The simple and sleek white shell, inherited from the PO and ABOO era's consistent design style - especially the simple interface with only one button - it is really hard to imagine what the mobile phones of this era can be further simplified.

"This is Apple's final finalizer? Only one key? It seems that a lot of effort has been put into the system, and all other operations have to count on the touch screen control, and how much work is required to adapt the software. Gee-tut, I kind of know why Steve Jobs spent three years doing this. ”

The day after the graduation ceremony, Gu Mojie got a prototype of PON - someone from Google, who sent someone from the United States to fly in as soon as possible, without any logistics express. Gu Mojie got a batch in his hands, and Ms. Wang Xuehong in Taipei also got a batch in his hands. Others don't have the treatment of "letting Google personally send someone to send a prototype"; If you want to study Apple, you can only wait for normal channels.

The Apple generation is not sold in China, and Gu Mojie has no use for this thing, so it can only be started by the technical means of a virtual S card, when a game console plays - of course, after disassembling the shell, plugging the antenna hole into a specific RF test instrument and connecting to the Internet, it is also possible to test the software that needs to use the Internet function.

Gu Mojie will never ignore the research and analysis of Apple's original aircraft because it cannot enter the Chinese market.

Gu Mojie's side, from Ye Weilun and other executives, to Feng Guorong, Zhang Tuohai and other specific heads of hardware R&D departments, also have a freshly baked PON to evaluate and test there.

"It's not easy to get to the bottom of it." Ye Weilun followed Gu Mojie's train of thought and continued to summarize from a lofty position, "Needless to say, if you pick a few diǎn, you can see how much effort Apple has put into the diǎn of 'making users click on the screen as little as possible'."

For example, browsers, other mobile phones have a lot of mechanical buttons, so the 'confirm key', 'back key', 'exit key' (the difference with the back button is that the return button is directly back to the desktop in one step, while the back key is just to go back to the previous step/previous level), and even the 'up and down selection key' can help the application software solve a lot of cumbersome problems.

Even if the software provider of the mobile browser uses the 'drop-down option dish ♀dǐng♀diǎn♀ small ♀ talk, .√.o≦s_(); For this kind of control directly and rudely ported from P, the user can still go to 'select the control with the touch screen first', 'then click the confirmation key to open the drop-down list', and then select the specific option diǎn OK'. If the screen of the phone is small, or the area of the control on a web page is relatively small, it can be a disaster for users with too thick fingers.

Apple, on the other hand, only has a physical button to "go back to the desktop with one click", so they can only optimize it on the browser - for example, browser developers need to use a complex batch processing method to "take the drop-down options menu" control on all web pages and use some kind of conversion algorithm to convert it into a direct scrolling list that automatically pops up, and then the user only needs to click twice: the first time the scrollbar pops up, and the second time selects the scrollbar, and all the operations are done. ”

Apple's previous traditional mobile phones completed the same operation, diǎn two mechanical buttons, and then diǎn two screens, a total of 4 operation actions. In Apple's case, it was reduced to just two clicks on the screen — so the redundant operation of two mechanical buttons was omitted.

Many technical nerds sitting there, at first, they only vaguely felt that PON was indeed "concise" than the previous mobile phone, but they couldn't say why it was quantitatively analyzed. was summed up so keenly by Ye Weilun, and everyone suddenly realized.

One of the elements that a successful and popular product needs to have is to try to make your users fools. Because if your users are fooled, they won't learn how to use your competitors' "knowledge to use" stuff.

Gu Mojie is most touched by this. Because the first rule of the world that he learned at the beginning of his rebirth is that the more advanced the machine is, the lower the skill requirements for the person who operates the machine will be.

Clearly, Apple has done that.

Feng Guorong is an insider, he saw the difficulties and disadvantages of doing this for the first time, and couldn't help but gasp: "Hiss...... But this ...... How much of a trick does this have for software developers who do browsers? The reason why others can't make browser operation convenient is because of compatibility - a set of browser software can be used on most mobile phones, and it is impossible to fit the system of a specific mobile phone as much as possible.

Using PON as an example, a browser customized for PON does look good on a pure touchscreen phone, but it will be problematic if it is ported to a multi-button straight board machine. If it were to be ported to a clamshell machine, it would not work at all - or the cost of porting would be higher than the cost of completely redeveloping the application parts except the kernel.

The only chance for Apple to succeed in doing so is for thousands of application software manufacturers to willingly customize a software that best fits Apple's hardware. If Apple's sales are not large enough, software manufacturers will definitely not pay this cost - based on this consideration, I think Apple has a low probability of success. ”

Faced with Feng Guorong's question, Gu Mojie also felt reasonable.

Even if Apple spent 3 years and $2 billion to develop Apple, at best, it would fill in "all the application software holes that can fit PON up to this time", but the software industry is also developing rapidly, and many functions that did not exist in the past will be available in a year or two. Before the start, Apple can burn money for a long time to plug the leak, make things perfect, and then take them out. But once it's listed, this speed will definitely not be able to keep up. If the follow-up app provider is very pitted and unwilling to invest in targeted optimization for Apple, Apple will soon be followed to death.

However, Gu Mojie would not take his position lightly, he looked at Ye Weilun, wanting to hear the other party's opinion.

Ye Weilun is neutral.

"I don't think it's completely impossible. At least Jobs announced a plan called app-sor in the first place. Make sure that there is only one access interface for PON's machine-installed software - this is Apple's usual trick, that is, make the software entrance non-open source - so that he can use the software sales sharing model to let all the developers who are suffering from pirated mobile phone software bundle his chariot, and maybe he will be willing to gather thousands of efforts to do specialized, customized optimization for the Apple version of the application software. ”

"So, the key core is how much Apple can sell in the first place - if the sales increase, coupled with the compulsory consumption of app-sor, maybe thousands of American software developers will be jealous of the profits, and then tied to Apple's chariot. Perhaps only 100 of the last 1,000 companies that have optimized Apple's version of the software have achieved sales recovery and R&D costs on the app-sor, but Apple has undoubtedly made money at this stage.

$2 billion in 3 years, just to burn out the original platform. Once the platform's credibility and profitability possibilities are seen, the snowball rolls successfully. It's really poisonous. ”

Gu Mojie was depressed, and couldn't help but feel a cigar to relieve his emotion. Naturally, no one in the room dared to question the boss's actions. After waking up, I saw Gu Mojie leave the chair, walked to the window and stared at the mountain scenery in the distance, and sighed:

"How did Stanley Ho become the gambling king? Instead of making all gamblers make money, it is to set up a few 'success stories' like 'gambling gods', and then attract tens of thousands of people to pour in and lose money.

How did Lao Ma become an e-commerce giant? is not to make money by letting all Taobao store owners make money, but to set up a few Internet celebrity store owners with an annual income of more than 100 million, and then use the myth of wealth to attract people to come in - but in fact, more than ninety percent of Taobao store owners are struggling on the line of life and death because of homogeneous competition.

How did Pony, and Chen Tianqiao of Seven Diǎn get rich? It is not by letting every writer and content provider make money, but by setting up a few myths of gods who earn millions a year and tens of millions a year, and then let a million people hit the street and watch the myths get money lower than the subsistence allowance.

How does the stock exchange make trillions a year? It's not to let the shareholders make money, but to let the shareholders see a few media cases of 'demon stocks getting rich', and then wait for 100 million broilers and fat sheep to come in and cut the meat.

In this day and age, if all the things that a company needs are made by its own 'employees', then the company will surely perish. If a company can have no 'employees' and let everything upstream in the supply chain be provided to you by 'suppliers', then it will win.

Toyota can play 'zero inventory of raw materials', because after its platform is big enough, there are countless suppliers who have to kneel and lick it, and no matter how harsh the supply conditions are, they have to accept it, so Toyota does not have the risk of inventory and stagnation, and can play its 'lean production mode' 100%.

Therefore, less than 1% of the people who make money for Lao Ma are Ahri's employees, and the remaining million shopkeepers are Ahri's 'suppliers'. Among the people who make money for Xiaoma and Chen Tianqiao, less than 10,000 of them are employees of Tengxun and Shanda, and the remaining million are 'suppliers'. Stockholders, gamblers, PON cooperative software developers...... All of them are suppliers.

If you hire an employee, you can't fire it at any time when you lose, and you have to pay insurance, thanks to it! What about suppliers? No matter how many millions of people die on the street, there is a steady stream of spare tires that can be mowed, who makes them have no core competitiveness.

We at the Hatsune Group haven't done enough in this area – we've only done this in two places so far.

The first place is the first sound video, we rely on the 'content original supplier system', so that all the content is provided by the 'P main advertising fee sharing plan', and we don't take a dime of risk.

The second place is Hatsune Singer - we didn't develop the follow-up paid prop model and o by ourselves, but let players develop and share it on their own, and share a certain profit in the sharing sale.

Apple's actions today remind us that Hatsune will not necessarily grow into a large company with tens of thousands of employees in the future, and perhaps we should think about how to outsource what we currently do for us by directly paying social security and hiring living people to suppliers who don't care about it. (To be continued.) )