The "Apple mode" touched Gu Mojie a lot, and many ignorant truths that he hadn't thought through were suddenly opened up under the help of Jobs.

Lao Ma can proudly say that Taobao has solved the employment problem of 2 million people. Why shouldn't the Hatsune Group work in this direction? Earned both money and fame. Although Hatsune is not currently doing e-commerce, after all, it is content that one day if it can be combined with film and television, music, games, and literature...... The developers are all bundled to Hatsune's trading platform, and the suppliers of Hatsune are all beautiful things to think about.

There is still a long way to go.

"I don't want to think so much, let's think about how to deal with Apple first - do you think that in the current period of Apple's pioneering 'app-store' credibility establishment, is it possible for us to make any sniping methods? Or is it a joint sniping on Google's side? Gu Mojie forcibly dispelled the long-term vision in his mind, and temporarily returned his gaze to the present.

A successful person is undoubtedly a person who can break down tasks, and will never stop in front of a huge and grand overall goal to sigh. At most, take a brief look, and then it's time to break down the task into step-by-step, actionable steps.

The first step, obviously, is to see if there is a possibility of sniping Apple.

Gu Mojie's question aroused everyone's discussion, from the discussion of the cost performance of the iPhone to the current situation of the mobile phone software research and development industry in the United States, and there are all kinds of information collection and citation - Hatsune Group has achieved today's family business, and the investigation of various business data is definitely very thorough, not only the company itself is a company in the industry, but also tens of millions of commercial-inter-spy research expenses will be invested every year.

Apple's shortcomings are not difficult to find, and after brainstorming, someone quickly discovered the main problem.

"Mr. Gu, after we discussed, we believe that Apple's pricing for the iPhone is still too high, the current two versions are about 400 and 600 US dollars respectively, which is about three or four thousand yuan when converted into yuan - and this is just a 2G mobile phone, and the low-end of other similar mobile phones in the US market is only more than 100 US dollars.

I think Jobs set this high price from the beginning, obviously out of the brand image of 'establishing Apple products as high-end products'. However, this kind of behavior of pretending to be forced in front of consumers has become negative for software optimization developers, and software vendors will feel that Apple is irrational and Apple's terminal distribution speed will be significantly slowed down, which will lead software vendors to stop in terms of cooperation investment. ”

Gu Mojie nodded: "I understand what you mean, you mean: Apple needs to make a trade-off between 'letting consumers establish Apple's high-end belief in their hearts' and 'making software suppliers believe that Apple's platform will be big' - the price of mobile phones is expensive, although the sales will be small, but the forced style among consumers will be brushed out, after all, consumers have gossip and pretend to be forced." But the supplier is rational, if you sell less, others will not be willing to customize and optimize for you. ”

"That's it."

"So do you think Apple's pricing strategy is problematic at the moment? It is quite possible that it will be adjusted in the future. ”

Ye Weilun is more cautious about this problem: "I can't see it yet, we estimate that there is a problem." If there is a problem, we have to wait for a month or so to see how Apple's shipments are -- if the shipments are really not ideal, then it is very likely that Apple will make adjustments. ”

"Is it possible for us to exploit this problem?"

"If you want to take advantage of it, of course it is possible - for example, if by the end of July, the iPhone sales figure does not open the market as we expected, we should join forces with Google to create momentum in the market and release the wind that 'Apple will definitely make a large price reduction in the near future because the iPhone sales are not ideal, and the sooner the person buys the Apple mobile phone, the more he loses' - this trick is the most convenient for us Chinese, buying a house never buys up or down, the more it rises, the more people buy, and no one buys it when it falls." The more the developer's house 'the real estate it operates has never been reduced', the more the market trusts it, and the more it feels that it can maintain and appreciate its value when it is bought.

Then, if Apple really cuts the price, then the golden body of "Apple will never reduce the price after the price is priced" will be broken, and when the iPhone comes out in the future, when the 2nd, 3rd, and 4th generations of the iPhone come out, others will wait and see because of this price reduction - is it that we hold back and don't buy, wait more, Jobs will not be able to hold back, and then reduce the price again? And then every subsequent generation of iPhones could lose sales as a result of this – the damage is permanent, and there is no shortage for future generations. ”

Gu Mojie gasped: This kind of means of destroying the credibility of the other party's price system is indeed very lethal.

"Is it so easy? If we form this trick into a rigorous plan and implement it together with Google, will Apple have no way to crack it? ”

"Of course there will be cracks, but it will be a lot of trouble. First of all, Jobs can choose 'if the price is reduced, refund the difference to the user who bought it first', which is equivalent to guaranteeing the creed that 'the user who buys the Apple product first will never suffer, and the sooner he buys, the sooner he will be used'. However, there will still be some adverse social effects that show the company's weakness, and the loss of money will be very large.

The second trick is to immediately develop the next generation of products, or at least the functional upgrade of the current version, and then set a relatively low price - because it is repricing on new products, there is naturally no problem of zài price reduction, and the golden body of 'never reducing prices' will not be broken. The difficulty with this is that the development cycle of new products is not so fast, and I estimate that if Jobs is finally forced to use this trick, the best option is to come up with a mobile phone version with upgraded memory capacity - because adding memory is the solution with the lowest R&D cost and shortest R&D cycle of all the current methods. ”

Looking at it this way, it seems that Apple is quite easy to snipe? Gu Mojie couldn't help but feel a little suspicious in his heart.

He doesn't know the details of the history, but vaguely thinks that Apple will be the main competitor in the future. And according to Ye Weiren's logic, Apple was not unstoppable when it first started, and it seemed that as long as someone joined forces to calculate him, Jobs would also fall.

Just when Gu Mojie was blinded by hesitation, the company's current third-in-command, CFO Gu Yong, spoke.

Under normal circumstances, Gu Yong, who is in charge of finance and investment, will not participate in these industrial planning meetings, but since he has served as COO in Sohu for many years, and has also worked on Youku for a year, it is obvious that his industry vision is quite unique.

"I don't know about the product, but what I want to say is: why is the company so enthusiastic about going against Apple? Although the company also has a layout to enter the mobile phone industry. But by the fourth quarter of this year, the company's first generation of products -- which had not yet used Hatsune's own brand in order not to smash its own brand -- could only be sold to the Philippines and Indonesia in Southeast Asia. It will be possible to enter the domestic market only next year.

At present, Apple's products are not likely to enter the Chinese market in the short term. According to this logical plan, our company and Apple will not have any business conflicts for at least 2 years - even if we help Google snipe Apple, it is not our Hatsune that will benefit, but Nokia, Motorola, Samsung, and other first-line manufacturers that have been successful in the mobile phone industry. In that case, why should we be so zealous to take on the social responsibility of sniping at Apple? ”

After Ye Weilun and Gu Yongjiang argued this issue from the perspective of insiders and outsiders, Gu Mojie's incomprehension was finally completely relieved:

In fact, the historical Apple, in 2007~08, in the mobile phone business, is indeed not so strong. If the entire industry has the intention to deal with Apple, it is entirely possible to succeed.

The reason why it didn't work out was because companies that knew how to deal with Apple were not enthusiastic, such as Google, such as HTC.

And companies that are enthusiastic about dealing with Apple, but don't know how to deal with them, such as Nokia, such as Motorola - at least in the industry atmosphere in 2007, Nokia is still quite good.

Not to mention that there is also a Microsoft Windows-Mobile on the sidelines. Today's Microsoft has not shown any decline, even if you don't look at the hardware battle, just look at the war at the level of mobile phone operating systems, there are still countless companies that think that Microsoft is a more powerful company than Apple and Google.

Therefore, in the initial stage of Apple's rise, it was "inconspicuous" - no one regarded him as a main opponent.

To summarize by later generations: it was an elephant in a house, but no one noticed its existence.

This is very similar to Gu Mojie's first tone.

Gu Mojie has skyrocketed in a few years, but no one has surrounded him. Like German Chancellor Bismarck, he used subtle diplomatic smoke to keep his opponents from thinking of him as an adversary.

When Bismarck fought the Prussian-Danish War, Austria watched; When Bismarck fought the Austro-Prussian War, the French watched; When Bismarck fought the Franco-Prussian War, the British watched - in the end, when Bismarck made Germany the strongest in Europe, the enemy was dumbfounded (the defeat in World War I was the result of the diplomatic incompetence of Bismarck's successors after his death, and had nothing to do with Bismarck's wrists). ）

When Gu Mojie beat Zhou Hongyi, Zhang Chaoyang watched; When he beat Zhang Chaoyang, Zhu Jun watched; When he fought Zhu Jun, Ding Sanshi watched; When he hit Ding Sanshi, Ma Huateng watched.

In Xiaobaiwen, this is called "protagonist aura" - the protagonist doesn't have to use any tricks, **oss will naturally have a lower IQ, and then send the little brother to be killed and give experience, and when the protagonist is upgraded enough to kill the boss, the boss will play again, and it will definitely not "cross the level and take the initiative to kill the protagonist".

But here in Gu Mojie, in Jobs, every step of "uniting the majority and striking a handful" is a careful ploy to show weakness.

"Unexpectedly, Jobs is also a guy with a 'protagonist halo'. Before the little brother has enough experience, the big guy will not think of dealing with him...... But it's a pity, since I'm here, the biggest protagonist aura of the 'united front', of course, can only be possessed by me alone. ”

Thinking like this, Gu Mojie made an arbitrary decision: "Whether it is good for our company to deal with Apple, you don't have to think about this issue." Explain the solutions you just talked about, and then talk to Google. We don't pay for it, but we can still do a little bit in publicity. If Google wants to invest in Black Apple on YouTube, we can support it if we can support it, and it's a big deal to give up some of the website to make a profit. (To be continued.) )