed.

"That's right, he wants a tame pack of wolves, which obviously can't be found here."

"He's obviously in the wrong place to be a wolf among sheep."

"The first founder of the enterprise is prone to make mistakes, taking a group of people to realize their ideals, rather than taking everyone to realize everyone's wishes, but Zhang Ping cannot be underestimated, he can kill a piece of the sky in such a competitive era now, he is still very capable."

"His ability is clearly in power, not in man."

"I asked my father to check Zhang Ping in Guangzhou, and found that he is not as amazing as the outside world, this kid is still a rich second generation, I'm afraid it's because I'm afraid that I can't manage the team and be ridiculed by others, so I took an aggressive approach."

"The more fearful you are, the more scrambling you are."

"Forget it, it's not our business, let's return our energy to advertising creativity." I said, we don't have much time to waste, this game is not only compared with the other three teams, but also with their own team, very tired but can't back down: "Yu Fei said that she had to apply to the supervisor for leave to come, now see that the time should be almost up." ”

……

The guest hall of "Let's Start a Business" ushered in a veteran entrepreneur today. His arrival is a host who has never been dressed up, all dressed in formal clothes and waiting for him.

"As a program TV program that pays tribute to the classics, although we have also seen Mao Dun between many team members on previous TV programs, it is the first time that this kind of expression like a youth team is so prominent, and it is the first time that it has suddenly become so obvious from the post-90s team with a true temperament."

"As the chief judge of this competition, what do you think?"

"As a competition, especially a live-action competition, our purpose is to pierce the real image of each entrepreneur, so that the audience can be considered successful, or to subvert the appearance of these people in the eyes of the people as wise and stars, and show the most real them."

"To be honest, Zhang Ping, as a representative of the younger generation of businessmen, still has a strong momentum and means; and the others also show their immature side; Competitiveness is in the DNA of a businessman, but blindly letting the blood dictate the mind is not a good thing. The old man commented.

……

"How? What are you looking for me for? "It's not that Yang Yufei hasn't worked with us, we used her to support the scene in the first game.

Yang Yufei's vigilant eyes rolled in the big eye frame, and finally pouted vigilantly and continued: "Declare in advance, I don't want to be a fake star anymore, I was debunked at that time and made like a liar." ”

"Oh, dear aunt, how can we bear to lie to you?" Lao Ma has a set of girls in mind: "Miss Yang is so beautiful, if you want to cheat, you have to cheat." ”

"I'll go, oily boy!"

"Don't talk nonsense, our plan hasn't been settled yet, and it's not a good thing to coax ourselves now." I said strictly, Lao Ma will buy my bill, but Yang Yufei will not, she is still turning on the broken thought mode on the side.

"Travel Network Mobile App!"

"Convenient, fast and free ......"

"As a city person, the most annoying thing is to be broken by the people around you, especially the boss's remarks like water snake eggs, which are really useless."

"Xtu's advertising slogan is 'Enjoy it, have fun on the way.'" The advertising slogan of Xcheng.com is 'Xcheng in hand, just go.' ’”

"Creativity needs a process, some people only need to turn the creative requirements in their heads twice to get creative ideas, some people do creative ideas to see the creative requirements, and wait for the last three or five days to the brain can naturally pop up the idea, but we don't have that kind of random time, we only have to determine as soon as possible, otherwise the plan can not be done." I muttered to myself;

"Lao Ma reports the mission again and asks for ......"

"Travel Network APP, please design two advertisements for this green eco-tourism mobile APP, one is a print advertisement, which requires an advertising slogan, and the other is a video advertisement, which requires a green and environmentally friendly travel concept of the mobile APP ......"

"Green, eco-friendly, ...... travel"

……

The results were announced the day after the competition, and everyone sitting in the mission hall was excited about this moment. Because no one in this world thinks that they are worse than others, people will think that they are the best.

The first announcement was the creativity of the elderly businessman group, first a huge print advertisement, and the advertising slogan written in big brush words came to the face: There is a road is not far away, and there is XX. This advertising slogan is also very topical in the old-fashioned and serious style, which won the applause of the people present.

Then the representatives of the elderly businessmen began to take the stage to give a special speech, and Lao Ma and I summarized it, and the advertising concept of the elderly businessman roughly means: "What do people travel for?" Isn't it just for the word 'leisure'? At the same time, the phrase "there is a road but not a long way" means that XX company can provide the best and most comfortable travel path, which once again deepens the concept of "getaway". ”

After the concept is explained, it is a set of simple videos, and the picture is the appearance of the elderly, reflecting the convenience and practicality of the mobile APP of XX Travel Company, and the 'leisure' of travel.

The middle-aged businessman's creativity is very realistic, and even too realistic print advertising can be seen to be scheming, one reads: The discount is the price, and the non-discount is love. The graphic color painting is very good, but the advertising slogan seems a little abrupt, and it is also very different from the green eco-tourism of the task party; Video advertising is half cost, it seems to have been altered many times, but there is no completed exam paper, this level has obviously been PK by the elderly.

If the creativity of middle-aged businessmen is realistic, the creativity of the star businessmen is very abstract. In addition to the print advertisement, although the video is more complete than the middle-aged businessman, he doesn't know what to express at all, and the judges almost shake their heads off when they see it. And the advertising slogan that is quite successful is also the easiest to ask for XX, find XX. Format-type advertising: If you want to travel, look for XX. From a professional point of view, it seems to be not much different from a middle-aged businessman, but it is several streets worse than the old businessman.

The last thing to look at is the creativity of the youth team. Some people say that if you want to judge who is a child, the criterion for whether he is a genius or not should be as follows: if you ask a child to do something that a child can accomplish within his ability, if the child cannot complete all but only a few percent, then the child can be judged as a mediocre among his peers; For the same thing, if another child can complete 100%, then this child will be rated as a talent; And the person who can also be rated as a genius who does this must be the child who can accomplish this thing more than 100% and have other additional gains.

In terms of the number of completions in the second task, the youth team is undoubtedly a genius, because our completion rate is 400%, and we have four sets of works to compete, which is one more than the previous three groups combined.

The first to play is Zhang Ping, his work is the main designer is Li Qian, and he wants to play because there are too many works. The advertising slogan of a group of works introduced by Captain Zhang Ping is: Clear water and blue sky. I don't feel much better than the elderly businessman group, but he is very calm, because next Li Qian introduced the next group: Throw your troubles at me, and give you a clear water and blue sky. The combination of the two groups, plus an extremely sensational environmental protection video, has faintly darkened the faces of the group of elderly businessmen who were talking and laughing before.

The corners of Zhang Ping's proud eyes often drifted past me and Lao Ma, a small group of these two people who seemed to be isolated and helpless, and that expression seemed to have won over.

The first person in my group to narrate was Lao Ma, and the advertisement was: Say goodbye to the hustle and bustle of the city and embrace the natural scenery.

Compared with Lao Ma's usual style of hanging children, his eloquence when doing serious things is first-class, he talked about the impatience of modern people's urban life, and the meaning of a green ecological trip for modern urbanites to relax and relax, I feel better than me, a designer.

"How?" After the old horse got off the field, he asked Wang Hai with a smile.

"It's just outstanding, if I were a woman, I would definitely like you!" Wang Haiwolf commented treacherously, everyone knows that these two people are in the same group.

In the last scene, video commentary, I specially invited our only model, Yang Yufei, to appear in person to say: "The advertising slogan of our video is: 'I heard that the trip that says go often has an extraordinary story. 'Unwilling to be ordinary is the pursuit of human beings, the market positioning of this advertisement is very clear, it is tailored for young people, the theme is young, hot-blooded, extraordinary story ......"

Yang Yufei stood in front of her own video and explained her work, which has a unique flavor, which is the effect I discussed with Lao Ma.

When the loud applause rang out, the heart that Lao Ma and Wang Hai and I were hanging on finally let go. No one can forget that in addition to competing with the other three teams, they also have to face the pressure of the captain!

"Whew, how's it going?" Yang Yufei came down from the podium and exhaled deeply.

"I almost fell in love with you, dear goddess!" The old horse said, and at the same time opened his arms to ask for a hug.

"What I saw was a goddess rising." I commented.

……

After the speech, it was time for the judges to discuss the results one after another, we were very free at this time, Wang Hai was stunned by Yang Yufei's appearance, and suddenly there were a lot more words in front of the beauties.

"Quiet, please be quiet!" The moderator didn't know when he had already stepped up to the podium and shouted a few times before we came back to our senses.

"After a round of judging, we have won the final ranking of this competition, and the results are in my hands." The host's trick is that you must not announce the answer as soon as you come on stage, this is a trick in the hosting industry, and it is also the way for the host himself to save his senses.

"Who will be the first person on this mission?" Faced with the suffocating atmosphere before the answer was announced, the host sold it again.

"It is now announced that the first place in this mission; It is known as 'Say goodbye to the hustle and bustle of the city and embrace nature.' 'Point Question; With the words 'I heard and said, there are often extraordinary stories to be told about traveling. 'The sublimation theme gives the new generation a new definition of travel and expresses the youthful meaning of travel, so this first place was won by the youth team ......"

"Wow!"

The youth ranks erupted in thunderous applause and exclamations like landslides.

"Now I have to ask the chief judge of the competition to comment on the first place advertising plan."

"Well, if it was the plan given to me by the advertising agency, I might not choose any of these here, but the live competition is different.

With only one day from planning to execution, do you give advertising agencies such a short amount of time? Definitely not, and there are a lot of things to do in the script, and they don't have that much time to do, which means that the problem increases.

'Say goodbye to the hustle and bustle of the city and embrace nature. 'It is the meaning of our practice as a green and ecological tourism company; If we add the meaning of 'no one wants to live vulgarly', then it is far beyond the requirements of our mission, and there is no reason why we should not vote for a team that can produce more than the mission expects, so congratulations to the youth team. ”

At the end of the speech, Mr. General Commentator, applauded.

……

(To be continued...... ）