The loss of the first game is lost, but the mission still has to go on.

Besides, we are fighting with full blood this time, and now there are more Ma Guoliang joining, and the youth team has enough six members.

"Hello everyone, my name is Ma Guoliang, my specialty lies in execution, and I am good at dealing with emergencies." Ma Guoliang introduced himself.

Wang Hai and I clapped our hands excitedly, but our applause was quickly swallowed up by the silence around us, leaving the whole venue embarrassed.

As is customary, we arrived at the mission launch room.

"The task of the four teams is to make a commercial advertisement for each of the new mobile APP applications newly developed by XX Travel Network, the only title sponsor of this competition; Including a print advertisement, a video advertisement, and the online distribution of this advertisement; The judging criteria is that the team's clicks and comments can add up to the maximum number of points, but the final judging criteria are voted for by the 12 company CEOs and the teams behind them. ”

Now, while we are waiting for news in the lounge, we can see the four captains on the big TV in the lounge as they take over the mission.

When the captain returned from the mission hall in a hurry, the people we left in the break room were already waiting.

"This is the most suitable project for our young people, and we must win the first place in this mission this time!" The captain said impassionedly as he returned to the youth lounge.

"I think since these are two ads, then we should split them into two groups, one for print ads and the other for video ads." Li Qianjian said that she is a broadcasting major and is the best at creativity among the six-person team.

"I think the grouping makes sense, after all, it's only 24 hours, and we're pressed for time." Wang Hai echoed: "But how to group it has become a problem, because video advertising must be a little more difficult than print advertising, so I think the print group should rush to help the video group after it is done." ”

"Makes sense." Zhang Ping echoed.

At this point in the discussion, I looked at the old horse that had not yet caught up with the rhythm, and I raised my hand.

"Ke Guoquan, what other questions do you have?"

"I don't think we should be too anxious to divide the team, but first come up with a rough idea, and after the steps are drawn, the team will insist, and the creativity will be done together, and the execution will be done separately."

My Jianyì Wang Hai also frowned, he couldn't wait to separate from Zhang Ping immediately, where he was willing to accept the matter of working together to create: "I still agree with the captain's decision to divide into two teams to do creative and execution, because in this way, we can give full play to the maximum ability of each of our team members." ”

"It's not the problem, it's that we're doing advertising, and these two creatives should be connected, and if we group them now, then different ideas and different advertising ideas and slogans will be designed, which will directly cause our creativity to be seen by others as not related at all, what will happen?" I objected.

"If the two ads don't resonate with each other, the impact on consumers will be reduced, and the overall value of the ad will be weakened." Yuan Sen commented objectively.

"I also think that our slogan and the connotation of advertising should be unified, which means that we should not be separated when making advertising words." The old horse echoed me.

"It just so happens that I just thought of two advertising slogans, I wonder if you are interested in listening to them?" I said, because I still think that we should unify our creativity, and this trick is called cutting the mess with a quick knife, and everyone is still unifying their thoughts immediately.

"No, it just so happens that I also have two better advertising slogans, it's better to do it like this, let's do it separately, and then let the judges summarize tomorrow, who is better and who is inferior?" Li Qian is very resolute in the face of creative issues.

"My idea is still just a building, and it has not yet been formed into the height of advertising, but I just want to discuss and discuss research with you, I don't think we should put the impact of this little thing too much."

"I don't think it's a trivial matter, last week there were people clamoring for a change of captain, I think there should be a high and low to make the players happy!" When Zhang Ping said this, he looked at Wang Hai very strongly, but Wang Hai turned his head as if he didn't see anything.

"This ......"

"Two? Then you and I will both issue military orders, I will bring three people, you will bring three people, and if I do better than you, I will replace you in the next game. ”

"No, no, I'll just take Ma Guoliang." I'm also angry, as a team member, I shouldn't defy the captain, but as a team, I was deprived of the right to speak, which was unbearable.

"You two?" Zhang Ping smiled and thought: This kid is clearly looking for the bottom of the stairs: "I won't be soft because you have few people." ”

"Okay, I agree, but in order not to affect everyone's big plan, I think it's okay for two of us here, me and Ma Guoliang, you continue to rush forward, and we try to do something creative."

“OK!”

Zhang Pingping said to reporters on the sidelines: "I'm not targeting anyone, but Ke Guoquan is really strong in some aspects and is very good at playing smart; But I have to admit it, but a team can't have two voices, one is that he leaves, and the other is that I leave, obviously, I won't leave, but he gave me such a chance, can I not do it? Ha ha. ”

……

The reporter interviewed the wèn judges: "You are the publisher of this mission, are you more optimistic about the four teams?" ”

"Hehe, in terms of age, of course I am optimistic about the star team, because their profession is to be a trendsetter in front of the camera, and they have a certain advantage in shooting advertisements;

But the middle-aged team is also very strong, although they are not very united, and they are better because of their abundant resources;

Although the senior team is not as new as the young people, they are very cohesive and have strong execution, and the typical third-rate plan can be implemented at a first-class level;

The most optimistic about the youth team, they have a lot of creativity, imagination, and often can make things that we can't think of, which is originally their highlight; There is too much friction between the captain and the vice-captain, and now there are two groups of people, you must know that we often want to do everything in business, and in the end we can't do anything, and doing a creative point in depth is the king. ”

"We looked at the previous part, Ke Guoquan, a young man, is still quite sensible, but today this choice is either very certain, or he doesn't want to play."

"Okay, Lao Ma's evaluation of this time has given the audience a rough imagination, now let's move the camera back to the contestants and see if what Lao Ma said is right." The moderator took over the judges' words.

"Two against four?" As soon as the star team heard the changes in the youth team, their scalps went numb, which is really good news!

"Two against four?" As soon as the middle-aged team heard the polarization of the youth team, they laughed it confidently, and the subtext was 'one less strong opponent'!

"Two against five? Consumed? When the senior team heard the arrangement of the youth team, their brows were already deeply locked, and they touched their chins for a long time before three words popped out from between their teeth: "There is a conspiracy!" ”

……

"Boss, how?" The old horse can still come out with a smile at this time, which shows that he is very heartless and trusts me.

"Find Yang Yufei first."

"What we have to do has to have a soul! The soul of an advertisement is to make people feel that it is not only an advertisement, but also beautiful, so that people don't get tired of watching it, and they must have a soul! ”

"We're not playing Contra, how can we have a soul?" Ma Guoliang joked very inappropriately.

"The story is there! We want to make the ad fit into the story, and that's what a video ad should be. ”

"Story?" The old horse was stunned, and the affection on his face showed that he had no concept of the story.

"Don't worry, I have already written the story, which means that we already have the script, and there is absolutely no problem for the two of us to do it with Yang Yufei, a powerful foreign aid." I sent Lao Ma to find Yang Yufei.

After calculating the time, he muttered inwardly: "And I want to say that Zhang Ping laughed very happily this time, he must know it." ”

(To be continued...... ）